Everything you need for your own establishment. How to open a bar

The catering market is actively developing, so opening a bar can be a successful business decision. Below is a business plan with examples of calculations for an establishment with a capacity of up to 70 people.

Project Summary

Before drawing up a business plan, you need to decide on the concept of the future establishment. It may depend on the potential audience, type of service, range of drinks or entertainment. Below is a business plan for a standard beer bar, designed for an average-income audience.

Number of seats: up to 70 people.

Average number of visitors per day: 30 people

Average number of visitors per month: 800 people

Average bill per visitor: 900 rubles

Bar as a business: a brief overview of investments

• Initial costs are about 1,300,000 rubles.
• Payback period - 4-6 months
• Monthly profit - about 800,000 rubles
• Annual revenue - over 9 million rubles

Investment plan for a beer bar

Business registration

When opening your bar from scratch, it is important to choose the right organizational and legal form of registration. In this case, the most relevant:

• IP (individual entrepreneur)
• OJSC (open joint stock company)
• CJSC (closed joint stock company)
• LLC (limited liability company)
• ALC (additional liability company)

The amount of taxes to be paid to the bar owner will depend on the registration form. The easiest way is to open an individual entrepreneur: in this case, you can conduct business and pay taxes yourself, without the involvement of experts.

Other forms of incorporation involve outsourcing some tasks. For example, the service will help you draw up accounting documentation correctly. The first month is free.

Required documents

In order to open your own bar from scratch, you need to prepare a basic package of documents for registration for Rospotrebnadzor. It includes:

• permission to open a bar;
• license to sell alcohol;
• license to sell tobacco products;
• retail trade permit;
• The final stage will be obtaining a patent to conduct business activities.

This is a sample list of documents. You can find out what other permits are required from Rospotrebnadzor itself.

Opening a bar and the laws of the Russian Federation

The work of public catering establishments is regulated by the Civil Code of the Russian Federation, the Law of the Russian Federation “On the Protection of Consumer Rights” N 2300-1 dated 02/07/1992 (current edition dated 09/01/2013), as well as a number of Government decrees and SNiP clauses. They are worth studying in order to determine the features of the placement and operation of the bar. For example, if the future establishment is located in the basement or on the ground floor of a residential building, then round-the-clock operation is possible with a limited area (up to 250 sq.m.) and the absence of loud music.

Another document that will have to be studied in detail is the “Rules for the provision of public catering services” (approved by the Government of the Russian Federation on August 15, 1997 No. 1036). There you can find answers to questions regarding certain nuances of work, for example, customer behavior, face control, dress code and much more.

Recruitment

The minimum staff required to open a bar or cafe includes:

• administrator;
• manager;
• waiters;
• security guard;
• bartender;
• cleaner;
• chef. (if there are hot dishes on the menu)

Possible risks

For a person who wants to open a bar from scratch, this question is very relevant. In the catering industry, key risks are associated with:

• poor choice of bar location;
• high competition. A properly structured marketing strategy will help you find your niche. Give discounts, organize interesting events, competitions to attract guests.

Read more about attracting potential clients.

• refusal to provide a lease. To minimize risks in this area, enter into a long-term lease agreement or purchase the premises as your own.
• personnel problems. Turnover, low level of responsibility, low customer focus can negatively affect the image of the establishment;
• spoilage of products due to low demand or equipment breakdown. There is no way to avoid this. You can only reduce risks by purchasing fewer products that are rarely used.

Detailed calculation of costs for opening a bar and profit forecast

So how much does it cost to open your own bar from scratch? Let's do the math. Total costs: 933,000 (one-time) + 385,000 (monthly) = 1,318,000 rubles.

A summary of the investments is presented in the table below.

Good afternoon, colleagues. My name is Roman Kutsev, I am from the Tyumen region. Five years ago we managed to open a beer bar from scratch. The establishment had a sports focus and was designed for 30 visitors. Over time we managed to expand. Today I am the owner of a very large bar-restaurant in the city center.

