Sushi bar business plan. Preliminary work on the idea. Equipment for cooking areas and for customers

Japanese food has become very popular in Russia - people of almost any age love and order it. This is why opening a sushi bar is a good idea for a business. let's consider how to open a sushi bar from scratch , what is needed for this and what is the profitability of this event.

Introduction

A sushi bar is a small restaurant that serves Japanese and oriental dishes. Usually it serves not only sushi, but also rolls, various soups, salads, noodles, etc. Sushi bars often expand their range with dishes cooked in a wok - this significantly increases the number of customers.

Sushi bar with delivery is a great project for business

Before you open, you will need to research the market. In big cities, there are sushi bars on every corner - it will be difficult for you to compete with large chains. But in small and medium-sized cities there are very few decent establishments, so you can open up and occupy your niche quite easily.

How to start a business

To get started, you need to register with the tax office. It is best to register as an ordinary individual entrepreneur. Then you will need to find a good premises, obtain permission to open, make repairs, buy equipment, hire staff and start making money.

At the tax office, select the following OKVED codes:

1. 55.30 - activities of cafes and restaurants.
2. 55.40 - bar activity.
3. 55.52 - supplies of products for public catering.

In order to choose a taxation model, you need to decide on the size of the premises. If your room is less than 180 m2 (and this will be the case in 95% of cases), then you will be able to work on UTII in accordance with Article 346.26, paragraph 2 of the Tax Code of the Russian Federation. For an area greater than 180 m2, you will need to switch to a 15% tax system in accordance with Article 346.20, paragraph 2 of the NKRF.

Note:If you are going to deliver sushi to your home, then this service should be issued according to the simplified tax system. In this case, accounting will be kept separately.

When opening, you will need to consider the many acts and laws that govern the food service industry. A list of them will be provided to you by the tax office or sanitary and epidemiological station, where you will need to obtain a separate permit. You will also need to obtain permission from the fire inspectorate and Rospotrebnadzor. If you are going to sell strong alcohol along with sushi, you will have to obtain the appropriate license.

The design of the sushi bar should be done in Japanese style

How to choose the right concept

Since you are going to open a sushi bar, decorate it in the appropriate style. Japanese style is minimalism. There is no need to pile up interior details, decorate the walls in bright colors or some kind of impressionism. Everything is as neat and traditional as possible. Classic tones, smooth lines in the interior itself, in the menu, and in the sign. People should come to you to relax in the appropriate atmosphere.

Where to open?

We do not recommend opening a sushi bar in large cities without experience in this field - it will be very difficult for you to fight competitors. Therefore, we will talk about how to open a sushi bar in a small town . Although there are fewer sushi lovers here, there is often no competition as a class.

For a restaurant, it is best to choose the most accessible place. This could be a main street, a room in a supermarket or shopping center, or a place next to office buildings. It is better not to consider residential areas and outskirts - your target audience is young people and middle-aged people with an average income. Keep in mind that a 100 m2 hall can accommodate up to 30 seats - this is the optimal number for a small cafe. Another approximately 30 m2 will be needed for the kitchen and utility rooms, so the required minimum is 150 square meters.

Set of necessary equipment

For a classic sushi bar you will need to buy:

1. Rice cooker.
2. Refrigeration equipment.
3. Showcase.
4. Thermoses.
5. A machine for making sushi.
6. Dishes and kitchen utensils.

In total, you will spend about 350 thousand rubles on all equipment. But if the range of dishes is wide, then other equipment will be needed, and the price for it will rise to 400-450 thousand.

Your cook must be a true professional

How many staff do you need?

For a restaurant with 30 seats, you will need 4 people:

1. Cook.
2. Kitchen assistant.
3. Two waiters.

If you are delivering sushi, you will need another cook, operator and driver.

Note:the main thing is to find a good cook. He must be able to cook not only sushi, but also other dishes, while being neat and honest.

You will have to do the bookkeeping and cash register - otherwise you will need to hire another accountant and cashier.

Is it profitable?

The popularity of Japanese cuisine is growing every year, so making sushi is definitely profitable. With the right approach, you will always be in the black and will be able to create an entire chain of restaurants in a short time. Among the advantages of a sushi bar:

1. Popular menu.
2. High profitability (the cost of a roll is approximately 8 rubles, its price in a restaurant is 50).
3. Small investments in equipment (a hot shop for a restaurant costs about 10 thousand dollars).
4. Minimum staff and tax savings.

Note:delivering sushi can bring you more profit than running a restaurant. Many people order sushi at home to celebrate various events or just relax. Don't ignore this opportunity to make money.

Profitability

Compile an accurate business plan for a sushi bar with delivery impossible - it all depends on the specific conditions, rental cost, size of the hall and location. But approximate figures can still be given.

Don't skimp on products and you will always have customers

Renovating the premises, bringing it into the required condition and creating a design will cost you about 20 thousand dollars. You will spend another approximately 5-7 thousand on equipment, and 3-5 thousand on furniture and dishes. Renting such a premises costs about a million rubles a year, the salary of the staff will also amount to a million a year (25 thousand rubles for a cook, 15-20 for waiters, 10-15 for a kitchen worker).

