New burial. How we develop “Open Cemetery. Design of a burial plot

There will be no dependence on the authorities. Any person who becomes an entrepreneur is responsible to himself. You just have to think about what is the best thing to do.

Private cemeteries in world practice

On the one hand, the idea of ​​creating a business to provide a final refuge is very logical. However, world practice shows that the solution to this issue is ambiguous.

Even in the New World and Europe a hundred years ago, the existence of private cemeteries was common.

At present, such an idea is clearly not welcomed by the authorities. Why is this happening? The fact is that many years of experience in running such a business have shown that privatization inevitably entails many problems associated with landscaping, as well as the right of ownership of graves located on a given territory.

Private cemeteries in Russia

Currently, the places where they are located last resting places, are under the authority of the municipality. How to open a private cemetery? Today in Russia such business is contrary to current legislation. However, the Antimonopoly Federal Service has already made a proposal to change regulations.

There is a possibility that in whole line legislative acts will still be amended, and private graveyards will appear on the territory of the Russian Federation. It is assumed that land plots will be allocated for them, leased for forty-nine years. According to experts, this will reduce the cost of funeral procedures. Once the lease expires, the cemetery will not be demolished. The authorities will conclude a new agreement on the use of the land plot for another forty-nine years.

Burial of pets

How to open a private cemetery until amendments to existing ones have been adopted legislative acts? Currently, a business idea for burying pets is being implemented in Russia. This problem is relevant not only for city residents. It also worries the population of rural areas.

That's all today large quantity people keep animals in city apartments. Pets often become practically members of the family. However, their life expectancy is much shorter than that of humans. The death of an animal turns out to be a tragic event for the owner. In addition, the burial of the animal becomes a big problem. It is impossible to do this within the city limits, and hardly anyone will dare to throw a dead pet into the trash.

Business idea

Currently, private cemeteries for pets exist near the capital. However, in the regions there are still many empty niches for such activities. Using this idea will not be difficult. At the same time, you can receive good dividends.

First steps

In order to organize your own business for burying pets, you will need to draw up a business plan for the cemetery. This document should develop basic provisions regarding the provision of such services. First of all, a cemetery business plan is a document in which it is necessary to reflect the selection criteria land plot.

This should be an area located either within the city or on its outskirts, but away from residential buildings. This stage is the most difficult, because it is necessary to select a site that is not of particular value to the city authorities. After this, you will need to sign a lease agreement.

Landscaping

The business plan for the cemetery should include putting the leased plot in order. Landscaping will consist of marking the area for buildings. For advertising purposes, you will need to arrange four to five graves.
The cemetery where pets will be buried must have the following:

A wall for cremated pets, which will be a brick structure divided into square meters;
- “Walk of Fame” for especially distinguished animals, who during their lifetime were rescuers, circus performers, etc.;
- economy and VIP class areas for clients with different financial capabilities;
- a service center for those owners who want to order a coffin, photo medallion, cemetery monuments and other ritual accessories for their deceased pets.

Initial Investment

How to open a cemetery? You will need a certain amount of initial capital. Cash investments are needed to pay for the rented land plot. The amount of this amount directly depends on the region in which the private cemetery is located. There will also be costs associated with landscaping the area. Their size can range from one hundred fifty to three hundred thousand rubles. To promote your business you will need advertising (prepare about ten thousand rubles).

What documents will be needed?

A pet cemetery business plan should include all the preparatory paperwork. A license to conduct this activity is not required. However, before starting work, it is necessary to conclude a number of agreements with environmental services, with sanitary and epidemiological supervision, as well as with the animal disease control station.

A deceased pet is subject to mandatory examination by a veterinarian. In addition, all services must be provided in compliance with existing anti-epizootic measures. Even transportation carried out in special vehicles requires special certificate number three.

A prerequisite for this business is the daily disinfection of vehicles providing zoo-ritual services. Once a month, a specialist from the veterinary station should be invited. He will carry out a complete disinfection of vehicles.

List of services provided

Foreign experience shows that you can earn a good income by opening a pet ritual business. Pet Sematary must bring good profit. Its specific dimensions will depend on the list of services provided. The main income of such cemeteries is generated from the amounts paid for rented cemetery space. A significant portion will be payment for the funeral services provided.

Cemetery prices in Moscow for one grave start from five thousand rubles per year. Owners whose pet's ashes are placed in the wall contribute a little less. The annual fee for a place is three thousand rubles. A grave located on the Walk of Fame is much more expensive. Here you will need to pay fifteen thousand rubles a year for one place.

