Dance studio business plan. How to organize a dance studio: where to rent premises, how to advertise your services and what documents are needed to start. Dance school business plan. How to open a dance school? How to open a dance studio business plan

I accept I do not accept Despite the sufficient number of dance studios in Russian cities, entry for new players is still open. This business can turn out to be very profitable due to the growing interest of young people (and not only) in dancing. They actively move their body vigorously office workers

, lawyers, managers, government. employees, students and so on. The fact that everyone wants to learn dancing today more people , there is no doubt. According to Yandex search query statistics, the phrase “dance school in Moscow” is searched monthly by about 6,800 people, in St. Petersburg

- 5,900 people: People have an interest, and this can be seen from requests in other major cities RF. The presence of a dance studio on the Internet (website) is important point

which should be taken into account by an entrepreneur. With the help of a well-designed website, you can attract a significant audience of clients to your dance studio.

Business registration Licensing this activity is not subject to. The organizational and legal form of a dance studio can be an individual entrepreneurship ( individual ), and society with limited liability

As a taxation system, the most suitable option would be the simplified taxation system - a simplified taxation system: 6% of revenue or 15% of profit.

Room

The premises for opening a dance studio must be at least 100 square meters. m. The cost of renting such areas in the regions starts from 500 rubles. per sq. m. For a room of one hundred square meters you will have to pay at least 50 thousand rubles monthly. Most often, rent costs well over 100 thousand rubles.

Where the studio will be located: in a residential area or in the city center does not really matter. It might be even better in a residential area. The rental price here is much lower, and there may be more available space. IN good school people will come from the other end of the city to dance. The main thing is the availability of convenient access roads and parking.

Particular attention should be paid to the interior design of the studio. Mirrors are the main accessory of a dance studio. They should be installed across the entire wall so that the dancers can see themselves in full height. The floors in the dance studio should not be slippery, so as not to harm the health of visitors. The best flooring for a dance floor is considered to be linoleum or natural wood.

Professional teachers are the key to success

The popularity and glory of a dance studio largely depends on the professionalism of the teachers. Finding a good teacher, a true professional in his field, is not easy.

Formation good team— the main difficulty of this business. Finding workers can take 3 months or more.

Reviews of the work of teachers from one of the dance clubs Ufa - this is what you need to strive for:

A portrait of an ideal dance club teacher: a cheerful and energetic person who not only knows how to dance, but also does it beautifully. It is advisable that the teacher knows several dance directions at once, so that unprofitable directions can always be replaced with profitable ones.

Teachers' salaries can be either a percentage of the cost of teaching a group (from 20 to 50%) or fixed for each lesson ($30 - 40).

"Assortment of dances"

A dance club should offer as many modern, fashionable dances. Here, as in a gift shop, the assortment is important.

The most popular dance styles taught in dance studios are: “break dance”, “go-go”, “light fitness”, “street dance” (“Hip Hop”, “House”, “Tecktonik”), Eastern dance, strip of plastic, wedding dances. In addition, you can earn money from individual lessons, body shaping, etc.

Classes in special groups may be of additional interest to clients:

• dancing for adults (from 16 years old),
• dancing for children and teenagers (from 5 to 16 years old),
• classes for expectant mothers (yoga for pregnant women),
• staging wedding dances,
• choreographic studio,
• dance classes for parents and babies (from 3 months to 1.5 years).

How much do dance studios earn?

The average price of a subscription for 4 classes in the regions is 800 rubles. A monthly subscription to all types of dance can be purchased for an average of 1,500 rubles. In Moscow, prices are slightly higher. In fact, the profitability of a dance studio begins with the purchase of 80-100 monthly subscriptions. The average workload of well-promoted clubs involves monthly classes of at least 15 groups of 20 people, which in monetary terms means monthly revenue of 450,000 rubles.

How to develop a dance studio?

