Dance studio business plan. How to organize a dance studio: where to rent premises, how to advertise your services and what documents are needed to start. Dance school - a business for the soul and money

A dance school will help you spend your time with health benefits and pleasure. How many people, after studying or working, would gladly spend their free time on such a pleasant activity. Parents are happy to take their children to dance clubs, because moving to music not only has a positive effect on physical fitness, but also on the development of personal qualities.

Opening such an establishment requires a little effort, but a love of dancing is a must. An excellent option would be to have teaching experience in this field. Having previously completed a dance school or at least a short experience as an instructor will make it much easier to choose the future direction of your studio.

Initial costs

Renting premises from 70,000 rubles;
employees from 140,000 rubles;
equipment and repairs from 60,000 rubles;
advertising and website creation about 50,000 rubles.

To open your own dance school you will need a total of spend about 320,000 rubles.

One lesson depending on where the school is located on average it costs 300–500 rubles.

Approximate monthly income around 350,000 rubles.

Net profit will be about 150,000 rubles.

Profitability of a dance school

The profitability of a dance school directly depends on the number of clients. The number of groups required to obtain a stable profit should be three or four daily. The optimal number of students in each group is 15–20 people. You can also organize individual lessons that can bring up to 20% of the total profit.

Possible problems dance business

Of course, the pleasant atmosphere, convenient access to the school, high-quality equipment, and the original name attract customers. But the determining factor is teachers. However, everything good craftsmen They have already opened their own schools and have been working for themselves for a long time. It is quite difficult to find a professional in his field, this is the main problem of the dance business.

To recruit capable instructors for your school, you will have to work hard - go around many similar establishments, trying to lure the best, call advertisements or find out from dancers about their favorites.

The next challenge may be recruiting customers, especially if there are already similar establishments in the area. The only way to interest future dancers is through action.

You can develop own training program, The main thing is that after just a few lessons a person feels and sees a positive result and development. This will be excellent advertising; clients will naturally recommend your school to their friends.

Opening of a dance school the business is profitable and incredibly exciting. This is an opportunity to show yourself, teach people to dance, hear music and move correctly.

Nowadays dancing is gaining more and more popularity, and with the relatively low cost of one lesson, there are enough people who want to try it. Pleasant communication with like-minded people, fighting inhibitions, keeping the body in shape, control - this is all dancing.

To carefully study the market, identify the most popular dance styles in your area, find and convince professionals to work for you, and then you will be guaranteed a stable income.

How to open a dance school? Watch the following video for recommendations:

Description of products and services
Selecting a room
Recruitment
Marketing plan
Financial plan
Step-by-step plan for starting a business
Equipment for dance school
What documents are needed to open
Permissions to open
Dance teaching technology
- - - Similar business ideas:

Business plan for opening a dance school in a city with a population of 600 thousand inhabitants.

How much money do you need to open a dance school?

To open a dance school, according to the business plan, you will need at least 900 thousand rubles:

Cosmetic renovation of the premises - 100 thousand rubles.
Arrangement of the premises (showers, coverings, lockers for clothes, mirrors, etc.) - 500 thousand rubles.
Sports equipment and inventory - 150 thousand rubles.
Advertising, including website creation - 100 thousand rubles.
Business registration and other expenses - 50 thousand rubles.

Description of products and services

Our school will teach dance lessons for both adults and children from 3 years of age. Dance directions for children and schoolchildren: ballroom dancing, disco, pop choreography, baby dance, circus gymnastics, rhythmic gymnastics, classical choreography, Indian dances, children's yoga, Latin, hip-hop, Break-Dance. Directions for adults: oriental dances, modern jazz, strip plastic, hip-hop, strip dance, zumba, Latin, solo Latin, club Latin, ZOUK, KIZOMBA. Classes at our school will be conducted both in the format of group classes and in the format of individual training. A club card for 8 classes per month will cost 2,200 rubles, a card for 3 months - 6,000 rubles, for 6 months - 11,000 rubles. This is the average price level that can be observed in other dance schools in our city. According to our calculations, the organization will reach its revenue targets only after 8-9 months of operation. In the first months (May - July 2015), the number of regular clients of the school will be no more than 40 - 60 people, and only after 8 months (February 2016) the audience of clients will grow to 150 people.