If your company delivers animal corpses to a cemetery, you will need special transport equipped with a refrigeration chamber. The transportation fee will vary depending on the mileage.

You can build a building on the territory of the cemetery, equipping it with a cremation oven. If there is no financial opportunity, this can be done by a veterinary clinic, with which an appropriate agreement must be concluded. The cost of services provided by the crematorium will be about eight thousand rubles. This rate is set for individual burning of ashes.

The profitability of your business will also depend on the range of services of the service center, which can produce monuments and portraits of their beloved pets upon the owners’ orders.

It would be advisable to open an animal shelter not far from the cemetery. In it, the owners will be able to find a new friend. A veterinary hospital could also be built at the cemetery, which would provide services for euthanizing old and sick animals.

Now you can calculate the profitability of the pet ritual business. By renting burial sites, an amount from three hundred to five hundred thousand rubles per year will be received from every hundred clients. Providing funeral services will bring income from 0.5 to 1.5 million rubles. The services of the service center will allow you to charge clients from two hundred to seven hundred and fifty thousand rubles. Thus, the annual income will be from 1 to 2.75 million rubles.

Cemetery- this is a section of territory intended and allocated for the burial of the dead or their ashes after cremation.

On the territory of Moscow there are more than 70 active cemeteries . The most famous necropolises of the Russian capital rightfully include cemeteries. This is explained by the fact that they arose much earlier than others Moscow churchyards(in the 18th century), and thanks to the preserved ancient tombstones, they now represent the historical and cultural value. Buried here legendary artists, famous scientists, musicians, athletes and other outstanding personalities. Celebrity graves and the convenient location of the old churchyards not only attract visitors, but motivate them to buy scarce place in the cemetery for your loved ones. The largest necropolis in the Russian capital today is considered to be a cemetery.

Operating cemeteries in Moscow open for burials

Modern cemeteries in Moscow are landscaped, exemplarily maintained and offer services for regular and beautification of burial sites. However, there is a lack of space in conveniently located Moscow cemeteries, and therefore burials in most necropolises are carried out mainly in existing ones. relatives and family graves. However, there are graveyards where it is now carried out traditional look burials. This, and cemeteries.

Some Moscow cemeteries provide entire areas for the creation of family crypts, relatives and family burials (as well as a cemetery).

Church of the Resurrection of the Word at the Vagankovskoye Cemetery

Religious Muslim cemeteries

Orthodox Christians operate on the territory of many Moscow necropolises. temples and chapels, where funeral services, memorial ceremonies and other services are held. Along with this, cemeteries in Moscow provide conditions for burials according to Muslim traditions, including separate sections for Muslims. Muslim cemeteries there are on, and necropolises.

Moscow columbariums

In addition to traditional coffin burial, many Moscow cemeteries offer specially designated areas for burial. This type of burial is carried out in niches. It is worth noting that at necropolises in the Russian capital, as a rule, open-type columbariums. Less common (but they still exist) are burials of urns with ashes in a sarcophagus. This type of burial is carried out in cemeteries.

Some Moscow necropolises do not have on their territory operating crematoria. This, and cemeteries. Crematoria provide services not only to Muscovites, but also to residents other cities Russia.

How many cemeteries are there in Moscow in total?

There are about 150 cemeteries in Moscow and the Moscow region, including those where burials have been stopped or are carried out only in related graves. Wherein active necropolises in the city and region less than half - about 70.

Prices: how much does a place in a cemetery in Moscow cost?

According to the Federal Law on Burial and Funeral Affairs, every person after his death is guaranteed «… provision of a free plot of land for the burial of the body (remains) or ashes". Relatives can receive all additional privileges and amenities on a paid basis both from the cemetery administration and through funeral agencies. Usually this gravesite closer to the cemetery entrance or to the road, more large and non-standard grave sites or (rarely) places from the reserve fund. Such additional services do not have a price cap. But still, most plots for a grave in Moscow are provided free of charge.

Opening hours of cemeteries in Moscow and the Moscow region

All Moscow cemeteries open to the public at the same hours. Necropolis operating hours:

• 9:00 - 19:00 (May - September),
• 9:00 - 17:00 (October - April).

Burials in Moscow cemeteries are carried out daily, from 9:00 - 17:00.