Register a business best as an LLC to simplify work with large suppliers and give the company credibility. Required codes OKVED: 55.30.— “Activities of restaurants and cafes”, 55.40. - “Bar activities”, 55.52. — “Supply of catering products.”

Other permissions:

• Certificate of registration with the tax service;
• Permits from SES, Rospozharnadzor;
• Certificate from Rospotrebnadzor allowing;
• License to sell alcohol from the Federal Service for Regulation of the Alcohol Market;
• Medical records for all employees.

For preparation of a package of documents from scratch it will take several months and about $1,500.

Room

A small bar of oriental cuisine should be opened in a crowded place. Rolls and pizza are great as a snack, so good locations are near universities and office centers. Another profitable option is placement near parks and shopping and entertainment centers. These are the most “passable” places in both big and small cities.

Premises requirements:

1. Ceiling height from 2.5 meters;
2. Hot and cold water, sewerage and ventilation system;
3. Availability of an emergency exit and fire extinguishing system;
4. The kitchen walls must be covered with tiles, the flooring must be wear-resistant and non-slip;
5. A bathroom is required.

Detailed requirements and conditions are described in SNiP 2.04.01-85 and SP 2.3.6.1079-01.

Capital costs for opening (registration, premises, equipment, purchase of shelf-stable products, advertising) – 27-28 thousand dollars. Monthly costs (rent, salary, utility bills, taxes, raw materials) – 7-8 thousand.

The average bill for a sushi bar is $8-9. With a minimum occupancy of the establishment (20-25 people per day) and the presence of 8-10 daily delivery orders, monthly revenue will be 9-10 thousand dollars, and net income - 2-2.5 thousand. After six months to a year of active work, this figure reaches $4000-5000.

To properly organize your own business in the catering industry, you will need a clear business plan and financial reserves. Be prepared to work for about a year to achieve payback, but then the business will bring in a stable, growing income.

Due to the growing popularity of Asian cuisine, it is worth knowing how to open a sushi bar and what is needed for this? A business plan with calculations, reviews from successful business owners, recommendations for running a project and much more in our article today.

What does it represent?

The so-called sushi shop is a cafe of Asian cuisine, where the emphasis is specifically on the production of sushi and rolls. When creating your own project, first of all you should choose between two formats: a regular bar itself or an online store with home delivery. In the latter case, the sushi making process can be carried out even at home, however, this reduces the level of customer confidence. The first option is also varied.

Registering a business correctly

It is important to get the legal form in place first, and for a newbie, the best option is Sole Proprietorship. An LLC, unlike an individual entrepreneur, requires the introduction of a fairly large amount of capital and is only necessary to expand the business by creating a network of establishments, as well as to work with other individuals.

Otherwise, the documents depend on the project format. To deliver sushi to your home, simply registering an individual entrepreneur and obtaining permission from the SanEpidemStation, RosPotrebNadzor and the fire service is enough. In this case, you will also have to obtain a license to sell alcohol (if there is one), and also visit the tax office to register the purchased cash register.

Finding a suitable site

In order to open a sushi bar from scratch, it is important to find a profitable place. In small towns, it is worthwhile to be located as close as possible to the cultural center, where there is the greatest traffic of people.

The places for tourist walks are especially good, because people like to refresh themselves along the way. Venues in shopping centers in so-called food courts are also truly profitable, but the rent there is quite high.

In the case of courier deliveries or working directly with other companies, the premises may be located even on the outskirts. But in this case, you will have to travel much longer distances and you cannot do without buying and maintaining a car.

But the size of the room is small - to open a full-fledged bar you will need a minimum of 55 square meters, and ordinary production will require a maximum of 45. By the way, about the requirements for the room. SES and RPN have some rules:

1. The height from floor to ceiling must be at least two and a half meters.
2. It is important to have a complete water supply, proper sewerage and good ventilation.
3. In the kitchen, the walls must have a waterproof finish. The ideal option is tiles. The floor should also be waterproof, but not slippery.
4. Don't forget about the bathroom.

The fire department will also check the premises for the presence of a special escape exit, as well as for the presence of a fire extinguishing system.

We will equip the premises for smooth work

The kitchen must be brought in line with the requirements of the authorities; the sales area should be decorated and furnished in oriental style.

For the kitchen you need to purchase refrigerators for storing raw fish and other products, machines for cooking rice and special thermoses for storing rice in the desired consistency.

Making sushi will also require a special cutting table and the purchase of kitchen equipment such as knives, containers and bowls. Don’t forget about hygiene: washing and cleaning products for dishes and the room in general. Shelving will also be needed to store various items. For convenient work, it is also better to purchase a professional culinary oven, a ready-made machine for wrapping rolls and a dishwasher.

The trading area will undoubtedly require a decent amount of furniture: tables for visitors, chairs, sofas for a restaurant hall, or a bar counter and stools for selling sushi to go. Do not forget that both a restaurant and an ordinary sushi shop require the purchase of a rack or display case where product samples will be displayed. It will only be a matter of small things - dishes or boxes for visitors.

