Interesting names of oriental restaurants. What should you name a cafe so that it makes a profit? Examples of beautiful names

A well-chosen cafe name is one of the most important components of success. Not all entrepreneurs pay attention to this detail, and often such a step becomes the cause of many unpleasant moments: from difficulties in creating a positive image of the establishment to a decrease in attendance and the number of regular customers. To name a cafe correctly, you need to carefully prepare, familiarize yourself with the recommendations of professionals in the field of naming (the process of creating a unique name) and take into account many practical nuances.

What is the name of the cafe?

In most cases, entrepreneurs pay very little attention to choosing a cafe name. To make a profit is the main goal, and few owners realize how important the name of the establishment plays in this process. Usually the main criteria are sonority and personal preference. They often use personal names, for example, relatives, as well as words in foreign transcription. But it often happens that the name is chosen incorrectly, it does not correspond to the concept of the cafe, it is in tune with the name of another enterprise, it is difficult to pronounce and remember, which is why it is more repulsive than attractive.

The main purpose of the name is not only to identify the establishment. It should evoke positive associations, pleasant emotions, distinguish it from competitors, focus customers’ attention on advantages, novelty, and reflect the uniqueness of the enterprise’s operating concept (Russian-style menu, Asian cuisine, fast food cafe). It is the name that first attracts the consumer’s attention, forms his impression of the service, creates the right atmosphere around the retail facility, provokes the emergence of the right associations and, as a result, influences the decision to purchase a product or service. It is also important to take into account the high level of competition in the hospitality industry, which includes the catering segment, including cafes, which requires business owners to use different marketing tools. This will make it possible to increase the volume of services provided, increase the number of regular customers and properly influence the target audience.

Advice: after studying the basic recommendations of naming professionals regarding choosing a name for a cafe, it is worth analyzing the names of enterprises of the same format in your region, seeing in practice the mistakes and successful choices of competitors. Sources of information will be social networks, business portals, and city forums.

Criteria for choosing an original name for a cafe. It should:

Be harmonious and unique.
Easy to say and memorable.
Harmonize with the concept of the establishment, its style, the focus of the menu, and the format of work.
Take into account the preferences and expectations of the service consumer, encourage him to visit this particular establishment.
Give an accurate idea of the scope of activity, the specifics of the establishment, clearly identify the brand and not create false expectations.

Cafe name - examples

You can choose beautiful names for cafes yourself, using information from the Internet, social networks and thematic forums. If necessary, you can always turn to professionals for help. We recommend choosing a name based on several criteria from the list:

Uniqueness. As an option, a neologism is used (this will allow the establishment to stand out from competitors and achieve greater recognition at lower costs thanks to a non-standard approach). For example, “Chaikoffsky”, where the name of a famous composer and words on the topic of providing services are played on; “SeaZone” - the name was created by merging two words: sea - sea and zone - zone, belt (in such a cafe the emphasis is on Mediterranean cuisine); “Pate” - the designation of food is used as a name that hints at the special position of this dish on the menu, the relaxed atmosphere in the establishment;
Brevity and significance. This will make it easy to remember, perceive the name, pronounce it without difficulty - “Semaphore”, “Khmeli-Suneli”, “Juice”;
Emphasis on the specifics of the services provided - “Karchma”, “CoffeeMania”, “CampFood”, “H2O”, “STARBUCKS”, “Stroganov-Grill”;
An indication of the style or standard of living, price category (if this corresponds to the concept of the establishment and the needs of the target audience, otherwise such a name will only confuse the consumer). For example, “El Gusto”, “Kyoto” (Japanese cuisine), “Pan Smetan” (Czech cuisine), “Royal Pub & Mini Restaurant”, “Royal Ration”, “Hard Rock Cafe”;
Using surnames, first names (but this approach must be used carefully; it is not advisable to choose personal names) - “Donna Olivia”, “Anderson”, “Jean-Jacques”.

Advice: When choosing a name for a cafe, it is important to consider the possibility of legal conflicts. It is necessary to first clarify whether trademarks with the same name are registered in this class of services, such that they are not subject to registration as a verbal trademark. You can clarify this by using the federal information resource Unified State Register of Legal Entities.

