Opening a sewing studio is where to start. We sew and cut a business plan (tailoring studio)

A business in an atelier for sewing and repairing clothes can recoup the initial investment in just six months, after which it will bring the owner about 100 thousand rubles. monthly income. Such a project can be a way out for those who know how to sew and want to open a sewing studio, or it can result in a good family business.

• Where to start opening a clothing tailoring and repair shop
• How much can you earn from a clothing tailoring and repair shop?
• Premises and equipment
• What equipment should I choose for a clothing tailoring and repair shop?
• What documents are needed to open a clothing tailoring and repair shop?
• Optimal taxation system
• Why can't you open a studio at home?

Where to start opening a clothing tailoring and repair shop

The first thing you need to determine before opening a tailoring and clothing repair shop is its location. There are several approaches, namely:

• locate the studio in a crowded place, for example, a shopping center;
• provide tailoring and clothing repair services in a residential area of ​​the city.

Proponents of the first approach argue that if the studio is located in a shopping center, then the flow of customers is higher. When people make purchases, they immediately try to fit new clothes to fit themselves, which is why they turn to the seamstress, who is located in the same building.

This is true. To be convinced of this, just look at the workload of ateliers located in crowded places: in clothing markets, near (or inside) department stores and shopping centers.

Proponents of the second approach argue that not everyone has time to give the purchased items to the studio, which is located near the place of purchase. In addition, it is even more common to need to repair previously purchased clothing. It is extremely inconvenient to go specifically to the center for this. In such cases, studios located in residential areas are very helpful.

The advantage of the second approach is that the rental cost is lower than in the city center. If you have to pay 35-60 thousand rubles for a room of 12-18 m2 in a shopping center. per month or more, then in a residential area renting a similar premises will cost 1.5-2 times cheaper.

Another approach to starting your own business is to buy a franchise. The positive thing about this approach is that you have to go through the steps proposed by the franchisor, which have previously led to the success of more than one enterprise. There is no need to figure out how to open a clothing tailoring and repair shop; you just need to follow all the recommendations, each of which has already been tested in practice.

Many people believe that buying a franchise only increases the initial investment. But if you calculate how much an entrepreneur’s mistakes will cost when launching a project and bringing it to the estimated profit, then these costs can be several times higher than starting a franchise business.

Despite the fact that before opening his own studio, an entrepreneur can draw up a very detailed business plan, in reality this document will have to be adjusted to one degree or another.

And if the business owner is also new to this business or has little understanding of business processes, then the real numbers will differ greatly from the calculated ones.

This happens when a seamstress who does her job well, but has a very vague idea of ​​how to organize and promote a business, becomes an entrepreneur. As a result, she has to comprehend this order, making mistakes that result in loss of income.

How much can you earn from a clothing tailoring and repair shop?

The owner of the project must take responsibility for its promotion. It’s good when he knows all the production aspects. But he needs this not in order to fulfill orders himself, but so that, based on this knowledge, he can optimize his business.

Expect that 1 order will bring in an average of 300 rubles. If there are 10-15 orders per day, the company will receive 90-135 thousand rubles. In the best case, taking into account monthly costs, the profit of the enterprise will be 40 thousand rubles. Already with 20 orders per day, the enterprise’s income can range from 50 to 95 thousand rubles.

The businessman’s task is to provide the required number of orders that will allow the company to make a profit of 100 thousand rubles. and more. Additional profit comes from sales of fabric and accessories, so the project can be organized as an atelier-shop.

Remember that before you open an atelier from scratch, it is recommended to consider this project as a business and not as a work place at home.

• This approach will require more investments, it incurs more regular costs, but the entrepreneur also has more room for maneuver.
• What documents are needed
• What equipment is required

Multi-colored dresses and sundresses, light windbreakers and fur-lined jackets, children's suits and pajamas with appliqués—whatever you can't find in modern stores and shopping centers. But even with such abundance, there will always be those who want to sew a dress or suit to order, especially since the price/quality ratio today leaves much to be desired, since either inexpensive goods from China are sold on the market, or prices for clothes are unreasonably inflated. Finding a really high-quality and stylish item is not so easy. It is even more difficult to choose clothes for a person with a non-standard figure. Therefore, the sewing studio remains relevant in small towns and cities. Another thing is that running this business can only be done by real professionals who not only have an understanding of the sewing business, but know all the secrets and nuances of the sewing business.