Download the dance school business plan

What OKVED code should I indicate when registering a dance school?

As organizational form It is planned to register an ordinary individual entrepreneurship. The OKVED code for our activities is as follows: 92.34.2 “Activity of dance floors, discos, dance schools.”

Which tax system to choose for a dance school

The special UTII regime - a single tax on imputed income - was chosen as the taxation system. UTII exempts you from the obligation to pay income tax, property tax and VAT. There is no need to install a cash register and submit monthly reports. A license is not required to carry out such a business.

Selecting a room

To conduct classes, it is planned to rent a room with an area of 156 square meters. This space is enough to conduct several group classes simultaneously in different rooms. Rental payments will amount to 60 thousand rubles. per month. The premises meet all safety standards and are equipped with ventilation, water supply, electricity and heating systems. No repairs required (only cosmetic). The most important thing is that the room has high ceilings, which is very important for conducting classes of any level of complexity. The main funds for preparing the dance school to receive visitors will be associated with the purchase of equipment and inventory. To begin with, a good linoleum floor covering will be purchased and installed. Then pylons, mirrors and air conditioners will be purchased and installed. Some of the funds will be spent on equipping locker rooms, bathrooms and showers. Finally, the remainder of the funds will be used to purchase sports equipment, mats, gymnastic balls, dumbbells, and so on.

Recruitment

Particular attention will be paid to the selection of school personnel, namely dance teachers. We need to find a team of at least 10 - 15 people. The main difficulty here may arise with the selection of not just good dancers, winners of various competitions and competitions, but real teachers. People who are able to work with people (especially children), teach them, notice and find the reason why something doesn’t work out for a person. In this sense, the school will not accept foreign instructors who cannot communicate thoroughly with the group. According to our calculations, it will take at least 6 months to create an optimal team of teachers. Payments to employees will be made according to piecework form wages or as a percentage of the proceeds from the training group (30%).

Marketing plan

Our school will be located in a fairly populated residential area of the city, on the first floor of an apartment building. In addition to a bright sign above the entrance to the building, after the opening it is planned to carry out an extensive advertising campaign: make a short report for a local newspaper, distribute booklets to mailboxes, offer cooperation to schools (attend class meetings), create a website and a group on social networks. According to our calculations, this will make it possible to form several groups of students in the first month.

Financial plan

Permanent monthly expenses

Rent - 60 thousand rubles.
Utility bills - 15 thousand rubles.
Advertising - 20 thousand rubles.
Tax (UTII) - 10 thousand rubles.
Outsourcing of services (accounting and cleaning) - 15 thousand rubles.

Total - 120 thousand rubles.

Monthly income

Subscription for one person - 2200 rubles.
Number of people in the group - 15
Total number of groups - 10
Revenue per month - 330,000 rubles.
Payment for teachers - 30% of revenue
Income per month - 231,000 rubles.

How much can you earn by opening a dance school?

Hence the net profit: 231,000 - 120,000 ( fixed costs) = 111,000 rubles. Business profitability is 48%. With similar calculations of a business plan, a dance school pays for itself in 10 - 12 months of work (taking into account the time to promote the business).

We recommend download dance school business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

If you are thinking about how to open a dance school, we will describe in detail the business plan with calculations and exact step-by-step actions. A novice entrepreneur needs to know how to organize such activities and what obstacles will arise along the way.

To achieve success in the dance business, you should approach all aspects competently - from registration to advertising promotion of the studio. Each of the stages described below is important and neglecting any of the points will only lead to unforeseen losses and loss of reputation.

