A one-piece copy, or how to open a beauty salon named after yourself. Other profitable hair salon franchises. The main responsibilities of the franchisor

For as long as I can remember, I always wanted to be a hairdresser and give people beauty. But fate, in the person of my beloved parents, had its way; I became a qualified accountant and graduated from a university.

A well-paid job in a reputable company, a comfortable life. Everything was fine, but I didn’t feel happy, the feeling that I was doing something that wasn’t my own haunted me constantly.

Maybe I would have continued to pore over the accounts, but there was a crisis and I, like probably many accountants, was laid off. I’m probably one of the few people in Russia who, during the crisis, were able to see their lucky chance for change by deciding to become a businesswoman.

This is where my childhood dreams came back to me. Learning hairdressing and making a living with my own hands is a little small for me. Seeing myself only as the owner of my own hairdressing or beauty salon, I began to look for a way to bring my plans to life.

Having the necessary knowledge and enlisting the moral and material support of my parents, the opportunity to buy a hair salon franchise became the only right decision.

Having decided that the narrow specificity of a hair salon, where you can only get a haircut, is not interesting to me. My goal was to open a beauty salon that would offer a full range of economy class beauty services aimed at middle-income clients.

Lump sum contribution: from 100 thousand rubles to 200 thousand rubles.

Investments:

  • for the purchase of materials for work, furniture: about 200 thousand rubles;
  • rental of premises: 100 thousand rubles.

There are no monthly payments or royalties.

The following requirements apply to franchisees:

  • availability of premises for rent with good repair, water supply and electricity, with good transport links, location with high traffic;
  • HR management experience is desirable;
  • state professional staff or the possibility of competent selection;
  • availability of the required amount of money and willingness to further invest in the development of a beauty salon.

Advantages of franchising a hair salon:

  • the opportunity to work under a brand promoted and recognized by clients, which is a guarantee of high client demand;
  • training of masters, internship;
  • assistance in organizing a full range of services from scratch: tattooing, eyelash extensions, manicure and pedicure, depilation, makeup, hairdressing services;
  • Access to automated system management;
  • consultation on the organization of each workplace and supply of equipment and materials with huge discounts (excellent savings when compared with the cost of a similar product from other suppliers);
  • promotion of all network objects, advertising support throughout the entire development path;
  • Arrival directly to the salon for the educational process and consultations with company specialists.

About the most latest news and trends in business with a franchise can be read

Feature of the salon. Difficulties on the path to success

The key to a beauty salon franchise is its full range of services. A visitor comes for a haircut, can have her nails done on the spot, and a makeup artist will do her makeup.

Business orientation towards middle class With affordable prices for all services is also an equally important factor. In the process of selecting premises for negotiations on the purchase of a franchise, I encountered a number of difficulties.

Finding the right premises that meets all the requirements is a very difficult problem. All premises located in high-traffic areas have long been occupied.

As a result, I found the room where the warehouse used to be. The premises were for sale. As a result, I had to spend money on the purchase (lucky here, the seller sold it for almost a ridiculous amount) on repairs, water supply and sewerage.

In total, I spent 500 thousand rubles. The process of considering my application, drawing up and concluding an agreement, where each item was subject to lengthy discussions, took much more time than I would have liked.

Then I was faced with the fact that prices had risen for absolutely everything, so that the amount of investment increased significantly. Recruitment of personnel has also become difficult, because finding a good specialist willing to work for average salary, difficult.

I found a way out by choosing craftsmen who did not have much work experience. I gave the graduates of the hairdressing college the opportunity to prove themselves and have never regretted it.

I had to test each applicant and decide whether my salon was suitable. Having passed my selection, subsequent training helped me improve and acquire the necessary knowledge. My salon has been operating successfully for more than 2 years, and my services are in demand.

Franchise "Kudryashka" children's hairdressing salon

Having become a successful business lady, I was still able to realize myself as a happy woman.

She got married and gave birth to a beautiful daughter. After my daughter was one year old, the question arose about where I could get my child’s hair cut.

In my salon, where everything is aimed at an adult client, children's haircuts are impossible. I came to the conclusion that a children's hair salon can become a successful enterprise.

In a children's hairdresser, where everything is aimed at ensuring that the little visitor gets a haircut without tears and stress. Now I am at the stage of considering franchising the hairdressing salon for children “Kudryashka”.