Sewing business: where to start

You need to start by studying the market and determining the services that the studio can provide. If there is an establishment nearby that specializes in tailoring clothes for women, it might be worth opening a tailor shop for men. Or include in the list services that competitors do not provide. The more services, the more clients you can attract in a short period of time.

Here is a sample list of services for clients;

• custom tailoring;
• copying models of famous designers;
• design and tailoring of evening dresses;
• repairing old things.

The list can be shortened or expanded, depending on the capabilities and desires of the entrepreneur, but you should think about it carefully before you start drawing up a business plan for a sewing studio

How to choose and decorate a room correctly

A small studio in your own apartment, but it is preferable to rent the premises right away. Spaces in shopping centers or the first floors of houses in residential areas are suitable for this. Let's consider the pros and cons of such a rental.

In shopping centers

• high traffic, therefore easier to attract customers
• Buyers who need to sew in or shorten an item they just purchased can contact us.
• there is security.

In residential premises

• difficulties in attracting clients;
• additional costs for security or alarm;
• the difficulty of finding a studio, despite the signs and directions.

An area of ​​at least 25 square meters is suitable for a studio space. m., and it should contain a room for receiving visitors, a fitting room and a work room at the rate of 7 sq. m. per person.

This approach will require more investments, it incurs more regular costs, but the entrepreneur also has more room for maneuver.

To conduct legal activities, you need to complete all documents. First of all, you should register as an individual entrepreneur and indicate OKVED 93.5 “Providing other. personal services to the population"

Depending on the services provided, you need to select, for example, OKVED code 18.22 for the production of outerwear or OKVED code 52.74 “Repair of household products and personal items not included in other groups.”

After this, you need to obtain permits from the SES and State Fire Inspectorate.

What documents are needed

• sewing machines - 3
• cutting table – 1
• overlock – 1
• mannequin -1
• iron - 2
• ironing board -1
• rack -1

Everything will require from 75 thousand rubles. You also need to turn on the lamps, patterns, scissors, needles, threads, zippers, buttons. That is, another 30 thousand rubles will be required. Furniture for the visitors’ room – 25 thousand rubles.

How to find qualified personnel

Many owners of prestigious studios only hire employees with at least 3 years of experience. Although in some cases they accept graduates of vocational schools who are trained specifically to work in their institution. The main thing you need to pay attention to when hiring seamstresses is the neatness of the seams and cutters so that the fabric does not “move” in the first minutes.

To begin with, 1 cutter and 2-3 seamstresses will be enough, who can receive from 30 to 40% of the order and 1 cleaner. It is likely that other employees will agree to perform the functions of the cleaner.

What equipment is required

The main thing for a business in the service sector is attracting customers. An advertising campaign is, of course, needed. But for a small studio there is no point in spending money on serious advertising. There are enough posts on social networks, bright signs and signs. There is a possibility of getting good clients through paid advertising on the Internet.

Promotion of an atelier is also possible thanks to special “tricks”, for example: a cutter visiting your home, purchasing fabrics, sewing on credit, etc.

You can also talk to the sellers of nearby stores, who benefit from selling as many items as possible. They can reassure and refer clients to you who need an item sewn or hemmed.

How much does it cost to open a studio in 2017: profitability of the enterprise

Depending on the city, the location of the studio, the cost of materials and equipment, the costs of opening a studio may vary. If you include the renovation of the premises, the purchase of equipment, paperwork, advertising, you should expect an amount of 180 thousand rubles. Every month you will have to spend money on taxes, employee salaries, rent, purchase of consumables, and depreciation.

Earnings will depend largely on the number of services provided. Sometimes you can earn no less, or even more, from repairing and “adjusting” things than from orders.

When the studio is open from 10 to 20, you can accept 15 orders per day from 200 to 500 rubles, and 5 orders for 1,500 rubles and above. But to put on a patch, for example, it will take 3 hours, and to sew a dress will take at least 3 days. A good atelier can receive on average 20-25 orders for tailoring and 200-250 for repairs. Earnings per month can be from 70 thousand rubles, while the net income will be 30-35%.