For my bar, I use a two-story building with a total area of ​​300 square meters with a summer area of ​​50 square meters. The bar itself is located on the first floor, and on the second there is a relaxation room. The total capacity of the bar is 80 people at a time.

Staff – 9 people (including two cooks, three waiters, a security guard, two bartenders, a cleaning lady and an administrator). Initial costs – from 900 thousand rubles. With all this, the monthly income at the moment is from 600 thousand rubles per month.

How to open a bar?

Opening a business in this service sector is one of the most promising. There is a lot of room for maneuver here.

For example, you can organize a sports beer bar with the opportunity to watch football, hockey or other sporting events, set up karaoke, organize a real paradise for sushi lovers, and so on.

It all depends on the competition in your city and your preferences and wishes of future clients.

At the same time, many have no idea what it takes to open a bar, what documents to collect, where to start, and so on. Fear is the main problem for beginners.

In order to systematically move towards your goal, you must order (or personally draw up) a clear business plan, which will describe step by step all further actions, potential costs, risks and expenses.

You must be aware of how much it costs to open a cafe bar, what unforeseen situations are possible, what to look for when choosing a premises, organizing advertising, and so on.

In this case, the algorithm of actions almost always remains unchanged:

1. Decide on the concept of the future establishment. Already before choosing a room and starting renovations, you should know for whom you are opening your bar - for the middle class (students, workers) or for elite visitors.

Costs and approaches to choosing premises and equipment will differ in different situations. To open a simple bar for 30-40 people, an amount of 700,000 rubles may be enough for you. If you open an elite bar, then the initial investments can be measured in millions.

2. Walk around the area and find premises for business. If you like a building, look at the houses around you, their condition, the appearance of the people, the type of cars.

You must understand who your main visitors will be - people with money or ordinary workers. The more accurately you determine the class of people, their preferences and interests, the greater the likelihood of choosing the right business concept, room design and pricing policy.

You can open an expensive pub in a “poor” area, but never get any visitors.

3. Apply for a lease. At the initial stage, it makes no sense to buy a building. You must learn the characteristics of the area and understand its prospects in practice. When drawing up a contract, immediately stipulate the possible purchase of real estate in the future.

The ideal room area for a beer bar is from 300 square meters.

Of this, 200 square meters will go to utility rooms, a room for employees, showers, a toilet, and so on.

The rest (from 100 square meters) is the actual area of ​​the hall itself.

Please ensure that the room (building) has all the necessary communications - gas, electricity, water, sewerage, and so on.

Otherwise, a number of additional costs will fall on your shoulders.

The average rent for a normal bar space will be from 70 thousand rubles per month.

But here it is very difficult to name the final price - a lot depends on the area of ​​the city, area, future layout, and so on.

4. Pay attention to repairs. Before opening a cafe bar, you must plan the interior decoration of the new establishment, come up with a name, develop symbolism and corporate identity.

If you plan to develop and expand your business, then little things like this are very important.

During the renovation process, focus primarily on convenience and comfort for visitors. If you are opening a beer bar, then it is advisable to make the room semi-dark, without access to natural light.

Inside, it is better to use only natural materials - brick, stone, wood and others. Tables should be large enough to accommodate 6-8 people. This is not surprising, because people do not drink beer alone. The more people, the merrier.

You can read about the latest news and trends in franchise business

Musical accompaniment is of great importance. The best option is live music. If you cannot bear the additional costs, then you can install a jukebox.

The main thing is that you just want to listen to the music, and not dance to it. The average cost of repairs and decoration of premises is from 200 thousand rubles.

5. A special expense item is equipment. The bar should have a refrigerator, a bar counter, cupboards, room furniture, a grill, stoves, sinks, cooking cabinets, and production tables.

In addition, you will need a coffee machine, a module for beer taps, a display case, a cash register, dishes, shakers, and so on. The average cost of purchasing equipment is from 250-300 thousand rubles.

