Our own business: we open a souvenir shop. Souvenir business: how to open an online store of original things. Business plan: gift shop

* The calculations use average data for Russia

1.Project summary

The goal of the project is to open a souvenir store in the city of Taganrog for retail sale souvenir products. This business plan has been drawn up to justify the effectiveness of the project. The business idea is to create a souvenir shop with a unique assortment of souvenir products, equally aimed at both citizens and guests of the city. It will include handicrafts, designer interior and decor items, art objects, dishes, symbols, costume jewelry, textiles, accessories and much more. As a competitive advantage, it is expected to abandon the “one supplier” policy and establish contacts with designers, artists and craftsmen of the city and region in order to dominate the range of goods self made.

The cost of the project to open a store will be 2,078,000 rubles. Funds for opening will be taken from personal savings without borrowing. Payback period - 23 months. The preparatory period before the start of sales is 2 months.

2.Description of the industry and company

Today, the gift and souvenir market is a ramified industry with many directions that belong to two main segments: advertising and souvenirs and consumer. The first includes promotional souvenirs, business souvenirs, and VIP souvenirs related to the activities of companies. IN consumer segment include products that are in demand by customers in retail trade. In recent years, the market has seen a gradual decline in retail stores from cheap manufacturers (usually Chinese) in favor of domestic or expensive foreign ones. More and more players are opening up in the country with their own production and clearly defined product offerings, which helps them conquer unoccupied niches. The main places where gifts are concentrated are large cities and tourist centers. A special feature of the industry is that almost all groups of the population are consumers of gift products. The main demand for gift products is recorded on the eve of the holidays: New Year, Christmas, March 8, February 23, Valentine's Day. In principle, absolutely any items can act as gifts. However, from retail sale, the goods sold require originality and a “sales legend”: the store consultant must be able to interest the buyer in the gift and explain exactly what makes the item purchased unique.

The goal of this project is to open a souvenir store in the city of Taganrog to sell souvenirs. Competitive advantage The store is expected to produce a wide range of handmade goods, which will exceed the number of mass-produced goods. This implies a rejection of the “one supplier” policy, which is common among ordinary souvenir stores, and the organization of active work on cooperation with designers, artists and craftsmen of the city in the region. The store's assortment will include handicrafts, designer interior and decor items, art objects, dishes, symbols, costume jewelry, textiles, accessories and much more.

The store itself will be located in the Central district of Taganrog, in historical center, on a high traffic street, a large number attractions and shopping areas. The target audience of the project will be citizens who want to buy an unusual gift and city guests of various ages who decide to leave a memory of their visit to Taganrog. Taganrog, located on the shore Sea of ​​Azov, is a city with a developed tourist infrastructure, the city has highly developed cultural traditions (the legacy of A.P. Chekhov), which annually attracts tens of thousands of tourists to the city and helps to increase sales of souvenirs.

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The store will be leased on a long-term basis. trade area on 30 m2, repairs and finishing of the facade were carried out, the necessary equipment was purchased. The gift shop will have daily operating hours from 9:00 a.m. to 8:00 p.m. The work of sales personnel will be organized in shifts. At the initial stage, the store will have two salespeople on staff. Work on organizing procurement, searching for new suppliers, strategic planning business will be entrusted to the entrepreneur. The organizational and legal form of the store is individual entrepreneur. The simplified taxation system chosen is 15% (income minus expenses).

3.Description of goods

Souvenir products that will be presented in the store will relate to various types goods, including handicrafts, designer interior and decorative items, art objects, dishes, symbols, costume jewelry, textiles, accessories and more (more information about products and price ranges for the main product groups is in Table 1).

Table 1. List of products

The store will operate in the middle price segment (average bill is 1,000 rubles) and target a wide audience of customers. Products will be purchased in small wholesale from local souvenir manufacturers, and designer goods will also be purchased from city artists and designers. Both finished products and their designs will be purchased from them to transfer orders to small businesses. To prevent problems with instability of demand, the store’s assortment will be replenished with themed goods for the New Year and spring holidays.

