Business plan for the foreign language center pdf. Analysis of the target audience of an English language school. How much does the business bring?

300,000 ₽

Starting investments

185,000 ₽

Net profit per month

150 000

monthly expenses

In this article we have prepared a school business plan for you foreign languages.How to open a foreign language school and earn good money?Business in training courses is a niche for those who graduated from a foreign language university or simply know foreign languages ​​well and want to make money on it. In this review, we will figure out together how to open a foreign language school and draw up a business plan “from A to Z” (calculations for 2018).

Foreign languages ​​are needed by all educated people, and even by the few educated people. For those who want to live abroad or for those who want to understand films or books in the original. And it’s simple - to become an order of magnitude smarter and more educated. Foreign languages ​​will always be in demand in our global society.
STARTUP: HOW TO OPEN AN ENGLISH LANGUAGE SCHOOL | Business ideas

Market analysis

Of course, a person wants to receive his knowledge from a teacher who knows his business well. If you are fluent in a foreign language, or even several, try opening your own school.

In order not to “burn out” or be “crushed” by already existing large schools, even at the stage of writing a business plan, try to come up with something of your own, so that people will be interested. This could be your own program or someone else's foreign program, which for some reason is not yet used by us.

To begin with, try working with students using your own or any other method, visiting them at home, or giving foreign language lessons at home. As soon as you feel that everything is working out for you, your students understand and thank you, then it makes sense to start expanding your business. You can open a foreign language school in your city, where not only private clients, but also entire groups will come.

Another option is to open a school as a franchise. There are pros and cons of franchising: you will receive a business plan and program that you do not need to develop yourself, but in working under a franchise special conditions work (part of the proceeds will go to the owners). Initial payment - from 300,000, investments - 1 million, royalties - 7% of your school's turnover, payback period - from six months. It is believed that a franchise has about a 70% greater chance of staying afloat than a start-up school. If you're happy with it, you can try it. And we will then independently prepare a business plan for beginners.

Legal side of the issue

To open a foreign language school, you will need a number of documents. To open an educational private school, you will need to register an ANO (Autonomous non-profit organization) or NOU (Non-state educational institution), and also obtain a license to carry out teaching activities. After this, you can register yourself as an individual entrepreneur (individual entrepreneur).

Plus an inspection from the SES, since we are planning to open an official school. This will take about 50,000. Don't forget about taxes - 6%.

Choosing a suitable school premises

The school must be located in the city center or, according to at least, where there is a lot of traffic in the city, high street traffic.

To get started, it is enough to rent an office space with an area of ​​50 m² or more. Indicate in the business plan the costs of renting premises - from 30,000 rubles (Moscow - 60,000).

Usually, renovations in office premises are not required, but it will be necessary to “finish” it for the school: a blackboard, a world map in a foreign language, educational posters, frames with certificates, licenses, etc. It is reasonable to purchase a projector and other personal equipment so that, for example, , watch educational films in a foreign language. Prepare 80,000 for the second point.

In addition, you can rent a room for lessons for several hours. This is a completely reasonable option that allows you to save significant money. Many training and business centers provide such services affordable prices. What is important here is the location (center, proximity to the metro), cost, the possibility of organizing coffee breaks, and the availability of teaching equipment.

Educational materials

For business you will need to purchase textbooks, methodological notebooks, books, stationery, CDs, cassettes.

Textbooks, as a rule, are purchased from you by students, but the school will have to make bulk purchases. Every month for the second item you may need from 10,000.

Teachers for a foreign language school

Hire teachers yourself, after a preliminary interview. Each of them will be the “face” of your school. Subsequently, you can create programs together based on student opinions or learning outcomes. For different categories of people (schoolchildren, students, working class, elite class, etc.) their own program must be developed; different people using the same program, it will not be effective.

The average salary of a teacher is 20,000 (Moscow - from 35,000). If you teach yourself, you will save a lot of money, besides, you will constantly maintain your level and know for sure what the school students need.

If there are at least 2 groups per day of 6 people, then it is advisable to take 4 teachers, including yourself. These costs are about 60-110,000 rubles per month.

Cost of education

IN different cities The cost of an hour of training with a teacher varies greatly - from 300 to 2,500 per hour. Let's take the average figure of 400 rubles per hour, since you have groups, not private lessons. Although, of course, you can take on individual students, increasing the cost accordingly.