We will help you select sites for new burials in Moscow and the Moscow region based on the convenience of location and cost of space in the cemetery.

If you are studying on your own organizing a funeral or cremation (without resorting to the services agent funeral service, then you need to know that it is imperative to check that all certificates are filled out correctly (the presence of all signatures and seals) in order to avoid a useless waste of time and, as a rule, leading to the disruption of the funeral.

1. Perepechenskoe cemetery

The Perepechinskoe cemetery is one of the largest cemeteries located in the Moscow region. It is located in the Solnechnogorsk district near the village of Perepechino, 32 kilometers along the Leningradskoe highway. Its area is 106 hectares.

The cemetery, founded on 06/01/1999, was created to relieve the congestion of Moscow cemeteries, which already have the status of closed ones, and since then has served, in most cases, to give land to the deceased residents of Moscow, even despite the fact that it is located at a decent distance from Moscow. As of today, the cemetery territory includes more than 70 plots. Plans are being developed to expand the cemetery area for burials by 25 hectares.

Address of the Perepechino cemetery: index 142771, Perepechino village, Leningradskoe highway near Sheremetyevo airport. You can get there by public transport from the Planernaya metro station, by bus or minibus No. 905

+7 495 6425396

2. Bogorodskoye Cemetery

The cemetery was founded in 1750. It received its name from the nearby former village of Bogorodskoye.

At the moment, new burials are allowed on the territory of the Novo-Bogorodskoye (Bogorodskoye) cemetery.

Cemetery address: M.O, Noginsk district, Timokhovo village. You can get to the Novo-Bogorodskoye cemetery from the Novogireevo metro station by bus or minibus No. 387.

To arrange a new burial, call:
+7 495 6425396

3. Domodedovo cemetery

The Domodedovo cemetery is located in the south of the Moscow region, not reaching the Domodedovo airport, with a total area of ​​127 hectares.

The Domodedovo cemetery is now closed for new burials; the purchase of a place in the cemetery is carried out on a commercial basis.

The Domodedovo cemetery is open to visitors every day from May to September from 9.00 to 19.00, and from October to April from 9.00 to 17.00.

Address: index 142070. M.O., Domodedovo district, Istomikha village. You can get to the cemetery by public transport from the Domodedovskaya metro station by bus No. 510 or by car.

The Domodedovo cemetery is open to the public daily from May to September from 9 a.m. to 7 p.m. and from October to April from 9 a.m. to 5 p.m. Burials at the Domodedovo cemetery take place daily from 9 a.m. to 5 p.m.

To purchase a cemetery plot, call:
+7 495 6425396

4. Rakitki Cemetery

The cemetery, founded in 1985, was named after its location, about 10 kilometers from the Moscow Ring Road along the Kaluga Highway.

The Rakitki cemetery is now closed for new burials; the purchase of a place in the cemetery is carried out on a commercial basis.

Address: M.O. Leninsky district, Kaluzhskoe highway, 10 km from the Moscow Ring Road, Rakitki village.

Only related burials are possible in the cemetery.

6. Bulatnikovskoe cemetery

Bulatnikovskoe cemetery is located in close proximity to the Moscow Ring Road (1-3 km)

The cemetery has an area for Muslim burials

You can get to the cemetery by minibus or bus No. 37 from the Krasnogvardeyskaya metro station to stop 5 microdistrict "Zagorie" (then on foot).

To arrange a new burial, call:
+7 495 6425396

7. Mamonovskoe cemetery

The cemetery provides space for new and related burials.

The Mamonovskoye cemetery is located in close proximity to the Moscow Ring Road, geographically closer to the Domodedovo cemetery.

You can get to the Mamonovsky cemetery by public transport from the Domodedovskaya metro station by bus or marshruk No. 355 and then on foot.
Address: M.O., Leninsky district, Mamonovo village.

To arrange a new burial, call:
+7 495 6425396

8. Mikhneevskoe Cemetery

The Mikhnevskoye cemetery is located in the Lyuberetsky M.O. area.

At the Mikhnevsky cemetery there are areas for new and related burials.

You can get to the cemetery by public transport by minibus or bus No. 525 from the Kuzminki metro station to the GLZ stop; it will take 20-30 minutes, taking into account traffic jams.

To arrange a new burial, call:
+7 495 6425396

9. Gorkinskoe cemetery

The “Gorkinskoye” cemetery is located not far from the Moscow Ring Road (6 km) along Kashirskoye Highway and is considered one of the newest located near Moscow.

