Hotel business plan (with financial calculations). Your own business: opening your own guest house

In general, if we talk about the structural side of entrepreneurial activity, the main and most important element is the business plan. Correct and clear formulation of tasks contributes to the development of a high-quality hotel business plan with calculations. A plan must be drawn up when opening any business, including when creating a business plan for a mini hotel.

By drawing up a high-quality sample hotel business plan once, you will get rid of many problems in the future. So, for example, when receiving a loan from a bank, you will be asked for the same business plan that will clearly reveal the essence of your entrepreneurial idea. A financial plan will also be necessary to attract potential investors.

Expenses and income

The breakeven period of the business is 80 months.
The initial amount invested in the business was 16 million 219 thousand rubles.
Average monthly income is 509 thousand rubles.
Average net income per month is 181,264 rubles.

The main goal of this project is to interest future investors in this area of business, with the subsequent investment of finances in it.

Market analysis

You need to keep in mind the fact that at the time of the opening of the mini-hotel, the city will already have such establishments and even function well. The occupancy of these hotels will typically reach up to 75%, with 320 hotel rooms available. One of the main problems at the initial stage will be competition and the struggle for a place in the city. To take into account all the features, we are drawing up a sample hotel business plan. Significant businessmen who own an entire chain of hotel complexes will try to interfere with the implementation of their entrepreneurial ideas; we must be alert and ready for this.

As a rule, the control and distribution of land plots for the hotel business is carried out by the city administration, which can, in turn, regulate the number of beds in the hotel.

Based on the above characteristics, it is possible to say that the hotel will be planned for 15 beds and at the initial stage, this will be quite sufficient, and acceptable for the city.

Location

When choosing premises for a mini hotel business plan, you can go this route. Firstly, buy an abandoned building at a small price and carry out major renovations there, or maybe, if you’re lucky, get by with cosmetic ones. Secondly, if necessary, redesign the rooms, taking into account the hotel’s business plan.

Hotel rates

In most cases, hotels have their own price list. A day's stay in a hotel will cost the client 1400-1800 rubles; in some companies this amount also includes breakfast.

Staff

At first, the staff may consist of only nine people. As a rule, this is: a boss, two maids and a cook. The work shift will be arranged in this way: two full working days, in each shift, which requires four people.

Calculation of personnel costs

After three years, the head of the hotel business has the right to index wages by at least 10%.

Phased calendar plan

Organizing the construction of a large enterprise in the city should push both the entrepreneur and the investor to take decisive action. Since a large influx of guests, the hotel must be prepared in advance. Equipment must be in place and furniture purchased and installed.

Of course, all renovation work must be completely completed by the first opening of the hotel. Some of the main points of the repair:

It is mandatory to replace old windows
Install air conditioning in each room
Equip a bathroom. nodal part
Check the fire alarm system, if there is none, coordinate its installation with the services. If necessary, hire contractors.

In this article we will look at a detailed calculation of the costs and payback of a mini-hotel. You can use this calculation when drawing up your financial plan, using it as a basis. Let's try together to calculate a rough business plan for a hotel with 20 rooms.

A business plan is a kind of dress rehearsal before opening a business. You can start compiling it yourself, using the calculations given in this article. However, to get the optimal result (and you need real numbers, and not just an optimistic forecast of events), you should contact a professional with this. Who will be needed to create such documents?

Firstly, a professional estimator who will take into account all expenses, income, taxes and profits in the correct way. Secondly, if you do not have a specialized education related to the hotel business, then it would be advisable to consult with someone who has worked in the hotel industry for years. Thirdly, it would be best to ask a qualified interior designer to create a room design that will take into account the optimal arrangement of furniture and household appliances, utilities and technical premises, in order to not only create a comfortable space, but also save space for additional areas.

Of course, we cannot guess in which city and what kind of hotel you intend to open. Therefore, all figures given in this arithmetic will be averaged as much as possible. We decided to take a large city in Russia, of which there are many (Vladivostok, Tyumen, Tolyatti, etc.), with a population of 700,000 inhabitants.