4.Sales and marketing

The target audience of the project is not limited to any narrow category and is aimed at people of different gender, age, and social status. The concept of the store contains the main requirement of modern, sophisticated customers - the originality of the gift. According to research by the COMCON company in the field of consumer preferences of residents of Russian cities, the top three most popular gifts are original souvenirs (74%). Next come alcohol (72%) and stationery(69%). The opening of a souvenir shop is indirectly facilitated by the reduction in outbound tourism in favor of domestic tourism. According to Rostourism, at the end of 2014, an increase in domestic tourism of 30% was recorded. These trends dictate new economic realities: it is much cheaper for Russians to vacation without leaving the country. This fact plays into the hands of both the development of domestic infrastructure and the souvenir industry, since tourists are among the most active buyers of souvenirs.

Today in Taganrog there are about 40 stationary stores that position themselves as gift stores. However, in most cases we're talking about about clothing, leather goods, cosmetics, perfumes, etc. Souvenir products can be found in 14 stores. As can be seen from Table. 2, the format of stores and their assortment matrix can vary significantly. It is worth noting that only two stores have a wide range of local souvenirs and actively collaborate with local designers and artists. In other stores, souvenirs specific to the city and region are often limited to magnets, calendars and other products with prints and do not exceed 20%.

The largest number of competitors in the city's souvenir market operates in the lower and middle price range. Their product range is based on domestic and Chinese products. The above-average segment includes chain souvenir stores located in shopping centers and stores with the most original types of products (ethnic souvenirs, jewelry). These stores do not bear any specificity of Taganrog or the Don Territory. In addition, there are non-stationary retail outlets that open during the warm season. The number of souvenirs offered in them is significantly lower, while the goods are not unique and are designed for impulse purchase.

Table 2. Analysis of current competitors

As the experience of competitors shows, the most effective format for selling souvenirs is not selling through the barrier of a counter, but presenting the product “in person” on the principle of self-service. In the souvenir shop planned for opening, all products can be “touched” and “twisted” before purchasing. A sales consultant who knows the assortment and history of each item will help you make your choice. The main methods of promotion on the market will be: printed handout advertising (leaflets, flyers, etc.), maintaining groups/accounts on social networks (VKontakte, Faceebook), outdoor advertising (signboard).

5.Production plan

Gift shop location - central District city ​​of Taganrog. The store will be located in the historical center of the city, on a high-traffic street with a large number of attractions and places of trade. The retail outlet will be clearly visible and illuminated in the evening and at night. Car parking will be available for store visitors. The area of ​​the room will be 30 square meters. meters. For the renovation of the premises and facade work, you will need 60 thousand rubles, 188 thousand rubles. – to equip the store with the necessary commercial equipment. In Table. Table 2 shows the main costs for equipment.

Table 2. Equipment costs

To operate the store, you will need 2 full-time salespeople (see Table 3). There are no strict experience requirements, but experience in retail sales is preferred. The main criteria when selecting personnel are communication skills, the ability to work with people, responsibility, decency, friendliness, and the desire to develop professionally. There will also be requirements for good knowledge history of the Don region and the city of Taganrog, illustrious fellow countrymen, since for business success all personnel must have a direct, keen interest in history, art, and handicrafts. The staff work schedule is 2/2 shifts.

Table 3. Staffing table and wage fund

Considering the average store receipt is 1000 rubles, for the store to be profitable, 120 customers per month (4 customers per day) will be enough. The level of threshold revenue that ensures the company's break-even will be 120,000 rubles. The planned sales volume will be at the level of 20 customers per day, which will allow us to count on a net profit of 100,000 rubles. This business plan contains a relatively pessimistic development scenario, in which the sales plan will be achieved by the 8th month of the project. The costs of the main period of operation of the store will include: rent(25 thousand rubles), wage sellers (52 thousand rubles with deductions), replenishment of the product range, transportation costs, advertising, public utilities, security services and more.