Costs, as a rule, are recouped within a period of 3 months to a year, and if desired, you can think about expanding your business or adding new features.

It’s not a bad idea to open a franchise studio. We can offer several options.

• “IMPERO exclusivemanufacture” – atelier-shop of men’s clothing – 350 thousand rubles.
• “Agile Tkachik” – a chain of ateliers for urgent clothing repairs – 100 thousand rubles
• “Calabrio” - a chain of stores for custom tailoring business suits - 274 thousand rubles.

Although there will be more costs, promotion of the enterprise will not be required. You can choose any option. The main thing is that sewing studios are in demand and their services are in demand.

Download a business plan for a sewing studio

Today there are no problems with buying ready-made clothes, but most people still prefer custom tailoring. And this is not surprising, because custom-made clothes always fit better than store-bought ones. In addition, having sewed a dress or suit in the studio, you will definitely be sure that they are in one copy. Demand, as we know, gives rise to supply, and many people who know how and love to sew are thinking about their own business. How to open a studio? Let's understand the issue.

Atelier as a business

Let's start with the fact that you shouldn't expect big profits from the studio at the initial stage. First, you will need to equip your sewing workshop with everything you need, and this will not be so cheap. Costs depend on what you plan to do and what equipment you decide to purchase or lease. But, in any case, the investment will amount to a fairly impressive amount. Moreover, the project will pay for itself in about a year, since this business is not one of the most profitable areas.

If we are talking only about clothing repair, then you can get by with a small room and a couple of sewing machines. After all, in order to replace a zipper, shorten trousers, or adjust a dress to fit your body, you don’t need a large staff of workers or special equipment. So, it’s better to think about how to open a mini studio, because when organizing such a repair shop, the main thing is to choose the right place and provide services of the appropriate quality. Then you can count on a stable income in the range of 75 – 90 thousand rubles monthly.

Well, if we talk about a full-fledged atelier, then it’s worth clarifying first: it will be a wide-profile atelier or a narrow-profile workshop that will specialize in only one area (for example, sewing uniforms). A wide-profile atelier will require a greater variety of professional equipment, as well as different specialists: seamstresses, cutters, fashion designers. To increase the profitability of an atelier, experts recommend combining several types of services (for example, sewing outerwear, clothing repair, sewing bags and sewing uniforms) and attracting generalist specialists.

We prepare documents

So, once you have decided on the specialization of the studio and thought through all the production issues, you need to draw up the documents. This must be done in the following order:

1. Decide on the organizational and legal form of the enterprise, rent or purchase premises and undergo state registration. But before that, you should decide what you will register: or individual entrepreneurship. In this case, it is more expedient, since it is much easier for an individual entrepreneur to maintain accounting and tax reporting.
2. Choose . The choice depends on what exactly you plan to do: sewing, repair, or several areas. As mentioned above, it is better to choose a mixed direction, which means the codes should be as follows: 93.5 Providing other personal services to the population (main), 8.2 Production of clothing from textile materials and clothing accessories, 18.21 - production of workwear, 18.22 - production of outerwear, 18.24 – production of other clothing and accessories, 52.74 – repair of household products and personal items not included in other groups.
3. Register with the territorial body of the Pension Fund.
4. Obtain a work permit from Rospotrebnadzor.
5. Obtain permission to work in a specific premises of the State Fire Inspectorate.
6. Purchase or rent equipment.
7. Find staff (if, of course, you plan to use hired workers).
8. Organize advertising.

Where will the studio be: assessing the actual locations

Even at the stage of business planning, it is worth looking for a suitable premises for the studio. If you choose between buying and leasing, then at first it is better to prefer leasing, since you do not know how the business will go. You need to rent a room in a place where there is a constant flow of potential clients. For example, in a shopping center. Or you can do the opposite and open a clothing repair shop or a small workshop in a residential area. A good option is to open a studio near fabric or clothing stores.

As for the area, at first you can get by with a small room (about 15-20 square meters), which can be located on the ground floor of a residential building, next to a shoe repair or key making workshop. The proximity of other workshops can play into your hands, because people coming to repair shoes can stop at the studio along the way.