For the hotel we will need to take out a bank loan for 15 years. Amount 11,600,000 rub. Of this, 3.5 million will be spent on redevelopment, renovation and design of the premises. 5 million rubles for furnishing the rooms with furniture, plumbing and necessary elements. Arrangement of the hall, kitchen and utility rooms will require 1.8 million. Opening a business, obtaining the necessary approvals and documents, including legal services, will amount to 100,000 rubles. We will allocate 200,000 rubles to create a good website and produce advertising products. In addition, you need to take into account other expenses: we will allocate 700,000 rubles for them.

The hotel in question is planned to have 20 rooms. 3 luxury rooms will be enough. 9 rooms for two persons and 8 single rooms. Let us take into account the prices of 2016 and their average values:

A luxury room will cost 4,400 rubles.
Double room – 3200 rub.
Single room – 2000 rub.

The average price of a room will be (3*4400+3200*9+8*2000)/20 = 2.9 thousand rubles.

Our hotel can accommodate a maximum of 32 guests. The average hotel occupancy rate is 50-70%. Let's calculate the approximate revenue for the month - 1.4 million rubles.

Services

It is clear that you can choose any service for your hotel. We will take the minimum amount of services. The standard set today is, at a minimum, Wi-Fi, free iron and ironing board; a small shop in the lobby with pastries, essentials and souvenirs; buffet; a set of disposable hygiene products in the bathroom; cleaning and change of bed linen.

Room

On average, a small hotel with the above services will require premises with an approximate area of 500-600 square meters. We will choose a place not far from the center, but such that you can get to all the attractions and the historical center of the city by car or public transport in 15 minutes. We will have additional parking space. And the hotel itself will be located close to a transport interchange. Such premises will cost us about 200,000 rubles per month in a large city.

The requirements for the premises should be taken into account when choosing it. According to the standards established in the Russian Federation, there must be at least 15 m2 of space per guest. Each room has ventilation and air conditioning. Sewage, hot water and heating are provided in the building.

Salary levels differ from region to region. We will take the average indicators of the central part of Russia. We will need:

Manager with a salary of 30,000 rubles.
2 administrators, replacing each other in shifts – 2* 17000
2 cashiers – 2*15000
2 buffet/kitchen workers – 2*16000
Maintenance staff 5*14000
Reservation specialist – 17 thousand rubles.
Advertising specialist – 18,000 rubles.
Part-time accountant – 17,000 rubles.

The total wage fund will be approximately 248,000 rubles monthly. It will be necessary to pay all taxes (personal income tax, insurance contributions) on this amount, which will amount to approximately 40% of the wage fund - about 100,000 rubles.

After drawing up a business plan, you need to consult with an accountant, but for such an area it is advisable to use a simplified taxation system and pay 15% to the city treasury.

In addition, we will need some kind of security for the enterprise. It is very expensive to maintain a staff of security guards, so we will turn to a private security company to install a “panic button.” The price of their services will be 15,000.

To successfully start a business, you will need to spend money on advertising. There are many options for advertising campaigns. It should be taken into account that a third of Russian residents today book hotels through websites - booking systems with which they will have to cooperate. In addition, you need to create a hotel website and promote it using contextual advertising, groups on social networks and SEO optimization.

What else do you need to consider? Utility payments, on average, for a specified area of 500-600 meters will be 65 thousand rubles. We also need to provide for the cost of consumables. This could be bed linen, disposable slippers and shampoos, dishes, etc. We will allocate 30,000 rubles for these needs. Let's not forget about equipment depreciation - 25,000 rubles.

Don't forget about “unforeseen expenses”. They will definitely be there, you'll see. We will allocate 30,000 rubles for these “needs”.

We do some simple calculations, taking into account all our amounts. We get this approximate calculation:

The annual profit will be 4,174,200 rubles. Of course, our business plan for a 20-room hotel should not be taken as a guide to action, but its algorithm can be taken as the basis for your calculations.

Opening a mini hotel is a good business idea for entrepreneurs who have good management skills, know how to properly organize work and reduce unnecessary expenses. The attractiveness of this idea lies in the fact that people constantly need hotel services, even during an economic crisis. Only the emphasis of demand is changing from luxury category to standard or economy. In this article, we present a detailed business plan for a mini hotel, which will help to properly organize work, calculate the profitability and payback of the business, conduct a SWOT analysis and build a competent marketing strategy.