The most effective advertising channel for promoting a dance studio is women's magazines. Here it is important not to miscalculate the age of the target audience and the subject of the magazine. The best category is girls aged 17 to 25 years old, precisely at this age they are more interested in dancing.

Your own website cannot be discounted either. It will take at least 2 thousand dollars to create and promote a good website, but the costs are justified. Through search engine Today many products and services are found.

Promotions and discounts can have a good effect on growing your customer base. For example, you can give a free lesson to anyone who brings a friend to the dance studio. Refer 8 friends - that's a month for you free classes. In addition, those who have doubts (those who are not ready to buy a subscription right away) can be offered the first 30-minute lesson for free.

A dance school will help you spend your time with health benefits and pleasure. How many people, after studying and working, would gladly spend their free time for such a pleasant activity. Parents are happy to take their children to dance clubs, because moving to music not only has a positive effect on physical fitness, but also on the development of personal qualities.

Opening such an establishment requires a little effort, but a love of dancing is a must. An excellent option would be to have teaching experience behind us in this area. Having previously completed a dance school or at least a short experience as an instructor will make it much easier to choose the future direction of your studio.

Initial costs

• Renting premises from 70,000 rubles;
• employees from 140,000 rubles;
• equipment and repairs from 60,000 rubles;
• advertising and website creation about 50,000 rubles.

To open your own dance school you will need a total of spend about 320,000 rubles.

One lesson depending on where the school is located on average it costs 300–500 rubles.

Approximate monthly income around 350,000 rubles.

Net profit will be about 150,000 rubles.

Profitability of a dance school

The profitability of a dance school directly depends on the number of clients. The number of groups required to obtain a stable profit should be three or four daily. The optimal number of students in each group is 15–20 people. You can also organize individual sessions, capable of bringing up to 20% of the total profit.

Possible problems dance business

Of course, the pleasant atmosphere, convenient access to the school, high-quality equipment, and the original name attract customers. But the determining factor is teachers. However, everything good craftsmen They have already opened their own schools and have been working for themselves for a long time. It is quite difficult to find a professional in his field, this is the main problem of the dance business.

To recruit capable instructors for your school, you will have to work hard - go around many similar establishments, trying to lure the best, call advertisements or find out from dancers about their favorites.

The next challenge may be recruiting customers, especially if there are already similar establishments in the area. The only way to interest future dancers is through action.

You can develop own training program, The main thing is that after just a few lessons a person feels and sees a positive result and development. This will be excellent advertising; clients will naturally recommend your school to their friends.

Opening of a dance school the business is profitable and incredibly exciting. This is an opportunity to show yourself, teach people to dance, hear music and move correctly.

Nowadays dancing is gaining more and more popularity, and with the relatively low cost of one lesson, there are enough people who want to try it. Pleasant communication with like-minded people, fighting inhibitions, keeping the body in shape, control - this is all dancing.

To carefully study the market, identify the most popular dance styles in your area, find and convince professionals to work for you and then you will be guaranteed a stable income.

How to open a dance school? Watch the following video for recommendations:

• Directions
• Registration
• Room
• Employees
• Advertising

Almost all people love to dance, no matter how carefully some try to hide it. This activity is not only enjoyable, but also very useful. Dancing lifts your spirits and improves your mood physical fitness, have a beneficial effect on health and, of course, increase self-esteem. That is why so many people of all ages happily go to all kinds of dance lessons. If you feel that this particular business idea is close to your spirit, we suggest that you familiarize yourself with current tips on how to open a dance school from scratch and what you can succeed in so that there is a good return on investment.

Directions

The most important thing you need to decide on before opening a dance school is the directions. At the same time, you must understand that it is not necessary to stop at any one professional style. Tango, ballroom or sports dancing, salsa, bachata, rumba or lambada - the choice is simply huge and often several different styles are taught in dance schools. The quantity depends on your desire, size of the room and financial capabilities.