So when choosing a location, you need to be guided by two criteria: the rental price (it should not be too high, the best option is 40-50 thousand rubles for 15-20 square meters) and the high traffic volume of potential clients.

Necessary equipment

As for equipment for the studio, today there are a lot of necessary and modern devices on sale. But there is no point in purchasing them all. It’s worth clearly defining the list of equipment that you can’t do without, and purchasing (or better yet, renting) only what you need. In order to get started, you will need:

• a straight-stitch sewing machine, which will be used for basic sewing and repair work (you should choose professional models that perform twenty or more operations). Such equipment will cost approximately 18-20 thousand rubles;
• overlock for finishing edges and seams. Buying a high-quality overlocker will cost about 12-14 thousand rubles;
• hemming machine, which is used for hemming the bottom of trousers and skirts;
• an ironing board and a good steam iron (over time, if business goes well, you can also purchase an ironing press);
• fitting room (it is better to choose a screen or simply fence off a corner of the room with a curtain and hang a mirror there);
• cutting table;
• accessories: cutting scissors, rippers, needles, patterns, rulers, threads, zippers, thimbles, measuring tapes, etc.

When purchasing equipment, you need to pay attention to its reliability and versatility. If you decide to purchase a used sewing machine, be prepared to pay for repairs and adjustments.

Other equipment

Do not forget that if you decide to open a tailoring studio, then in addition to professional sewing equipment you will also need some furniture and, of course, lighting fixtures. As for furniture, you need to pay attention to comfortable chairs for seamstresses and furniture for rest areas for staff and visitors, as well as hangers, hangers, mannequins (if you are going to sew clothes from scratch).

You will definitely need high-quality lamps that need to be installed at workplaces, bright ceiling lamps and, of course, fire extinguishers (their number depends on the area of ​​the room).

You also need to take care of forms with continuous numbering, which will replace the cash register. After all, when receiving money for services from clients, you will have to issue receipts.

Personnel decides everything

A crafts vendor embroiders a woman’s name on a bonnet being purchased during the Apple Blossom Festival at South Mountain Fairground, Route 234, Arendtsville PA. 2008-05-03.

When asking the question: is it profitable to open an atelier, most individual entrepreneurs understand that a lot depends on the level of the craftsmen who will work in it. Therefore, you need to pay maximum attention to personnel selection. The best option is experienced people you know well who can not only sew well, but also communicate with clients. If there are none, you can hire employees on the recommendation of your colleagues or good friends. If there are problems with this, then it’s worth posting information about the vacancy where those who are interested in you can see it, for example, in a college that teaches seamstresses. There is no need to be afraid to hire newcomers; they often demonstrate a good level of proficiency in the profession. But when recruiting unfamiliar employees, it is still better to set a probationary period for them.

As for the number of seamstresses, it all depends on the direction of the atelier’s activity. If we are talking about repairs, adjustments and individual tailoring, then for starters it is better to hire two people and set them a minimum salary and an additional payment - a percentage of the studio’s revenue. Gradually, if business goes well, it will be possible to expand the staff.

We have opened!

Before the opening, you need to hang up a bright sign that will attract attention, and post advertising posters on the nearest streets. It would be a good idea to organize the distribution of flyers offering a discount to first customers. This will be enough for a start, but what you should think about carefully is the operating time.

As a rule, ateliers are open from 9.00 to 20.00 so that people can go to the establishment on their way from work. But it’s better to focus on your potential consumer. Most clothing repair shops accept 10-15 orders per day (the cost of one repair order is from 100 to 300 rubles, depending on the complexity of the work, and individual tailoring will cost 1500-3000 per item). But, of course, it matters where the studio is located. To increase the influx of customers, you can agree with nearby clothing stores so that, if necessary, consultants recommend your atelier to those who need customization of ready-made clothes. This will only benefit everyone: the store will sell goods and receive revenue, and your atelier will customize the purchased clothes and also receive revenue.