20 Worst Cafe Names

Most of the mistakes that are made in the process of choosing a name for a cafe are typical. If desired, an entrepreneur should devote a little time to studying some aspects of naming in order to avoid the most serious errors. Most often, gastronomic business owners make the following mistakes: they choose difficult-to-pronounce words that do not correspond to the sound structure or rhythm of the language, which makes them difficult to remember; names that do not correspond to the format of the services, mislead the client, and are completely unrelated to the subject of the services provided. Often, owners opt for banal names that have already been used by several companies in almost every city (and often they have a different profile of work - selling jewelry, dentistry, cosmetic services, for example, as is the case with the name “Pearl”).

Examples of bad cafe names:

The names are not related to the subject of the services provided, they are geographical names: “House”, “Topaz”, “Troika”, “Neman”, “Academy”, “Sahara”.
They mislead the consumer: “Nigora” (created from an Uzbek name, but will be incomprehensible to most customers), “Receptor”, “Lampshade”.
They evoke unpleasant associations, emotions, and can be interpreted in two ways: “Piece”, “Panaehali”, “Pieces”, “Hachiko”, “Seven Cockroaches”, “Paradise Hell”, “Clockwork Eggs”, “Buchen House”, “Sektacafe”.
They are banal, confused in the mind with other names, do not help to identify a particular cafe, do not emphasize its uniqueness: “Youth”, “Spring”.

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The modern market offers a huge number of goods and services, and now the client’s choice depends not only on the characteristics of the product, pricing policy, but also on the image that has developed in the consumer’s mind, as well as the atmosphere in the establishment. For truly successful activities, it is necessary to create a positive image, a corporate style of the cafe, and focus on what distinguishes it from its competitors. And choosing a beautiful name is one of the most important steps on this path.

In contact with

A creative approach to choosing names for restaurants and cafes can be called one of the features of St. Petersburg. This trend does not bypass even completely inconspicuous food outlets. For example, recently a fan of Timati even decided to rename his shawarma kiosk Black Star Shawerma. In general, choosing the names of famous personalities as the names of St. Petersburg catering establishments is already an established tradition, which was even noted last year by Moscow advertiser Igor Saifullin. He then noted on Facebook that in St. Petersburg they often play with some well-known names, combining them with the names of dishes, and the end result is Wong Kar Wine, “Jack and Chan” and “Buterbrodsky”. The author of the post even invited his subscribers to think about other similar names, and then “Vermicelli Obama”, “Brad ObshchePit”, “Vinaigreta Garbo”, “Grigory SamoLeps”, “Friedrich Schnitzel” and “Warry Porter” were born. Such a stock of creative ideas could be useful to restaurateurs, especially considering that these types of names seem to be very successful to marketers.

“The use of film images and the names of actors works well for positioning. For example, the names Wong Car Wine or “Jack and Chan” correspond to the cuisine of the establishments and attract the appropriate audience. Sharing the interests of the consumer at the naming level helps him identify the establishment as adequate to his taste and intellectual preferences. You can quickly be remembered and give guests a feeling of meeting their needs,” explains the appearance of such names, art director of the advertising group “” Konstantin Ishmukhamedov.

Hits and misses

Over the past few years, St. Petersburg has experienced a real boom in the emergence of establishments with very unusual names, including “Pedro and Gomez visiting Larisa”, “”, “Buterbrodsky”, “”, “Larisuvannuhochu”. Konstantin Ishmukhamedov considers the last establishment an example of successful naming.

“What is remembered, of course, is not the name itself, but the impression it creates. And the emotions it evokes. The audience of this establishment is characterized by moderate taste preferences. They remember the funny name, and everything turns out well for restaurateurs,” he says.

In honor of Lenin and the backpack

Marketers express the opinion that the name of an establishment does not have too much influence on its subsequent success. Nevertheless, you should be more careful with creativity, giving up obviously unpleasant associations.

“The name, of course, can attract attention, but the name alone will not get you far. Although some may scare them off. For example, the same “Fatty Bass” - I think that it scares off some part of the audience, since the associative series is not very pleasant , because few people want to be a fat bass,” says Victoria Kulibanova.

She also notes that it makes sense to give preference to names that are easy to pronounce, make sure that the name is attractive to the audience for which it is intended, and also, to one degree or another, reflects the concept of the establishment.