We are recruiting staff

When hiring for a job in a restaurant or bar, you must ask the employee for a health certificate. You will need the following people:

• sushi chef – sushi chef (minimum two);
• kitchen assistant;
• bartender or waiter (minimum two);
• administrator;
• cleaner.

Depending on the size of the project, some vacancies will require more people, while others will be filled with one person at a time. You can just play the role of an administrator, as well as an accountant and a person working with documentation.

In large cities, for additional profit, you can create a 24-hour establishment: a restaurant during the day, courier deliveries at night. In this case, you will need to hire a special employee for the second shift and a courier.

We buy a successful marketing campaign

By the way, the opening day itself can be made quite noticeable by obtaining permission from the investor for loud music and thinking through interactions with visitors. By the way, it is worth opening on a day off. The most noticeable advertising platforms for large and medium-sized cities are:

1. TV channels.
2. Radio stations.
3. Newspapers and magazines.
4. Internet media.
5. Groups and communities on social networks.
6. Posters and people with leaflets.

An important point is to develop an interesting name, a sonorous slogan and an attractive design. This will also require money unless you have interesting ideas about it.

A popular method of advertising now is to open your own website, where visitors can not only get acquainted with the assortment, promotions and news of the establishment, but also place an order online with courier delivery. It’s also worth making a “Reviews” section so that new visitors appreciate your integrity.

Video: how to open a sushi bar?

Profitability and cost of maintenance

Perhaps most of all the questions described above, future entrepreneurs are concerned about how much it costs to open a sushi bar and maintain it in the future. It's easy to calculate. To do this, let’s take as an example a large sushi shop in a big city, specializing in the sale of rolls and woks to take away. His cost table looks like this:

On average, in the first months, sushi bars are visited by 20-40 customers per day, but the stable figure for our sample after a successful advertising campaign is 60 visitors per day.

One client can order a dish for 200-500 rubles, which makes the total income per day in the amount of 12-30 thousand rubles. Thus, the monthly revenue will be about 60 thousand rubles. Incorporating new formats and using innovative concepts will help achieve higher profitability and quicker ROI.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

* The calculations use average data for Russia

A sushi market selling take-out sushi can generate a net profit of more than 350 thousand rubles. per month. In this business plan, we will look at how to open an island sushi bar in a shopping center.

1. Summary of the "sushi bar" project

The goal of the project is to open a sushi market to provide a range of catering services in a city with a population of more than 1 million people. The sushi market positions itself as fast food based on Japanese cuisine and opens in the format of an island-type pavilion. The establishment offers takeout and delivery orders.

Today there is a reorientation of the catering market towards the fast food segment. Even during a crisis, this area shows positive dynamics. The sushi bar project takes into account the main market trends and is considered as a promising type of business. Opening a sushi bar does not require large investments, and with the right approach, you can achieve high profits due to constant demand and high markups on products.

Thus, the main advantages of the restaurant business include: high level of profitability and demand for catering services; relatively low level of initial investment; small retail area; simple production technology; year-round demand for products; high profitability.

The target audience of sushi bars is quite wide. The main category of consumers is young people aged 18-30, regardless of income level. The price segment is below average.

To implement the project, a retail space of 10 sq.m is rented on the territory of the shopping center. The initial investment is 775,000 rubles. The costs are aimed at the purchase of equipment, advertising, the purchase of raw materials and the formation of working capital, which will cover the losses of the initial periods. The bulk of the required investment falls on the purchase of equipment - 63%. Own funds will be used to implement the project.

Financial calculations cover a three-year period of operation of the project. There are plans to expand production in the future. According to calculations, the initial investment will pay off after seven months of operation. Net profit upon reaching the planned sales volume will be 366,000 rubles/month. It is planned to reach the planned sales volume at the end of the first year of operation of the sushi bar. The return on sales in the first year of operation will be 29%.

2. Description of the industry and company

The modern culture of public catering in Russia is actively developing: there is a rapid increase in the number of establishments and the variety of offers, which form the special interest of Russians in eating out. Even during the economic crisis, the population does not refuse to visit catering establishments, although they try to save on this type of expense. At the end of 2015, the average per capita cost of eating out in Russia amounted to 741 rubles. per month, and their share in the total structure of monthly costs is only 3.6% on average across the country.

According to experts, the domestic catering market has growth prospects because it is quite capacious. In comparison with the markets of developed countries, the domestic market looks free - it has room to grow: both in terms of quantitative occupancy and in terms of consumer demand.

Figure 1. Catering market volume in different countries, 2015

Statistics show that the average per capita cost of eating out in Russia is only 741 rubles. per month, which is 15 times less than in the USA. In other words, an American with an average level of income spends 15 times more on food in public establishments than the average Russian. In the structure of expenses of the Russian population, expenses for eating out are only 3.6% of the national average; for Moscow this figure is four times higher.

