How to buy goods on VK. How to create products in a group in contact - simple steps

Hi all! Since September 2015, a new section “Products” has appeared in groups and public pages of the social network VKontakte. Through VKontakte, users very actively sell various goods and services, mainly using personal profiles, as well as communities, adding photo albums with goods to them. Therefore, the social network considered that it was worth making a special section for these purposes with a convenient interface for selling goods.

I have prepared an overview of this functionality for you and will show you how to use it with an example.

Watch the video:

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As I already said, the section with products is available in groups and public pages (publics). If you don’t yet know how to create a VKontakte community, then look.

To activate this section, you need to go to the “Page/Community Management” tab under your avatar:

Scroll the page to the settings for additional sections and there check the box next to “Products” - for public. Or select “Enabled” in the drop-down list for the group.

After this, the settings for this section will open for you.

Here you can:

Select delivery regions (one or several) or even specific cities.

Specify the currency of your store.

Enable or disable product comments.

Specify a contact for communication (from the community administrators).

And also add a page with a description of the store, terms of payment and delivery. A link to this page will be displayed in the product card, under the “Contact the seller” button.

On this page you can add a detailed description of the store, provide payment and delivery information for potential buyers. The editor is very simple. You can highlight text in bold or italics, add headings H1, H2, H3, insert links, photos, etc.

Block with goods will appear on the main page of the community, immediately below the description (or ).

To get started add products, click on the inscription of the same name.

Or go to the section by clicking on the inscription “Products” and select the corresponding tab at the top.

The add product window will open.

Here we enter its name and description. Add the main photo and additional ones (up to 4), if available. The size of photos must be at least 400 px and no more than 7000 px on each side. Otherwise, you simply won't be able to download them.

And we indicate the cost.

Below there is an item such as “product not available”. If you check this box, your product will not be visible to users.

Well, at the end, click on the “Create Product” button.

The added product will be displayed in the corresponding section.

And here’s what the page with it looks like for the buyer:

We see that instead of the “buy” button there is a “contact the seller” button. If you click on it, a window for sending a message will open. Well, in the correspondence there is already an agreement on payment and delivery.

On the product page under the image there is an “Actions” tab - through it you can edit product page or delete it.

You can also edit products by going to the section and hovering over the product image.

At the top there is a “Options” tab, which is used to search and filter products by name, price and newness.

The Collections tab allows you to group similar products. This is an analogue of categories, only inside your VKontakte store.

To do so, click on the corresponding tab above.

Enter a name, add a picture and click “Create”. If you check the box next to “This is the main selection of the community,” then this is what will be displayed in the product block on the main page of the community. By default, the three most recently added products are displayed there.

Now, when adding a new product, you can specify which collection to place it in. Previously added products without collections can be placed in them in editing mode.

If you want disable the "Products" section, then just uncheck the box in the community settings. At the same time, the products and selections you added will not disappear anywhere, and if you turn on this section again, they will be displayed.

Well, friends, if you sell something through VKontakte, you can try and evaluate this functionality. Also, if you have any questions, write in the comments. I will be glad to help and advise.

I wish you success!

Best regards, Victoria Karpova

In 2016, the Products section appeared among the main menu items. Let's take a closer look at what it is. Now you can sell various things, accessories, services from your page, simply by describing your product and indicating its cost. Your ads will be available primarily to your friends and all those who search for the item you are going to sell.

How to sell goods through VKontakte

We look for the Products item in the menu on the right; if it is not there, enable it through Settings.

Your friends' ads are immediately displayed, you can add a product to your favorites to buy later and post your products using the button Post an ad. The list of created products can be viewed in the tab My products.

First you need to select a category. A huge number of groups are represented, also divided into subgroups. From the wardrobe to the list of services, I am sure you will easily select the right item. In the title of the product, it is advisable to briefly and accurately write what you are selling, because users search for products by name. In the description, add a brief description and details related to the product or service. Be sure to attach an image, since the buyer’s first glance usually falls on the picture, and then on the text. Indicate the cost of your product, you can search for similar products in advance to find out the approximate price. And, as an option, for a faster and more successful sale, you can make the price of your product lower than that of competitors.

To purchase, you can contact the seller via private messages. You can pay for the goods either on VKontakte using money transfers, or during a personal meeting with the seller - as agreed. I also want to add that in the section Goods products are located not only from the personal pages of users, but also from communities. That is, now all products are located in one place, which is quite convenient. There are restrictions on the number of goods, judging by the VKontakte API, but there is no specific figure, apparently no one has encountered this yet. Therefore, if you have reached the limit, write in the comments how many products you were able to download to VKontakte.

I once asked myself the question: “How to make goods in the VK group with the ability to accept payment immediately online to your Yandex Money wallet.” And I was surprised when I found out that VK has a special widget for communities that allows you to do this. I will talk about this in my article.