The opening of the cemetery took place in mid-November 2010 and its area is 6 hectares.

There are also burial plots for Muslims on the territory.

Address: M.O., Gorki village.
You can get to the Gorkinsky cemetery by public transport by bus or minibus No. 505 from the Domodedovskaya metro station, to the Podsobnoe Khozyaystvo stop, then on foot.

To arrange a new burial, call:
+7 495 6425396

10. Penyaginskoe cemetery

At this cemetery, as well as at Mitinsky, the burials of the liquidators of the Chernobyl nuclear power plant accident took place at one time.

Address: M.O., Krasnogorsk district, Krasnogorsk city, on Penyaginskoe highway, building 1

How to get there: you can get to the cemetery from the Tushinskaya metro station, by any bus or minibus from the direction of Krasnogorsk, going along the Penyaginsky highway before reaching Krasnogorsk.

To arrange a new burial, call:
+7 495 6425396

11. Tokarevskoe cemetery

The territory of the Tokarevsky cemetery is located 6 km from the Moscow Ring Road towards the region along the Novoryazanskoe highway.

There are areas for new burials, 2 x 2 meters, for two graves, and larger in size.
There are also areas for family burials from 2 x 2.5 meters.
It is also possible to bury an urn with ashes in the ground after cremation of the body of the deceased.

You can get to the cemetery by public transport in 10-15 minutes by bus or minibus No. 348 from the Kuzminki metro station or by bus No. 393 from the Vykhino metro station, by minibus No. 561 Zhulebino-Tokarevo.”

To arrange a new burial, call:
+7 495 6425396

« Open Cemetery» is a service where you can order burial care services online. It is important that you can go through the entire cycle of selecting services, paying, and agreeing on the quality of work performed without leaving your couch and from anywhere in the world.

Stage 1: The Unknown

In May 2014, I participated in the Open Data Portal Hackathon with my project Rip24. Then it was just an aggregator of ritual goods and services with a system of recommendations and ratings. But right at this moment social significance The mayor of Moscow, Sergei Sobyanin, appreciated my business, and I realized that I was moving in the right direction.

Then there was a series of competitions, “Harvests” and “Hackathons”, where we either took prizes or not, with varying degrees of success. At that time, Mikhail was already receiving hundreds of orders through his service for three years, without straining too much - solely due to organic growth. His project was noticed by Forbes, Business Quarter wrote about it, and one day Mikhail casually won with “Le Dor Va Dor” at Harvest in Yekaterinburg, where the service entered the top best projects of the Year according to the Mentors Club.

The first period of our life together we called it “The Unknown”.

Mikhail Sverdlov

One day in the summer of 2014, Lesha wrote to me and offered to collaborate. I then decided that the project should be taken from a niche one (at that time we were working in more than 40 cemeteries in the CIS and had a database of burials for each of them) into federal history without reference to a confession. I needed reliable partners to work at the head office in Moscow. The guys seemed cheerful to me, and we quickly came to an agreement, discussed plans and development strategy, after which we began to work on “taking over the world.”

Stage 2: Rethink

In the fall of 2014, we were invited to the IIDF accelerator. We are in set 6, which we are successfully completing at the time of writing. At the Foundation, we began federalization and testing product hypotheses for rapid scaling.

Mikhail Sverdlov

Co-founder of the Open Cemetery project

Our idea is that the ritual sphere in Russia is at a level far from such words as “convenience” and “transparency.” For a person who does not have the opportunity to travel to the cemetery on his own, it becomes incredibly difficult to take care of the resting place of a loved one. Our project allows you to order services for beautifying graves online, as well as receive photo reports in any way convenient for the customer

As we began to receive orders for cleaning cemeteries where we did not have a catalogue, we encountered the first pitfalls. We called this period of our lives “Rethinking”.

Stage 3: Awareness

Since the service was conceived not only for Moscow, but also for regions of Russia and even CIS countries, we identified the first, and most important, problem - the search for burials. It turned out that many people do not know or do not remember exactly where their relative is buried - they probably only know in which cemetery. And the fact that burials in cemeteries are often located chaotically in our country, and the cemeteries themselves are dimensionless and unstructured, makes the search almost impossible...

We decided to contact government organizations with the hope of getting at least some prototype of a burial base, and something terrible turned out to be true. Such a database does not exist (!). I would call this period of the project’s life “Awareness”.