In order to immediately determine the format of the business, it should be stipulated that the room capacity of a mini hotel, according to GOST, should be between 3-15 rooms. At the same time, a business can be implemented in several directions at once. This includes the creation of youth hostels and the opening of cozy family hotels. A 15-room hotel, which will attract the attention of business travelers and tourists, will be much more expensive for a novice businessman.

GOST also regulates the placement of a mini hotel only in a separate building with its own entrance. You may need an emergency exit - this will be determined by the Fire Inspectorate.

A mini hotel can only be located in a non-residential building.

Despite the economic instability in the country, the demand for hotel services has not fallen. Today, preference is given not to fashionable hotels, but to practical and inexpensive mini-hotels that can offer quality service at an affordable price.

Let's look at the main points that you should pay attention to in order to launch a successful project.

The implementation of any project is preceded by a stage of careful planning. No matter how original and relevant a business idea is, without strategic planning, analysis of the competitive environment, and market capacity, it is impossible to launch a project.

The hotel business involves large investments and, perhaps, it will not be possible to do without the assistance of investors. On the other hand, the profit from this business promises to be large.

A business plan will allow you to build a strategy of actions that are necessary for the successful implementation of an idea.

The document must:

justify the relevance of the idea;
perform an analysis of the environment in which the business will develop;
calculate additional sources of financing;
draw up a schedule for completing tasks.

Evaluating a business idea: pros and cons

Before we begin drawing up a business plan, let's analyze the advantages and disadvantages of this project, identifying its strengths and weaknesses.

Advantages:

High demand. This aspect largely depends on the attractiveness of the region and the location of the hotel. Therefore, to choose a location, be guided by an analysis of the competitive environment, study transport accessibility, the location of the bus and railway station, and the presence of attractions near the site.
Regular customers. With a properly developed marketing strategy and a high level of service, you will be able to occupy your niche in the market and work with regular customers who, through word of mouth, will promote your hotel for free.
Opportunity to receive high income. A well-organized hotel business is profitable with 30-35% occupancy. And already at 50% occupancy it begins to generate income.

Flaws:

High competition. Considering the stability of this business and the possibility of obtaining high income, many novice businessmen turn their attention towards opening inexpensive mini-hotels. With a properly structured strategy and high quality services, this drawback can be leveled out.
Large starting capital. This business is associated with large financial investments, without which it will not be possible to organize a company. Renting premises or purchasing your own real estate, renovations, purchasing furniture and equipment - all this will require capital investment.

Where to start - determining the hotel format

Before drawing up a cost estimate, you need to determine what size and concept your mini-hotel will be.

Starting a business - where to start?

A small mini hotel is designed for 10-12 people and allows you to create 3-4 separate rooms for overnight stay. This form is distinguished by a quiet, cozy environment and, in comparison with other options, does not require large investments. But you shouldn’t expect much income in this case either.
The average size of a hotel is designed for 15-20 guests.
If you decide to open a hotel with 15 rooms and the ability to accommodate up to 40 guests at a time, you will be faced with a large investment. To open such a business, entrepreneurs buy out part of apartment buildings or build separate mansions, initially designed for the hotel business. The disadvantage of this option is the serious investment, but the advantage is the possibility of large profits.

Before opening a mini hotel, it is important to make sure that it will be able to offer its clients all the necessary services.

The range of services largely depends on the chosen target audience, as well as the intensity of the competitive environment.

The standard service includes:

daily room cleaning;
wake-up call in the morning at the request of guests;
provision of ironing equipment;
delivery of correspondence;
change of towels at least once every three days;
calling an ambulance and providing a first aid kit;
safe;
change of bed linen at least once every five days;
calling a taxi.

breakfast in the room;
sauna;
billiard room;
providing access to a computer with Internet access;
pool.

Market analysis

Considering the high competition of this business, it is necessary to clearly define the target audience for which the hotel will be designed.

It can be:

tourists;
vacationers;
people who came for treatment;
business trips;
romantic clientele.