So, in order to make goods with payment via VK PAY, you must, in fact, have a VKontakte group and a Yandex wallet. We will not describe in this article how to do all this. Everything is elementary there. Here I will tell you how to add a “Community Products” widget using the example of your own group.

Let's get started.

Adding a “Community Products” widget

To do this, we need to go to the settings of our group, as indicated in the picture below.

Then choose Community management → Sections

In the tab "Sections" You will see "Goods".

Check the “Enabled” checkbox and a menu will open. Select the settings that interest you and check the box Store app

Setting up the “Shop” application for VKontakte

Now we set up our application, payment acceptance, products, etc.

To do this, return to the main page and go to our application.

After we click on “Go to cart”, a window will open where we must indicate where payments from our customers from the store will be sent.

We select the administrator, in the next window we agree with what the application offers and click Allow

After this, a window will open where we are simply shown what the products, order forms, etc. will look like. We skip all this and the widget prompts us to create our first product.

Create your first product in the Community Store app

For example, I deal with coffee and will create the product “Coffee”

After this, click on "Create a product"

Now you can click on your created product and add it to your cart. And at the top you will have the opportunity to edit the order form, etc. Press "Application Settings"

That, in principle, is all you need to know to create your own store in the VKontakte group and to accept payments online through VK PAY. Install, use and earn!

Find out also. I am sure that it will be very useful for people who promote their own brand on the Internet!

Well, now we’ve finished telling you about how you can find the purchases or services you need on the VKontakte social network. It turned out to be quite easy to do with the help of personal pages, which are stores, communities, and, of course, public pages.

But so far we don’t know how to receive, buy, or pay for this product. That is, the most important detail on the one hand.

After all, as we have already discussed with you, you cannot pay for anything on the VKontakte social network. Since the only domestic currency is not subject to sale. It cannot be transferred, it cannot be used to buy goods, and most importantly, a simple user cannot withdraw it. So it is clear that other ways are needed to pay for the goods, and accordingly receive the goods for your use. They will be discussed below; we would like to say right away that such options are possible both when purchasing through personal pages, and when purchasing through communities and public pages. Choose for yourself what is more convenient for you.

Purchasing using the VKontakte website

This is perhaps the most common method. So if you subsequently become a regular customer of purchases through the social network VKontakte. This is the method you will most often encounter. In general, there is nothing complicated. All sales are made on a third-party resource. Why do we need a group then? It’s simple, you can find what you need, but the purchase itself will not take place on Vkontakte. And in a normal online store. With a decent reputation, which serves as a guarantee of purchase. How does all this happen, let's look at the situation step by step.

1 . You have entered a community where they sell the themed products you need.

2 . You have determined which product you need. For example, products here are located in albums. Under each photo there are the descriptions and product name you need. And just below there will be a link. If you click on it, you will be automatically redirected to the resource. But not to the main page. Namely, to the purchase page of the product under the photo of which you found it. That is, all you have to do is click on consent when purchasing and determine the payment method, that’s all. It turns out very convenient, right? In addition, do not forget that VKontakte will definitely warn you that you are leaving the resource. So don't worry about it, this is standard procedure, the resource will always be kept. Only if you are not allowed in should you worry. After all, sometimes, the site simply does not allow you to go, telling you that the site is malicious, and you need to enter the address directly into the browser. Then we don’t advise you to do this, it’s not in vain that you were warned.

Direct purchase of goods on a social network in contact

This is a more risky and therefore less common method. The point is this: to purchase, you definitely need to contact the seller. That is, you cannot make a purchase automatically. There are two ways to establish a connection. In the first case, you directly write to the owner of the group or page about your desire to purchase this or that product. And in the second, you leave a request in the comment form below the page. This cannot be said to be a fraudulent method, since with online purchasing everything is more secure. How many people don’t have their own website, or don’t have a payment system certificate for accepting payments? This also costs a lot of money and not all sellers can afford it. So you shouldn’t mistrust direct sales in absentia.

Next, after you have expressed a desire to buy the product, wait for a response. They will answer you quickly, after all, this is their job, so you, of course, are not the first client and everything is put on stream. In most cases, you will then be asked for your contact information. That is, this is a postal code, email address, and so on. And you will simply receive your goods by mail or courier delivery. But we will tell you in another article about how you pay for your goods, in all cases, in the first case, where you purchased through the site, and in the second. You and I have too little time left to open such a massive topic as methods of paying for purchases on the VKontakte social network.

By the way, food delivery services have recently appeared that work on the same principle that we just described to you. So for now, if you find the right community, you can order pizza and sushi just like anything else. True, the community should be based in your city, you understand that from Moscow to St. Petersburg, obviously no one will bring you pizza.

Hello, dear readers of the business magazine website. VK has long become a leading social network. network in Russia and the CIS countries. In addition to exchanging messages and music, you can now organize your own mini-shop in its open spaces.

With its help, you can sell your creative products or create a small branch from your main business and receive additional traffic from it. Let's take a closer look at how to add products to a VKontakte group and why it is needed in general.