Ready ideas for your business

The main problem of the public catering market in Russia is its high dependence on the state of the economy, since the level of income of the population adjusts the demand for the services of catering establishments. It is believed that under favorable market conditions, about 25% of food service establishments are at risk. In a crisis situation, more than 50% fall into the risk zone.

Over the past few years, the least successful period for this business was 2015: a drop in turnover by 5.5%, a reduction in the number of players in the market - in large cities about 30% of restaurateurs left the market, the curtailment of the activities of chain operators, and a rapid increase in the costs of establishments. Against this background, the market decline of 3.7% in 2016 looks like an improvement in the situation.

At the end of 2016, the volume of the public catering market exceeded 1,200 billion rubles. The market was supported by the active development of fast food, which became the most profitable sector of the market. This fact is due to the fact that consumers strive to save money, not wanting to give up visiting catering establishments. This trend in consumer behavior has led to an increase in the popularity of delivery services. Statistics show that over the past three years in Russia, interest in home food delivery has increased by 2-3%. It should be noted that at the moment, approximately 47% of networks provide food delivery services. Therefore, having a food delivery service is a significant competitive advantage. Practice shows that the service of delivering and ordering food via the Internet can increase sales by 10-15%. This niche remains underdeveloped and this makes it even more promising.

Figure 3. Dynamics of public catering market turnover in 2006 – 2016, billion rubles, %*

*data from Alfa Bank and RBC

Today, the catering market offers a wide selection of national cuisines and concepts. The most popular segment is European cuisine – 64.1%; the top five also includes Russian, Italian, Japanese and Caucasian cuisines.

Figure 4. Russian public catering market by segments

The state of the public catering market is characterized by the following trends:

the highest demand and growth rates are in the fast food segment;

demand for home delivery of restaurant food;

reduction in the number of restaurateurs in the market;

active price dumping by restaurateurs in an attempt to attract consumers;

the growing popularity of new formats of establishments: street food, gastro bars, restaurants serving national cuisines, in particular Pan-Asian;

growth of the share of catering in shopping centers to 10-15%.

Thus, today the most successful segment is fast food - the only segment demonstrating positive dynamics in the domestic catering market. The annual growth of fast food is 5-8%. In 2016, the volume of the Russian fast food market amounted to 212 billion rubles.

Ready ideas for your business

Taking into account the main trends in the catering market, the concept of a sushi bar looks like a promising direction for the restaurant business. Firstly, Asian cuisine continues to retain consumers. Secondly, the format of the sushi bar makes it possible to classify the project as a fast food segment. Thirdly, the project assumes the availability of takeaway and delivery services. Fourthly, a sushi bar can be installed in a shopping center.

Table 1 shows the key advantages and disadvantages of a sushi bar that should be considered when planning a business.

Table 1. Advantages and disadvantages of opening a sushi bar

The data presented allow us to draw a conclusion about the investment attractiveness of the restaurant business. The implementation of the sushi bar project will allow us to take into account key industry trends and occupy a free niche. Opening a sushi bar does not require large investments, and with the right approach you can achieve high profits due to constant demand.

3. Description of goods and services of the sushi bar

Over the past few years, there has been an increased demand for Asian cuisine in Russia. And if earlier sushi and rolls could only be found in restaurants, today they have become common food at the fast food level - rolls are even ordered to work as a business lunch.

The business of preparing and selling sushi and rolls is quite common. However, high competition in the industry is compensated by the fact that selling sushi and rolls is a highly profitable business. To achieve success in this area, you need to decide on the concept of the establishment and competently draw up a business plan.

This business project involves the opening of a sushi bar (sushi market), which provides catering services to the population and takes into account the main trends in gastronomic fashion. The sushi bar in the format of a shopping island will be located on the territory of the food court in the shopping and entertainment center. What are the advantages of a trading island? Firstly, high traffic and concentration of the target audience. Secondly, the shopping center employs several hundred people who are also potential clients. Thirdly, shopping centers themselves often hold events to attract audiences, which will allow the sushi bar owner to save on advertising. Fourthly, this format does not require a large staff - 3-4 people will be enough.

The sushi bar's assortment includes a wide selection of sushi and rolls, several options for soups and noodles, as well as drinks. The specialty of the establishment will be sushi sandwiches. The dish is a large roll for a complete snack. This creates an alternative to burgers and regular sandwiches and fits organically into the fast food concept. The inclusion of soups in the range is explained in order to attract visitors to business lunches. Table 2 shows a sample menu for a sushi bar.

Based on this, the average bill for a sushi bar is 300-400 rubles. You can also add a special business lunch offer to the menu. For example, a sandwich roll + soup combo costs 220 rubles. (20% discount). The offer will be valid from 12:00 to 16:00.

The assortment of the establishment should be updated over time in accordance with the taste preferences of consumers. To eliminate unclaimed items, orders will be continuously monitored. When creating a sushi bar menu, it is important to follow the principle of complete and variable use of products in order to minimize the risk of food spoilage if a particular dish is unpopular.

The sushi bar will provide the following types of services:

sale of sushi, rolls, business lunches;

takeaway food;

delivery of finished products.