Purchasing this particular franchise has a number of significant advantages for me:

  • children's hairdresser has a well-thought-out design, a visit to which will be little man a journey into a fairy tale. This is facilitated by all the details and interior items, from books with fairy tales, comfortable chairs and ending with a pleasant, tasty aroma;
  • The masters are trained in the techniques of working with children and constantly improve their skills. The haircut of even the smallest client, carried out by skilled professionals, will take place without tears;
  • Along with children's haircuts, parents are offered the opportunity to get their hair cut. A kind of family hair salon.

I will not go into details as the final franchise agreement has not yet been signed. But I am sure that this is a matter of not too long ago and soon many mothers will be able to cut their baby’s hair, and, without wasting time, they themselves will take the opportunity to get a beautiful and fashionable haircut.

The children's hairdressing salon focuses on a clientele that includes:

  • 20% are children from “0” to 7 years old;
  • 60% are schoolchildren;
  • 20% are parents.

Hairdressing services for representatives of the stronger half of humanity.

Having become interested in a children's hairdresser, I also became interested in a hairdresser franchise for men. Men visit the hairdresser almost 2 times more often than representatives of the fair half of humanity.

At the same time, a visit to an ordinary beauty salon, where women sit in line and gossip, causes discomfort for men.

A hair salon targeting a male clientele can be an excellent business option.

The trick of this enterprise is that men will not only be able to get a fashionable, modern haircut, but that this establishment, closed to women, will become a kind of men's club.

After all, despite the fact that there is a misconception about women’s talkativeness, men love to talk no less than women, and sometimes even more.

The necessary relaxing atmosphere, the opportunity to drink a cup of tea or coffee, discuss business or politics with other visitors, I am sure, will be appreciated and there will be no shortage of clientele.

Having already had experience in opening a franchise business, now I am not ready to accept the first more or less tempting offer. I think that the analysis of the presented franchises will take some time.

After all, I see my target clientele as accomplished men who have achieved certain success in their careers, men in the age category of 25-45 years.

Franchise hairdressing training

At this stage of the successful functioning of my salon, the opening of a children's hairdresser, I am ready to talk about the advantages of franchising.

For me, a person whose profession is very far from hairdressing, the franchisor’s support at all stages, from start to support throughout the establishment’s existence.

Training in hairdressing by professionals is an important factor for people who do not have experience working with hairdressers. All the necessary knowledge will be given to help you make your business successful.

* The calculations use average data for Russia

Working in the beauty industry as a franchise can bring almost guaranteed success even to those who have no previous experience in this field. The demand for beauty and a healthy lifestyle in Russia is growing, so affordable beauty salons and hairdressers in low and medium price ranges are coming into first place. To open such a point you will need from 1 to 2.5 million rubles.

The number of beauty salons in Russia is increasing from year to year. Our country is considered one of those states where it is not customary to skimp on beauty. An interesting fact: Russian women spend the same amount of money on personal care as Italian women, while having much less income. In Russia, the demand for cosmetics and salon services is rapidly growing. According to Reports and Reports, the number of women visiting beauty salons and salons increased from 4% to 40% from 2000 to 2014. Domestic salons earned more than 55 billion rubles in 2014.

If previously, in the subconscious of the population, visiting beauty salons was associated with expensive services for the rich, today they are actively used by the middle class and people with low incomes. Most Russian beauty salons and hairdressing salons are owned by private owners, while in the West, chain companies have an overwhelming advantage. Thus, in Europe the share of chain stores is about 75%, in America – about 80%. However, in Lately One can observe the development of online brands. There are still few successful examples in the beauty industry market - only those companies whose business models are most honed by experience and capture the needs of the population take root. Purchasing a franchise of a chain beauty salon means acquiring this experience and business technology and trying to implement it on your own soil. Before turning to the franchise catalog, you need to study this very soil as much as possible and conduct marketing research.

The key questions that will require answers are the target audience, its solvency and competition in the market. The complexity of the beauty business is that beauty salons are present almost everywhere, so the “zone of influence” of each point is often limited to several blocks. The density of beauty salons can be found out quite simply by using search map services. Knowing total number salons and number of residents settlement, you can calculate the approximate number of potential visitors.