"The right cultural associations help to successfully compete with similar establishments of the same price level and menu category. For example, BURO ("Bureau") loses to BURGER LAB ("Burger Lab") in identity. BURO is too abstract for a street kitchen, and BURGER LAB includes in the name a concept that can be read without effort. In the end, BURO is saved by word of mouth and the location of the establishment, but if they were on the same street, BURGER LAB would take 50% of their audience,” Konstantin Ishmukhamedov also notes.

However, restaurateurs themselves do not always follow the rules, but rely on their own preferences and likes.

“With “Mishka” we had a lot going on, there’s a talking husky named Mishka on the Internet, but in fact our second co-founder’s backpack was just called “Mishka”, and we looked at how it was written and it seemed cool. It’s emotional and a cozy word then described everything we wanted to do. As for the “Society of Clean Plates” - this is Bonch-Bruevich’s story about Lenin, but we didn’t mean that, and few people read this Soviet association. We just liked the phrase. it doesn’t mean that the plates are washed well, but that everyone finishes their food,” says Alexander Berkovsky.

Creative for the tax office

It is interesting that St. Petersburg restaurateurs show ingenuity and do not neglect even the issue of the name of legal entities. Thus, the St. Petersburg Union bar is officially called Sredniy Klass LLC, and the restaurants of the St. Petersburg chain are listed according to documents as Stallone LLC and Schwarznegger LLC. Clients of the Clean Plate Society restaurant and the Mishka bar receive checks with the inscriptions "Kitties" LLC and "Unicorns" LLC.

“The name of a legal entity is something that has nothing to do with marketing, except perhaps with “marketing” aimed at the tax authorities. It just shows our attitude to life, it seems to us that we are doing something fun and enjoyable. By the way, sometimes it doesn’t matter they react to this, in the same tax office, in the inspection authorities. At least they notice and, perhaps, it influences people a little, like the handwriting of a student who wrote an essay,” explains the appearance in the constituent documents of “Kotikov” and "Unicorns" Alexander Berkovsky.

When creating your own business, choosing an original business name is often considered almost the last item on the list of tasks. Of course, the most beautiful name of a cafe cannot compensate for shortcomings in organizing work and developing methods for attracting customers. But if you choose it correctly, you can avoid many problems and improve the effectiveness of your advertising campaign and promotion of your services.

Criteria for choosing a name for a cafe

One of the easiest and most profitable options is opening your own cafe. In some respects, such a catering and recreation establishment is similar to a restaurant, but has a limited assortment and can operate in different formats, for example, self-service, confectionery, coffee shop, etc. In addition, opening it requires less investment and lower level requirements service. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, town), you need to take into account the basic criteria:

Do not evoke ambiguous associations or unpleasant emotions.
Easy to remember and pronounce, be sonorous.
Harmonize with interior design, form of customer service, level of service.
It is desirable that the name reflects the concept of the establishment.

These parameters are also relevant when selecting . To quickly choose a beautiful name for your cafe, you can use the following approaches:

use a foreign word with suitable semantics depending on the format of the establishment or a Russian word, one syllable of which is converted into Latin transcription;
display the name of the concept, format of the establishment, interior, service features, assortment;
creation of neologisms - words or phrases that can combine Russian and foreign bases;
choosing an easy to pronounce, short name without a heavy semantic load;
playing on words that mean opposite concepts;
play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words with strong emotionality (Happiness, Dream, Without Cares). You should very carefully choose names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hachiko, Turandot) , geographic locations, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the establishment, so that the original name does not seem too pretentious and does not disharmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Berezka - in our opinion, the semantic combination of a word denoting an Alpine rural house and the already boring name Berezka is not a very good solution. Other examples: Old House, Soprano, Revolution, Olive Beach, Moo-Moo, The Cat and the Cook, Iskra). And, of course, you shouldn’t choose banal, boring names: Troika, Berezka, Barberry, Marzipan, Youth.

Advice: when choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not taken by competitors or patented. You can view the list of operating establishments on specialized portals.