6.Organizational plan

The preparatory period for the project will be 2 months, which will be needed to complete registration procedures, establish partnerships and establish contacts with souvenir suppliers ( most of contacts are already available), personnel selection, repairs and equipment of the premises. Management responsibilities will be assigned to the individual entrepreneur. He will be responsible for all organizational aspects of the business, negotiations with the landlord, ensuring control over the work of sellers, engaging in strategic promotion of the company, purchasing goods, and searching for new supply channels. Responsibilities for the daily operation of the store will be assigned to two salespeople who will be involved in sales, consulting, and working with cash registers.

7.Financial plan

Investments in opening a souvenir shop will amount to 2,078,000 rubles. Funds for opening will be taken from personal savings. The main items of investment costs are presented in Table. 4. Store indicators for project revenue, fixed and variable costs and net profit are presented in Appendix 1. Conditions adopted in the calculations:

The average bill for souvenirs is 1000 rubles;

Increase in employee wages by 20% for the 3rd year of store operation;

Increase in the number of customers over time due to the increasing popularity of the store.

Table 4. Investment costs

8.Evaluation of project effectiveness

The calculations carried out allow us to say that the project is commercially profitable. In Table. 5. main performance indicators are reflected.

Table 5. Project performance indicators

9.Risks and guarantees

Gift shops are a well-established form of retail trade. As the experience of Russian entrepreneurs shows, the success of a business largely depends on two main factors: the degree of uniqueness of the product range and the desire of the entrepreneur to invest in business development. The concept of this store will be based on these two postulates. An active position on constantly updating the assortment, surprising the client, searching for new channels for the supply of unique handmade goods, as opposed to letting the business take its course and collaborating with a limited number of suppliers, is embedded in the concept of the store. However, in the course of its activities, the store may encounter predictable and unpredictable external risks that may cause difficulties in the operation and development of the store. Analysis of the main risks - in Table. 6.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

10.Applications

ANNEX 1

Basic financial indicators project over a five-year period

Since souvenirs and gifts are an integral part of people's lives, many aspiring entrepreneurs are interested in how to open a gift shop and what is needed for this. The business itself would be simply ideal, if not for the huge number of factors that need to be taken into account - despite the fact that some of them can be taken into account quite poorly without a separate study (for example, consumer demand for certain fashionable toys and souvenirs) . But fundamental changes in this area have occurred thanks to the rapid development of the Internet, so the idea can be considered as very promising.

Online or offline?

This is a key question for most people who are going to engage in this type of business. Both options have their advantages. Thus, a traditional store located indoors makes a more solid impression on many than a “virtual” one, and you can also count on the attention of the middle and older generation - people who do not actively use the Internet. However, you need to pay for the premises, the products need to be protected, and costs increase significantly.

If you want to open an online gift store, you will spend significantly less money, and it will be easier to spread information about the product. The potential geography of activity also increases by an order of magnitude. True, there are also some disadvantages: firstly, part of the target audience, which is “on target” with the Internet, will be lost; secondly, you will have to think about how exactly to disseminate information in conditions of dominance of information of all kinds; thirdly, buyers will not have the opportunity to look at the product in person, which is also important for many.

Finally, combined options are also possible. The most common of them is when an online store is an addition to a traditional one and makes it possible to go to the website, view the assortment, select a product and place an order. True, the purchase itself is not made - instead, a message is received that is processed by the manager or salesperson, and the purchase is completed after talking with the client on the phone. It is also possible to have a full-fledged online store with reception and payment, but this is much more complicated.

You should not be deceived by the illusion that an online store will be cheaper than a traditional one - the choice should be made primarily based on the cost target audience you are being calculated and what form of working with clients is convenient for you personally.

Competitive Advantages and Options

The most noticeable disadvantage of networks is repetitive selection. Even a small store can compete with them on equal terms due to individuality. Therefore, the main difficulty when opening a gift store is choosing an assortment. It will be necessary not only to conduct market research, but also to use your own - or someone else's - creative capabilities. Customer demand is quite difficult to predict.

It is difficult to give any advice in this area, because there is no friend according to taste and color. But general trends can still be traced:

1. For middle-aged and older people, decorative crafts in a traditional style, postcards, and souvenirs are well suited without being too challenging or shocking. appearance etc.
2. Young people appreciate jewelry, comic and prank cards, provocative (sometimes “on the verge of a foul”) figurines and figurines, mugs and other similar products with original pictures.
3. Children like toys that are funny and attractive, without being too aggressive or provocative. Everything cute, kind, associated with cartoon and game characters is a children's sphere.