According to 2GIS, among Russian cities with a population of one million, Novosibirsk (103 salons per 100 thousand people), Krasnoyarsk (96 salons) and St. Petersburg (80) have the densest network of beauty salons. The top five also included Moscow and Rostov-on-Don with indicators of 78 and 77 salons per 100 thousand people, respectively. As a rule, historical centers and old residential areas have been occupied for a long time, and clients there already have “their” masters. Therefore, to open a successful salon, you need to either stand out from competitors (better prices, service, etc.), or try to occupy unoccupied niches in new residential areas and complexes.

What does franchising give you?

As in other areas, when purchasing a franchise, an entrepreneur receives not only a well-known sign, but also a partner who is ready to provide assistance on any issues. As many franchisees note, they opened their salons with absolutely no experience in the beauty industry, but experience in organizational activities and personnel management was of great use to them.

Naturally than better partner, the more care he takes for the franchisee. The standard list of services for a beauty salon franchise usually includes: assistance in selecting premises and finding employees, providing discounts on the purchase of equipment, training managers and staff in a training center, as well as advertising, working methods and corporate identity.

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First, the parent company enters into a commercial concession agreement with the franchisee for a specified period, for example, 5 years. The franchise owner then ideally takes the lead in finding premises and employees, and sends franchisees and staff for training at a centralized training center. The center may be called either a school (for example, the international beauty school Familia) or a college (for example, the Moneco College of the Beauty Point chain of salons) and include one or more courses or internship programs. Training includes both master classes for masters and training for the franchisee himself. For the latter, this is an introduction to the philosophy of the brand, assistance in choosing the most convenient taxation system and legal form, lessons on managing salon personnel, etc.

Armed with a wealth of knowledge, the franchisee also receives advantages in purchasing equipment and consumables. For chains, unlike individual entrepreneurs who have a small turnover, suppliers are ready to provide good discounts. Typically, the design of the salon, placement of equipment, type of furniture, cosmetics and tools used in the work are strictly regulated by the franchisor. A good indicator is considered when the share of consumables in the cost structure as a whole does not exceed 8%.

The regulation also applies to a range of services. Franchise owners don’t really like it when their partners show excessive initiative. Therefore, requests to break the concept and open a massage parlor, tattoo or solarium are usually suppressed. To prevent amateur activity, networks use secret clients or independently tour their branches.

The main advantages of franchise beauty salons include advertising. The franchisor provides all advertising product layouts and PR campaign scripts free of charge. In most cases, franchise owners compensate franchisees for promotion costs and also provide them with their website on the domain of the parent company.

The beauty salon is managed using special software provided by the franchisor. If things go uphill and the franchisee decides to open a second salon, he is provided with discount conditions or given a loan. Also, franchise owners are usually ready to buy the business from their partner if he decides to sell it.

Offers and work formats

In Russia there are quite big choice franchise networks. These include both serious market players, for example, the largest Russian chain of beauty salons "Persona", which has more than a hundred points in Russia (franchise network - more than 80 points), and salons with 1-2 branches. Some franchisors are traditionally strong or develop within one region or city, for example, the largest St. Petersburg chain of beauty salons "May", which is also known for its training center for beauty industry specialists. Other networks are successful with a certain part of clients due to their conceptual nature, for example, OblakaStudio beauty salons in Moscow. Information about these and other franchises can be found on the official websites of franchisors or by sending an electronic request to the franchising department.

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In franchise catalogs you can find many beauty salons, which should not be compared with each other due to the fact that they are intended for completely different purposes. target audience: from economy and middle class salons to premium and VIP establishments. The difference between them can be briefly described as follows: if you receive a service in a beauty salon or hairdresser, then in a premium or VIP class salon you receive a “beauty ritual”. The key features for differentiation here are the pricing policy, and as a result, occupancy. If folk beauty salons have 50-70% occupancy, then premium salons have 10-30%.

Sometimes it is difficult to immediately guess for which audience the salon’s services are intended, so you can look at indirect signs, for example, requirements for the premises. Economy class cabins, as a rule, are located “on the flow”. Most often, their location is within walking distance from the metro, transport interchanges, within 15 minutes from housing, shopping and entertainment centers. In any case, this is a high-traffic area or, as they say, “ant trails” from work to home, and the premises are 1 floor on the first line of houses. Higher class salons are usually located in places where they can support related business, such as cosmetic stores, health centers, boutiques, business districts, and so on.