Examples of cafe names

The name of the cafe should become a brand for its owners and visitors, be easy to remember and evoke positive emotions and associations. Typically, this task is entrusted to professionals in the field of naming, but if you want to choose an original name, you can do it yourself. We present the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):

Advice: If you don’t succeed in opening your own fast food establishment, you shouldn’t despair, there are still many interesting and easily implemented ideas. For example, creating a business for preparing and selling herbal tea, making handmade soap, growing mushrooms (reaches $500-1000 per 1 kg).

When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the establishment or be positively perceived by visitors (Seven Cockroaches bistro, Hannibal, LosVegas cafe, You Ate Woohoo? diner, Clockwork Eggs). You should not opt for double-digit options or those that may cause ambiguous understanding: the Paradise Hell cafe, Herase Japanese pub, Children of the Grill. When creating a neologism for a name, you also need not to overdo it (Night Watch, BuchenNaus, Drunken traffic cop, Deep Throat, cafe HZ - stands for “good establishment”, but causes ambiguous associations).

If you decide to open a cafe, then, in addition to choosing an excellent coffee machine, interior style and original recipes for desserts and drinks, an important step is choosing a name. You need to choose a name that can interest even a casual passerby so much that he wants to visit your establishment.

As a rule, a cafe is a place where there is a cozy atmosphere, where people like to meet for a cup of coffee or lunch. This feature must be taken into account when choosing a name: play on the word “coffee” itself, as a drink or coffee shop, as an establishment. Come up with an original name that will convey the mood and atmosphere.
Basic rules that are worth considering when choosing a beautiful name for a cafe: it should be short and memorable, evoke positive emotions, be associated with the type of your activity, and also work for a specific audience (for example, it could be a children's cafe, a lounge, a roadside cafe, -shop, etc.).

Do you have several interesting naming options in mind? To avoid repetition or to pick up more ideas, look at the names of existing establishments in your industry. Think it over carefully and choose the best option.

Examples of cafe names and logos

Keywords in this industry:

coffee, latte, espresso, cup, tea, caffeine, grains, barista, breakfast, lunch, desserts, drinks, aroma, comfort, friendly, family, original, creative, house.

How to create a logo for a cafe?

Make your establishment more attractive and recognizable with a good logo. Logaster will help you create a cool logo quickly and easily. All you need is a few minutes of your time and a little inspiration.

Criteria for choosing a name for a cafe

Do not evoke ambiguous associations or unpleasant emotions.
Easy to remember and pronounce, be sonorous.
Harmonize with interior design, form of customer service, level of service.
It is desirable that the name reflects the concept of the establishment.

These parameters are also relevant when choosing. To quickly choose a beautiful name for your cafe, you can use the following approaches:

use a foreign word with suitable semantics depending on the format of the establishment or a Russian word, one syllable of which is converted into Latin transcription;
display the name of the concept, format of the establishment, interior, service features, assortment;
creation of neologisms - words or phrases that can combine Russian and foreign bases;
choosing an easy to pronounce, short name without a heavy semantic load;
playing on words that mean opposite concepts;
play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words with strong emotionality (Happiness, Dream, Without Cares). You should very carefully choose names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hachiko, Turandot) , geographic locations, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the establishment, so that the original name does not seem too pretentious and does not disharmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Beryozka - in our opinion, the semantic combination of a word denoting an Alpine rural house and the already boring name Beryozka is not a very good solution. Other examples: , Soprano, Revolution, Olive Beach, Mu- Mu, Cat and Cook, Spark). And, of course, you shouldn’t choose banal, boring names: Troika, Berezka, Barberry, Marzipan, Youth.

Advice: when choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not taken by competitors or patented. You can view the list of operating establishments on specialized portals.

Examples of cafe names

Advice: If you don’t succeed in opening your own fast food establishment, you shouldn’t despair, there are still many interesting and easily implemented ideas. For example, creating a business for preparing and selling herbal tea, making handmade soap, growing mushrooms (reaches $500-1000 per 1 kg).

“We should definitely buy a bar. It will be called "Puzzles". Everyone will come up and watch - why “Puzzles”? And this will be the whole puzzle!”

TV series "How I Met Your Mother"

The characters of the popular TV series decided to buy a bar, and the idea for the name arose naturally. Such cases are extremely rare. Successfully naming an establishment is not an easy task. Competition among bars in Moscow is high. The name should at the same time be different from the others, convey the main idea, and attract guests.