Ready ideas for your business

This list of services is designed to reach the maximum audience and satisfy the demand of different categories of consumers. Production is carried out in-house using only natural, high-quality ingredients.

Thus, the main advantages of a sushi bar are:

1) unique Japanese cuisine in a convenient format;

2) availability of delivery and take-out services;

3) prices are lower than in a restaurant;

4) a unique offer: sushi sandwiches that replace a full portion.

4. Sales and marketing of a sushi bar

The target audience of sushi bars is quite wide. The main category of consumers is young people aged 18-30, regardless of income level. The sushi bar serves a wide range of consumers. The target audience is the following categories:

mall workers coming for lunch;

active young people who prefer takeaway food;

employees of various organizations who order business lunch with delivery;

shopping center visitors who prefer to eat on site;

The main market for a sushi bar is large cities, since residents of small towns may not show interest in this area.

One of the important points when opening a sushi bar is the preparation and implementation of an effective marketing strategy, which includes: developing the name of the establishment, its logo and corporate identity; organization of an advertising campaign (promotions, promotion tools).

A bright and memorable name will make the establishment stand out from the many offers on the catering market. Services for developing a corporate identity for an establishment will cost an average of 10,000 rubles. A catchy, eye-catching sign, including its installation, will cost about 20,000 rubles.

To promote a sushi bar, you can use various marketing tools: promotional videos in the cinema; online promotion; sponsorship participation in cultural projects; installation of billboards and signs; distributing business cards, flyers or menu brochures; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, promotions and so on.

In this case, advertising on social networks aimed at young people will be effective. Within the framework of social networks, you can hold a “happy repost” campaign, “review competition”, etc. This tool is aimed at attracting additional audiences. You can also provide for a “happy hour” promotion - the time during which the establishment offers discounts, special menus, etc. The use of this advertising tool should be subject to the following recommendations:

planning promotions for weekdays;

increasing the price of the most popular menu items to cover cost differences;

a short and clear slogan for the campaign;

one group of participating drinks or food;

tracking stock profitability.

The use of a particular tool depends on the target audience of the establishment and the project budget. This project involves the use of the following promotion tools:

Creation of a unique style, name, branding – 12,000 rubles;

Creation and active promotion of a profile on social networks VKontakte and Instagram. You should allocate 10,000 rubles to promote your profile on social networks;

A repost competition designed to disseminate advertising information among potential consumers. The winner will receive a free set of rolls or a sandwich roll;

Carrying out a promotion in the first 2 months of operation - free delivery for delivery amounts over 500 rubles.

Print advertising – distribution of flyers with a 25% discount coupon. The costs will be 15,000 rubles, including creating a layout of an advertising flyer, printing promotional material and the promoter's salary. It is also planned to distribute booklets with menus.

However, the best advertising for a catering establishment is a quality product and service. If the consumer appreciates the dishes and service, he will want to return to this establishment again and recommend it to his friends. New business ideas and marketing moves for sushi bars can be viewed.

An active marketing strategy allows you to speed up the process of payback on funds invested in opening a sushi bar and ensures the required level of sales.

The shopping center's traffic averages 7,500 people per day. Of these, about 10% or 750 people visit the food court site and order lunch. In total, there are 6 catering outlets on the food court site, including a sushi bar. Let's assume that only 10% (minimum) of the total number of visitors, which is 75 people, will order at our bar. With an average bill of 300 rubles per person. The daily revenue of the sushi bar will be 22,500 rubles, per month – 675,000 rubles.

The shopping center receives about 6 million visitors a year - all of them are potential clients of the sushi bar. The shopping center's traffic averages 15 thousand people per day. Of these, approximately 12% visit the food court – that’s 1,800 people. The revenue calculation is based on pessimistic forecasts: let’s assume that 5% of the number of visitors to the food court decide to order at the sushi bar. Those. the daily influx of visitors will be about 85 people. With an average bill of 400 rubles, the monthly revenue of a sushi bar will be: 400*85*30= 1,020,000 (rubles).

5. Sushi bar production plan

Opening a Chinese restaurant involves the following activities:

1) Selection of location and interior concept. For any catering establishment, the right location plays an important role. For a sushi bar, the choice of location is based on two criteria: firstly, it must be a place with high pedestrian traffic; secondly, the presence of competitors nearby should be taken into account - since the sushi bar is a specific format, it is not allowed to be adjacent to its analogues. The ideal option is to be located in a shopping and entertainment center - this will allow you to reach various categories of the target audience and increase sales due to the high traffic of visitors to the center.

To open a sushi bar you do not need a large area - 8-12 square meters will be enough. m, which will house an “island” equipped with all the necessary equipment and an area with several bar stools for visitors.

To implement the sushi bar project, it is planned to rent retail space on the territory of the shopping and entertainment center. The retail area is 10 sq. m. m., rental cost – 15,000 rubles/month. The outlet is an island style RMU kiosk. This format allows you to attract more visitors. The kiosk is decorated in bright colors and has a seating area with bar stools where visitors can sit.