Premium class

Among the premium salons operating under a franchise, we can highlight brands that are widely known abroad, for example, Dessange, Camile Albane, as well as some domestic salons operating mainly in Moscow and St. Petersburg. The activities of the Dessange and Camile Albane brands (both brands belong to the international Dessange group) in Russia are regulated by the master franchisee AKB Consult LLC. Dessange bills itself as the world's largest luxury chain, with approximately 500 showrooms in 46 countries. In Russia, by 2030 the company plans to open up to 30 of its locations. In addition to developing salons, the chain is engaged in aesthetic cosmetology and produces its own cosmetic products and accessories.

Investments in a beauty salon under the Camile Albane brand start from 5 million rubles, in a salon under the Dessange brand – from 10 million rubles. Franchisees will need to pay a rather impressive starting fee: €10 thousand for the Camile Albane franchise, or €20 thousand for the Dessange brand. The amounts of monthly payments in both cases are negotiated separately and depend on the size of the salon. At the request of the franchisor, the branded salon must have large area, be located in the city center and preferably interact with beauty institutes or SPA. According to the franchisor’s calculations, the salons of both brands will reach payback in 2-3 years from the date of launch.

Middle and low price segment

Much more often in catalogs you can find an offer to open an “affordable” beauty salon, that is, for the low and middle price segments. Franchises of hairdressing salons and salons with affordable prices are offered, for example, by the networks “Tsiryulnik”, “Tochka Krasoty”, Familia, and “Curler”. The networks in this segment are, as they say, closer to the people and more stress-resistant to crises. The segment of the population with low incomes significantly exceeds the share of wealthy customers and it is precisely this segment that franchisors propose to target. The main competitors of such chains are ordinary cheap hairdressers at home and beauty salons in the middle segment.

Starting investments in mid-segment salons will range from 800 to 2.5 million rubles. The most common franchise price (lump sum) is 250 thousand rubles. Franchisors most often set royalties not as a percentage of turnover, but as a fixed amount from 10 to 25 thousand rubles. According to one of the franchisors, this type of royalty helps franchisees avoid the temptation to hide the real turnover of the salon in order to reduce the percentage of payments. You can expect breakeven for “medium-sized” salons in 6 months to a year and a half.

*as of October 2015

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The FAMILIA chain, well known in the region, also offers to open your own affordable beauty salon. European countries. The company sells 3 franchise formats. The “City” format, costing 150 thousand rubles, is intended for franchisees from cities with a population of up to 500 thousand people. According to the franchisor's calculations, the amount of investment for the salon will be from 850 thousand rubles, the estimated profit will be equal to 250 thousand rubles. The “Megapolis” format was developed for franchisees from cities from 500 to 1 million rubles. The lump sum contribution for it will already be 200 thousand rubles, investments - from 950 thousand rubles, and profit - 280 thousand rubles. There is also a capital format (for cities with more than 1 million people). In this case it is required largest amount the starting fee is 300 thousand rubles, 1,245,000 rubles of investment, and the possible income will reach 320 thousand rubles. According to calculations, a salon of any of the three formats will reach payback in 7-12 months. The premises of the Familia beauty salon should have an area of ​​50 to 100 square meters. meters and be located either in a residential area (10-15 minutes from meters) or in an area of ​​high customer traffic. This can be a separate building, shopping center, business centers, etc.

The federal chain Tsiryulnik offers the lowest prices (low cost segment) to start your own franchise business. The company has 36 locations, 24 of which have been opened as franchises since 2014. The salon sees as its clients the bulk of the Russian population (about 90%), whose income starts from 7 thousand rubles. A haircut and manicure at the Barber costs only 99 and 149 rubles. With such low prices, the company's management tries not to skimp on the professionalism of employees, their salaries (they receive 50% of the proceeds from a completed order) and the quality of services. Thanks to word of mouth, hairdressing salons are well occupied, and the chain receives its income through a range of services. Seeing the price list, after a haircut, the client quite often decides to use other services: get a manicure or pedicure, go to a cosmetologist, massage therapist, go to a SPA or solarium. Accordingly, the requirements for the franchisor's salon area start from 130 square meters. meters: an area less than the designated figure, according to the franchisor, turns out to be unprofitable.