Each group of people will have its own requirements, so you need to clearly understand what category of clients your business is designed for.

Analyze the market and identify the main players in your region. As a rule, a large number of hotels are concentrated in places where there are large concentrations of tourists. But quiet residential areas or the entrance to the city often go unnoticed by businessmen. Calculate the feasibility of placing a mini hotel, depending on the range of services and the selected target audience.

Please also pay attention to the fact that the location next to an attraction and a large crowd of tourists largely determines the seasonality of the business.

Pricing

This indicator is significantly influenced by factors such as:

competitive environment;
hotel location;
range of services;
room category;
selected target audience.

The average price range of mini hotels ranges from 1400-1800 rubles per day, with breakfast included.

SWOT analysis

To determine the strengths and weaknesses of the business, we will perform a small SWOT analysis.

Strengths of a mini hotel:

high quality of service;
high demand;
designer renovation;
location in a park area;
additional level of service (breakfast in the room, transfer, laundry).

Weak side:

large capital investments;
lack of parking;
high competition.

economic instability in the country;
emergencies, accidents;
seasonality of demand.

Project capabilities:

increase in demand;
powerful advertising;
offering additional services.

Production plan

The main production costs include:

purchase of real estate (or rental);
purchase of furniture and equipment;
renovation of the premises.

Organizational plan

The hotel business is in the sight of the state. To register it you will need a certain package of documents. As a rule, mini hotels are registered as an LLC, which allows them to operate under a more favorable taxation scheme.

When contacting the tax office, prepare the following documents:

passport of a citizen of the Russian Federation;
receipt of payment of state duty (800 rubles).
Application on form P21001.

To open a business, you must have the following documents on hand:

charter, which will specify the type of activity of the enterprise;
company current account;
a receipt confirming payment of the state duty;
authorized capital;
minutes of the meeting of founders (if required).

To open a hotel, you must obtain a License, which gives the right to provide public services.

As for the form of taxation, this choice will depend on the scale of the hotel. For a medium-sized business, it is advisable to choose the Single Tax. In the future, as the project develops, you can always switch to another form of taxation.

After registering all primary documents, you need to obtain a conclusion from the fire inspectorate and sanitary and epidemiological station that the hotel complies with all legal standards.

In order to obtain such a Conclusion, it is necessary to provide the following documents to the appropriate authorities:

certificate of registration of individual entrepreneur (or LLC);
passport of a citizen of the Russian Federation;
a certificate confirming tax registration and taxation form;
premises rental agreement or document confirming ownership;
medical records of employees.

Personnel search

An important stage in the work of opening a mini hotel will be the search and selection of personnel. The success of the enterprise largely depends on the level of qualifications, their communication skills and appearance.

Considering that the mini hotel will operate around the clock, the work of the staff will need to be organized in 2-3 shifts.

To operate a hotel with 10 rooms, you will need about 5-7 employees. The larger the hotel, the wider the staff will be. At the first stages, you can combine management functions, as well as the functions of a production manager. However, over time, you will face the need to separate them.

The main staffing units include:

Administrator. Considering the hotel operates around the clock, you will need at least two people who will receive guests, keep order, and answer phone calls.
A maid whose duties will include cleaning rooms, changing and washing linen, keeping the recreation area and kitchen in order.
Accountant. For a small hotel, you can find a person who will combine the functions of accountant and administrator.

If the range of hotel services is not limited to standard room cleaning, but includes a sauna and serving breakfast, you will need to hire a cook. However, this type of service can be organized in another way.

It is enough to enter into a partnership agreement with a cafe or restaurant that is located in close proximity to the hotel. This will save money on paying for a chef and purchasing equipment for cooking.

Search for premises

The level of service and range of services that you can offer to clients largely depends on the correctly selected premises.

Pay special attention to the area where the mini hotel will be located. If there is an industrial zone, nightclubs, market, railway nearby - all this will significantly reduce the demand for the services of your business and affect pricing.

Regarding the issue of renting premises or purchasing real estate, you should carefully study the issue of investment and payback.

Location

The ideal location is the central part of the city, a quiet residential area, entering or exiting the city.