Price issue

Having decided on all the components of the business, you can make simple calculations to understand how much it costs to open an atelier, and how profitable such a business is. So, you open a small atelier, occupying one room with an area of ​​​​about 20 square meters, which employs two seamstresses, a cutter and manager/hostess (with the function of chief accountant). Let's start with the costs:

Now let's calculate the planned income:

Based on the calculations, it is clear that all costs will be recouped within the first year of operation. Of course, this calculation is approximate, because the success of a business depends on the demand and quality of services. As for the initial investment, it will be:

So, let’s summarize: creating a small studio will require 170,000 rubles, and the project will pay off in about a year.

A clothing repair shop is unlikely to bring fabulous profits, but you can count on a stable income. You can spend pennies on rent if you move into a small basement room in a residential area far from the metro, but you will still find clients: everyone needs to have their trousers hemmed, the clasp on their sheepskin coat changed, or their favorite jacket sewn at least once a year. According to H&F estimates, the profit from a clothing repair shop can be from 100,000 rubles per month. It will take about the same amount to maintain it.

A small workshop with one or two dressmakers who can take on urgent repairs can easily compete with chain repair services. There are several such workshops in Moscow, for example “House of Byta”. They are usually a collection point where you can donate clothes, shoes, jewelry and other items in need of repair. Old clothes can be repaired in any tailor shop where they sew to order, but the price tag here will be higher. The studio employs several seamstresses, they have more complex equipment, so you need to earn more from each order.

Room

A small basement room, whose size may not exceed 10 m2, is suitable for a repair workshop. Neither sanitary services nor firefighting organizations have any special requirements for repair shops. You can find out about the requirements of Rospozhnadzor for enterprises providing household services to the population. Space for a workshop or reception center can be rented from subtenants - owners of pavilions at the entrance to department stores. Often, repair shops open in shopping centers, counting on customers who need to have their trousers hemmed immediately after purchase. On the one hand, this is a good idea, on the other hand, as a rule, things are not brought from home to such workshops. Meanwhile, in the autumn-winter period, most of the revenue of workshops near residential buildings comes from the repair of fur coats, sheepskin coats, and down jackets. Renting a room on average can cost 100,000-300,000 per year.

Repair

If the room is located in a residential building, it will be enough to simply refresh the walls and decorate the waiting room and workplace. Most likely, you will have to install additional lighting: if there are no windows in the room, the craftsmen will need a lot of artificial light. Repairs can cost several thousand rubles.

Documentation

It is enough for ateliers and small repair shops to provide a notification to Rospotrebnadzor about the start of activity. The procedure for submitting a notification can be found on the department’s website. The State Services portal allows you to submit an electronic application. Along with the application, you must provide: information about the registration of the legal entity, an extract from the Unified State Register of Legal Entities indicating OKVED codes, and others. To start activities, it will be enough to register an individual entrepreneur; codes for individual entrepreneurs for 2013 can be found.

Other expenses

Staff

It’s good if you know how to sew and repair clothes yourself. Then you can quickly understand the tailor’s qualifications and ensure that he does not steal accessories and fabric from the customer. For a small workshop, one worker is enough if he can be trusted not only with clothing repairs, but also with clients’ money. The salary of a seamstress, depending on qualifications, is 25,000-65,000 rubles. If the employee will also take orders, you can add another 10,000-15,000.

Equipment

If you need to save money, you can find used equipment; it is offered in large quantities by bankrupt studios and workshops on specialized websites. For normal operation, you will need a single-needle lockstitch sewing machine, which can work without reconfiguration on several types of fabric. A Japanese Juki or Jaguar will cost about 10,000-20,000 rubles, European and Chinese analogues are half that price. To stitch and stitch the edges you will need an overlock machine; they are produced by the same companies. Overlockers are a little cheaper. For the winter season, it is worth purchasing a sewing machine for heavy materials or a furrier's machine.

Nowadays, the service of individual tailoring is quite popular. This business attracts many entrepreneurs with its small investments and relatively quick payback.

In a previous publication we touched on this topic, talking about and. In this article, we will tell you how to open your own studio from scratch, how much money is needed to organize a sewing business, and what is the payback period.