It should also be noted that most buyers have a positive attitude towards gifts if they are made by themselves. If you want to attract more people, think about opening a handmade gift shop. But then you will additionally need to take care of finding craftsmen who will supply new products regularly and on time.

Personnel and equipment

The gift shop requires the following personnel to operate:

• director and general accountant (as for any enterprise;
• sales consultants (two are enough to start with);
• security guard (the work can be done by one of the sellers);
• courier (it is better to have a full-time courier even at the initial stage).

Special attention should be paid to the selection of sales consultants. A store where people come to buy holiday supplies should have a festive mood. It is perfectly created by sociable, positive-minded people who are ready to carry on a conversation and talk about the product in an exciting way. Ideal candidates are people with experience as an animator or host of entertainment events.

In addition to standard cash register and security equipment, depending on the specifics of the work, you will need:

• open or glass display cases - for figurines, jewelry, mugs, and so on;
• racks and stands - for postcards, magnets, posters and other printed materials;
• hooks and hangers - for clothes and accessories;
• lockers of various configurations - for storing product stocks;
• pump - for balloons.

In any case, the composition of the equipment will depend on the specifics of the goods.

Start and initial costs

The traditional form of organizing this business is. If you wish, you can get by with a small room (about 15–20 square meters). Separately, you will need to think through the issue of supply and storage of products, and take care of reliable security. The registration procedure is general; no special permits are required. However, care should be taken to ensure that all products offered have quality certificates. If goods are supplied from abroad, then the certificate must be of an international standard - otherwise fines during inspection cannot be avoided.

If you use the premises, remember that you must obtain opinions and permits from the fire and sanitary-epidemiological services. The optimal taxation scheme depends on where the products are supplied from:

• if these are handmade gifts, then with income taxation;
• if goods are from suppliers - then the simplified tax system with taxation based on the difference in income and expenses.

The premises themselves should be located in places where representatives of the target audience most often visit:

• Children's gifts are best sold nearby kindergarten or schools.
• Gifts for young people will be in demand near any entertainment and shopping establishments.
• It makes sense to sell souvenirs for the middle and older generations near parks, cultural institutions and places of relaxation.

Of course, the more convenient the approach and access to the store, the greater the chance that random passers-by will come in for a purchase, and it is much easier to attract new customers if the entrance to the store, posters and stands are visible from a crowded part of the street, and not from the yard.

The question of how to open a gift shop from scratch interests many entrepreneurs, but this type of business cannot be done without start-up capital. For large Russian city the amount of initial investment is from one and a half to two million rubles; in medium-sized cities, the costs may be less than a million, however, the return on investment will be significantly lower. One-time start-up costs for a large city include:

• purchase of commercial equipment - up to 500 thousand;
• purchase of the first batch of goods - from 200 to 500 thousand, depending on the specifics;
• renovation of the premises - up to 200 thousand;
• advertising - about 100 thousand.

In addition, we must not forget about monthly expenses:

• use of premises - from 100 thousand;
• employee salaries - up to 100 thousand;
• advertising - about 5000;
• transport and related expenses - up to 5000.

If the city is small, then a significant part of the amounts can be accurately divided in two. A well-advertised store of gift and souvenir products, which has a fairly wide assortment, pays for itself within a year in big city and in about a year and a half - in an average city. Profit can be received at the level of 200 thousand monthly in a large city and up to 100 thousand on average.

Prospects

The gift shop needs to be developed, otherwise there will be no talk of any return on investment. There are several possible development paths:

• traditional advertising aimed at a specific circle of buyers or a mass audience;
• online advertising distributed through social media and thematic sites;
• cooperation with entertainment organizations, representation at public events;
• promotions and offers combined with “word of mouth advertising”;
• gifts and souvenirs to order, sale of thematic products, such as corporate or tourist products.