6. Staff. To begin with, you can hire two waiters, 1-2 bartenders, a cleaning lady and an administrator. It is advisable to find people with experience. Total labor costs range from 80-100 thousand rubles.

What papers are needed to open a bar?

An important stage is registering a business. If you are planning to open a serious cafe (and this is exactly what you need to count on), then it is better to register an LLC.

Of course, the costs here are higher, and it will take more time to collect documents. But other options simply won't work. The reason is the sale of alcoholic beverages (this will be prohibited when organizing an individual entrepreneur).

Now you can think about what documents are needed to open a bar.

As a rule, the list is as follows:

• rental agreements for premises or buildings;
• fire inspector's conclusions;
• conclusion of the SES on the possibility of consuming alcohol in a bar;
• a license permitting the sale of alcoholic beverages;
• agreement on waste removal (industrial and food);
• a document confirming the registration of the cash register (this work is carried out at the tax office);
• agreement with companies involved in cleaning and disinfection of ventilation systems;
• permission from Rospotrebnadzor (gives the enterprise the right to open and operate);
• program for sanitary and production control by relevant services.

The total costs for the “paper” part and obtaining permits range from 35-40 thousand rubles.

How much does it cost to open a bar?

The average cost of opening your own bar is from 700 thousand rubles:

• documentation preparation – from 35 thousand rubles;
• renovation of premises and purchase of equipment – ​​from 500 thousand rubles;
• advertising company - from 25-30 thousand rubles;
• purchase of the first batch of products – from 100 thousand rubles.

Added to all this are the following costs:

• for taxes – from 1.5 thousand rubles;
• for labor costs - from 80-100 thousand rubles;
• for rent - from 70 thousand rubles;
• for maintaining the site (if you decide to do it) - from 20 thousand rubles;
• for the purchase of products - from 100 thousand rubles;
• for other expenses (repair work, additional purchase of dishes, etc.) - from 25 thousand rubles.

Table No. 1. Structure of beer sales to the public in Russia

How to open a sushi bar?

When opening a sushi bar, the algorithm remains unchanged, but there are some peculiarities. You can save on premises, because for a sushi bar 50-70 square meters of area will be enough (we are talking about the area for visitors).

You don't need a lot of equipment here. In particular, you can save on expensive slabs. On the other hand, you will have to buy powerful refrigeration units, special sushi cases, high-quality rice cookers, cutting boards, dishes and good knives.

The cook must be a real master. In order not to poison people on the very first day, it is important to hire a real master who will have work experience and relevant recommendations on hand.

The interior design should have Japanese motifs, including the clothing of the staff. All products used in the kitchen must be of the highest quality and have the highest freshness. Still, do not forget that we are talking about eating raw fish.

Table No. 2. Potential for consumption of beer bar services in Russia

How to open a sports bar?

If you have chosen the sports direction of the future institution, then consider the following points:

It is best to open such a bar in a densely populated area. Choose a room with a large area - from 200 square meters with a calculation of 100 seats.

Remember that all costs will also be supplemented by the purchase of two large TVs for the walls (this is the minimum) measuring 50 inches or more. In all other respects, the design of such an establishment does not differ much from a bar for beer lovers.

How much does it cost to open a beer bar?

Before you open a beer bar, sushi establishment or sports establishment, you should clearly understand the potential costs of the business. I have already described the potential costs above.

But depending on the chosen direction, costs may vary:

• opening a regular beer bar - from 600 thousand rubles;
• opening a sports beer bar – from 700 thousand rubles;
• opening a sushi bar – from 500 thousand rubles.

Of course, all amounts are averaged, because a lot depends on the scope of the future business, location of the business, city, clientele and other factors. But in any case, the success of the business and potential income are entirely in your hands.

