Organize an artist's performance. Business of organizing concerts. Female or male profession

Organizing concerts as a business may seem very difficult. But if there is a desire to make money from music in this way, we will describe where an entrepreneur should start and show the profitability of the project.

At first, dealing with organizational issues will be very difficult. After all, in large cities there is high competition between such companies, and in small cities it is difficult to provide the required conditions for artists. It is quite possible that at first you will have to work without profit or even invest your own money until you create a name for yourself in certain circles.

Registration questions

Of course, to become a concert organizer it is not necessary to register with the tax service. But the fact is that artists will be more willing to enter into an agreement and make a deal if you represent entity or registered at least as individual entrepreneur.

In the first case, the company inspires more confidence among sponsors, singers and club owners. But individual entrepreneurs have the opportunity to pay less tax to the state using a simplified system. And the paperwork process turns out to be much cheaper and faster.

If several people come together to organize such a project, then they have to open an LLC. This will make it much easier to deal with the many issues that confront the concert organizer. It is important to indicate the correct OKVED code. IN in this case suitable 93.29 – services in the field of entertainment and recreation.

Market analysis

Where to start first? You can choose two directions:

Focus on your own tastes, invite those artists that you personally like and hope that someone else will want to attend a similar event.
But to make money, it is advisable to conduct a survey among city residents, acquaintances, on forums and find out which groups and trends in music are preferred by others. If you are going to hold a concert with those performers that most people are waiting for in the city, with proper organization you can earn large sums.

Before dealing with all the issues, draw up a business plan and decide what you need, what is missing, how much money you have and what you will focus on.

Artist selection

When thinking about the upcoming event, decide how best to do:

Invite only one artist or group and offer to the public solo concert.
Or gather several performers in one hall and provide the audience with something like a festival.

It is worth noting that it will be difficult for a beginner to get a “star,” so it makes sense to focus on beginning singers who may not even have their own producer yet. In this case, they will be ready to cooperate for a small fee and present minimal requirements. Sometimes such groups perform at the club even for free, just for an idea or advertising.

To clarify the conditions and cost for a performance, it is advisable to conduct preliminary negotiations with the producer or the singer himself. It would be a good idea to clarify the tour schedule in order to offer a performance at a time that is convenient for him.

What do you need to prepare?

Organizing an artist’s concert on your own is quite difficult. This will require taking into account many details. Start with the site and equipment. So, depending on the group, its popularity, and the number of people wishing to attend the event, you need to find a suitable place in the city for this.

Typically chosen for concerts:

Clubs that already have all the equipment, lighting and space for the public.
Stadiums where there is enough space for large number of people.
Houses of culture or other concert halls.

It is important to agree with the owner of the establishment about acceptable prices, dates, possible discounts, ticket distribution and advertising. Don’t forget that performers need a certain amount of time to perform. technical equipment and in each case it will turn out to be something else.

U famous groups a technical rider is posted on the official website, that is, a list of the tools and other equipment that will be required for their performance. But you can personally discuss this point with the producer or artists and rent equipment in advance. This can be done through special agencies, studios, rehearsal rooms, cultural centers, etc.

Sometimes it makes sense to pay a little more to rent a club for a concert rather than separately looking for a room and the required equipment. After all, such establishments usually already have everything for performances. In addition to music, you need to prepare lighting, as well as hire specialists responsible for setting up sound, lighting, etc.

Almost no concert is complete without attracting sponsors. They are needed for financial support, assistance in organizational matters or for advertising and ticket sales. There are two main forms of cooperation:

Financial - it can be profitable, but usually this is done rarely and only with already well-known companies. Nobody directly allocates money to novice organizers.
In the form of barter - that is, you place a company logo or advertisement on posters, tickets, walls and on stage, and the sponsor offers some kind of help in return. This could be disseminating information about the concert, organizing a press conference for artists, providing them with a place to live, a performance hall, equipment, printing products, etc.