The chains of beauty salons “Curler” and “Tochka Krasoty” also offer interesting offers. The last of them, by the way, previously had quite impressive prices for services, but then decided to start working in a more mainstream direction. It seemed more promising to the management. According to reviews of several franchisees published by RBC, the investment amount indicated by the franchisor at 1.2 and 1.8 million plus the amount of 200 thousand rubles as an “airbag” is close to the truth. In practice, franchisees are charged a range from 1 million to 2.5 million rubles. Profit varies from 70 to 200 thousand rubles. Masters receive from 35 to 50% of the amount paid by the client.

Mobile beauty salons

A rather unusual format that has appeared quite recently is mobile beauty salons that operate on the principle of calling a specialist to your home. The clients of such salons are most often either young mothers or busy women who do not have enough time to go to hairdressers. Mobile salon stylists perform all the same functions, with the difference that clients can call them “for service” at any time.

The franchise of such a salon, which is a hybrid of a beauty salon and a taxi service, is offered by the Persona Mobile network, operating in 10 Russian cities. The company received this name after the merger of Mobile Beauty Salon with the largest chain of beauty salons in Russia, Persona. The advantage of such a franchise, of course, is low start-up costs. Investments in a mobile salon will range from 300 to 700 thousand rubles, a lump sum payment will range from 125 to 300 thousand, depending on the package of services from the franchisor. Royalties for “Persona Mobile” start from 5 thousand rubles; payback can be expected within 6-8 months of work.

The main difficulty, according to mobile salon franchisors, is finding responsible and honest professionals, as well as the ability to prevent their departure. Especially for this purpose, employees of mobile salons are allowed to take a large part of the proceeds (about 70% of the order) or not limit the price ceiling in any way. In order to ensure the honesty of their employees, franchisors often use secret clients.


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The psychological salon “1000 Ideas” is a unique format of its business, opening up limitless opportunities for self-realization in one of the most popular niches of modern business.

This is a catalog of beauty salon franchises. It included proposals from well-known companies in the industry that are interested in expanding throughout Russia. Some of them will be of interest to experienced entrepreneurs who have experience running a small business. However, there are low-cost franchises for those who have not worked in the beauty industry before.

Pay attention to beauty salon franchises marked “Altera Invest recommends”. They were created by specialists of our company. We guarantee the quality of these franchise offers. They are also interesting because, in addition to classic salon services, they imply profitability through cosmetology and the sale of cosmetics.

What are the benefits of a beauty studio franchise?

Opening a beauty salon as a franchise is easier than opening a new one because:

  • You save time and money
  • Working under a well-known brand
  • The franchisor helps in registering and purchasing equipment for the business
  • Many offers offer a turnkey business service.
  • The franchisor company trains you in management and supports you

How to find out more about the franchisor

Eat easy way check the franchisor. Read reviews of the beauty salon franchise that has caught your attention. Look for impressions from the network's customers and reports on cooperation from franchisees. This way you will quickly understand what the franchisor’s reputation and place in the market is.

Buying a franchise

Have you decided and are ready to buy a franchise of a famous beauty salon? Is it difficult to choose something specific or do you need advice? We will help!

Call the Altera Invest office. Supervisors of franchising projects will tell you about the nuances of franchises, and will also help you make a choice and check the commercial concession agreement. To do all this even faster, come to the office of any branch of our company.

Choosing a niche for a business is not an easy task. After all, among a large number of options, you need to find one that will not only appeal to you, but will also pay off material investments in the future. A great idea is to create a hair salon. However, building a business on your own from scratch is not the easiest path to success. Opening a hair salon as a franchise is a convenient and easy way to earn a high income.

Is it worth opening a hair salon as a franchise?

Franchising is a concept that came to Russia from the West. This is building your own business by already famous model, the rights to which belong to a company. In other words, for a certain fee the franchisee gets the opportunity to use the brand. Difficulties and concerns regarding business development and organizing the production process in this case will partially fall on the franchisor.

A franchisor is a company that, for a fee, provides the right to open a business under its name, and a franchisee is a businessman who takes advantage of this opportunity.

Opening a hair salon as a franchise is an excellent option for business. It does not require special knowledge and is suitable even for those who have no experience in entrepreneurial activity. Moreover, based on the results of marketing research, in the first months of operation, most hairdressers opened from scratch suffer losses due to the lack of a quality marketing plan and strategy. Therefore, having an experienced mentor will be of great help in business development.

