How to open a dance school: organizational aspects. How to open a successful dance school

If you are interested in dancing and have experience working with children, then you should think about creating your own children's dance studio. The demand for the services of a dance teacher for children is always high.

When developing the concept of your dance studio, think about the main areas with which you will work. The most popular among parents are waltz, tango, foxtrot, quickstep, Latin American dances. Teens prefer club dancing, hip-hop, modern jazz, rock and roll, etc. For children preschool age They teach the basics of rhythm and choreography (in the form of dances, games and exercises).

Even if you don’t plan to look for funds to open own project, first of all, it is necessary to draw up detailed business plan, which will allow you to determine the amount of initial costs for organizing this type of business. Opening your own dance studio for children does not require large investments if you have the appropriate skills and plan to conduct classes yourself.

Then, as your business grows, you can consider finding teachers to either become your partners or employees. Be sure to consider the training program in your studio. There is no point in trying to cover all dance styles and genres. With a small budget, it is wiser to choose a narrower specialization (both in areas and in age groups your students).

As with any other business related to teaching, key value has the qualifications of a teacher, his ability to captivate students, his skill and professionalism. In this case, new clients will come to your school based on reviews from their friends and acquaintances, and then they themselves will recommend you as a talented teacher.

The main expense items are renting premises, purchasing the necessary equipment and equipment. In most cases, it is more profitable to rent a room in a regional house of culture and creativity or a small hall in a nearby school. The big advantage of renting premises in educational institution or a creative house is the absence of the need to independently obtain various certificates and permits from regulatory authorities.

The time when classes are held in the studio depends on the age of the children for whom it is designed. Preschool children usually study in the first shift - from 9.00 to 12.00. Older children attend classes from 16.00 to 19.00. After seven, the older groups study. On weekends (usually Saturday) classes are usually held from 12.00 to 16.00.

Find out in advance whether there are similar dance schools in the area where you are going to open your studio. If there is no competition and the demand for such services is high enough, feel free to enter into a lease agreement.

You can cover rental costs from monthly fees for classes from students. In the future, as the number of students increases, it will be possible to conclude a long-term lease of the premises. If you rent a hall in a creative house, there should be everything you need for classes - ballet bars, mats, mirrors, etc. Otherwise, you will have to spend money on purchasing equipment. There are certain requirements for a dance hall:

• the floor should be covered with a non-rigid shock-absorbing coating (the best option is unvarnished parquet);
• mirrors must be at least 1.5 (for children) – 2 (for adults) meters in height and have as few joints as possible that lead to distortion of the reflection;
• no matter what direction you work in, there should be machines installed in the hall.

When the dance hall and all the necessary equipment have been found, it is worth thinking about how you will attract new clients to your studio. Give preference to low-budget ones, but no less effective ways promoting your services. For example, if your dance studio is located in a residential area, you can print and place announcements about its opening in the mailboxes of nearby houses.

In every city with a population of more than a million people, there are more than a hundred different dance studios and schools. The average profitability of this type of business is 30-50%. The cost of classes ranges from 250-300 rubles per hour based on 2-3 classes per week, each one hour long.

Many entrepreneurs who open dance studios register them as public organizations that provide services free of charge. The main profit of such a studio comes from contributions from the members of this “ public organization", which are not subject to taxes. But if you choose this option, consult with a lawyer first.

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Dancing has always been popular. I dare to assure you that building a business on this today is very promising. It's about about the opening schools - dance studios.

Studios at the Houses of Culture and clubs at educational centers are becoming a thing of the past, now our citizens, spoiled by fitness centers, prefer to learn dance in a well-equipped hall, next to which there is a locker room and showers. A dance teacher, by the way, is a highly paid profession, because it is his level and professional qualifications that attract clients to the school.

The so-called “exclusive” schools with one priority dance direction are becoming increasingly popular, which does not exclude, however, the presence of other popular types of dances, which in a given school are of secondary importance. Their mandatory components are: well-equipped premises, a stable composition of high-class teachers, and regular events. Unlike "mass schools" aimed at the general public and a large number of common dance styles, which were relevant 3-4 years ago, “exclusive studios” give the student some kind of guarantee - to teach him to dance after a certain time. Accordingly, prices in such schools are slightly higher than average.

According to the owners dance school The main consumers of this service are middle and senior managers, as well as people in creative professions.