Business ideas that have not always been implemented long ago and many times are definitely uninteresting and irrelevant. Some of them have been tested for centuries and have not lost their modernity, although their format and focus have remained virtually unchanged over the centuries. All of the above is true for democratic recreational establishments - beer bars. Owning your own business in this direction is profitable, pays off and interesting to the public.

Beer bar franchise

You can start your own business yourself or buy a franchise. There are many formats of beer bars, and a novice entrepreneur can take advantage of the sign and reputation of a well-known network of recognized brewers, for example, the Czech Pilsner beer hall. Using her example, we can consider the starting conditions that networks offer to franchisees:

• access to the beer concept and technologies for organizing and running a business;
• supply of drinks on preferential terms;
• purchase of bar equipment and all the essentials for a bar
• providing assistance at all stages.

The sale of a franchise is carried out in several stages: the first payment is about 1.5 million rubles, the amount of the franchisee’s own investment in business development is approximately the same amount, plus a regular royalty in the amount of 5% of the beer bar’s revenue. According to entrepreneurs’ calculations, a franchise from well-known beer chains pays for itself in a period of 3 years, provided there is stable demand for the product.

If you operate outside of a franchise, you can bypass the formalities of the organizational stage by purchasing a ready-made business from those who create turnkey companies. In this case, the savings will be at least half of the amount of franchising business costs, but you will have to gain a reputation and name yourself. On the other hand, this will allow you to make your own business unique, in accordance with your ideas and ideas about a successful beer bar.

How to become a millionaire: 3 examples of successful businessmen from Russia

First of all, it is necessary to take into account several important points at the opening stage:

1. Correct point location. Some entrepreneurs make the common mistake of opening a beer bar in the city center. This can lead to the problem of lack of customers, because in the central parts of megalopolises there are many other entertainment services, as well as catering establishments. It is much more interesting to cover those areas of the settlement where club and entertainment recreation is minimally represented: working outskirts, residential and industrial areas, train stations, ports. Here a beer bar would be more appropriate, and there would be many more potential consumers of a foamy drink in a non-binding environment.
2. The situation itself. It shouldn’t be pompous, but stylizing the interior wouldn’t hurt: like an old pub, a port tavern, a pub, etc.
3. Intriguing advertisement. It is advisable to start with a spectacular action. For example, hand out club cards to those who come on opening day. The card will entitle you to one free drink, for example, on Fridays, during the first six months of the beer bar's operation.

When opening your own beer bar from scratch, it is important to provide for all safety requirements, the measures of which in such an establishment must be impeccable. You should find non-conflicting, but ideally assessing the situation, administrators and security guards who will politely and firmly extinguish all possible misunderstandings within the walls of the establishment. A pleasant, relaxed atmosphere, not overshadowed by “showdowns” is an important condition for the successful operation of a beer bar.

How much does it cost to open a bar?

If an entrepreneur decides to start his own business without a franchise, to organize a beer bar you must:

• rental of premises with appropriate repairs – from 200 thousand rubles;
• furniture and equipment - from 700 thousand rubles. Some equipment for beer halls - cooling systems, kitchen equipment, etc. can be rented with the right to buy (leasing). In this case, expenses can be reduced by 200-300 thousand rubles;
• purchase of drinks and food products that go with beer (chips, salted crackers, nuts, cheese balls, dried fish and seafood, etc.) - from 300 thousand rubles;
• advertising, signboard, communal apartment - from 50 thousand rubles;
• staff salaries – from 150 thousand rubles. In order to initially gain a good reputation and attract visitors, you should find an experienced, professional administrator who has worked in such establishments. An excellent bartender is the face of a pub. He is not just an employee, he is a friend and psychologist, and also the main person who ensures order and calm business, calculates and warns the owner of the pub about all possible conflicts.

Isn’t this what every mature man dreams of? In order not to miss anything important when opening a drinking establishment and not to be left without money, a bar and visitors, it is proposed to draw up a rough business plan for the bar before its opening. This will help you avoid many mistakes and calculate the amount you will need to invest initially.