Relevance of the dance business

The advantage of this direction is that organizing such activities does not require large investments or complex paperwork. Almost anyone can open their own dance school from scratch. And when correct selection services offered and the studio’s favorable location can guarantee a quick return on investment and net profit.

Today many people want to dance. They like it for a number of reasons, because dancing brings pleasure, lifts their spirits, helps keep their body in shape, promotes communication and makes a person more self-confident. And with the variety of dance styles, you can find a style that will distinguish your school from its competitors and will be interesting for modern youth.

Before you deal with paperwork and other nuances, think about what format you will work in and what you will offer to clients. When choosing a style, focus on the following factors:

What interests you personally and what kind of teachers you can invite to work.
Demand among the population of your city - what dances are now fashionable and popular, what people are most interested in.
Study your competitors - you shouldn’t offer the same dance styles; if there is already a strong and reputable school of a particular direction in the region, then new clients are unlikely to come to you.

Also figure out what target audience you will be targeting. For example, this could be a dance school:

For children.
For adults who do not know how to dance at all and want to gain confidence in their movements, regardless of style (“Dancing for Everyone”).
For young people who prefer modern so-called street trends.
For women (oriental dances, half dance).
For men (breakdancing).
Wedding.
Ballroom (for professionals), etc.

This factor will largely determine how to successfully name the studio, where it is most appropriate to locate it, and how to promote it.

Where to begin?

We list the main legal steps that will have to be taken at the start of the project:

Register with the tax service as an individual entrepreneur (IP) or legal entity (LLC). The second option is needed only when there are several co-founders, that is, business partners.
Choose a suitable tax system (UTII or simplified tax system), according to which you will pay monthly government contributions on your income.
Specify OKVED codes according to the services you offer to the population.
When arranging the premises, you will have to invite representatives of the SES, Fire Inspectorate and Rospotrebnadzor, who, after inspection, will issue the appropriate permits to conduct activities.

Conveniently, no licenses or certificates are required for this, which greatly simplifies and speeds up the organizational stage.

Studio space

Choose your location carefully future school dancing. If you rent a room in a fitness center, sports complex or a cultural center, then most of the vicissitudes with the controlling authorities will disappear by themselves. In these establishments everything is already equipped in accordance with the basic requirements of SanPiN and fire safety. Otherwise, you will have to monitor every detail yourself.

The convenience of studio location relative to the target audience is also important. So, when focusing on married couples, children and women housewives, it is successful to choose a place somewhere in a residential area. But if your clients are students, busy businesswomen and entrepreneurs, office workers, then it is best to rent a room somewhere in the central part of the city.

And although the payment here will be higher, there are still clear advantages:

It is easy for clients to get into the club when it is located near work.
Such an establishment is considered more elite and prestigious, which means the cost of services can be raised higher.
You don’t have to spend too much on an advertising campaign, since it’s enough to place a bright sign and put up several attractive posters near the studio.

When selecting a room, pay attention to the following important parameters:

Free space for a dance room no less than 80 sq. m.
It is possible to separately arrange a bathroom, showers, changing rooms and a foyer.
A good ventilation system has been installed, as well as other communications.

You need to properly zone the space. So, 80 square meters are allocated for the dance process. m. or more. Be sure to set up two locker rooms (for men and women) of 10-15 square meters each. m. each. Showers and toilets are installed next to them. At the entrance there is a place for the administrator (about 20 sq. m.), reception or foyer.

The room itself is equipped with large mirrors on the walls or even around the entire perimeter. Pay special attention to the floor - it should be durable and comfortable for dancing. Usually laminate or parquet is laid. In the rest room you need to put several sofas or armchairs, as well as install a desk for the administrator, a telephone and other available equipment.

Depending on your financial capabilities, such premises can be rented, purchased or built from scratch. But the latter option involves large capital investments. Although sometimes it remains the only one available, since in the city it is not always easy to find a suitable building that meets the needs of a dance school.