Before opening a dance school from scratch, it is important to analyze the following factors:

• popularity and demand - it is necessary to clearly understand that in given time is in great demand among people. There is fashion for everything, including dancing;
• staff – if you decide to open dance school You will have to hire good teachers for each style. Finding worthy teachers is not as easy as it seems, and if you know dancers of a particular direction, the choice becomes much easier;
• competitiveness - before opening, be sure to look at what trends are developing in the best dance schools in your city.

Of course, an important factor is your individual tastes and preferences. In any case, you need to do only what you like. Keep in mind that in addition to directions, you should decide on the audience. You can open a dance school for children or adults. There are also certain styles that are taught mainly by women, this can be pole dance(on a pole), GO GO, belly dance and others. Men will be more attracted to hip-hop and breakdancing.

Registration

To open a dance school, you will need to register your activities as an individual entrepreneur or LLC. The first version of the document is the most common and easy, the second is better to open if you are not the only co-founder of the dance business. Licensing of this type of activity such as choreography is not required by law.

Depending on where exactly you plan to rent, buy or build premises, you may need additional permits from the State Supervision Authority, the city administration and the SES.

Room

To open your own dance school from scratch, you will, of course, need suitable premises. If you have unlimited financial capabilities, you can build the necessary building, but we will still consider buying or renting. So, when choosing a room for a dance school, pay attention to the following important points:

1. The dance class must be spacious, namely at least 80 sq.m.
2. Make sure the room has a strong ventilation system.
3. In addition to the class itself, there must be two locker rooms for men and women. Each of them has at least two showers and a bathroom.
4. Set up a space for the administrator and a relaxation area.

An important factor in opening a dance school from scratch will be the choice of location of the premises. You can open a premises either in the city center or in more remote areas. Each of these options has its own advantages and disadvantages. Renting space in the center will be more expensive, and competition will be high. However, you will have to spend less on advertising, and there will immediately be more clients than in residential areas.

Employees

Of course, if you want to open a good dance school, you cannot do without staff. One of the most important indicators of any dance establishment will be the presence of professional and competent teachers. The popularity of your school, its profitability, competitiveness and, ultimately, earnings and promotion will depend on this! Remember this and choose only the best teachers with a good reputation, special education and positive reviews.

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In addition to dance teachers, to open a dance school from scratch, you will need two administrators and a cleaner. If you wish, you can hire an accountant, advertising and purchasing manager. Here, too, everything depends on financial capabilities and the need for additional employees.

Advertising

There are many ways to announce your business to the public. Some of the most popular will be the following:

1. Creating a group on social networks, your own website.
2. Distributing flyers on city streets.
3. Placement of banners, advertising on public transport.
4. Advertising on television, radio and newspapers.
5. Advertisements in newspapers about recruitment of groups.

All these measures will help people learn about your dance school and attract potential clients. You may have to spend quite a bit on advertising at first. a large number of Money, because Unfortunately, you can’t do it without investments even in small town. However, if you do everything correctly, the costs will pay off very quickly, and you will begin to make a profit.

Dance school business plan you can download from our partners! The quality of calculations is guaranteed!

That's all we wanted to tell you about how to open a dance school from scratch, where to start and how to succeed. We hope that the information was useful and now you are ready to start your own women's business. As a conclusion, we can say one thing - nothing is impossible when you love your job with all your heart. See for yourself!

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Every person at least once in his life thought about starting his own business. AND dance art V in this case is a completely acceptable option. How to open your own dance school? How profitable can such an activity be? What documents are needed for this? These questions interest many aspiring entrepreneurs.

Modern dance school: how profitable such a business can become

Naturally, every person, before starting his own business, is interested in the question of its profitability. And a dance school is an excellent option for those people who cannot afford large investments.

This area gives the entrepreneur a lot of opportunities. After all, according to statistical research, even in big cities, teaching dance is a non-competitive business. On the other hand, there is always a demand for such lessons. The profitability in this case is about 20-60%, which, you see, is not bad. With the right approach, the costs of opening a dance studio will pay off within 1-2 years.