A gift shop can be recommended as a reliable project with great prospects, but it is not suitable for people without a creative approach and without any noticeable start-up capital. Since gifts are relevant for all people in different time, sales can be carried out all year round, and during national holidays, attendance will increase several times.

Even in a difficult economic situation, people do not spare money on gifts for family and friends. During numerous Russian holidays Souvenirs are especially relevant. It's inexpensive, suitable for everyone, and you don't have to worry about it. Increasingly, private companies are ordering memorable gifts for partners, clients and employees. Before releasing souvenir products, it is necessary to develop a business plan for the production of souvenirs. It will help assess the profitability and prospects of this business.

Project Summary

The gift market in Russia began to take shape more than 20 years ago, when it became possible to import goods from abroad. At first everything was quite spontaneous, and various goods of poor quality were imported. Now the souvenir market has a civilized appearance, with more and more domestically produced goods appearing. The demand for high-quality, designer goods, business souvenirs with logos, and goods made from natural materials is growing.

The idea of ​​the business is the production of souvenir products from wood (plywood) using laser cutting, engraving and full-color printing. Items made of wood attract consumers with their naturalness, elegance, and they look more presentable than plastic ones. Laser technologies make it possible to produce exclusive badges, magnets, key rings, wall and table calendars and clocks, photo frames, boxes, pencil cases and other promotional souvenirs according to an individual design.

The project pursues the following goals: making a profit through the development of highly profitable production, developing the production of souvenirs, improving the consumer qualities of products, their design, increasing employment in the real production sector.

Project objectives: product production, implementation modern technologies to reduce the cost of products and increase their quality, organize systematic production and sales of products in Russia, return on invested funds.

The project at the initial stage will require starting investments in the amount of 604 thousand rubles. These will be the personal funds of the business organizer. The funds will be used for company registration, equipment purchase, test development and advertising. A business plan for the production of souvenirs with calculations shows that the project is profitable and brings an annual profit of 673.6 thousand rubles. The payback period for the project will be 12 months.

Since the company plans to work not only with private clients, but also with other legal entities, consumers of advertising and souvenir products, then it is necessary to register an LLC. No license required. The concept of “souvenir products” is not included in the all-Russian classifier, so the OKVED code will be selected based on the product category: 16.29 “Production of other wooden products.”

Project implementation stages

1. Business registration.
2. Searching for premises, arranging rent.
3. Room renovation.
4. Equipment purchase, installation.
5. Purchase of raw materials.
6. Search and hiring of personnel, training.
7. Start of production.

Concept

Souvenirs are a popular product among private clients and company owners. For the former, this is an opportunity to show attention to friends, colleagues and distant relatives. There is no way to spend money on expensive gifts, but you can give a souvenir for New Year, women's or men's holiday - anyone can afford it. In the business world, a souvenir is a demonstration of attention, respect, loyalty, gratitude to partners and clients, encouragement of employees, and a reminder of oneself.

Plywood was chosen as the main material for souvenirs. This is a pliable material that is usually used in the furniture industry, but in recent years has become popular among manufacturers of souvenir products. Plywood is a natural, environmentally friendly material, products made from it look original, as if made by hand, they are light and inexpensive.

The project involves the production of custom-designed and branded badges, magnets, key rings, postcards, personalized or logo calendars, clocks and frames for a table or wall. The company's assortment will include decorative elements and useful accessories: boxes, pencil cases, notebooks with wooden covers, stationery stands, business cards and tea. Wooden toys for the holidays, prefabricated souvenirs for holidays and themed events, props for the holidays: photo props, letters and numbers made of wood, blanks for creativity and decoupage.

The engraving business does not place high demands on premises, but since the products will be sold not only via the Internet, but also through offline trading, it is planned to rent premises in a large residential area in a shopping center. For production and storage of products you will need a room of 20 square meters. meters and a platform for selling products and communicating with customers. Total area: 25 sq. meters. The premises must comply with sanitary and fire regulations and good lighting.

Market analysis

Hundreds of years ago, engraved items were popular: family watches, personalized spoons or antique jewelry. Thanks to technical progress engraving has become more functional, more sophisticated in design and easier to use. Laser engraving stands out for its decorative appeal, high-quality and durable image, which does not wear off over the years and is not washed off with water.