Please pay attention to the following criteria when selecting a building to buy or rent:

good transport interchange;
attractiveness from the point of view of the tourist route;
parking space;
quiet cozy area.

Many owners prefer to open mini-hotels in the city center, which ensures good traffic. The only downside to this is the high price of real estate, which will significantly reduce the payback period.

In addition, there are a number of standards that a mini hotel must comply with.

You will have to provide:

constant cold and hot water supply;
electricity supply;
room temperature is at least 18.5 degrees;
television broadcasting;
ventilation;
telephone connection.

And if household appliances help create an optimal hotel microclimate, then you cannot influence the level of noise and odors in any way.

Experienced hotel owners advise to be very careful when choosing a hotel location and to visit the place more than once at different times of the day and year in order to correctly determine all the advantages and disadvantages.

Please also pay attention to the requirements for room size and availability.

The area of a single room should not be less than 9 square meters.

The area of a double room must not be less than 12 square meters.

For multi-bed rooms the following calculation applies: basic 9 square meters + 6 sq.m. for each guest. The only exceptions are seasonal mini-hotels - in this case, there can be 4.5 square meters per person.

The completeness of hotel rooms is regulated by GOST as follows:

bed;
table;
chair;
cabinet;
storage space;
mirror;
one lamp (minimum);
carpet or bedside rug;
door lock;
curtains.

Also, upon check-in, each room must have a set of bed linen and a set of towels.

Repair

The success of the hotel depends on high-quality and stylish renovations, because this will be the calling card of the mini-hotel. Therefore, you need to approach this issue responsibly and not save money on design.

After completing the repairs and arranging the furniture, you should take care of other important points in organizing the hotel business.

You should pay attention to the following criteria:

provide customers with drinking water;
install fire-fighting equipment and purchase fire-fighting equipment;
ensure cleaning of hotel premises, treatment of towels and bed linen;
ensure the maintenance of cleaning equipment and equipment;
take care of maintaining the surrounding areas in proper condition;
ensure waste disposal, as well as protection from various insects and rodents.

When the initial issues have been resolved and a suitable premises have been selected, it is time to start purchasing equipment for the work.

When selecting equipment and furniture for a mini hotel, follow the following rules:

the equipment of the rooms should not be luxurious, but overly cheap furniture is also inappropriate;
choose durable and comfortable furniture and textiles;
The ideal option is to purchase special hotel equipment. Depending on the price level and target audience, choose a set from the economy class or luxury categories.

Even in a small hotel, everything should be thought out to the smallest detail. The beauty of the interior alone will not attract a client. In a hotel, he needs convenience first.

rooms (beds, tables, chairs, TVs, split systems, wardrobes, mirrors);
laundry (washing machine and dryer);
reception (bar counter, armchair, coffee table, sofa, chairs for staff;
means of communication;
plumbing;

Marketing plan

You need to take care of how you will promote the service on the market long before the hotel opens. A plan must be drawn up that includes a detailed description of the proposed activities to popularize the service.

In this article we present classic marketing methods

In order for a mini hotel to become popular and recognizable, it is necessary to choose a sonorous and meaningful name for it, and also to create a unique logo. This data is placed on signs, business cards, leaflets and any promotional materials.

Important! Instagram, VK thematic group and YouTube channel are best suited for promotion.

Financial plan

Calculation of starting investments

Regional peculiarity.
Market saturation.
Quality and level of hotel service.

We will present general items of expenses (indicating the average cost in Russia), which cannot be avoided when opening a hotel.

Buying or renting premises. In the first case, you need to have at least 10-20 million rubles. The price will vary greatly depending on the region and the choice of hotel location. Renting a building for 15 rooms will cost 80-100 thousand rubles. Obviously, purchasing premises as a property is much more efficient and economical.
Room renovation. This factor determines the status of the hotel, its “star” category and is a calling card. Therefore, you can’t do without a stylish design.
Purchase of furniture, plumbing, household appliances - from 1 million rubles.
Registration of documents will cost approximately 300 thousand.
Expenses for a marketing company - from 100 thousand.