There are “turnkey sushi bar” offers on the market, the cost of which varies between 300-500 thousand rubles, depending on various parameters. The package includes an island market, equipment, logo development, etc.

Let's look at how much it costs to open a sushi market from scratch.

The island pavilion for the sushi bar can be presented in various modifications. The standard format of a trading island with an area of ​​2.3 * 1.7 m will cost approximately 100 thousand rubles. Taking into account the delivery and installation of equipment, the cost will be 115 thousand rubles. For this project it is planned to purchase an island pavilion with an area of ​​at least 8 sq.m. The approximate cost of such an island will be about 200 thousand rubles. In order to save money, you can consider purchasing a used pavilion. In this case, it will cost, on average, 130 thousand rubles. In addition, you will have to spend money on its design and furniture content. – 40 thousand rubles. Thus, the cost of arranging the retail space will be 170-240 thousand rubles. This project involves the purchase of new equipment, so the budget includes the amount of 240 thousand rubles.

In addition to the trading island, it is necessary to pay attention to the organization of work on it. The retail space in this case is limited, so it needs to be used efficiently. Figure 5 shows an approximate layout of an island for a sushi bar.

Figure 5. An example of the layout of an island-type sushi bar (Source: PizzaGroup.ru)

It is also necessary to bring the retail premises into compliance with the standards set by the SES: separate washing stations for dishes and hands, the presence of an extractor hood, fire protection, etc. Additional costs for this may amount to about 8 thousand rubles.

2) Service format and personnel selection. At the initial stage, 2 sellers will be required who will work in shifts. In the future, the possibility of expanding staff to serve visitors is being considered. The seller accepts the order, passes it to the cook, accepts payment, and forms the order for delivery.

The main staff are sushi chefs who are directly involved in preparing the dishes. It is planned to hire 4 employees who will work in shifts - 2 sushi specialists per shift. It is assumed that one sushi maker will prepare local orders, and the second will prepare orders for delivery. The order preparation time should be no more than 15 minutes.

Orders are prepared on site, but there are also ready-to-eat meals displayed in a refrigerated display case. Those who do not want to wait for their order to be prepared can purchase ready-made sushi and rolls. However, practice shows that buyers prefer freshly prepared rolls.

To fulfill delivery orders, it is planned to hire two drivers who work in shifts and have a personal car.

To supply the necessary ingredients, cooperation with a third party is provided. Food is served in disposable dishes with a company logo.

Requirements for public institution staff:

all employees must have sanitary records with appropriate marks;

Before being admitted to the workplace, all employees must undergo training and study safety instructions for operating the equipment.

3) Equipment. Equipment for a sushi bar is selected based on its range. The entire list of necessary equipment is presented in Table 4. According to it, the cost of equipment will be about 250,000 rubles.

4) Menu creation. The planned assortment is given in paragraph 3 of the business plan. It is recommended to periodically add new dishes to the menu or make special offers - this will allow you to retain the established customer base. It is important to ensure that for each dish a technological map is drawn up indicating the consumption of food per serving and the volume of this serving. This information is necessary to obtain permission from the SEN, as well as to calculate the need for raw materials.

5) Supply organization. Before opening a sushi bar, you need to decide on suppliers and establish supply channels for raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used comply with GOST requirements.

supplier of fish and seafood;

supplier of rice and other specific ingredients for rolls (nori, wasabi, soy sauce, ginger);

fresh vegetable supplier;

tea/coffee/drink suppliers.

For certain categories of supplies that provide the main menu, it is recommended to enter into exclusive contracts with one proven and reliable supplier. But many wholesale suppliers have ready-made supplies in stock and are able to fully supply your outlet with the necessary products.

Before deciding on suppliers, conduct a thorough analysis of proposals. When purchasing a batch of products for the first time, break the order into small quantities so that you can order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded glassware and equipment.

When agreeing on cooperation with suppliers, it is necessary to familiarize yourself with all the conditions specified in the contract. Typically, shipping costs for ingredients will be borne by your operation. To reduce this cost item, you need to choose suppliers that are closer to your establishment.

The required amount of raw materials is determined based on the menu, technological map for preparing products and the expected sales volume. It is important that the recipe of the dishes complies with GOSTs or separately adopted specifications.

6. Organizational plan for a sushi bar

The initial stage of opening a sushi bar is registering the business with government agencies and obtaining permits for the catering establishment.

To conduct commercial activities, an LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%).

Type of activity according to OKVED-2:

56.10.1 - Activities of restaurants and cafes with full restaurant service, cafeterias, fast food and self-service restaurants.

When opening a catering establishment, difficulties may arise in obtaining permits. To open a sushi bar, you will need to collect the following list of documents:

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

assortment list approved in the SEN;

permission from the state fire inspection;

conclusion of the tax inspectorate on the registration of cash registers;

permission from the Internal Affairs Directorate for the safety of material assets.

After receiving all permits, you must obtain permission to open a catering establishment from the city authorities.