Print flyers and distribute them in crowded places, leave them in youth cafes, educational institutions etc.
Post posters all over the city.
Use the services of special agencies that will not only help sell tickets, but also create advertising.
Make a page on the Internet or on social sites, provide information about the concert on a local forum.
Organize a press conference and invite journalists.

What else should you pay attention to?

In order for the expected event to take place and be carried out at a decent level, you need to do the following:

When inviting artists, ask about their requirements and wishes. Organize their accommodation, meals, and rehearsal.
A few days before the concert, you can hold a press conference or interview on a local TV channel with the performers.
When drawing up a club lease agreement, note in writing all the details and features of the premises after a thorough inspection with the owner. After all, any damage will have to be compensated by you as the event organizer.
Payments are made after the performance, although some artists require a deposit of a certain amount before their arrival.
Don't expect your first profit to make you a rich person. You may have to work for several gigs for free or even at a loss. It will take some time to create the company's image and gain credibility in musical environment.
Take care of the security of the premises or stadium, because there will be a lot of people at the event. It is convenient to do this with the help of special private companies.
Think through the entire scenario, and also hire a presenter. It is important to write down in advance what to say and when, the order in which the artists will appear, etc. Some performers provide their texts for such cases.
Before the concert, give the technicians the opportunity to set up equipment and lighting, and allow the performing group to rehearse on stage. It’s better to set aside a whole day for this.
Keep in mind that when renting a club, it is much more profitable to occupy it on weekdays. Then the cost will be lower and it will be easier to carry out preparatory work, since at this time there is low attendance at such establishments.

Profitability

To calculate at least approximately your expenses and expected profit, you need to think about how much a ticket costs, how many people are expected at the concert and clarify the prices for everything listed above organizational issues. Let's give some approximate numbers.

If you set the ticket price at 250 rubles and sell 500 of them, your income will be 125,000 rubles. With the indicated expenses for organizing the event, you can earn a net 50 thousand. Thus, from the first concerts you can achieve full business return.

Video: lecture - Vladimir Filippov, organization of concerts and tours.

There is a widespread belief that in order for a pop performer’s concert to be successful, the organizers need to invest in it a large number of own strength, energy and cash.

Show business is currently filled with professionals. Exist concert agencies who can organize a performance of this or that artist. For example, on the website http://www.concert-agent.ru you can find out more about the professional organization of concerts.

How to organize an artist’s concert in your city?

Many people have a question: is it possible to organize an artist’s concert on your own? Let's try to answer this question, listing the necessary actions in order.

To hold a concert in hometown certain cash. You also need to have patience, courage, persistence and connections.

These qualities will be needed when negotiating with representatives of artists or musical groups. It won’t be difficult to find their contact information – they are usually listed on the musicians’ official websites. If the desired performer is just starting his concert activities, then he himself will be interested in holding frequent concerts to attract the public to get acquainted with his work.

If you want to invite famous artists to hold a concert, you will need to get ready for serious work. It is quite difficult to come to an agreement with them, but it is possible. After all, if you suffer for a long time, something will work out. If you manage to assemble a team of employees who think in unison with you, share your attitude towards music, and are ready to overcome all the difficulties that arise, then the concert will subsequently exceed all expectations!

Choosing a location and equipment

Fitting into an artist’s busy schedule can be very difficult. Their movements are fast, cities replace each other. Having gone through all this, you have finally reached an agreement with the chosen artist and agreed on a date for the concert. Try to take into account all the nuances before arrival so as not to waste time.

First, find a suitable room and music equipment. The choice will depend on your budget and desired scale. If the invitee Music band If it's small, it's better to rent a music club. And here famous artists It’s worth offering something more spacious, quite possibly a stadium.

It is even more profitable to rent a room with the equipment already in it, but you need to make sure that it is of good quality.