Mikhail Sverdlov

Co-founder of the Open Cemetery project

In fact, there is a base. First, there are huge paper “house books” with a sequential list of burials, sorted by date of death and with a signed grave number in the cemetery. As you correctly understand, this information does not in any way correlate with the actual location of the burial. IN best case scenario the detail goes only to the number of the square, in which more than 5,000 people can be buried.

Another option is a “knowledge base” in the mind of the caretaker. She works as long as the caretaker works at the cemetery. It’s paradoxical, but in many regions where we have done cataloging, cemeteries themselves use our system. In Kazan and Saratov they even ordered turnkey cataloging from us with the compilation of a map of burials. This was just the beginning of our B2B branch, when we implement a management system for a region or cemetery with a CRM, a communication strategy with customers, a catalog of burials with a database and a system for ordering services.

We can say that at that moment we realized what a serious area we had touched upon, what difficult path we have so much more to do. Having collected information bit by bit and entered into cooperation with many public organizations, we have collected a database of 150 thousand burials. And it is constantly growing. In 2015, we added bases to more than 9 cemeteries in cities such as Odessa, Vilnius, Minsk, and Moscow.

We had to actively engage in development strategy and reengineering of the current business process for rapid scaling to the CIS countries.

Stage 4: Lawmaking is the engine of progress

In connection with the new bill from the Ministry of Construction and Housing and Communal Services of the Russian Federation, our service has become in demand both by clients and municipalities. On the one hand, people do not want their relatives to be reburied due to the principle of abandoned graves. And here we are ready to help - to put the graves in order. On the other hand, cemeteries were required to conduct an inventory, and we have all the tools for this. We are ready to carry out turnkey cataloging at a rate of up to 10,000 burials per day per cemetery, and the process from our entry into cemeteries to their use of a ready-made, implemented system can be as short as 1-2 weeks (including staff training).

In addition, we are perhaps the only ones who know the true number of abandoned burials in those cemeteries where we have already cataloged them, and we have an assessment of each of them in the database.

Mikhail Sverdlov: “Cemeteries can become parks”

We called this stage of development of our project “Legislation – the engine of progress.”

Stage 5: Where is the money, Zin?

Currently, 120 families use the service (this does not include the “Le Dor Va Dor” project at Mikhail’s). 90% of clients order services on next year, and 70% recommend the service (we did not lower this bar, taking all the business processes built in the Le Dor Va Dor project, the communication strategy and the quality control system from the project).

Mikhail Sverdlov

Co-founder of the Open Cemetery project

We have collected more than 150 thousand burials in the database with a photo of each and understand that from organics in the database of burials we have a stable conversion of 0.1%. This is good, well actually, very good. And this means that by creating a database of all Moscow cemeteries, we will reach a volume of 40-50 thousand orders without any marketing. And taking into account the fact that our average bill now exceeds 11 thousand rubles with a margin of 75-80%, we clearly understand where and how we should go in terms of development.

We are already negotiating with several regions about joint cataloging of burials for them on a turnkey basis, discussing a partnership with MosGorRitual and looking for investors for cataloging burials in Moscow. According to our calculations, we are before the start next season We will catalog 3 large cemeteries and reach a base of 1 million burials. In addition, we are already collecting the first franchise for a project for our partners in one of the CIS republics.

At this stage we realized where the money was.

Stage 6: Insight

During acceleration at IIDF, our main task was to find a point of explosive growth and “settle down” the team. We successfully dealt with the second one and even developed a roadmap - who and at what point in our development we will need to attract, practically with names. As part of the growth point, we found two “fiery” topics that we had overlooked before. Both lie in a plane affiliate programs. We were able to find those two groups of partners who, the only ones on the funeral market, have important things for building a “care business.” These are contacts of relatives who will potentially be interested in caring for the grave and the location of the grave itself. We have now launched a number of pilots and are looking at the funnels to see how much each of these offline channels will bring us.

We called this stage “Illumination”.

Conversion, sales funnels, LTV, CRM and the realities of municipal unitary enterprises of cemeteries

Mikhail Sverdlov

Co-founder of the Open Cemetery project

When you come to the director of the cemetery and start telling him hipster-startup stories about loyalty, LTV, conversions to first and second purchases, churn, retention and finishing off his CRM - you plunge the person into a stupor. This is not quite a classic B2B due to the specifics of the industry, but the head of the enterprise definitely understands the story in terms of money. Therefore, we are talking with the cemetery about increasing profits by 5-15% and clarifying that we do not want anything from the cemetery (or we do, depending on the model), we are ready to train, in some cases, even install a person from us so that he can manage everything base, without distracting partners from their main work: digging, burying. Here we immediately find mutual language and begin to move forward together.