Such dance studio brings the owner at least $5 thousand per month.

“In studios where there is an emphasis on dance, the consumer is narrowly segmented,” says Andrey Panferov CEO dance schools“The first step” is most often a representative of the city’s business community.”

Last couple For years, private dance studios have been actively fighting for regular customers. According to the co-owner of the dance school, Yulia Zueva, this is due to the concept of “exclusive” schools, which is relatively new to the local market, focused exclusively on regular clients.

average cost One lesson in specialized dance schools varies from 300 to 400 rubles. In studios aimed at the general consumer, this figure is 150 - 200 rubles.

In order to optimize the costs of opening an “exclusive” dance studio, it is best to rent a well-equipped and decorated premises that does not need renovation: for example, from the owner or in a business center. Then you will only have to invest in flooring, mirrors, locker room equipment and rest rooms. You can also save on advertising by choosing priority channels for transmitting information.

"Client dance school“This is an active person who himself started searching and found a suitable school, and not at all someone who accidentally saw or heard an advertisement and “fell” on it,” says Yulia Zueva.

Investments in opening of a dance studio on average vary from $15 to $70 thousand depending on the rental rate, size and condition of the premises. The return on investment is a year, a year and a half. The only thing you should not skimp on is staff, since it is the teacher who attracts and retains the student in a given place.”

Dancing school. Mini business plan.

1. Premises for a school - dance studio

For a small dance school-studio, it is enough to rent 150 sq.m.:

From 80 sq.m. - actually dance class;
- 15 sq.m. - locker room;
- 15 sq.m. - shower;
- 20 sq.m. - hall;
- 20 sq.m. - restroom.

In order for the enterprise to be profitable, the rental rate should not exceed $2.5–3 thousand per month.

2. School equipment - dance studios

The most important thing in a dance room is the flooring and ventilation. average price special flooring for dancing (compared parquet, planks or laminate) - from 1.5 thousand to 3.5 thousand rubles per sq.m.
Providing good ventilation is expensive, so it is better to initially look for a room where it is built-in.
Special lighting is not required - the main requirement: the light in the dance class should not be very bright.
Mirrors, equipment for the locker room and rest room, reception desk - from $3 thousand.

3. School staff - dance studio

For a small studio with an area of ​​150 sq.m. with one dance hall:

Two administrators - from $600 per month;
- cleaning lady - from $200 per month;
- 5–6 teachers, hourly payment: from 300–400 rubles per hour.

In general - from $2.5 thousand per month

4. Training at school - dance studio

A profitable group usually consists of 10-15 people. They come mainly in the evenings.

Morning and afternoon hours can be filled individual lessons, which bring 5-20% of the total turnover. To make a good profit, it is necessary that at least 3-4 groups study at school every day.

5. Balls, dance parties and advertising

To motivate students, it is advisable to organize parties once a week where clients can dance the way they were taught.
Renting a restaurant or club for the evening - from $150 per hour. Entrance to the party is paid (from 150 rubles), so the event pays for itself, but rarely generates income.

Total costs for opening a dance school-studio:

• Costs - from $13.8 thousand.
• Monthly turnover- from $9 thousand
• Monthly expenses- from $4 thousand
• Profit - from $5 thousand.

The art of dance has been valued at all times. Even two hundred years ago, all noble people, nobles and the “cream” of society, always invited teachers to teach their children, and from an early age they mastered complex steps and pirouettes.

Later they were replaced by circles at educational centers and houses of culture. However, now they are becoming a thing of the past - people prefer to learn dancing in a well-equipped hall, with changing rooms and showers.

There is no doubt that dance business can be a truly promising and profitable idea. But where to start? How to organize everything correctly in order to “recoup” the invested funds in the shortest possible time and start making real profits?

Step 1. Market research

Before you start writing a dance studio business plan, you need to do a minimum of market research at the level of the area in which you plan to operate.

Try to find out as much as possible more information about nearby schools, their pricing policy, class times and the level of teachers. In addition, you should evaluate the advertising activity of competitors - many manage to “exit” precisely due to it.

Step 2: Choosing a Core Concept

How to open your own dance studio? Be sure to define the general concept, choose the main dance style, and also determine the time of the classes. The target audience– active working women who live nearby and plan to study in the evenings. You should focus on the average income level of your clients.