Advantages of opening a hair salon as a franchise:

  • minimal advertising costs due to the fact that the brand is already popular;
  • using a proven and proven business model that has proven its effectiveness;
  • gaining access to the franchisor's knowledge base;
  • saving time and money on design development and brand building;
  • receiving comprehensive assistance in promoting the project from the franchisor.

Opening a hair salon as a franchise - a good option for beginners who have no experience in this area of ​​business, since if difficulties arise, you can seek advice from specialists.

Flaws:

  • high cost of franchising services;
  • the franchisee is forced to adhere to the franchisor’s recommendations regarding the design of the premises, finishing materials for the hairdressing salon, etc.;
  • By purchasing a franchise service, you become the owner of the salon, but not the trademark or brand.

In Russia, a future entrepreneur is offered several franchises to choose from, the cost of which ranges from 2 to 5 million rubles, and also requires payment of monthly fees.

Rating of hair salons in Russia

If you decide to open a hair salon as a franchise, you need to decide on a mentor.

  1. “Curler” - the first salon opened in 2009, the franchise was launched in 2015. It has more than 16 franchise points in the world, and is distinguished by a large coverage of consumer demand, lack of seasonality and resistance to the crisis.
  2. “Imaginary” is a chain of beauty salons for the little ones. It provides hairdressing services to children of any age, the year the franchise was launched is 2012. In this area, franchisees are provided with specially equipped children's chairs, TVs and other interactive entertainment that will make getting a haircut a real pleasure for a child.
  3. Barbershop "Shchegol" specializes in providing services such as male haircuts, shaving, sale of cosmetic products. The profit amount is about 300,000 rubles monthly.
  4. Familia is a popular hair salon chain with about 200 salons worldwide. Entered the Russian market in 2014. It is distinguished by the use of innovative hairdressing technologies.
  5. "Barber" is a federal chain of beauty salons, operating since 2010. She has the lowest prices in this business niche, which explains her success.

Present on the Russian market a large number of brands that sell the franchise. Therefore, you will not be limited in your choice.

When opening a hairdressing salon as a franchise, be prepared for the fact that you will have to follow the franchisor’s recommendations even when decorating the premises

Chain of children's hairdressing salons "Imaginary" (video)

Buying a franchise: rules and nuances

When choosing a franchise, rely on the following factors:

  • the cost of the franchise (lump sum) and the amount of regular payments (royalties);
  • narrow specialization (children, women, men);
  • client class (medium, high);
  • level and range of services provided;
  • the proposed city of opening of the salon (analysis of the availability of a similar trademark in the city).

The choice of a franchise should be approached with all responsibility. Carefully study all the main points, including checking documentation, searching for reviews, recommendations, etc.

To make the right decision, you can follow these tips:

  • study the level of brand awareness, i.e. how well it is recognized by customers and promoted in the market for similar services;
  • pay attention to the range of consultations provided;
  • Find out about staff training and find out whether additional fees will be required for this service.

Before concluding a franchise agreement, you need to carefully study the documents. This will help to avoid unexpected costs in the future and insure against possible risks. Please pay attention to the following points:

  1. Allowable number of brand franchises in one city? This will allow you to anticipate the possible flow of customers.
  2. The size of the royalty and the percentage of its increase for each subsequent year.
  3. The number of successful salons that operate under this brand.
  4. Is it necessary to purchase equipment and building materials from a specific supplier.
  5. Duration of the contract.
  6. The level of freedom provided in decision making.
  7. Conditions for extension - extension of the validity period of the franchising contract.

If you have doubts about whether it is advisable to open a hairdressing salon as a franchise in your city, then analyze:

  • density of hairdressing salons in the city;
  • level of population demand for services (by price segments);
  • influence of the brand on the level of demand for hairdressing services.