Concert advertisement

Good advertising is necessary to gather an audience. Here it is better to use the media and the Internet. Active use of social networks such as VKontakte and Odnoklassniki will help promote the event at minimal cost.

You should not miss out on traditional methods of promotion - posters in busy places in the city, advertising in newspapers and on television.

It is also necessary to take into account the artist’s requirements - the so-called rider, which specifies information regarding the choice of a hotel, the necessary things for relaxation and preparation for a performance, a restaurant, and a cultural program.

Before you start, you need to discuss all the conditions about the artist’s fee and ticket prices. In this case, a good option would be to combine the expected profit and the ticket price affordable for spectators.

If you take into account all the above recommendations and follow them, then the day of the concert will be the most pleasant and long-awaited, you will be at the pinnacle of fame and enjoy the work done and profit, and perhaps this will become your source of income!

A concert that can claim to be one of the most memorable events is the result of carefully planned work. Zoya Skobeltsyna and Svetlana Yaremich told JazzPeople where to start young specialist, about the most difficult thing in the work of an organizer and about success in the concert industry.

FIRST EXPERIENCE

WHERE TO START?

STEPS OF WORK

ABOUT UNIVERSALITY

ABOUT ADVERTISING

THE MOST DIFFICULT

The need to be constantly involved in the process. It is impossible to open a PR company and not monitor it. You always need to keep your finger on the pulse, and if it lasts 2-3 months, then psychologically it is quite difficult.

Control all stages of preparation simultaneously. Gathering an audience is also not always an easy task. The best option, when a musician is scheduled to release a record, premiere a song, or shoot a video. Collaborations with other artists, synthesis different types arts also attract people.

FEMALE OR MALE PROFESSION

This is a big responsibility, especially when there are several thousand people at your event. Not every girl is able to withstand such a load and act quickly in a critical situation.

It's definitely physically difficult. Personal life suffers greatly. There are emotional breakdowns, physical exhaustion and overstrain. I am inclined to believe that this profession is more for men.

SELECTION OF ARTISTS

Back in the “apartment” we held children’s birthday parties, and then I immediately realized that I would not seriously take on this type of event. But everything can change. I don’t do weddings or corporate events.

I won’t take under my wing an artist whose music, relatively speaking, I don’t listen to in the car. You need to be passionate about what you do, otherwise the result will be appropriate.

I take a personal approach. I can’t work with musicians whose work is not close to me. I am involved in many projects, not only jazz, and I can say with confidence that music that promotes violence, has political overtones or carries an aggressive emotional message is definitely not my thing.

YEAR OF OPERATION

I'm not a very good example. If I'm interested, I jump into battle without hesitation. I often began to think that sometimes I need to be able to stop and carefully choose the artists with whom I start working. Much depends on the format of the event, its duration, and the number of participants.

This is influenced by the number of projects you are currently working on. After all, each performer can have 3 and more concerts per month. If I represent the site, then, of course, we're talking about about almost daily performances, the responsibility for which is yours. This is continuous work with musicians.

CONCERT AND FESTIVAL: WHAT IS THE DIFFERENCE?

EDUCATIONAL ACTIVITIES

I realized that I like teaching. Music market in connection with economic situation has changed a lot now. The demand for competent music managers is growing. I like the task of developing Russian independent music, and for this young bands need management. Now I give many lectures and seminars not only in St. Petersburg and Moscow, and speak at forums. An online course was born in my head, which, in my opinion, will allow me to get the necessary knowledge from scratch, hire an artist and start working with him.

As such educational projects I don’t have one yet, but they are planning to. In February, we will launch, together with the BM50 art space, a project for future organizers of events in the cultural field.

I'm a fan and electronic music. Last year we held an experimental music festival. In addition, I collaborate with the non-profit short film festival Potential - one of the few in Russia that does not accept finished films, but selects the best scripts (or synopses) and allocates a budget for filming.