Among the most popular areas are classical, ballroom, Eastern dance(especially popular in last years belly dance), as well as strip plastic.

In addition to teaching specific types of dance, programs like “Dancing for Everyone” are becoming fashionable. What is their essence? Everything is very simple here - they are intended for people who do not know how to dance at all, but really want to learn how to dance in order to feel relaxed and confident in clubs and at parties.

It must be said that each school develops its own, exclusive program"Dancing for everyone." As a rule, it is based on modern trends, some classics and themed dances. With proper advertising, such programs instantly attract a huge number of people interested - who would refuse the prospect of learning to dance in a few weeks?

Your task is to make this possible, so that your students as soon as possible saw tangible results. Then additional advertising of your services will no longer be required: the so-called word of mouth effect will work.

Step 3. Formation of a list of services

When examining in detail how to open a dance studio, you should immediately determine the main source of income for the establishment. Depending on the work schedule and the number of groups, this may be an hourly payment or a subscription. Renting out the halls to others will further increase the profitability of the project. dance groups and aerobics, fitness and other sports (in free time).

Step 4. Registration of activity

As a rule, the founders of dance studios and schools are registered as individual entrepreneurs. If there are several founders, it would be more logical to register entity– for example, LLC.

Obtaining special licenses for conducting choreographic lessons is not provided.

However, you should keep in mind that you will need to obtain permission to operate the selected premises (if it is not located on the territory of specialized complexes). Permission must be obtained both from the city administration and from other authorities - the fire service and the SES.

In addition, you need to choose a taxation system: general or simplified.

Step 5. Finding a room

So, all the preparatory stages are already behind us. How to open your own dance studio? First you need to choose a room that suits all the parameters. In this case, you need to take into account not only your personal preferences, but also the requirements of the sanitary and epidemiological service (you will need its permission to start work).

For a small dance school-studio, it will be enough to rent a room with an area of ​​about 150 m2:

• from 80 m 2 falls on the dance class itself;
• 15 m 2 – locker room;
• 15 m 2 – shower rooms;
• 20 m 2 – rest room;
• 20 m2 – hall.

For your enterprise to be profitable, the rental rate should not exceed 70-90 thousand rubles per month.

Separately, you should consider the basic requirements for the premises:

• accommodation on the ground floor;
• possibility of repair and refurbishment;
• availability of air conditioning and ventilation systems, sound insulation and the possibility of placing showers;
• the presence of a separate entrance (classes in the evening may disturb the residents of the house).

Regarding location, you should consider different variants and clearly weigh all the pros and cons when drawing up a business plan for a dance studio.

The advantages of locating in residential areas are obvious: lower rent, large quantity housewife clients who prefer to work out in the morning and afternoon, as well as the lack of competition. However, in terms of prestige, your school will be significantly inferior to those located in the center, and the cost of classes will be lower. In this case, you shouldn’t count on crowded halls either, and in order to attract customers, you will have to constantly spend money on advertising.

Accommodation in the city center also has its pros and cons. The disadvantages, first of all, include the fact that the rent will be too high, and clients who live on the outskirts will most likely decide to look for an establishment that is located closer to home. But there are also advantages - prestige, high price classes, low advertising costs and convenience for working clients.

Step 6. Equipment

The business plan for a dance studio must include an expense item related to the purchase of everything necessary equipment. First of all, we are talking about specialized flooring and ventilation. The average cost of a special floor covering for dancing (boards, stacked parquet or laminate) ranges from 1.5 to 3.5 thousand rubles per 1 m 2.

• Description of products and services
• Selecting a room
• Recruitment
• Marketing plan
• Financial plan
• Step-by-step plan for starting a business
• Equipment for dance school
• What documents are needed to open
• Permissions to open
• Dance training technology
  • • • Similar business ideas:

Business plan for opening a dance school in a city with a population of 600 thousand inhabitants.

How much money do you need to open a dance school?

To open a dance school, according to the business plan, you will need at least 900 thousand rubles:

• Cosmetic renovation of the premises - 100 thousand rubles.
• Arrangement of the premises (showers, coverings, lockers for clothes, mirrors, etc.) - 500 thousand rubles.
• Sports equipment and inventory - 150 thousand rubles.
• Advertising, including website creation - 100 thousand rubles.
• Business registration and other expenses - 50 thousand rubles.