Below we describe an approximate business plan for a bar located in Moscow, designed for no more than 30-40 visitors, that is, a mini bar.

Finding suitable premises

Opening any bar, restaurant or cafe is, first of all, painstaking and careful work in finding premises. Opening a mini-bar in a place that is inconvenient for visitors and difficult to get to is detrimental to business.

The requirements for a room suitable for housing a mini drinking establishment are approximately the following:

• size - at least 70 sq. m;
• it must be possible to equip the premises with a sanitary facility;
• separate entrance;
• good trafficability of the place where the bar will be located.

These are the minimum requirements. In addition, it would be nice to find a room with stained glass windows and the possibility of parking next to it.

In Moscow, the average rental price for such real estate is about 150,000 rubles per month. Rent can be several times more expensive if the location is extremely favorable. For example, in the very center of Moscow, rental costs can reach 500,000 or more.

In addition to rent, you will need to pay a deposit to the owner of the premises and a percentage of the transaction to the agent (usually from 50 to 100% - depending on the agent’s appetite). In total, opening an establishment in terms of rental costs will cost at least 400,000 rubles.

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Investments in repairs

Another important initial investment in opening a minibar is the cost of renovating the space. To create a comfortable atmosphere so that bar visitors want to return to it, it is important to make a good renovation in the establishment. In addition, it is important not to forget to include sanitary facilities and ventilation systems in the minibar in the repair costs. A bar that does not allow smoking will not survive in today's market, and without a well-thought-out ventilation system, smoking in a bar will simply be impossible. Minibar repairs can cost as much as you like, it all depends on the financial capabilities of the minibar owner.

The cost of an average repair is approximately 400,000 rubles (material, cost of work), ventilation equipment costs about 5,000 per sq. m. m, that is, for a room of 70 sq. m. - 350,000; bathroom equipment - about 100,000; purchase of furniture (counter, tables, chairs) - at least 200,000. The total cost of repairing a minibar ranges around 1,000,000 rubles.

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Other investments

Another necessary investment is obtaining a liquor license. The cost of a license established by the state is small - 40,000 rubles per year, but it is important to remember that before receiving this license, any establishment planning to retail alcohol must obtain a conclusion from the SES and the Ministry of Emergency Situations. Obtaining these opinions also costs money. Most often, entrepreneurs turn to lawyers so that the latter prepare all the necessary documents to obtain all permits and licenses. The cost of legal services is at least 50,000 rubles. In total, opening costs increase by at least 90,000 rubles.

Other costs are also important to consider when opening a mini bar:

• purchase of dishes;
• purchase of minimal equipment for cooking and kitchen arrangement;
• purchase of the first batch of goods;
• expenses for the purchase of cash registers;
• expenses for the initial advertising campaign.

In total, to open a bar you will need to spend an additional minimum of 400,000 rubles.

The total minimum costs for opening a mini-bar in Moscow will thus be about 1,900,000 rubles.

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Payback calculation

It is difficult to calculate the return on investment for a bar, since everything depends on the location of the bar, its traffic, the target audience, and the bar’s pricing policy. After all, you can sell ten mugs of beer with a 300% markup, or you can sell 100 mugs of beer with a 70% markup.

Practice shows that the average profit of a successfully opened bar selling mainly beer and light snacks at the opening stage is at least 10,000 rubles per day (calculated as follows: selling beer with a markup of 100 rubles - at least 50 mugs, accompanying snacks with 200% markup - approximately 10-15 snacks per day).

Thus, a stably operating bar will bring in 300,000-400,000 rubles per month. Of this money, you need to pay 150,000 rubles for rent, pay the waiters and bartenders - 120,000 rubles (3 people per shift, two shifts, salary 20,000 rubles per month). It is also important not to forget to carry out promotions to attract new visitors. At least 30,000 rubles should be spent on advertising per month, especially at the initial stage.