Rights and obligations of the parties (table)

Rights Responsibilities
Franchisor
  1. Cancellation of the contract in case of failure to fulfill the obligations of the franchisee.
  2. Receiving a lump sum fee and royalties.
  3. Carrying out quality control of services provided.
  4. Concluding agreements with suppliers for franchisees.
  1. Providing technical documentation, as well as consulting on its implementation and use.
  2. Ensuring the state registration granting the right to use a franchise.
  3. Providing permanent technical support and consultations, assistance in training and advanced training of personnel.
Franchisee
  1. Use of a commercial designation, service mark, or trademark in the process of work.
  2. Refusal of the contract in case of violation of the terms by the franchisor.
  3. Obtaining business information and advice.
  1. Maintaining the proper level of quality of services provided.
  2. Strict adherence to instructions and directions (regarding activities) on the part of the franchisor.
  3. Non-disclosure trade secret and secrets of providing services.

It is also necessary to keep in mind the certification procedure. The certification procedure and basic requirements are established in the “Rules for certification of hairdressing services.”

Popular hair salon franchises

Barbershop Mr. Right

This is a chain of hairdressing salons aimed exclusively at men. Barbershop Mr. Right is a classic English-style barbershop. It specializes in visitors with above-average incomes and is positioned as a professional luxury salon. His services include not only haircuts, but also mustache and beard care, as well as men's manicures.

The franchise cost is 25,000 euros, or 2 million rubles. The terms of purchase are standard - you need to have the necessary amount to purchase a franchise service, as well as additional funds for equipping a hairdressing salon.

Profitability of the Barbershop Mr. franchise Right is high. This is due to the fact that the cost of services is in the upper price category, and the clients of the salon are wealthy people who become regular visitors.

The payback period stated by the franchisor is 12 months, from which we can draw a conclusion regarding the approximate profit. As a result of calculations, it turns out that revenue each month will be about 250 thousand rubles. Minus monthly expenses, the amount of net profit is equal to 90 thousand rubles.


Stylish design of a men's hairdressing salon - barbershop

"A person"

“Persona” is one of the most popular and successful salons in Russia. His work experience is 18 years. The company's success is due to its versatility. The hairdressers are professionals in their field, and the prices in the hairdressing salon are affordable even for a poor client. “Persona” accepts both men and women. The services provided include not only haircuts, but also cosmetic procedures.

The franchise cost is 1 million rubles. In order to begin cooperation with “Persona”, you must pay a lump-sum fee and provide positive recommendations about work experience in this field.

Initial investment (table)

Monthly expenses (table)

Projected revenues and payback

Thus, a hairdressing salon, with an average revenue of about 7 thousand rubles. per day, will bring 210 thousand rubles per month. Net profit is 69 thousand rubles. The payback period for the project is 12–15 months.


Persona is a popular chain of economy-class hair salons, characterized by conservative prices and professional approach to the point

"Curly"

The Kudryashka chain of salons specializes only in children's haircuts. This hairdresser was liked by many parents and their children. It is represented in some cities of Russia.

The franchise cost is only 60 thousand rubles. It was thanks to such a low price that the network quickly gained momentum. The conditions for entering the business are the availability of at least another 300 thousand rubles for investment. Hairdressing experience preferred.

Initial Investment

The down payment amount is small, although it can be reduced even further. The calculation involves opening a spacious hairdressing salon with 2–3 rooms and additional equipment for children.

Monthly expenses (table)

Projected revenues and payback

The franchisor claims that the project pays off within 12–18 months. The period depends on the size of the hairdresser and the city in which it will be opened. Average monthly net profit(according to the franchisor) is about 50–70 thousand rubles.

Other profitable hair salon franchises

In Russia, there are other possible options for concluding a franchise agreement.

  1. Chain of salons "Lady". Year of opening - 1996. The company provides not only hairdressing, but also cosmetic services. It offers favorable conditions for operating a franchise:
    • no lump sum fee;
    • royalties - 20 thousand rubles;
    • 50% discount for operating salons in case of purchasing a franchise.
  2. Firma network. Stylized men's hairdressing salon, operating since 2010. She will definitely be popular among the “fashionable” male population of your city. Requirements:
    • room area of ​​at least 100 sq. m;
    • equipped room with at least 5–6 workstations;
    • taking special courses.
  3. Hairdressing salons "May" are known primarily in St. Petersburg. Two franchise salons have already been opened. A company with a twenty-year history, to which thousands of grateful customers trust their hair. Requirements:
    • royalties - 35 thousand rubles/month;
    • following recommendations for selecting premises;
    • completing a training program for salon owners and craftsmen.

Firma men's hairdressing salon franchise (video)