Such properties of laser engraving make it very popular among craftsmen, and products made using laser cutting and engraving techniques – popular among clients. Currently, wood products are gaining popularity; this material attracts consumers with its naturalness, environmental friendliness, and pliability. Craftsmen can make products of any complexity according to individual designs. At the same time, such a souvenir will cost the client an affordable price, since wood is cheaper than metal or glass.

The business of making souvenirs is subject to seasonality; the main peak in consumer demand is observed on the eve of the New Year, from about mid-November. Then there is a slight decline, but by February demand is increasing again. Consumers buy souvenirs for February 23 and March 8. In summer, demand drops by 50% compared to pre-New Year sales. For this reason, the company is scheduled to launch in October.

There are many companies on the market that offer engraving and cutting of products from various materials, including wood. They try to attract customers with low prices, original designs and speed of work. However, the demand for such goods exceeds supply, and still a small percentage of the Russian population and city residents know about such products. There is also a growing demand for wooden souvenir products from companies that want to surprise partners, employees and clients with an original corporate gift.

Target audience of the project:

• Corporate clients: companies with their own image, brand, staff of 20 or more people, companies with multi-thousand and million-dollar turnover.
• Young people from 20 to 35 years old who want to surprise their friends with original gifts, decorate their interior, or present an unusual souvenir for a wedding, birthday, or the birth of a child.
• Wedding salons, event agencies, photo studios, creative workshops, decorators, designers.

Organizational plan

Laser engraving technology allows you to work without special blanks, clichés, printing forms, and therefore does not require additional equipment and service personnel. To organize the production of souvenir products, an operator is required who can work with graphic programs. His responsibilities include drawing up cutting programs, cutting plywood according to instructions, developing new products, completing orders, and servicing the laser machine. Requirements: knowledge and experience in Adobe Illustrator, Coreldraw or Autodesk AutoCAD, experience in equipment and production for at least one year, ability to learn, responsibility.

To operate, the company will need to hire a designer whose tasks include developing souvenir products, creating layouts, and developing the design of the company’s website and social networks. He must be professional graphic editors Adobe Photoshop and Illustrator, understand modern tendencies design, be independent, proactive, be able to multitask and work in a team.

The key employee of the company will be a sales manager for production services. His responsibilities: active sales of products through cold calls, attracting new clients, preparing commercial proposals in accordance with client needs, conducting negotiations, presentations over the phone and at meetings, forming a client base, supporting and consulting clients, preparing documentation, implementing a sales plan. Requirements: at least one year of experience in sales, communication skills, independence, ability to organize your time, knowledge of cold calling techniques, negotiations and active sales. The salary will be small, motivation will be through a high bonus without an upper limit.

Staff members:

Outsourced accountant and cleaner.

Production plan

The process of making souvenir products from plywood begins with preparing the original layout in vector format. It is developed by a designer, and the complexity of the pattern does not matter, since the laser can handle any pattern. Next, the operator cuts out a workpiece of a certain shape along the contour, and then laser engraves the desired depth.

Necessary equipment: laser engraver, mesh cutting table, computer with software, scanner, computer desk, office chair. The consumable material is a laser needle, which is enough for 30 images (one piece costs 600 rubles).

One laser usually lasts for 20 thousand hours. When working for 8 hours daily, the device will last for 7 years, when working for 12 hours – for 4.5 years. Typically, one square centimeter of finished work costs 15 rubles.

Monthly expenses:

• Laser needles: 12 thousand rubles.
• Rent: 25 thousand rubles.
• Payroll fund: 160 thousand rubles + insurance premiums 33% = 52.8 thousand rubles.
• Services of an accountant and cleaning lady: 10 thousand rubles.
• Website operation, promotion in search engines and social networks, advertising: 30 thousand rubles.
• Other expenses: 14 thousand rubles.

Total monthly costs project: 303.8 thousand rubles (for the year 3.645 million rubles).

Tax payments: (income – expense) x 15% = (360 – 303.8) x 15% = 8.43 thousand rubles.