Let's say every day there are 2 groups of 6 students, plus 2 times a week individual sessions. The business plan will include turnover data - from 150 to 400,000 a month, depending on the city.

Plus, there are corporate orders that will bring very good income. We can say that the school will pay for itself with good PR in the first months of operation.

Searching for clients, advertising courses

Website - from 25,000 rubles. Banners - from 20,000. Monthly expenses for advertising - from 20,000 and above.

Start-up capital and business payback

1. initial capital - 300,000;
2. monthly expenses - 150,000;
3. monthly income - from 200,000 minus tax from 6% - 185,000.

Payback - from six months.

Net profit in subsequent months of work is from 100 thousand rubles.

Roman Agarkov specially for Intellectis

• Registration
• License
• Premises and equipment
• Staff
• Advertising
• Costs and profits

The ability to speak a foreign language has always been highly valued in society and is a great advantage for getting a good job. That is why people who want to succeed in life and career strive to gain new knowledge in this area. For those women who decide to organize a business while studying, advice on how to open a foreign language school from scratch will be relevant. We invite you to read the step-by-step guide for implementing this idea.

Registration

Where to begin opening a business? In order to properly open a school for the study of foreign languages, it is necessary to legally formalize your activities. The easiest way is to register an individual entrepreneur. You will be able to provide training and hire teachers, but the company will not have the right to issue special certificates for completing courses in English or other languages. Experts advise opening a non-state educational institution (NOU). This is a rather labor-intensive process, but it will still be easier to “promote” your establishment and make money. The company will have a more advantageous position than if it had been registered as an individual entrepreneur. Agree that students would be more happy to study at a specialized institution than with a private businessman. The same goes for teachers. The registration process itself tax authorities will last up to 1 month.

License

Many women are interested in whether it is possible to open their own foreign language school without a license? Unfortunately, to provide educational services and the issuance of certificates, licensing is a mandatory item (it does not need to be issued only for private tutoring). You can get it from the city Department of Education, for which you will need to collect a certain package of documents. Its list includes:

• application for a license;
• notarized copies of constituent documents;
• notarized copies of permits for the premises from the SES and Gospozhnadzor;
• curriculum and certificate confirming the availability of the necessary methodological and special literature;
• personnel information;
• certificate of payment of state duty;
• a list of all attached documents.

Check with your territorial authority for the exact list of documentation required to obtain a license and open an educational institution from scratch. Please note that this may change.

One of the popular ideas for making money for a girl on the Internet at home is teaching English or other foreign languages ​​online via Skype. This option is suitable if you have the appropriate education and at least some work experience.

Premises and equipment

Where is the best place to open your English or other foreign language school from scratch? Experts recommend renting or purchasing premises near educational institutions, shopping centers and in other places with high traffic volumes. It is much more profitable to open an institution in central regions city, since in bedrooms you are unlikely to be able to attract many clients. Be sure to conduct a thorough assessment of the competition. If a similar establishment is already open nearby, find another place to set up your business.

The next step to open a school will be renovation, purchase of equipment and furniture. This is perhaps the largest expense and should be taken seriously. The educational institution must be modern, with stylish furniture and equipment. Take care of your purchase first good tables, chairs, cabinets and boards. Of course, a school cannot do without educational and methodological literature. It will also be very cool if for the opening you purchase several computers and provide Internet access. As for the design, it all depends on your taste and financial capabilities, but we advise you to make the room beautiful and cozy. Hang themed paintings and posters on the walls, put funny figurines-symbols with Eiffel Tower or Big Ben. People must feel comfortable so that they want to come again and again. Especially if you want to open a school to study foreign languages ​​for children.

Staff

To open successful school foreign languages ​​from scratch, you need to find highly qualified teachers. Unfortunately, this is not as easy as it seems. Experienced employees can be lured to a new place of work only by high wage. You will have to try to find a decent teacher, especially if the institution will teach not only English, but also, for example, Spanish, Chinese, Italian or German. The age of your students also plays a big role. For adult clients, it is best to find a foreign teacher who can teach the nuances business speech. Teachers in regular schools are quite capable of teaching children, including preschoolers. In any case, it's very important question, which needs to be addressed long before the opening of the institution. In your educational institution there should be only experienced, competent and qualified teachers with impeccable reputation, since it depends on it most of success. Among the staff, you will also need a cleaner and a visiting accountant.