Monthly costs

For the normal functioning of the business, you will have to make certain cash injections every month. The costs can be represented as follows:

salaries to employees. Depending on the format of the business and the number of staff, it can be 100 thousand rubles monthly.
payment for utilities is a significant expense item and will amount to approximately 40 thousand rubles monthly;
taxes from 20 thousand rubles;
consumables – 10 thousand rubles.

Total: 170 thousand rubles.

When determining the pricing policy of your business, carefully analyze the market in your region and competitors’ offers. It is important to understand what exactly competitors include in their standard set of services.

In some mini-hotels, the price consists of only one bed with a standard set of services.

Other owners offer extended service, which affects the price. Of course, each of these categories will have its own target audience. In order to avoid mistakes and not to overestimate or, on the contrary, underestimate the price, you need to clearly calculate the profitability.

Cost of accommodation 1 person/day 1000 rubles, occupancy 80%

20 people * 1500 * 30 days = 600,000 rubles

With a successfully built marketing strategy, good location and high quality of services provided, the profitability of the hotel business ranges from 15 to 75 percent.

The return on investment is 4-5 years.

Additionally, to increase profitability and increase profits, you can implement related services:

laundry, ironing;
snacks in vending machines;
TV, game consoles;
massage;
billiards, board games;
excursion services;
nutrition;
transfer, etc.

Important nuances for organizing a mini hotel

In addition to production costs, it is important to take care of the following nuances for opening a mini hotel:

It is necessary to organize good security. Do not neglect hiring additional personnel (security guards) and installing an alarm system.
the hotel must provide 24-hour check-in for guests;
To organize catering in hotels, you will need additional permits and codes in registration documents.

Conclusion

The hotel business, despite high competition and large initial investments, can bring good profits. It is important to clearly define the target audience, choose the right location and correctly set the pricing.

The high professionalism of the staff and high-quality repairs will become the hotel’s calling cards and will serve as additional advertising, so the implementation of these points of the plan must be approached with full responsibility.

Video. Business plan for opening a mini hotel

Have you decided to start your own hotel business? This is a fairly promising and profitable business, which, if properly organized, will pay off fairly quickly. The main thing is to choose a place where to open a hotel and advertise it correctly. The best option for beginners is a classic mini-hotel with 10-15 rooms. It is not difficult to open, and with the right approach, it brings profit no less than a traditional hotel.

Studying the market

Are you thinking about how to open a mini hotel? First of all, study the existing market. Where should the hotel be opened? Where it will be in demand. These are resort towns, large cities, and popular tourist settlements. Think about who will be staying in your rooms. Students and young people usually choose hostels - they are satisfied with the low price and shared rooms.

A mini-hotel is an ideal choice for a budding entrepreneur

Mini-hotels are used by people aged 23 to 65 years, who prefer to live in a separate room. Mini-hotels are also popular with married couples, couples with children and business travelers. Think about who from this target audience could become your client.

Note: draw up a portrait of your consumer, calculating his age, income level, and the services he needs. Based on this, you can build a future hotel promotion strategy.

After that, do competitor analysis. There are probably already hotels and mini-hotels in your city, since this business brings in good money. Research what rooms they offer, what price range they offer, and what additional services they offer. Find out about room occupancy, opening hours, etc.

Then find the market leaders. They set the tone for the entire hotel business in the city, shape the habits of guests and probably know how to dump. You will need to adapt to the leaders, while offering your visitors better conditions for less money. Or at least the same conditions.

In what format to open

If you do not have serious experience in the hotel business and huge start-up capital, then the easiest way is to open in the format of a mini-hotel. This is a small hotel that consists of a maximum of 30 rooms. Such mini-hotels are located near the main key infrastructure facilities:

bus stations;
railway stations;
metro stations;
vehicle interchanges;
downtown;
close to popular attractions;
near gas stations or along highways.

A mini-hotel can be built or rented

A mini-hotel means having a shared kitchen and microwave in each room, several showers and toilets. In some cases, showers can be equipped directly in the rooms. A mandatory condition today is the availability of high-speed Wi-Fi Internet in the hotel. It would also be useful to have convenient parking nearby, but this is an optional option.