The opening hours of the sushi bar coincide with the opening hours of the shopping center - from 10:00 to 22:00. Based on this, the staffing table is formed. Since the establishment is open 7 days a week, a shift work schedule should be organized for all establishment staff.

Sales cashiers interact with customers, form received orders and accept payments. Sushi chefs are responsible for preparing dishes, keeping the kitchen clean, storing food, controlling food costs, and cooking themselves. The coordinator processes delivery orders, is responsible for the supply of raw materials, and works with suppliers. The administrator organizes the work process, hires and manages staff, is responsible for marketing policy, monitors the profit-loss ratio, and controls the work of staff. All administrative functions are assigned to the entrepreneur. He will also handle the accounting. Courier drivers provide timely delivery of orders to the address.

Basic requirements for personnel: availability of a medical record, hard work, experience as a sushi chef (for sushi chefs), responsibility, politeness, communication skills.

All employees are paid a fixed salary. The total wage fund is 288,600 rubles. It is also planned to provide bonuses to employees when they reach the planned sales volume.

Table 5. Staffing and wage fund

7. Financial plan for a sushi bar

The financial plan takes into account all income and expenses of the sushi bar; the planning horizon is 3 years. It is planned that when this time expires, business expansion and opening of new retail outlets will be required.

To start a project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the costs of purchasing equipment, the initial purchase of raw materials and the formation of working capital, which will cover losses in the initial periods.

The initial investment for opening a sushi market is 775,000 rubles. The bulk of the required investment is for the purchase of equipment - 63%, for initial inventories and working capital fund - 25%, for advertising - 6%, and for the rest - 6%. The project is financed from own capital. The main items of investment costs are shown in Table 6.

Table 6. Investment costs

Variable costs consist of the costs of ingredients that are used in preparing dishes, as well as payment for the facilities consumed during the production process (water, gas, electricity, sewerage). The cost of 1 roll averages 10 rubles, and its selling price is 30-40 rubles. To simplify financial calculations, the amount of variable expenses is calculated based on the amount of the average bill and a fixed trade margin of 350%.

Fixed expenses consist of rent, utilities, payroll, advertising costs, taxes and depreciation. The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the volume of revenue.

Table 7. Fixed costs

Thus, fixed monthly expenses were determined in the amount of 334,000 rubles.

8. Performance assessment

The investment attractiveness of this project can be judged on the basis of simple and integral performance indicators. Changes in the value of money over time are taken into account using the discounted cash flow method.

The payback period for the project with an initial investment of 775,000 rubles is 7 months. The net monthly profit of the project upon reaching planned sales volumes will be 366,000 rubles. It is planned to reach the planned sales volume at the end of the first year of operation of the sushi bar.

The annual net profit for the first year of operation will be more than 2.5 million rubles. The return on sales in the first year of operation will be 29%. The return on investment ratio is 39.9%, and the internal rate of return exceeds the discount rate and is equal to 21.3%. The net present value is positive and amounts to 1,531,129 rubles, and the profitability index is greater than 1, which indicates the investment attractiveness of the project.

9. Possible risks

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

The specifics of the establishment determine the following external risks:

bad choice of sushi bar location. Even the location of the point in a shopping center does not exclude location errors. Visit traffic may be overestimated or the competitive landscape may be underestimated. Therefore, it is necessary to carefully approach the analysis of the outlet and take into account various factors;

rising prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increased costs and, as a consequence, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats by choosing suppliers wisely and including in the contract all the necessary conditions that provide for financial liability of the supplier in case of their violation;

reaction of competitors. Since the food service market is quite saturated and competitive, the behavior of competitors can have a strong influence. To minimize it, it is necessary to form your own client base, constantly monitor the market, have a customer loyalty program, create competitive advantages and unique offers;

refusal to provide rental premises or increase in rental costs. To reduce this risk, you must enter into a long-term lease and choose your landlord carefully.

fall in effective demand. This risk can be mitigated by developing effective loyalty programs, including discounts, happy hours, etc.;

Internal risks include:

problems with personnel, which mean low qualifications, staff turnover, lack of motivation of employees. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the establishment. The easiest way to reduce this risk is at the recruitment stage by hiring employees who meet all the requirements. A bonus system for staff should also be provided;

equipment breakdown and production downtime. Regular maintenance of equipment in order to maintain its performance will help mitigate the risk;

food spoilage due to low demand, breakdown of storage equipment, improper storage, planning errors. For the restaurant business, this risk is highly probable. Surplus food can occur for two reasons: first, due to low sales and unpopularity of certain dishes; and secondly, due to errors in forecasting sales volume. This risk can be reduced through competent planning and forecasting, reviewing the assortment, and excluding unprofitable dishes from the menu. Errors in food storage or breakdown of refrigeration equipment can lead to food spoilage. This threat can be avoided by training personnel and monitoring their work, as well as regular maintenance of equipment;

Sushi is a dish that has become a true favorite among most connoisseurs of exotic food. Every year, sushi consumption increases by 5% - 10%, but the market still lacks exclusive establishments with real Japanese cuisine. The initial investment will be approximately 1,273,000 rubles, the payback period is 2-3 years. The business plan below explains the basic elements of opening a sushi bar.