Equipment

Opening a private school in English impossible without some equipment. To operate a language school for four classes you will need:

• 4 tables for teachers;
• 4 armchairs;
• 32 single desks;
• 32 chairs;
• 4 hangers for outerwear;
• 4 cabinets;
• educational materials.

Costs and profits

Expenses

• premises rental: 100-200 thousand rubles per month;
• personnel: 100-150 thousand rubles per month;
• cleaning: 5-10 thousand rubles per month;
• equipment: 350-500 thousand rubles;
• stationery, drinking water and other small expenses: 5 thousand rubles per month;
• utilities: 3-5 thousand rubles per month.

Total: about 600 thousand rubles.

Profit

Net profit will be from 110 to 200 thousand rubles per month.

Franchise English language school

Like, an English language school can be opened as a franchise. In this case, marketing costs will be much lower, and the number of customers will be higher, but you will have to pay royalties to the network.

The most famous franchises

1. SkillSet: franchise cost 500 thousand rubles, investment in opening – from 2 million rubles;
2. Yes: franchise cost 300 thousand rubles, investment in opening – 500-700 thousand rubles;
3. Windsor: franchise cost 250 thousand rubles, investment in opening – from 300 thousand rubles.

As you can see, speaking English is not at all difficult, and the profits can be quite large. Despite high competition, this business remains one of the most profitable, since the growth rate of demand is very high and continues to grow.

Global processes dictate their own rules for doing business, politics and foreign economic cooperation. The proverb about how many languages ​​a person knows, so many times he is a person, can be rephrased differently: how many languages ​​does he know? modern man, so many times he is successful and sociable. To keep up with progressive time is simple necessary speak foreign languages.

Relevance

The relevance of a language school is undeniable. Even if you do not intend to occupy a high position in an international company or live in another country, in Everyday life, such knowledge is needed to read the label of a drink, understand a computer program, or make purchases in a foreign online store.

Some linguists generally believe that Chinese grammar holds the future and world domination. Indeed, 90% of what surrounds us is labeled Made in China. Accordingly, the instructions are also included in two translations - English and Chinese.

For an idea to turn into income, need to develop a business plan language school with calculations. Except standard set, exotic language courses are popular.

The target audience

The population, with outdated stereotypes, thinks that “school” is for children. Today, self-development has literally swept the post-Soviet space. Acquiring knowledge has become fashionable. Grandmothers stopped watching TV series, young people spent evenings in the gateways, and business people spend time in clubs. Everyone is on the course! They are aimed at absolutely any age group.

The greater the coverage age groups, the higher the profitability. The majority are from 4 to 60 years old. Mostly middle class people. Remember that courses for children and adults have a number of tangible differences.

Decide on the structure and organization of classes:

1. Express courses for students with a basic level.
2. Preparation for testing to obtain international certificates.
3. Comprehensive study from scratch.

The length of one course varies from 4 to 8 months. One lesson from 45 minutes to 1.5 hours. The groups are recruited even number students, since the process will involve situational games, dialogues and paired communication.

The groups also differ in time:

• daytime;
• evening;
• morning;
• day off.

Flow of clients in summer period decreases significantly, but since the fall the number of applicants has increased.

Before choosing the desired orientation and direction, pay attention to the competition. What services do they provide? What is the pricing policy? What is their work based on? It is unlikely that a person will go to a newcomer if he offers the same conditions as those that have been on the market for a long time.

IN Lately Installment training is popular. The amount is divided into equal shares and paid within 6 - 8 months. This good advantage in front of others.

Legal aspects

First, decide on the form of organization of the institution. If this is an individual business, after completing the training, clients will not receive any documents confirming the knowledge acquired. An individual entrepreneur does not need a license. It is easier in terms of formalities and business management. Such a school is suitable for people who study exclusively for themselves, and diplomas and certificates are not needed.

If you want to confirm the knowledge of your students, state licensing is required. The license is issued by the local department of education. After completion, clients receive standard documents on their language proficiency level. A certificate is an additional plus for a candidate for a certain position. There are options when at the end of training a diploma of additional education is provided.

A language school business plan with calculations begins with proper paperwork. Individual entrepreneurship is easier to register, but, as mentioned above, it does not give the right to issue documents for clients on completion of training. Non-state educational institution, which was created by the owners and carries out educational processes.