Expenses for the first year of operation: 604 thousand rubles + 3.645 million rubles + 8.43 x 12 = 4.35 million rubles.

Marketing plan

No business can prosper without effective promotion. You need to show potential clients samples of your work. A bright sign and mobile advertising structures that can be installed near a shopping center or other points of large crowds of people will help with promotion. Other opportunities include participating in trade shows and city festivals.

To expand the customer base, the development of online trading will be required. To do this, you need a website, search engine optimization, setting up contextual advertising, advertising on social networks: VKontakte, Instagram.

To increase customer loyalty, you should organize competitions and promotions with prizes, develop a system of discounts for regular customers, conduct audience surveys to identify needs and topics of interest.

Financial plan

The return on investment of the project will depend on many factors: the popularity of the selected services, the flow of clients, the advertising campaign, and the work of the sales manager. Typically, laser engraving has a high return on investment due to its wide range of applications, and the cost of the equipment is offset by the small costs of renting the premises. The quality of the equipment affects the profit: the more expensive it is, the more productive the work.

Project variable costs: 604 thousand rubles.

Fixed costs of the project: 312.2 thousand rubles/month, or 3.75 million rubles/year.

Average customer bill: 700 rubles. Number of clients per month: 515, per day – 17.

Monthly revenue: 360 thousand rubles.

Annual revenue while maintaining indicators: 360 x 12 = 4.32 million rubles.

Break-even point for the first year = (revenue x fixed costs) / (revenue - variable costs) = (4.32 million x 3.75 million) / (4.32 million - 0.604 million) = 4.36 million rubles.

Profit for the month: 360 thousand rubles – 312.2 thousand rubles = 47.8 thousand rubles.

Profit for the year: 57.7 thousand rubles x 12 = 573.6 thousand rubles.

Profitability= profit / revenue x 100% = 573.6 thousand / 4,320 thousand x 100% = 13,2% .

Payback= starting investments / profit for the year = 604 thousand rubles / 573.6 thousand rubles = 1 year.

Eventually

The business of producing souvenirs from plywood looks quite promising; it does not require large investments and rental costs. Engraving items was popular with consumers decades ago, and now the fashion for engraved items is making a comeback. In addition, buyers prefer to decorate their home or give gifts to loved ones from natural materials, in an original and high-quality design.

The developed example of a business plan for the production of souvenirs from plywood showed that the project will require 604 thousand rubles at the start, and the payback will occur in a year. To implement a business, you will need to rent a premises of 25 sq. m. m in a shopping center in a large residential area, purchasing equipment and raw materials, hiring qualified personnel. Monthly expenses: 312.2 thousand rubles, monthly profit will be 47.8 thousand rubles. The plans include increasing the company’s income by increasing the average bill and the number of clients.

Every year Russians buy small gifts for family and friends, during the year there are several national holidays, as well as personal occasions for congratulations. Companies are paying more and more attention to corporate gifts and souvenirs; this is an opportunity to express loyalty, respect and gratitude to partners, employees and clients.

Trading is almost always profitable. Entrepreneurs often choose this direction to start a business. The main problem is the choice of product range. A variety of souvenirs are quite popular among consumers. In addition, a business built on their sale does not require large initial costs.

Business options

There are several options for running a business selling souvenirs. So, you can open a store or your own department in a large shopping center. In order to purchase goods, you can contact both large companies that produce souvenirs from polymer clay, crystal, etc., and “handicraftsmen” who want and offer “handmade” products. In the latter case, the product is likely to be more expensive, however, the demand for exclusive handmade work is also Lately getting higher.

In addition, you can offer products through an online store. This type of business is becoming increasingly popular as many online users prefer to buy goods through websites without leaving home.

Another option for organizing a business is not only selling, but also making souvenirs yourself. To do this, you can do it, make wooden souvenirs with your own hands, etc.

Where to start?

The initial investment depends on the type of business. If you decide to open a small souvenir shop, then first you should prepare documents for registering a legal entity.

After this, you should find a room to organize a store. It can be bought or rented. The amount you have to spend depends on the area in which you live. For a small store, an area of ​​15-20 square meters will be enough. meters.