How to open a bar: initial investment + equipment review + staff selection + costs of opening and maintaining a bar + calculation of return on investment.

If everything in life is very good or, conversely, very bad, then this is a good reason to drink. If you don’t have either one or the other in your life, then you can drink with friends out of boredom.

In short, there is always a reason to drink.

Drinking at home is no longer particularly popular today, but going to a trendy bar where you can sip a shot of whiskey is. And even take a selfie...

This is where the “gold mine” for business is, but what do you need to open a bar?, how much does it cost and what initial capital should I expect?

All this fits into the framework that we will consider today.

Select the desired format to open your bar

For those who are less familiar with this area, the subtitle may seem strange, but in reality, “bar” is too broad a concept.

To begin with, it is worth understanding that this is a type of restaurant business where they not only drink, but also eat.

In short, all bars can be divided into three categories:

1. A pub bar where the only food available is chips and crackers, but there is a good selection of cheap alcohol for the most unpretentious audience.

A bar-cafe for the middle-income public, where the alcohol is of higher quality, its range and prices are more respectable than in a pub.

In such an establishment you can not only drink, but also eat, watch sports competitions (this will already be a sports bar), etc.

An upscale bar that serves gourmet snacks and only premium alcohol.

The decoration is stylish (classic or modern - it doesn’t matter, the main thing is creativity and brand), there is often a live performer or a guest artist.

This is where Russians come not so much to drink as to take selfies with whiskey.

In addition to price gradation, there is also a thematic one:

Classic bar.

This is the only place to drink after a hard day at work. Nothing extra.

Most often, such establishments are set up in residential areas or near enterprises.

Bar-cafe/bar-restaurant.

People come here to both drink and eat.

Most often they are held at hotels, resorts, and sometimes in shopping centers.

Sports bar.

It differs from the first two in that there are one or two large screens where some kind of competition is constantly broadcast (in our latitudes, most often football).

The ambience of the hall is also most often sporty.

"Stylish bar"

Designed for a specific target audience, a “party”: a bar for hipsters, for example.

The main distinguishing feature is the design of the hall in the style of the target audience.

Only after analyzing the theme and price category of the establishment does it make sense to think about how to open your own bar.

The fact is that your task is to attract visitors there, and for this you need the bar to meet a specific target audience, which, in turn, will influence its location.

How to open your bar in the right place: choosing a location

As with any catering establishment, the traffic indicator is important for a bar - the number of potential visitors who are constantly in the area.

It is believed that in cities with higher incomes one bar can be accommodated for 5-10,000 people. In poorer settlements there is one establishment per 20,000.

The location of the future establishment is also influenced by its theme, so you need to think about all this before opening a bar.

So, a fashionable bar can only be opened in the city center, in a prestigious area where stylish young people gather. You will have to invest a lot in its arrangement and promotion, but the revenue due to high prices will be much higher than that of a pub.

True, to become popular with such a picky crowd, you will have to try.

An opposite example is a cafe-bar at a bazaar or market. The contingent, as you might guess, will not be the most picky and will be interested not so much in brands as in prices and liters.

It is very important that trade employees and local movers can not only drink there, but also have a snack.

It does not have such a clear geographical reference. This is its task: instead of going to the stadium, fans come to you, where they can cheer for their favorite team in warmth and comfort.

That is, it can be either in the city center or on the outskirts. In this case, the number of inhabitants is much more important.

The bar will be “classic”, that is, without additional entertainment and without targeting any narrow target audience in order to attract as many visitors as possible.

What do you need to open a bar?

To start your business, you need to register it.

Since a bar is a fairly large establishment, registering as an individual entrepreneur is not recommended. In addition, such an establishment specializes in the sale of alcohol, for which you need to obtain a special license - only OJSC or CJSC can obtain it.

In addition to this document, in order to open a bar, you will need to obtain a trade patent from local authorities, as well as two permits - from Rospotrebnadzor and the Fire Inspectorate.