Before registration, management must provide the following:

• full title;
• address;
• Contact phone numbers;
• personnel passport data;
• information about the founders;
• tax information;
• articles of association;
• print sketch.

There are separate requirements for the charter. It is being developed taking into account the requirements set out in Law No. 3266-1 “On Education”:

• name of the non-state educational institution;
• address;
• information about the founders;
• types of scientific programs;
• languages ​​of instruction;
• rules for enrollment and expulsion;
• duration of the lesson;
• procedure for managing and owning property;
• recruitment rules;
• liquidation.

Registration is carried out at the Ministry of Justice. In order not to be refused, you should carefully study all the nuances of the charter document. During the entire period of activity, the institution is under constant control by the state.

If registration is in the form individual entrepreneur(which is much easier to formalize), then taxation will be income - 6%. According to OKVED, types of activities:

• Other additional education for children and adults, not included in other groups;
• translation and interpretation activities.

Licensing

• statement;
• lease agreement or confirmation of ownership of the premises;
• certificate of material and technical equipment, signed by the head of the organization;
• availability of software developments for training;
• conclusion of the SES, fire inspection;

The list of papers is so extensive that not everyone can submit them all the first time. To reduce your time, contact your local authority for detailed advice. The license has no statute of limitations.

Teachers and other staff

You should approach the selection of personnel thoroughly and highlight a separate section in the business plan for opening a language school. Connect all resources to their search:

1. Internet. Well-known sites have thousands of resumes with reviews and characteristics.
2. Join the search for friends. Word of mouth sometimes works more effectively than professionals.
3. Recruitment agency. Their database is carefully verified, so finding the right employee with minimal time is very easy. If you are limited in finances, then abandon this method.
4. Search through profile groups on social networks. Post a message and interested candidates will write themselves.

• Future teachers must have a higher specialized education and experience working as a teacher. It is also important to have your own developments. Of course, the level of language proficiency is ideal.
• The number of teachers directly depends on the number of courses, their types and age groups. Minimum 2 linguist of English, 2 - French, 2 - German.
• In addition to them, the school needs administrator He will answer phone calls, accept applications, make payments to clients, draw up schedules, staff groups, provide the institution with office supplies.
• The position of an accountant may be on a non-permanent basis, i.e. periodic. For example, once a quarter a specialist is invited to prepare reports and submit them to the competent authority.
• The institution requires manager. He manages all processes, develops and promotes the organization, conducts marketing campaigns, and hires employees. For this position, choose a proven person with work experience and management skills.
• Cleaning lady invite on a contractual basis. It is enough to carry out comprehensive cleaning 3-4 times a week, and on the remaining days the administrator will limit himself to wet cleaning.

Financial calculations

Opening a school requires large expenses even at the first stage:

1. Registration of documents– about 10,000 rub.
2. Renting premises– 70,000 rub. The optimal area for training is approximately 100 sq.m.
3. Purchase of equipment. The future educational institution needs tables, chairs, magnetic and chalk boards, cabinets, a wardrobe for employees, a desk for the teacher, lighting lamps, a reception desk, a sofa for waiting, and a safe. All this will cost 80,000 rubles.
4. Handout– 100,000 rub.
5. Office equipment: computer, printer, scanner, fax, multimedia projector, electric kettle, microwave oven – 200,000 rubles.
6. Advertising. Development of a personal website, signboards, pavement signs, distribution of leaflets – 50,000 rubles.
7. Wage teachers depends on the percentage of the workload and the rate. The rate is 18,000 rubles, the interest is approximately 7,000 rubles. In total, the salary of one specialist is 25,000 rubles. The administrator is offered to work at a rate of 17,000 rubles. Payment for an accountant and cleaning lady is discussed individually. The director's salary depends on general indicators. Approximately 30,000 rubles.
8. Tax amount directly depends on the number of visitors.
9. Communal payments– 5000 rub.

All amounts depend on the region where the future business is located. With an investment of 700,000 rubles, they talk about payback after a year. Monthly income will range from 150 to 200 thousand rubles. The price of the course depends on the chosen training system and the language itself. For English - from 15,000 rubles. per semester, studying Chinese - from 20,000 rubles.

Despite the simplicity of the establishment, the opening must be approached thoroughly and responsibly. The fact that the level of private education among consumers is growing every year is an indisputable fact. If you have your own vision and pedagogical experience, success is guaranteed.

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