In order to decorate the store, stands and counters are used. You will also need cash machine. If the initial capital is small, then you can purchase used equipment, which will cost much less than new one.

The product is initially purchased in small quantities. Next, you should determine what is in greatest demand, and from this choose the final assortment. Typically, souvenirs made from epoxy resin, wood, beads, etc. are popular. If you master any of the technologies, you will be able to produce products yourself.

Souvenirs for tourists are very popular. Products in this group may include items made by folk craftsmen. This includes wooden, crystal souvenirs, miniatures that depict the sights of your city or region.

It is better to purchase goods from wholesale suppliers, as it will be cheaper (this does not apply if you decide to include exclusive hand-made souvenirs in your assortment). You can reach them through advertisements in periodicals or on specialized websites.

Advantages of business selling souvenirs

The main advantages of selling souvenirs is the ease of doing business. If you make the products yourself, you should also note the low initial costs.

If you decide to organize your own business, selling souvenirs can become quite a profitable enterprise. To do this, you should carefully consider which business option to choose, which assortment will be successful in your area, and how you will attract customers.

If a business is organized taking into account all these nuances, then the payback period is several months. After you start making a profit, you can think about expanding, for example, opening several more outlets.

The advantage of this type of business is the minimal start-up investment. You can start by purchasing souvenirs at wholesale stores and gradually move on to selling original works. If you live in a city with a lot of tourists, use this factor.

Of course, souvenirs, postcards and other nice little things that souvenir shops sell are not essential items.

But at the same time, they are in steady demand, especially if they are located in places where there are many tourists. If you want to bring joy to people while making a profit, try opening a gift shop.

Choosing a Specialization

First, decide on the direction in which you will develop. The store must have a “face”. You cannot sell cheap magnets and original works in the same room. Stop at just one thing – the choice of souvenirs is huge. If you are interested in the possibility of starting a business with minimal financial investment, souvenirs from India, China or Thailand will suit you. The ethnic theme always arouses interest among buyers. Another one, in our opinion, good option– handmade goods, so beloved by tourists.

Legal and financial issues

The most suitable form of business for this type of business is individual entrepreneurship. By registering as an individual entrepreneur, you will save time and be able to pay taxes using a simplified system. For retail sales, you must purchase a cash register.

At the start, the most successful place can be considered the room on the first floor shopping center. In this case, the flow of buyers will be constant and you will have every chance to make your business successful. Premises located on the second and, especially, the third floor can hardly be considered a good choice, even if the rent is lower.

You can find a separate room for rent. You can bring your design ideas to life in your space. If you are going to sell souvenirs that are new to your city, you need a separate premises.

To set up a store you will need:

• racks;
• showcases;
• stands, etc.

You can save money by purchasing used equipment or making it yourself, if possible.

Range

The easiest way to start a business is to purchase souvenirs at wholesale stores. You need to look around the souvenir market and determine which product is selling successfully. Choose reliable suppliers with a wide range of products. If you decide to sell ethnic souvenirs, look for foreign manufacturers or wholesale suppliers. It’s best to go shopping for goods yourself, so you can choose exclusive souvenirs at competitive prices that will be in demand.

Creative option - personally make goods for your store, find craftsmen who make interesting things, organize a workshop for the production of souvenirs. One way or another, you need to constantly pay attention to the selection of assortment. A few months after you start working, you will already be able to determine which souvenirs sell better than others; they should be in stock at all times. But it is also necessary to update the assortment so that customers are interested in visiting your store.

Financial investments and prospects

Most businessmen in this market started a business without attracting foreign funds - large financial investments are not required. The most serious expense items are renting premises and purchasing goods. If you time the opening of a business to coincide with the holidays, it will pay for itself quite quickly - in three months, or at most in six months.

It is necessary to understand that the souvenir trade is very subject to seasonal fluctuations - in the off-season, sales almost stop. Another important factor is the well-being of people, which is understandable. People start thinking about unnecessary little things when the main ones financial problems resolved.

It can be said that a business selling souvenirs does not promise huge profits, but if you enjoy finding and selling those cute and funny trinkets, you can turn your hobby into a source of income.