Want to know what to call a bar? What mistakes in names should you be wary of? Read about this in the article. We will list the basic principles of naming, consider the best bar names and less successful options.

How to come up with a name for a bar: basic principles of naming

What do you need to do to get guests to come to your bar? Attract their attention, interest them with your originality. The name is the first thing visitors learn about the bar. Therefore, you need to approach its selection consciously.

Follow the basic naming rules:

Brevity. The title must contain no more than 2 words.
Uniqueness. There are more than 1000 bars in Moscow. If your name coincides with others, you risk losing customers; they may simply confuse the establishments.
Euphony. A complex name will quickly be erased from memory.
Associativity. When you mention the name, your visitors should imagine a place with a pleasant environment. Negative associations discourage guests.

The name is the face of the establishment's brand

The first thing you need to do is think through all the nuances of your bar brand. Beer house in German, British, Czech style, youth bar with live music, tavern, sports bar. The style of the establishment dictates the interior, menu, nature of the service and name. Sometimes the opposite happens - the name becomes a source of inspiration when developing the concept of an establishment.

Think about how your establishment will be decorated, work out every detail of its brand. The more original the image and the special atmosphere of the bar, the more interest it will arouse among guests. The public in Moscow is sophisticated, so you will have to come up with something truly original.

For example, a British-style bar can be called “Queen”, “Scotland Yard”, “Becker Str.”, a German bar can be called “Munich”, “Stirlitz”, “Frau Müller”.

If you are looking for a name for a loft-style bar, use the words industrial. Examples - “Floors”, “Manufactory”, “CheerDuck”.

Play with existing titles

Establishments named after literary characters or taken from feature films are very popular. For example: “Coyote Ugly” (the film “Coyote Ugly Bar”), “Duhless” (the novel by Sergei Minaev “Duhless”), “The Leaky Cauldron” (from the series of novels about Harry Potter), “Sherlock” (from the series of novels about Sherlock Holmes), The Prancing Pony (The Lord of the Rings).

Try to take the name of a literary character or title as a basis and transform it to suit the specifics of your establishment. A good example is the name of the pub "Harry Porter". Guests form an association with the famous hero of books and films. At the same time, “porter” is a type of dark beer.

Bad bar names

Beer is the most popular drink in bars. But you don't need to get hung up on this word. “Pivko”, “Pivo-Vody”, “Beer Refueling”, “Beer Kingdom”, “Champion” - all these names evoke a strong association with a cheap beer establishment where marginalized individuals gather. The name builds the reputation.

There are names that are ambiguously assessed by visitors. For example: “Honey, I’ll call you back,” “Where am I?”, “I love you, life!” Such names for bars are original and funny at first glance, but often cause confusion and rejection.

Name as a way to increase profits

What does a visitor to the establishment evaluate? Level of service, pricing policy, quality of food and drinks, interior. There is no name on this list, but it is what pushes people to visit the bar.

St. Petersburg bars and coffee shops have always stood out for their atmosphere. Instead of the classic “Moscow” and “Natalie” there are biting phrases that evoke double feelings. Against the backdrop of super-originality, many of the names are so boring that I wouldn’t even notice them if it weren’t for my laughing friends from other cities.

Translates to “I am grateful for today.” The meaning is great, but the pronunciation is just terrible. It's like getting a foreigner to say "welcome." While you’re trying to talk him out, you just want to give up these attempts and say - don’t care, let’s go to Zoom. They say that complex names are abbreviated in simple speech. Among my friends, this is “the bar on the corner of Gorokhovaya and Fontanka Street,” or “the place where the window sill is on the asphalt.” I can’t say anything bad about the bar itself: good food, delicious coffee.

My mother told me that if I licked the plate clean, sooner or later I would be accepted into the company of clean plates. I didn't deceive you. The bar has a stylish interior and delicious cocoa.

Pun: either a family restaurant or a hyper-friendly one. The interior is homely, the food is inexpensive, you can safely sit down with your laptop or hang out with friends.

There was so much buzz around the name that it was impossible to ignore. Some were offended by this, some didn’t care, some thought it was an excellent marketing ploy. I consider this a provocation, but I have nothing against the establishment.