Production plan

Let's look at what it takes to open a hotel with 20 rooms. This is a classic size for a mini-hotel. The numbers should be divided as follows:

3 luxury rooms. Here it is necessary to make high-quality repairs, equip your own bathrooms, install all the necessary furniture and household appliances in the rooms, and create mini-kitchens.
13 rooms for classic double rooms. Moreover, make 7 rooms with two separate beds, 6 with double beds.
Allocate 4 rooms for single rooms.

Read also: How to open your own bar from scratch: business plan

You will also need to equip a full-fledged kitchen for preparing food, providing it with dishes and household appliances, as well as create a comfortable bathroom for several people. Additionally, the mini-hotel should have a reception desk with an administrator, technical rooms for storing washing supplies and linen, a boiler room and a separate room for washing and ironing.

You should not choose the cheapest furniture for a hotel. It is advisable to install beds with metal frames, closets with durable doors on several hinges, and cover the floor with industrial linoleum or “office” laminate.

Additionally, the mini-hotel can be equipped with a small bar and a gym. This will allow you to significantly expand your customer reach and bring in additional funds.

Financial plan

There are two options for the development of events:

Find a room of suitable size and rent it.
Build a hotel from scratch.

Of course, the first option will require less initial costs, but you will pay a significant amount every month, reducing your own income. The second option will require serious investments, but in the end you will have your own building in a convenient location, which can later be sold or rented out if you get tired of doing business.

Constructing your own building takes about two years. The estimated investment amounts are as follows:

Obtaining permits, research and design work - 1 million rubles.
Construction of the building, finishing - 10 million rubles.
Improvement of the surrounding area, creation of your own parking lot - 1 million rubles.
Purchase of furniture and equipment - 5 million rubles.
Other expenses - 1 million rubles.

In total, building your own facility will cost you approximately 18 million rubles.

A year of hotel operation costs approximately 4.5 million rubles, of which:

Taxes, wages - 2.5 million.
Utilities, current expenses, purchase of linen, washing supplies, etc. - 1.5 million.
Other expenses - 0.5 million.

The expected profit from the hotel is about 7.5 million rubles. Rooms with an average cost of 1000 rubles per day will bring you: 1000 * 20 * 30 = 600,000 per month or 7,200,000 per year at full occupancy (in practice, this figure is 10% less, since it is not possible to ensure 100% occupancy of rooms all year round quite simple). With proper organization, you will receive 6,500,000 million from the rooms and about another million rubles from the bar - gym. Net profit will be 7,500,000 - 4,500,000 = 3,000,000 rubles per year.

Note: Our 3 million does not include rent for the building. If you are building your own, then these 3 million will be your net profit. If you rent it, then approximately another 1.5-2 million will need to be paid for rent.

It turns out that building a hotel from scratch will pay for itself in 5-6 years. A rental building with an income of 1 million per year will pay for itself in 5 years. Therefore, building your own is much more profitable. Or look for options with a mortgage - it’s better to pay off the debt for your building than just pay money for rent.

In a mini-hotel, the administrator can act as a security guard

Work organization

Do you want to know how to open a hotel from scratch? First of all, you should register. We recommend that you register an LLC and work under a simplified taxation scheme. You can, of course, make it an individual entrepreneur, but in this case you risk more serious fines and liability.

The hotel business in our country has transformed significantly over time. The topic itself is unusually voluminous and diverse. Starting from huge hotel complexes in resort and tourist areas and ending with roadside mini-hotels, or generally renting out rooms by the hour in cities (another fairly common trend).

Let's try to give a general idea of the business, its development trends, opportunities, as well as the minimum required to enter it. According to our opinion any hotel business is a type of business based on rent. But rent does not mean profitability. This is what we will proceed from.

Features of the hotel business

A business based on rent is profitable provided that the territory is sufficiently economically developed. Indeed, even in beautiful places without the necessary minimum infrastructure development, rent will not make much sense. Unless, of course, this is leasing land for large projects. But in the context of the article, this is not the case. Those. The hotel business has certain limitations and depends primarily on the development of the territory and its attractiveness.

Hotel classification

Here we will not classify hotels by number of stars. For the purposes of a general presentation, it is more convenient to carry out a different gradation.