Advantages and disadvantages of such an enterprise

Before exploring the question of how to open your own dance school, it is worth understanding the advantages and disadvantages of such a business. As already mentioned, this area not too competitive and does not require too much investment, which is undoubtedly a plus.

On the other hand, there are some pitfalls that are definitely worth paying attention to. After all, according to the same statistics, many dance schools close during the year. Why? To begin with, the reasons include problems with finding suitable premises.

In addition, the lack of competent advertising will affect the number of customers and, accordingly, the profitability of the enterprise. But the main problem in this case is the search for qualified teachers, specialists who really know how to work with people, determine their requirements and capabilities and, naturally, have the necessary knowledge and experience.

How to open your own dance school? What documents are needed for this?

Official registration of the enterprise, of course, is a necessary component of your own business. And if you are drawing up a business plan for a dance school, then you are probably interested in the package of necessary documents.

Fortunately, for a dance studio, the amount of official paperwork is much less. Of course, you will need to register with the tax office - the best way to do this is as follows: individual entrepreneur and work according to a simplified taxation scheme. However, it is always possible to create a limited liability company, especially if you work with partners rather than on your own.

As for everything else, you just need to comply with the requirements for the premises, in particular the rules fire safety, labor protection, etc. By the way, this red tape can be avoided if you rent space in a fitness club.

Deciding on the target audience and teaching style

Of course, first of all, you should decide what style of dance you will teach and what category of clients your school will focus on. For example, are you going to train children or recruit a group of older clients?

Of course, classic ballroom dancing will always be in demand. But we should not forget that this is a pair dance, and not everyone can find a partner. Therefore, it is worth making sure that the school offers this service.

A hip-hop dance school can be quite profitable. This modern style becoming increasingly popular, does not require each student to have a partner. Again, such energetic dances are more suitable to the younger generation. Women will certainly be interested if a belly dancing school opens in the city, because such a passionate and beautiful dance has been popular at all times.

In short, you need to decide on a list of dance styles that will be taught at your institution and select the appropriate teachers. In addition, it is necessary to draw up a work schedule - for sure most of clients will come to you in the evening hours, since during the day everyone is at work or school.

On the other hand, some people will find it much more convenient to attend classes in the morning or afternoon - perhaps as the business grows it will be necessary to add a few classes during the daytime to the schedule.

Where to rent a room

Of course, in this case, the search for premises is extremely important. In most cases, entrepreneurs are inclined to two options - you can rent premises for a school in a fitness club or cultural center. Both options have their advantages. For example, a fitness club next door will provide you with additional clients. In turn, your school of sports dancing (or any other) will increase the list of services offered by the center.

Naturally, you can build your own club or rent premises in any other place in the city - the main thing is that it is convenient to get to you (for example, make sure that there is a public transport stop not far from the school).

When looking for a suitable room, you should worry about the convenience of students and teachers. First, remember that the dance studio must have enough space. In addition, the school should have an entrance hall, which will serve both for meeting clients and for waiting for classes. It is imperative to equip a locker room with hangers and lockers, since students need to change clothes and leave their things somewhere. And of course, showers and toilets are needed.

How to decorate a room

In fact, the design style can be almost anything. The main thing is that the students feel comfortable. Equip the reception area workplace for the administrator and place several sofas or chairs.

In the locker room, it is best to place lockers that can be locked - clients will be able to leave their things without fear.

The basic requirements for opening a dance school are set directly for the training premises. The plan (project) of a dance school must necessarily include the costs of arranging the hall.

It is extremely important to make a suitable floor (for example, use parquet or laminate), as well as equip a powerful ventilation system. And of course, you will need several large mirrors.

Is additional equipment needed?

In fact, the list of additional equipment depends on what services you are going to offer. Most likely, you will need dance machines. Make sure that the hall is equipped with speakers and a record player, because music is essential for dancing.