Advantages of a tailoring business

• Small investment. You can start your own sewing workshop business with just a small investment and a strong desire for self-realization. This business is most suitable for people who have certain skills and master the skill of sewing and repairing clothes. But even if you are a complete zero in this field of activity, this does not prevent you from using this business idea;
• The need for exclusive clothing. Today people are very demanding about their appearance, including their choice of clothing. It is considered very fashionable to have your own designer who sews clothes to individual sizes and in limited quantities. Therefore, custom tailoring services are in demand, which means we can conclude that this area of ​​business is profitable.

How to open a sewing business and what is needed for this?

Let's discuss what you need to open a clothing tailoring and repair shop. It is worth noting that the clothing business is segmented, some open ateliers exclusively for tailoring, others prefer to repair products, and still others combine both. Therefore, first of all, you must decide on the direction.

Paperwork

This activity requires legal registration with the tax service. You can choose a material and legal form: individual entrepreneur or LLC. I recommend that you choose individual entrepreneurship to simplify accounting and tax accounting.

Selecting premises and renting

The number of orders will depend on the location of the studio. It is advisable to rent a place in a large shopping center. The advantage is that in such places there is a constant crowd of people. Many people, after purchasing clothes, require sewing services (shortening, sewing in a few centimeters). But, there are several disadvantages here. The first is the cost of rent; it is quite expensive to rent premises for beginning entrepreneurs in elite shopping centers. Secondly, this is competition. As a rule, similar studios already exist in many buildings, so you will have to try to get clients.

Video: How to open a sewing studio Do you need loans???

Required area. At the initial stage, you will not need a large room; 10-20 square meters is quite enough. m. In this area you will need to fit a workplace for the seamstress and a fitting room for clients.

The cost of rent varies quite a lot, it all depends on the city and place of rent. Approximately per month an area of ​​20 square meters. m. will cost you 15–50 thousand rubles.

Purchase of equipment

The main equipment, of course, is a sewing machine; it must be multifunctional. You will also need a special table for cutting and sewing supplies, such as scissors, needles, threads, etc. The approximate cost of equipment for a sewing studio is from 20,000 rubles.

Sewing workshop staff

It is very important to approach this nuance competently; the success of the entire business depends on the professionalism of your employees. This is especially important at the initial stage, when you have just begun to gain the trust of clients.

Requirements for studio workers. A person must be a professional in his field, that is, have skills and experience in the clothing business, fulfill orders efficiently and quickly, and be able to communicate with clients. Restraint and accuracy, punctuality and professional performance of work are the main criteria by which candidates should be selected for work.

Wage

I want to say right away that it is quite possible to find a good craftsman who will work for a small salary. Therefore, look carefully, do not stop at the first option you come across.

The average salary of a seamstress is approximately 15,000, plus allowances for additional work. You can find out the exact figure by analyzing the labor market in your city.

To begin with, two seamstresses will be enough for you. They will be able to take orders and carry out small amounts of work. Further, if there are a lot of orders, you can hire additional staff.

Now let's calculate all the expenses and profits that you can get by organizing your own sewing business.

Video: Custom tailoring: a new niche or a failed idea?

One-time expenses for the atelier

Equipment for a sewing workshop. The cost of one sewing machine is from 20,000 rubles, so you need at least two, it will cost from 40 thousand rubles. You will also need furniture - a cutting table and chairs, a mirror in the fitting room, etc. The cost of all equipment is from 50 thousand.

Monthly expenses

• Rent of premises - from 15 thousand rubles per month for a room of 20 square meters. m.;
• Sewing materials. Consumables, such as threads, needles, sewing tools - from 5 thousand rubles per month;
• Salaries for seamstresses. If you have two employees, then your salary per month will cost about 20-30 thousand rubles or more, depending on the prices in your city.

Profit from a sewing studio

Let’s say the average number of orders you have per day is 10. If you provide clothing repair services, then the average check amount will be from 400 rubles.

As for individual tailoring of clothes to order, the cost of the service will be many times more expensive. It all depends on the complexity of the product and the prestige of the studio.

Therefore, by providing clothing repair services, your sewing workshop will bring you from 100 thousand rubles a month. If you subtract monthly costs, the net profit will be 50 thousand rubles. Agree, for a beginner, this is quite good.

We can conclude that the sewing business is a profitable business that is suitable for both beginners and experienced entrepreneurs.