However, we do not require any permission or assistance from the cemetery for cataloging history. Our employees perform filming and digitizing much faster with minimal costs, and they won’t be able to use an iPad for filming. Yes, we are aesthetes, and we love to do work not only quickly, efficiently and inexpensively, but also beautifully.

Question of legality

The project’s activities regarding the publication of personal data of deceased people are regulated by Federal Law Russian Federation dated July 27, 2006 No. 152-FZ “On Personal Data”.

Based on Articles No. 3, clause 12 and No. 7, clause 2 of the same law, ensuring the confidentiality of personal data is not required in relation to publicly available personal data. Based on the Federal Law of the Russian Federation dated July 27, 2006 No. 149-FZ “On information, information technology and on the protection of information,” publicly available information includes generally known information and other information, access to which is not limited (Article No. 7, paragraph 1). Public information can be used by any persons at their discretion, subject to the restrictions established by federal laws regarding the dissemination of such information (Article No. 7, paragraph 2).

When implementing the project, we proceed from the fact that by placing appropriate inscriptions on the monument, the relatives themselves make personal data about the deceased publicly available. Our system in the burial card publishes only publicly available personal data taken from gravestones and placed there by relatives of the deceased for public viewing. This:

Photo of the monument;

Full name of the deceased;

Date of Birth;

Date of death;

Available information about the inscriptions on the tombstone;

Available information about the location of the burial.

Information on the burial place in the cemetery is available only to registered users.

However, on the basis of Article No. 8, Clause 2 of Federal Law No. 152, photographic information about the subject of personal data can be excluded at any time from publicly available sources of personal data at the request of the subject of personal data or by decision of a court or other authorized government agencies. We strictly fulfill the requirements, in compliance with the necessary procedures provided for by the Law “On Personal Data”.

And we are actively looking for people to join our team and partners in different cities. We consider cemeteries, funeral services, engraving and stone-cutting workshops as partners.

Cover photo: Shutterstock.

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A start-up is a complex economic task that only an experienced entrepreneur can solve right away. Its specificity is such that not everyone can assess all possible risks and calculate a competent business plan.

This article was written especially for those who have a worthwhile idea or are thinking about opening a company in a fundamentally new, little-studied field of activity. It will help not only to start a business, but also to soberly assess your strengths relative to the real level of profit.

Market analysis

Despite this, many pet owners think about what will happen to their pets after death. This trend is associated not only with the desire to bury the animal “humanely,” but also with compliance with sanitary and hygienic standards.

According to preliminary static data, only in Moscow the following are officially registered:

• more than 200 thousand dogs, the natural loss of which is at least 10% per year;
• cats and other domestic animals - more than 2.5 million.

Despite the fact that total cost services (removal, cremation or burial) is at least $400 at modest local rates, we can say that organizing an animal burial business is quite profitable.

In other cities these numbers are no less. Only the problem lies not in the number of animals, but in well-constructed advertising that can convince ordinary people to contact a special funeral service in order to ensure hygiene and protection environment. Those who were able to do this have a permanent income.

It is good to enlist the support of the municipality and other sanitary and epidemiological services of the city, which will help to receive compensation from the state for the removal and cremation of stray animals.

Registration and organization of business

In order to organize this type of business, you first need to register as Individual Entrepreneur(hereinafter referred to as IP). To do this, you need to contact the Federal Tax Service with a statement of desire to obtain legal status.

The application must indicate:

Required Documentation

The basic list of documents for registering a pet cemetery is no different from registering a regular burial ground. To do this, you will need to collect the following package of necessary papers:

• approved application for registration as an individual entrepreneur;
• documents for the land plot: certificate of ownership, cadastral plan of the plot, cadastral passport and cadastral purpose of the land;
• permission to build a crematorium and burial ground;
• sanitary compliance - issued at the City Sanitary and Epidemiological Station;
• certificate of taxes paid (on land, for regional needs, wages to hired workers);
• documents on the purchase or rental of vehicles.