A sushi bar is something interesting and exotic even in our time. This type of restaurant quietly entered the market, but firmly and confidently established itself in the tastes of customers. And even despite the fact that the peak of opening sushi bars ended 2 years ago, the catering market is still experiencing a shortage of establishments of this concept. Most previously opened restaurants do not change their design and service policy, although even in such a narrow area of ​​​​business this is real. Therefore, the way is opened for new players to create newer and more interesting establishments.

What is so interesting about this format of the establishment?

• Exquisite design.
• Useful and healthy food.
• An opportunity to plunge into an atmosphere so unfamiliar to many for a couple of hours.
• The unique taste of Japanese dishes.

Instructions on how to open and what you need to do it

In an ideal version of constructing a mechanism for opening a sushi bar, the following points can be highlighted:

• market and competitor analysis;
• reconnaissance of customer opinions about this type of establishment;
• individual entrepreneur registration;
• searching for a spacious room;
• search for capital;
• full acquaintance with traditions and cuisine;
• learn the technological aspects of making sushi;
• search for qualified personnel;
• development of design and idea of ​​the establishment.

Stage 1 - registration and preparation of documents

To open a sushi bar, registering as an individual entrepreneur will be enough. List of the minimum set of permits:

1. Certificate of registration of individual entrepreneur.
2. Certificate of quality and invoices for products.
3. Conclusion of the SES.
4. Agreement on disinfection of premises.
5. All staff have ready-made medical books.
6. Internal documentation.
7. Fire service report.

Stage 2 - search for premises

The room for a sushi bar should be spacious, since the ideology itself includes sophisticated minimalism, unlike the pretentious restaurants we are used to. Also, in such an establishment, you will need a Japanese-style themed renovation.

Primary colors used in the interior of the room:

• red;
• brown;
• white;
• yellow;
• black.

Mandatory availability of space:

• for guests, client area;
• kitchen;
• bathroom;
• utility room.

Stage 3 - purchase and installation of necessary equipment

To open your own sushi bar, you will need the following equipment:

• themed menus, with a wooden cover and a themed design (from RUR 3,000);
• elements of Japanese interior: flowers, paintings on the walls, tables, chairs, vases, staff clothes, curtains, chandeliers (from RUR 400,000);
• special, themed dishes and cutlery (from RUB 100,000);
• refrigerated cabinet (from 40,000 rubles);
• sushi case (from RUR 40,000);
• display case for sushi from (25,000 RUR);
• rice cooker (from RUB 15,000);
• steam-convection oven (from RUR 35,000);
• tepanyaki grill (teppat) (from 10,000 RUR);
• deep fryer (from RUR 10,000).

Stage 4 - selection of employees

If there is an opportunity in your region to hire qualified Asian employees, be sure to hire them! Asian-looking staff will perfectly complement the atmosphere of a Japanese restaurant. Also, in some regions there is a real opportunity to hire a native Japanese sushi chef. Of course, it will be more expensive than an ordinary employee, but the investment will more than pay off, because guests of the establishment will celebrate the taste of real rolls and sushi.

• interior designer (one-time cooperation);
• sushi chef (key link in the team, only prepares themed dishes);
• assistant cook (prepares other, less refined dishes);
• waiters (depending on the number of seats in the hall);
• administrator - cashier (greets at the entrance, maintains a high level of service, is interested in the opinions of guests, carries out settlements with visitors);
• cleaning lady (if you want your establishment to lead among the rest, maintain Japanese scrupulousness in everything, especially in cleanliness).

Stage 5 - promotion and advertising

Promotion options:

• create a themed environment (guests will be interested in taking pictures in your establishment, and the more photos there are on the Internet, the more famous it will become);
• hire a photographer (high-quality photographs against the backdrop of a beautiful interior will also create the effect of advertising through social networks);
• create pages on social networks (come up with a tag for your establishment, so guests can share their opinions online and attract new guests);
• dress all staff in Japanese national costumes;
• offer a discount on holding events at your establishment;
• organize sushi delivery in your city (this will bring additional profit and bring in new customers);
• if there are offices in the area, offer a discount on the menu at lunchtime;
• open a sushi school for adults and children (this will increase the influx of customers).

Financial plan

A sushi bar as a business is quite expensive, but at the same time, very stable. Below are the approximate costs for a sushi bar.

1. Equipment and instruments (from RUR 278,000).
2. Rent of premises (from 120,000 rubles).
3. Designer renovation (from RUB 200,000).
4. Interior elements (from RUR 400,000).
5. Advertising (up to RUR 100,000).
6. Employees (from RUR 175,000):

• one-time designer services (from 20,000 rubles);
• sushi chef (40,000 RUR);
• assistant cook (RUR 30,000);
• waiters (RUR 30,000);
• administrator - cashier (35,000 rubles);
• cleaning lady (20,000 RUR).

Total investment: 1,273,000 rubles, payback period from 2 to 3 years.