WORK IN THE FIELD OF MUSIC

Where would we be without her? Music is associated with feelings of happiness. We make people happy!

This is my life! I can't imagine working in another field. Music is a living sphere, and I receive an incredible charge of energy from the people who surround me, colleagues and friends.

ABOUT PROSPECTS

For example, at the Roof Music Fest, which presents everything musical styles, special attention is paid to jazz concerts. The prospects are excellent, I think jazz is becoming more and more popular, well in St. Petersburg for sure.

Jazz has begun to attract more people, but not all groups that include the concept of “jazz” in the description of their repertoire are such. It's clear that this has become a trend. There is an audience that loves “refined” jazz, and there are those who prefer to listen to pop jazz, smooth jazz, nu jazz. Fusion is always unusual, this is exactly what helps expand the audience.

ABOUT SUCCESS

From a technical point of view, this is the quality of sound, the audience and its quantity, the public's reaction to the concert, the work of the artist. But there is also an intangible criterion - the atmosphere of the event, which is difficult to convey in words, a feeling that just needs to be captured. This is what we work for.

The emotional component is important to me, how satisfied people are. Success is when listeners and musicians understand each other, exchanging positive energy. When the audience does not regret coming, they do not spend the entire concert talking or in the bar, but when they give part of themselves and their time to the artist.

PROFESSIONAL MOTTO

You have to take risks! When you make a challenge, the universe answers you. She knows exactly what is needed, the main thing is to ask the right question.

For me, loving my job means investing my soul. It won't work without a soul successful project. You can see me in every case I take on.

The ability to organize an event is an important skill for everyone modern man. For a musician, a concert - main format his work and source of income. Many creative people resort to the help of professionals. Agents and managers know how to properly organize an advertising campaign, find resources, and sell tickets. And the artist’s task is to light up the hall with his inspired creativity. In the history of art, a natural symbiosis of musician and manager has developed.

I see the goal, I believe in myself

The simplest option is that you want to introduce your music to your friends. How to organize concerts in this case? The easiest way is to carry out an apartment building. Home concerts were very popular in the USSR in the second half of the last century. Moscow and St. Petersburg rockers did not get along with official culture and were forced to perform in secret.

Home concert, or Back to the USSR

In those days, apartment building traditions developed. Several musicians played acoustic instruments. No sound equipment was used. There were few spectators. They could talk freely with the musicians, and often the concerts turned into a feast or just friendly communication.

Today, within the framework of apartment buildings, it is possible to use sound recording equipment. And speakers and amplifiers will disrupt public order and disturb neighbors. The exception is private households. To hold an apartment party, you do not need official permission, hall rental, advertising, or any expenses at all. There is enough free space, which will be provided free of charge by one of your friends. There is only one downside to apartment living - lack of income.

Help for a non-profit organization

How to organize concerts if you need to raise money for a good cause? Need a small amount urgently? Reach out to friends and acquaintances. But instead of simply asking for a loan, organize a concert-feast in your apartment. Let it be a small party. Tell the audience about your problem or give a presentation of your project. Set up a collection box. It should look bright and attract attention. For those who prefer electronic payments, you should print out your bank details. Hang the sheet in a visible place and distribute it to everyone present.

Consider ways your friends can control your spending. They must understand where their money will go. How to organize concerts for charities and non-profit organizations? You can't get by with a simple apartment owner here. It is necessary to raise a lot of funds. Therefore, a competent advertising campaign is needed.

What to show the viewer

Determine your target audience. Research shows that people of all ages and social classes donate to charity, but most of all - young men and women over forty. Both categories of citizens belong to the middle class. Unfortunately, these are completely different target audiences. It is not possible to create a general advertising campaign for them.

How to organize a charity concert and determine your target audience? Do your own research. Start with an experiment. Try holding an advertising campaign in the main square of the city. It may look different. Hand out brochures and free artist demos to passersby. Entertain the people walking and they will be grateful for it. You can arrange a small auction. Selling handmade toys, unpretentious drinks, calendars, magnets and all sorts of other little things will attract the attention of city residents.