Description of products and services

Our school will teach dance lessons for both adults and children from 3 years of age. Dance directions for children and schoolchildren: ballroom dancing, disco, pop choreography, baby dance, circus gymnastics, rhythmic gymnastics, classical choreography, Indian dances, children's yoga, Latin, hip-hop, Break-Dance. Directions for adults: oriental dances, modern jazz, strip plastic, hip-hop, strip dance, zumba, Latin, solo Latin, club Latin, ZOUK, KIZOMBA. Classes at our school will be conducted both in the format of group classes and in the format of individual training. A club card for 8 classes per month will cost 2,200 rubles, a card for 3 months - 6,000 rubles, for 6 months - 11,000 rubles. This is the average price level that can be observed in other dance schools in our city. According to our calculations, the organization will reach its revenue targets only after 8-9 months of operation. In the first months (May - July 2015), the number of regular clients of the school will be no more than 40 - 60 people, and only after 8 months (February 2016) the audience of clients will grow to 150 people.

Download the dance school business plan

What OKVED code should I indicate when registering a dance school?

As organizational form It is planned to register an ordinary individual entrepreneurship. The OKVED code for our activities is as follows: 92.34.2 “Activity of dance floors, discos, dance schools.”

Which tax system to choose for a dance school

The special taxation system chosen is UTII - a single tax on imputed income. UTII exempts you from the obligation to pay income tax, property tax and VAT. No need to install cash machine and submit monthly reports. A license is not required to carry out such a business.

Selecting a room

To conduct classes, it is planned to rent a room with an area of ​​156 square meters. This space is enough to conduct several group classes simultaneously in different rooms. Rental payments will amount to 60 thousand rubles. per month. The premises meet all safety standards and are equipped with ventilation, water supply, electricity and heating systems. No repairs required (only cosmetic). The most important thing is that the room has high ceilings, which is very important for conducting classes of any level of complexity. The main funds for preparing the dance school to receive visitors will be associated with the purchase of equipment and supplies. To begin with, a good linoleum floor covering will be purchased and installed. Then pylons, mirrors and air conditioners will be purchased and installed. Some of the funds will be spent on equipping locker rooms, bathrooms and showers. Finally, the remainder of the funds will be used to purchase sports equipment, mats, gymnastic balls, dumbbells, and so on.

Recruitment

Particular attention will be paid to the selection of school personnel, namely dance teachers. We need to find a team of at least 10 - 15 people. The main difficulty here may arise with the selection of not just good dancers, winners of various competitions and competitions, but real teachers. People who are able to work with people (especially children), teach them, notice and find the reason why something doesn’t work out for a person. In this sense, the school will not accept foreign instructors who cannot communicate thoroughly with the group. According to our calculations, it will take at least 6 months to create an optimal team of teachers. Payments to employees will be made according to piecework form wages or as a percentage of the proceeds from the training group (30%).

Marketing plan

Our school will be located in a fairly populated residential area of ​​the city, on the first floor of an apartment building. In addition to a bright sign above the entrance to the building, after the opening it is planned to carry out an extensive advertising campaign: make a short report for a local newspaper, distribute booklets to mailboxes, offer cooperation to schools (attend class meetings), create a website and a group on social networks. According to our calculations, this will make it possible to form several groups of students in the first month.

Financial plan

Fixed monthly expenses

• Rent - 60 thousand rubles.
• Utility bills - 15 thousand rubles.
• Advertising - 20 thousand rubles.
• Tax (UTII) - 10 thousand rubles.
• Outsourcing of services (accounting and cleaning) - 15 thousand rubles.

Total - 120 thousand rubles.

Monthly income

• Subscription for one person - 2200 rubles.
• Number of people in the group - 15
• Total number of groups - 10
• Revenue per month - 330,000 rubles.
• Payment for teachers - 30% of revenue
• Income per month - 231,000 rubles.

How much can you earn by opening a dance school?

From here net profit: 231 000 — 120 000 (fixed costs) = 111,000 rubles. Business profitability is 48%. With similar calculations of a business plan, a dance school pays for itself in 10 - 12 months of work (taking into account the time to promote the business).

We recommend download dance school business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

The easiest way to open a dance school is to buy.

But if you still want to do it yourself, we suggest you step by step instructions from an expert from Tequila Dance Studio.