Large hotels. In large cities, recreation areas, etc.
Mini-hotels. Small hotels with up to 20 beds with a minimum range of services. Popular in large cities and recreation areas. They can be located next to small, thematic places, on the highways.
Apartments converted into hotels or rented out without additional conversion.

The format of a hotel organization depends on the purpose, demand, competition, and characteristics of the territory. In addition, organizing large hotels is more expensive and time-consuming in terms of various approvals. If you lack your own funds, you will have to attract investors or a loan; in this case, it is better to order a ready-made hotel business plan.

A few words about the location and premises

For a hotel's profitability, its location is of paramount importance.. General approaches to hotel location are as follows:

recreation areas (both existing and future);
near attractions, medical, cultural or other objects of public visiting;
by agreement with enterprises and organizations in agreed locations;
on busy roads;
in big cities (preferably centers and other crowded places).

Since the hotel business itself is based on rent, renting a room and then renting it out does not make economic sense. Subleases are profitable in some exceptional cases. In the vast majority of cases, the premises should be your own. Options for building a new premises or refurbishment of an existing one need to be carefully considered. There are many aspects and general recommendations here that are difficult to give.

In most cases, huge hotel complexes make sense in areas with large numbers of tourists (seaside, mountain resorts, etc.). But even in these places, it makes sense to consider a network of relatively small mini-hotels instead of one huge tourist complex.

Download a ready-made hotel business plan, current for 2019, you can from our trusted partners "Biplane". Download link.

Competition and customers

In the hotel business plan, it will be necessary to determine the target group of customers and examine the environment for competition in this group.

In general, all clients can be divided into the following categories:

tourists;
holidaymakers undergoing treatment;
business trips;
romantic clientele.

Moreover, in each group we can conditionally distinguish economy class, middle segment and elite services.

Before opening a hotel, you will need to work out a business plan in the chosen direction.

Naturally, in places with large concentrations of tourists, competition is much higher and here you will need to look for your place, your client. It is worth considering that in such places the hotel business is predominantly seasonal..

What is required to open a hotel?

Let's consider what is required to open a hotel. After we have decided on the main concept and location.

Documentation

Running a hotel business does not require licensing. In most cases, it is enough to organize an individual entrepreneur. However, if you plan to work with large enterprises, the form of a joint stock company may be more profitable for budgets. You may need to license any additional services, say, the sale of alcohol.

Premises and equipment

It all depends on the class of the hotel. Naturally, the higher the class, the higher the quality of the hotel contents. In economy-class hotels for pilgrims there is often enough a bed with a bedside table, while in the middle segment it has practically become standard to fill the room with various equipment: TV, refrigerator, air conditioning, etc. Again, it all depends on the concept and target audience. It is not advisable to target a luxury hotel at guest workers.

Staff

The same goes for the staff. Elite establishments have higher requirements for staff. However, a certain level of requirements is imposed on the staff in any kind of such establishments. Part of the hotel's success is its staff. Given the alternative, customers will prefer hotels with more helpful and loyal staff.

Marketing

Almost any hotel requires thorough marketing. Typically, marketing is divided into two interrelated parts: advertising and a system of various preferences to attract clientele.

Modern hotel marketing is also almost unthinkable without Internet promotion, unless these are small hotels, of course. Pre-booking system, ordering services, choosing a room, etc.

The easiest way is to open a mini-hotel. At the present stage, they are the ones that are gaining maximum popularity. Indeed, issues of payback, occupancy, etc. are much easier to resolve here. The mini-hotel business plan is also less loaded with additional services and calculations for payback and security.

Profit and payback

At the end, we will give an example of a small calculation of a mini-hotel to be able to evaluate the business. Let us take for calculations the conversion of apartments on the first floor of an apartment building with 10 rooms. The premises will require about 150 square meters, this is 2-3 apartments. The cost can vary dramatically, let’s take 8 million rubles. Workers: administrator – 2, maid, security guard.

Income

The cost of a room is on average 2 - 3 thousand rubles. per day. On average, taking into account incomplete occupancy, we get 300 - 500 thousand rubles per month. Net profit per month: 50 – 100 thousand rubles. The payback period will be 5 – 8 years. For the hotel business, this return on investment is acceptable.