Target audience and repertoire

Notice who donates the most. A special observer may be involved in the study. This way you will determine your target audience. Such an advertising campaign requires the investment of considerable funds. To avoid this, try to involve volunteers.

Studied. But how to organize a concert? The next step is the image and repertoire of the artists. Study the musical tastes of your future audiences. To do this, it is enough to monitor social networks. Pay attention to specialized communities. For example, ladies gather in groups dedicated to family, children, culinary recipes. Check what other communities they are in and whether they post music. Bikers, hipsters, yuppies, as well as representatives of other subcultures and social strata of society have their own groups.

Structure of the speech

Musical tastes target audience studied. Before organizing a concert, introduce the artists to the repertoire. Together with the musicians, make a list of songs in a certain sequence. Do not forget that concert numbers should be contrasting - a fast piece will certainly be followed by a slow one. Include performances by artists of other genres: dancers, comedians, circus performers. Men's numbers must alternate with women's. Do not forget that such an event does not last more than one hour. Don't take breaks between sections. Otherwise, after intermission you will not have enough spectators.

The image of musicians and the tasks of a producer

Attention should be paid to the appearance of the artists. If you are interested in learning how to organize concerts, take care not only of the band's costumes and makeup, but also of their stage presence. Sudden movements and extravagant appearances are appropriate for young audiences. appearance musicians. Older viewers won't like it. They will appreciate the calm and contemplative mood of the event. In addition, you need to take care of renting high-quality sound equipment, hiring professional lighting technicians, and even supervise the cleaning of the auditorium.

How to organize concerts correctly? It's quite difficult. Popular among managers and organizers popular expression: “If you want everything to be good, do it yourself.” This wise aphorism fixes main problem all managers. Finding responsible executors is one of the most complex tasks. Therefore, the organizer needs assistants to control different areas of the work. It is advisable that you completely trust these people.

As you know, creativity and discipline are incompatible concepts. Exceptions to this rule are rare. Artists can cause a lot of trouble. Want to know how to organize concerts in your city? Achieve success in the field of production. Earn money for yourself and the artists. And then they will contact you the best musicians. The most talented and disciplined should be selected from among them. Then success is guaranteed.

Where to hold the concert

A separate problem is renting a hall. It’s good if the city has a Palace of Culture, a club, a stadium, a philharmonic society or something similar. And you have money for rent. If professional concert hall no, you need to use your imagination. Do you want to know how to organize a concert for a rock or pop band? needs rehearsal space. Most likely, the group already has a spacious garage or warehouse where they regularly meet. You can decorate this room and hold a concert there. Every city has a large warehouse or production workshop. It needs to be cleaned thoroughly. And then it will be ideal for a rock performance.

The experience of holding festivals will tell you how to organize a band concert. contemporary art. They often visit the territory of abandoned factories and factories, decorated in a loft style. The huge rooms have almost no partitions. Functional areas are distinguished only by sparse decorations. Musical performances take place in a small hall. There are also exhibitions of installations, souvenir stalls and fast food awnings. Try adopting this practice. Rent out part of the premises to traders. To do this you must have official permission. To get it, you have to work hard. But you are guaranteed profit.

To lead means to foresee

It’s good to organize the sale of CDs with the band’s recordings at the entrance to the hall. If the band is known only in your city, it is likely that their music is not yet available on the Internet. It's just that no one had time to upload it. Therefore, fans will be happy to buy their favorite songs. Holding a concert in an abandoned industrial space can cause some problems. For example, there may be no sockets for connecting audio equipment. All possible problems must be carefully studied long before the concert begins. And try to eliminate them. A good manager anticipates everything possible difficulties in advance.