In addition to this, all employees will need to be checked for correctly completed medical records. They must be absolutely healthy, free from infectious diseases (primarily foodborne diseases) and have all the necessary vaccinations. Medical records are checked before an employment contract is concluded.

If you choose an LLC, you can consider the UTII option to open your own bar, or other options for a simplified taxation system.

1. What kind of staff do you need for your bar?

Since we mentioned employees, it makes sense to continue this topic.

According to restaurant business standards, to open your own medium-sized bar with 50 seats, you need to have a staff of about 10 people, work is carried out in two shifts:

1. Cook – 2 people.
2. Bartender – 2 people.
3. Waiter – from 4 people.
4. Accountant/bar administrator – 1 person.
5. Room maintenance/cleaning – 1 person.

Salary will be required from 165,000 rubles per month.

The salaries of waiters are the lowest, while those of bartenders and cooks are the highest. To save money, after opening your bar, accounting services can be outsourced, but the more visitors there are, the more difficult it will be to do this, and you will have to hire a full-time accountant.

We have already talked about employee medical records, but this is not the only requirement for them. All of them (even waiters) must be familiar with safety precautions and undergo appropriate training. Cooks and bartenders are the most difficult to train, which is why their salaries are the highest.

It’s easier with waiters, but what’s important to them, first of all, is discipline and politeness in any situation. This is in addition to the ability to carry heavy trays with glasses of beer and not spill their contents on customers - without such staff skills it is impossible to open your own bar.

The concept of discipline also includes the consciousness of employees. The point is that they do not steal the cash register, otherwise it is unreasonable to open your own bar - all the profits will be carried away in the pockets of careless employees.

To avoid losses, you need to think through a system for controlling them. Some large establishments install surveillance cameras, which not only prevents theft, but also encourages them to behave politely with customers, even when the bar owner is not around.

So, when opening your own bar, it is better to focus on more experienced employees, but it is worth checking why they left/were fired from their previous job (it is important not for theft).

If you cannot find qualified workers for your bar, you will have to pay for their training. Especially bartenders, but there are plenty of courses for them today.

2. What equipment do you need to open a bar?

How to open a bar without a bar counter? No way. But this attribute alone will clearly not be enough.

Here's what you need to open a bar:

Image	Name
	1. Bar counter and other furniture in the hall;
	2. Textiles – tablecloths, napkins, curtains, etc.;
	3. Cutlery and dishes (for clients);
	4. Kitchen appliances and dishes (for cooks);
	5. Barware (mixers, etc.);
	6. Beer dispensers with built-in counters;
	7. Refrigeration equipment for the kitchen (closed) and living room (with transparent walls);
	8. Cookers;
	9. Cash register connected to the “Online cash register”;
	10. Optional – large screen TV, karaoke, billiards (pool is the only entertainment format for a classic bar).

At the start, you can purchase used equipment for your bar. Provided that it has not yet exhausted its service life, and your establishment will not burn down a week after you open it.

It's also worth considering how to entertain customers before you even decide to open your bar.

Yes, a classic bar does not imply anything extraordinary - its task is to create a cozy space for communication over a glass of beer.

However, competition makes its own adjustments, and more and more establishment owners are supplementing the hall with some equipment that matches the style. Pool billiards is considered a classic of the genre.

In general, you will hardly be able to buy even used equipment for the hall and kitchen for your bar for less than 700,000 rubles.

3. In what room is it better to open your bar?

In order to open your own bar, you need a room with an area of ​​at least 130 sq.m., which will cost about 100,000 rubles per month.

However, there are nuances. According to the requirements of the Sanitary and Epidemiological Service, the area of ​​the future establishment must be calculated using the following formula:

per client there must be at least 1.8 sq.m of hall + kitchen space, closed from visitors at least with doors.

Thus, to open your own bar for 50 clients, you need a hall with an area of ​​at least 90 square meters and a kitchen space with a food warehouse and utility room. That is, it turns out to be approximately 130 - 135 sq.m.