So how do you evaluate the potential market and demand? Market experts say that the demand for dance training is always present, but with the crisis the audience has begun to show caution, so it is necessary to emphasize that dancing is not just a sport, but also a favorite hobby, as well as an excellent way to deal with stress (which is especially important in uncertain times). There is no need to be afraid of competition in dance, say market players: high demand is better than its absence. To choose a niche, you need to analyze not only the demand, but also your liking for certain types of dance. And in order to properly differentiate from competitors, it is necessary to take into account the areas where strong players are located (chains or recognizable brands) and the traffic in these places, their pricing policy, dance directions, the presence of strong teachers, their pros and cons.

Personal experience

I opened when none of the players were in the city (St. Petersburg) yet. Now I have big advantage- we are a network. We have a budget for promotion, we occupy good positions on the Internet. If I open new school, they will notice me more people, since our brand is known to those who are interested in dancing, and more people will also see us on the Internet in search engines potential clients. Now we have 20 of our own halls and 3 franchises in Russia and we will expand. In general, our niche can be called competitive, but there are few strong players and networks in the city. When studying competitors, I look specifically at the big players in the market, the networkers.

We cover almost all age categories. We have children from the age of 1 year with their mothers, from the age of 3 they are already studying without their mothers, teenagers, students, adults, pensioners (they dance for free according to the municipal program). We even conducted classes for pregnant women. All of these groups require their own approach. Young people are interested in partying. For older people - an opportunity to find your soulmate or new friends.

To open a dance school, it is advisable to understand choreography or be a “practicing leader,” that is, dance and teach. In the dance environment, it is important to create a strong personal brand. As a rule, clients come to study with certain teachers, and if valuable employees leave for competitors (taking their students with them), then the owner will have a chance to retain clients with the help of a personal “brand” - provided that he maintained a positive relationship with the audience. Contact with the audience can also be maintained at dance parties and events.

Of course, in addition to an interest in the dance field, experience in business is also desirable. Otherwise you can buy a template successful business franchise, having previously studied the market.

Personal experience

I do not have a choreographic education, but I started dancing as a hobby about 20 years ago, and it was my interest in dancing that pushed me to create this business. I am a practicing leader, and this gives me a great advantage over those school owners who do not understand dance. Optimally, if you are not just interested in dancing, but practice it yourself, education does not matter. It happens that a franchise is purchased, but nothing is heard about the school, because the director does not move in dance circles and does not live his business, does not introduce new trends. We have almost 100 staff and we respond very quickly to changes in business, customer requests, and staff issues.

If you start out by opening a small dance school with 2-3 halls, renting premises, then, according to average estimates, you can earn 100-500 thousand a month, depending on the city and region, traffic, demand, and so on - factors that determine the success of the business , a lot. If your location has three halls, this is a small complex that allows you to reach a larger number of clients at one time. Mostly people go dancing in the evening - after work, school, university. To attract clients during the day, you need to offer discounts for daytime hours, but you will most likely be recruiting small groups anyway. Ultimately, when your halls are overloaded in the evening and during the day you will recruit groups average size, your business will grow and there will be a need to open a second school. So gradually from a small hall you can grow into a network of dance studios.

Investment size

Step-by-step instruction

So, how to start attracting clients and promoting a dance school?

The sales department is responsible for selling the school's services. They look for potential clients in open sources, at events, and all contacts are entered into the database. In addition, managers work with incoming calls.

To find personnel it is better to use open sources(sites, social media, announcements), as well as recommendations. It’s good if you work in this field and know professional teachers personally. If you have interesting project and you are working on promoting your brand, teachers will begin to contact you. Perhaps you can lure some employees from other schools. In addition, after a while you will be able to “grow” your students into professionals. Teachers can be full-time or part-time, depending on their workload. Accordingly, one can conclude with them employment contract or a contract. If funds allow, you can not search for personnel yourself, but find an agency as a contractor.

Documentation

It is more convenient to create an individual entrepreneur and choose a simplified form of taxation. If there are two founders in the business, you need to create an LLC, which provides for profit tax and income tax.

The activities of dance schools are not yet licensed, since it has not yet been determined what type of service this business belongs to - educational, leisure activities or, for example, health improvement. If you are renting premises, then most likely the standard requirements must be taken into account by the landlord or Management Company. If you are furnishing a room from scratch, you need to take into account the requirements fire safety. To work with children, you need health certificates. It is also necessary to coordinate the sign with the city executive committee.