From the article you will learn how to add products to a VKontakte group and design them beautifully.

• A new source of sales.
• No complications with servers, CMS and other features of a full-fledged store.
• Trust from buyers.

The buyer receives a convenient service inside the messenger. I wanted to buy something - wrote to the seller and after a couple of hours you are already expecting the courier with the parcel. Effective, simple and convenient.

Shops via VK best suited for low-cost or homemade products. If the business develops, then you can create a full-fledged online store.

In addition, a virtual showcase is an excellent way to advertise your products for free. Unlike a website, you don’t need to invest money in purchasing a CMS, deal with technical features and other difficulties. Placed advertisements and wait for the first buyers.

How to add products to a VKontakte group: 5 steps to get started

Nothing complicated, completely setting up a group for sales takes 5 steps and requires no more than 10 minutes of personal time. As an example, we will create a new community for selling pet products and fill in its content step by step.

No. 1.

Setting up the store - enable the extension The first step is to go to the settings and fill out the title, cover, addresses and other data. If the community already exists, then we only need to go to “Settings->Sections” . Please check the box here"Goods"

and place them in the main block.

No. 2.

1. Visual design of the group
2. After changing the parameters, you can move on to the visual design. Remember a simple rule: if a person wants to buy a product, then first of all he looks at the external design. To increase sales you need to follow 3 simple steps:
3. Add a unique cover.

Add photos and posts to the group.

Add friends and subscribers.

For example, we will download a template cover from the Internet. To install it, edit the basic information. Don't forget to save your changes before exiting. As a result, the mini-store is transformed and now looks much more presentable. The cover was created in 2 minutes as an example, but if you want to take a professional approach to the matter, order an illustration from freelancers.

Cover

- this is the first thing a new buyer will notice. Try to make it bright, memorable and informative. The best option would be to order the design from professionals.

Add a status and post a couple of posts. We perform this stage for an empty community and creating an activity. If a buyer comes to a blank page, he is highly likely to abandon the purchase and lose trust in the brand. No. 3. Adding a product To add new objects, click on

"Add product"

, after which a new window will appear. Nothing complicated, just select a category, enter the name and price. Pay special attention to photographs. Add 5 high-resolution photos from different angles.

Once placed, the bowl will be displayed on the virtual showcase. When you click on the image, a card with all the basic information will open. It looks like this. . Please check the box here No. 4.

Creating collections

Now all new objects can be automatically distributed into additional subsections. In this way, the user’s navigation through the assortment is easily implemented: he will be able to quickly find the products he needs and immediately order related products of the same category.

No. 5.

Editing the store description

• The community description refers to several indicators:
• Status information;
• Basic description;

Description for sale.

Go to the main page and add a status. We recommend that you indicate here a short slogan, contact phone number, address and opening hours. This small line of information is extremely important and informative for the buyer.

Now let's set up a description; it is displayed in the information section immediately after the status. Here you can post information about products and the company as a whole. The reader from this section should understand why he should shop here. Describe your advantages over your competitors.

All that remains is to fill out the text for the sales section. To do this, go to the section settings for products and display hidden parameters. Finally, all that remains is to edit the text with information for the buyer. It is displayed in the tab "Payment and delivery"

when viewing the card before purchasing. Here you need to provide all the information about payment and delivery.

After editing, be sure to turn on the description and then save your changes before exiting.

Additional Applications

VK meets the needs of administrators, so various widgets are created for them. Additional applications add administrative functions, improve the interface, automate routine tasks, handle mailings, and much more.

Installation is completed in a few seconds. For example, let's install a widget to launch an interactive window with a message for the buyer. After installation, the main settings are displayed at the top of the page.

Some applications have separate settings. In the widget in question, you can configure interactive actions for the user. Let's create a window asking you to go to our products and get acquainted with them.

Each widget is customizable individually; there is no point in considering each of them separately. These are generally simple and intuitive options to edit.

The installed example widget adds an interactive window for user interaction. Depending on the installed add-ons, the appearance of the community may change.

The action button for the user is highlighted as a separate item in the menu. Many people use VKontakte via smartphones; a function for quick communication with the administration was invented for them. A person can, in one click:

• call support;
• write to the manager;
• go to the main site.

Own store application and API

This section applies more to programmers. If you want to automate sales and already have a full-fledged store, you can redirect orders using the API and process them on a separate server. Also, if desired, developers can create custom widgets if necessary.

How to sell from your personal page

If there is a one-time need for a sale, you can do it through your personal page. Go to section "Goods" in the left menu and place your ad. Once published, the information will be seen by hundreds of buyers.

If the menu item you need is missing, open the settings and check the missing section.

Conclusion

In the article, we looked at ways to add products to a VKontakte group. We also learned how to create collections, change descriptions and edit cards. In fact, there is nothing complicated about this and any user can cope with this task in a couple of minutes.