You can rent a semi-basement or ground floor to open your own bar - it will be cheaper. Moreover, it was previously believed that a real bar should be somewhere in the basement, so that there would be an underground atmosphere.

An important criterion when choosing a room for your bar is the availability of all utilities (after drinking liters of “foam”, people tend to look for a toilet, which is also an indicator of service), electricity and a ventilation system.

The latter is regulated by kitchen safety requirements, which must be studied before opening your bar.

4. Marketing strategy, how you can promote your bar

Let's take a quick look at the marketing strategy. Remember, before opening a bar, we recommended choosing a special style of the establishment and only looking for a place based on this?

Now is the time to check how much your vision of the bar coincides with the opinion of the target audience.

But “radio” will only work if your customers like it and invite friends to your bar.

Therefore, the establishment should be cozy, atmospheric and with high-quality service. Yes, you shouldn’t dilute the beer either - otherwise, before you have time to open your bar, you’ll have to close it.

In addition, you need to actively use attractive outdoor advertising - the sign is the “face” of the establishment, its constant attribute, which is worth thinking about even before you decide to open your bar.

Colorful advertisements should be placed in places where your target audience gathers, as well as near transport stops, so that the client follows them, as if following signs, until his head hits your door.

Large billboards are unlikely to pay off, but ordinary posters with the “tricks” of the alcohol menu and an indication of some kind of promotion are quite acceptable.

It’s very popular now, but it doesn’t always work—it’s unlikely that there are many people who want to subscribe to a nearby bar on a social network. This is just the place to take a break from the computer monitor.

However, if you intend to invite artists there or organize some kind of entertainment (the same broadcasts of important matches in a sports bar), then social networks can be very useful.

Separately, it is worth mentioning promotions that will help attract people to your bar.

This is the most important channel for attracting customers for such establishments. Since during the crisis many began to study price tags more closely in order to save money, the pursuit of promotional beer or snacks has become commonplace.

Simple, clear promotions like: “When you order two glasses of beer, the third one is free” work best.

How much does it cost to open a bar?

Let's move on to summing up the establishment's estimate. What does it take to open a bar financially?

Let's start with the costs:

Since capital investments do not have to be spent in the first month, the initial budget will be approximately 900,000 rubles + 300 - 400,000 monthly losses during the first 3-4 months, until the establishment begins to generate its first serious income.

How profitable is it to open your own bar: the income part

And now about the most interesting thing - the profitability that your bar will demonstrate.

The main source of income is alcohol, the markup on which can be one hundred percent or more. It is especially profitable to sell whiskey and vodka in glasses - the volume is small, the bottle can be “strained” for a long time, and the markup on branded alcohol sometimes reaches 500%.

However, you don’t need to count on extra income after you decide to open your own bar.

The average bill nowadays does not exceed 1,000 rubles. For a bar to be profitable, it needs to serve at least 450 such customers per month. In practice, this is about 600 people, because many really only come for beer, and it is cheap.

Events will help compensate for the shortfall that will undoubtedly arise in the first month after you decide to open your own bar. For example, birthday celebrations or professional events.

You can attract people with thematic promotions: “On Doctor’s Day, 20% discount for all doctors: so that your hands don’t shake!”

If successful, from the third month after opening the bar, the number of clients will reach 700 - 800, and then more. This will generate income of about 650 - 900,000 rubles.

The payback period for a bar business on the Russian market is about 6 months.

How difficult is it to open your own bar in Moscow?

The owner of the Kukly establishment, Dmitry Levitsky, shares the secret of success

As you can see, the bar is, of course, not oil production in the taiga, but it is also quite profitable, and most importantly, it is very atmospheric.

If you love society, fun and alcohol, then you can safely think about how to open your own bar. An original idea, coupled with enthusiasm and competent marketing, can give you the job of a lifetime.

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