Distinguished guests

How to organize a star concert? And what is the limit on the amount of the fee? Such questions are often asked by young art directors of numerous nightclubs, which today appear in every city like mushrooms after rain. Aspiring managers should know that the costs will not be limited to the star's fee.

Large amounts of money will be spent on moving the artist and his team, as well as on accommodation. The star will not stay in a cheap hotel and eat in a canteen. There is no guarantee that you will make a profit. It is more likely that there will be losses. Another difficulty is drawing up a contract. It should be entrusted to an experienced lawyer who has worked with such documents before. This is another expense item.

Artist fees may vary depending on circumstances. Great importance has the date of the concert. For example, the amount of payments increases several times. Much depends on the time the artist spends on stage and the number of songs he must perform. The number of spectators and density are taken into account tour schedule stars. The larger they are, the more expensive the concert will cost the customer. If you decide to invite a star, you should book the performance dates in advance and coordinate them with the musician. Clear organization is the key to the success of the event.

Organizing concerts as a business today is not only interesting, but also extremely profitable. Just think: by doing something like this, you can kill two birds with one stone - get money and the pleasure of listening to your favorite music.

What qualities do you need to have to organize such a business?

It’s worth noting right away that concert organizer is not an easy profession. Firstly, it requires a lot of time and effort, and secondly, a person who is engaged in such a business must have certain qualities. First of all, we are talking about stress resistance.

After all, in order to make organizing concerts a business that generates good income, you will have to communicate with different people. Including with the stars, as well as their producers and representatives. Some of them are quite pathetic personalities.

In addition, before becoming a concert organizer, you should understand that shy and unsociable people have no place in this field. After all, you will need dedication, a healthy dose of perseverance, grammatically correct speech, as well as the ability to quickly make the right decisions.

Do you think that such a thing is up to you? Then you should learn in more detail about how to organize an artist’s concert and make money from it, where to start and how to please the performer and the audience.

Before organizing an artist’s concert yourself, you should decide what kind of event you are going to hold. Will this performance be one famous person, group, ensemble or festival with the participation of several performers. Only after this should you start thinking about where to start organizing a concert. Here are a few simple recommendations that will help you make your dream come true and earn money at the same time:

You should start, of course, with choosing a suitable site. Don't get hung up on one option. If you organize a similar event in your city, take the time to meet with the directors of clubs and halls in person. Discuss rental issues, inspect dressing rooms or other premises in which artists can stay.
Contact the director, producer or other representative of the artist ( music group). Contacts of these people can be found on the Internet on the official website or on the covers of discs. Discuss with representatives of the stars the size of their fees, rider and other nuances.

It is worth noting that initially it is better to opt for little-known performers who are in demand in narrow circles. This experience will be enough before organizing a concert of a star or group that literally fills stadiums.

First actions

Create a detailed commercial proposal that you will need to find sponsors. This happens according to the following scheme. The space you rent for the duration of the concert belongs to you, which means you can attract sponsors by placing advertisements in the hall, on the stage, and so on. In addition, you can invite representatives of some companies to conduct promotions and other advertising events. Be sure to enter into an agreement with the sponsors who agree.

Before organizing a group performance, you will need to take care of advertising campaign. Put up posters, advertise in the media and in social networks, distribute free flyers to high school and college students, which will also help you spread the word about your upcoming event.

At least ten days before the event, hold a press conference with journalists. It is also possible to distribute invitations and flyers, organize a small buffet, and provide representatives of the fifth estate with all the necessary information they will need to write articles and produce reports on TV and radio.
Before organizing a concert in your city, do the math and distribute the funds that will be received from the sponsor in advance. It is necessary to immediately calculate the profit, as well as the fees of the stars and the wages of their assistants.
On the long-awaited day of the concert, try to personally receive the stars on the site and see them off afterwards.

Now you know how to organize a concert and where to start. You shouldn’t have high hopes for your first profit - it may not be too big. But the first organizational experience you gain is worth much more.