Finding a suitable territory

By state standards any cemetery plot must be organized accordingly. Rules for selection and content are reflected in Federal law“On the sanitary and epidemiological welfare of the population” No. 52-FZ of March 30, 1999 and the Federal Law “On burial and funeral business” of December 29, 2006 No. 263-FZ, dated June 26, 2007 No. 118-FZ. Let's consider the main ones:

Thus, the most acceptable option would be to buy or rent a plot in an area of ​​the city with a private sector. Behind residential buildings, most often, there is a huge number of vacant lots that have not been sold for construction or utility needs.

Equipment

One of the most important points in organizing a business - choosing the appropriate equipment. In the case of an animal cemetery, you need to select and buy:

• a freezer for the hearse;
• veterinary surgical equipment (as the animal must be autopsied after death to determine the cause of death);
• cremation oven;
• separate freezers for corpses and refrigerators for body parts;
• portable lighting devices for crematorium, hearse, site.

The list of additional purchases must include:

• special clothing for cremation and autopsy;
• disinfectant solutions (for the machine, cameras and premises).

Office and its equipment

Since the office belongs to a funeral company, it is necessary to decorate it in calm, light colors.

It is better if the office space is located near the burial site.

This will help to clearly show the company’s work (in the case of VIP clients). A separate waiting area and a wall catalog with samples of monuments, crosses, tombstones and other products should be provided for visitors. The price list for services must be clearly compiled and posted. It is necessary to install a separate toilet and a cooler with drinking water in the room.

Range of services

The standard set of ritual services for burying an animal is no different from the identical list for burying a dead person:

Additional (individual) services include:

• individual cremation;
• production of urns to special order;
• personal territory - the choice of not only a cell for burial, but also the purchase of a significant part of the territory for one animal. With the subsequent installation of benches, a table and other things for personal convenience;
• accommodation in the VIP area.

Staff

For such a specific suitable for work not every. Therefore, when choosing personnel to work with, you should limit yourself to the most minimal list necessary people. No administrators or sales consultants.

The main list of vacancies for work includes:

1. Watchman
2. Gravedigger.
3. Seller (for whom, at least at first, it is better for the owner to work).
4. Veterinarian.
5. Driver.

Advertising

Placing this kind of advertising on television and other media is difficult because large quantities requirements for broadcasting information. Many people will be against such a PR campaign due to the fact that small children watch TV.

Therefore, it is best to place posters in private animal clinics, city sanitary services and other municipal environmental, epidemiological and other organizations. This will attract an initial flow of customers with a subsequent increase in the number of applicants due to word of mouth.

Financial component of business

The business idea of ​​creating a cemetery for animals in Russia is relatively young. IN European countries This type of service is very popular and the cost of opening a business is quite small. In our country, to resolve initial difficulties it is necessary to prepare a significant material base.

Cost of opening and maintaining

The total initial amount for opening and the first month of maintenance is about 475,000 rubles. Let's take a closer look at where this figure comes from.

Initially, you need to collect enough funds to purchase a plot of land. Within the city limits the cost of one square meter(even in a vacant lot) ranges from 30,000 – 50,000 rubles. Afterwards, the following preparations must be carried out on the territory of the cemetery:

• to build a crematorium, it will cost at least 100,000 rubles;
• equip the territory - the same amount;
• buy refrigeration units and other equipment from 200,000 rubles.

In addition, you need to consider:

1. The salary of the watchman and other employees is at least 100,000 rubles.
2. Payment utilities– 5000 rubles.
3. Advertising – 20,000 rubles.

Amount monthly expenses calculated using the formula: equipment depreciation + wages + taxes + premises rental + utility bills.

Amount of future income

The total cost of income of any business depends on a well-built marketing line. Advertising and cost of services are the basis for promotion. If you don’t inflate prices and attract clients from different social strata, you can earn up to 1 million rubles a year. Concerning net profit(excluding funds set aside for the business) - it turns out 700 - 800 thousand.

These data are based on open materials of a ready-made business project launched in Moscow. More accurate information can only be obtained by conducting a social survey of the population, or ordering a global marketing research.

Payback period

Based on the materials of a ready-made business project launched in Moscow, the total payback period ranges from 6 months to 1.5 years. The speed of cost recovery depends on the range of services offered and the main category of clients (VIP, standard, economy).

Opening your own business is a huge risk. Even with the support of the state and the city’s veterinary services, it is possible to open quickly and close just as quickly. The success of an enterprise, as in any other field of activity, depends on competent organized work, individual labor investments from management and the constant search for more and more new clients.