"I want Larisa's bath"

When I saw the name, a Georgian spoke in my head. Straight from the movie "Mimino". But the cuisine is obvious: if the voice in your head speaks with a Georgian accent, it means there is samsa and kebabs.

Lebedev is not on them. The bold rule of leadership stated that & cannot be placed between Russian names. The logo is a flying pig on a fork, transforming into a sausage. Almost a mermaid. The restaurant specializes in a huge selection of beer and homemade sausages. There is some kind of associative logic here.

"What people"

Simple expressions are often chosen as titles. “Hello”, “How are you”, “What kind of people!” The establishment is good. True, I expected that every time someone came in, everyone would exclaim the name of the bar in unison. It would be stupid, but funny.

If you are faced with the task of coming up with a name for a cafe, then a short excursion into the history of this establishment will not hurt you.

The name comes from the French word cafe; initially only coffee, hot chocolate, tea, cakes and other confectionery products were offered. They were prepared here and local cheap products were used to the maximum to keep prices low and so that the owners of the establishment always had a profit.

The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical performances were discussed, poets recited poetry, and writers read their novels aloud.

These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.

The atmosphere was free, there were arguments, sometimes even duels arose, but everyone could express their opinion. Because of this very freedom of communication, their wild popularity began in Europe, especially in Paris.

There, on the corner of Boulevard Saint-Germain, the Café de Flore opened in 1887 and still exists. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located in front of the establishment. These days, a prestigious literary prize for young authors is awarded here. It is also popular among tourists and lovers of authentic French onion soup.

There is a wide variety of these establishments: cafe-bar, cafe-snack bar, grill cafe, ice cream parlor, coffee shop, internet cafe.

Many entrepreneurs use a cafe franchise of the appropriate profile in their activities, which greatly reduces business risk. But in this case, the name of the establishment is regulated by the clauses of the franchise agreement.

The contingent of visitors to cafes of various types differs in composition and age, as do the interiors of the premises: modern and retro, made in American, Italian, Japanese, Mexican styles.

The cuisine also varies. Therefore, when deciding what to call a cafe, you can start from the category of clients, the style and location of the premises, or from specialty dishes.

In Europe, they really like to name cafes by their location - “At the high-rise”, “On the bridge”, “At the fountain”, so that they are easier to remember.

If your signature dessert is called “Romance”, “Tango” or “Bolero”, then you can make it the name of the enterprise.

TO When the majority of clients are students, then it would be quite appropriate to choose the following titles: “Resume”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.

If an art cafe opens, then something artistic will suit it: “Vernisage”, “Maestro”, “Pastoral”, “Caprice”, “Avant-garde”, “Autograph”, “Modern”, “Beau monde”, “Photograph” , “Salvador”, “Majestic”, “Pearl”, “Muse”, “Elegy”. The beautiful name of the cafe is always liked by people of art, aesthetes and patrons of the arts.

Regardless of the style, the name for the cafe is selected in such a way that it is understandable and absolutely clear to everyone, without any discrepancies. This will serve its popularity, create a superior image, reduce advertising costs and attract more customers. For example, “Aquatorium”, “Crown”, “Temptation”, “Coffeeman”.

Sometimes you can use fashionable slang for the name, that is, simplified, well-known words, since slang is very popular among young people and after a couple of decades smoothly flows into colloquial speech. This is justified when a youth cafe or a cafe for teenagers opens.

Here are some examples of slang: IMHO (IMHO - my humble opinion), freebie (free), avatar (picture), user (user), diskach (disco), umatovo (excellent).

The name of the cafe should in no case cause discomfort to customers.

For example, a cafe-bar, designed for working guys at an automobile plant who come after their shift to sit with beer and pasties, cannot in any way be called “Blue Ball”, “Fashionable Outfit” or “Siren”. You will simply lose these clients, real men.

However, there are owners who do not think for a long time about what to name the cafe. They use, relying only on their opinion, the words they like: agate, arabesque, blanche, hammock, glaze, domino, continent, panorama, containers, ultraviolet.

This approach also has a right to exist, since entrepreneurs risk only their own money and have the right to make any decisions.