Staff

Pay special attention to the selection of employees. All teachers must be not just experienced professionals, but also have a good reputation, be able to communicate with different students, be well-liked, quickly assess a person’s physical capabilities, be friendly and disciplined. Remember, the reputation of the institution as a whole depends on what kind of teachers work at the dance school.

An employee is also needed for an administrative position, which the owners sometimes perform on their own. This person must answer calls, advise on all issues related to the work of the school, register clients, etc.

There must be a cleaning lady on staff. If classes take place all day, you will have to clean things up regularly. If you have a less busy schedule, cleaning can be done in the morning or evening.

Marketing

To attract customers, you should engage in targeted advertising campaign. Its methods depend on what audience you are targeting. Main channels for promoting a dance studio:

Bright sign.
Printing products - leaflets can be left in educational institutions, schools, kindergartens, offices, distribute on the streets, etc.
Posters and announcements posted all over the city - on transport, special boards, entrances, stops.
Advertising on billboards, in the media.
Use online resources - create a website, organize a group on social networks, communicate on forums, etc.

One of the main ways to attract new audiences is to hold open dance parties, as well as participate in various city events. In this case, you will be able to clearly show the students’ skills, the attractiveness of a particular direction, the level of the school and the potential result.

And only after the first successes can you count on word of mouth, when satisfied clients will enthusiastically share their achievements among their friends.

You can download it here for free as a sample.

Financial part of the project

Having summed up everything you need to open a dance studio, you can calculate the start-up costs.

Also keep in mind that at first you will have to have a reserve of money to ensure uninterrupted operation of the hall, regardless of whether clients appear immediately in the desired quantity.

Income and the rate of return on business will depend entirely on how many people you were able to captivate with your idea, as well as how much one lesson or subscription costs.

For example, at prices of 400-500 rubles per lesson, you can count on a monthly profit of 350 thousand. True, these indicators will not be achieved from the first days of work. Thus, after attracting a sufficient number of students, you can expect that within a few months the initial costs will be fully recouped.

Video: how to open a dance school?

Every person at least once in his life thought about starting his own business. AND dance art in this case is a completely acceptable option. How to open your own dance school? How profitable can such an activity be? What documents are needed for this? These questions interest many aspiring entrepreneurs.

Modern dance school: how profitable such a business can become

Naturally, every person, before starting his own business, is interested in the question of its profitability. And a dance school is an excellent option for those people who cannot afford large investments.

This area gives the entrepreneur a lot of opportunities. After all, according to statistical research, even in big cities, teaching dance is a non-competitive business. On the other hand, there is always a demand for such lessons. The profitability in this case is about 20-60%, which, you see, is not bad. With the right approach, the costs of opening a dance studio will pay off within 1-2 years.

Advantages and disadvantages of such an enterprise

Before exploring the question of how to open your own dance school, it is worth understanding the advantages and disadvantages of such a business. As already mentioned, this area not too competitive and does not require too much investment, which is undoubtedly a plus.

On the other hand, there are some pitfalls that are definitely worth paying attention to. After all, according to the same statistics, many dance schools close during the year. Why? To begin with, the reasons include problems with finding suitable premises.

In addition, the lack of competent advertising will affect the number of customers and, accordingly, the profitability of the enterprise. But the main problem in this case is the search for qualified teachers, specialists who really know how to work with people, determine their requirements and capabilities and, naturally, have the necessary knowledge and experience.

How to open your own dance school? What documents are needed for this?

Official registration of the enterprise, of course, is a necessary component of your own business. And if you are drawing up a business plan for a dance school, then you are probably interested in the package of necessary documents.

Fortunately, for a dance studio, the amount of official paperwork is much less. Of course, you will need to register with the tax service - it is best to do this as an individual entrepreneur and work under a simplified taxation scheme. However, it is always possible to create a society with limited liability, especially if you work not independently, but with partners.

As for everything else, you just need to comply with the requirements for the premises, in particular the rules of fire safety, labor protection, etc. By the way, this red tape can be avoided if you rent premises in a fitness club.

Deciding on the target audience and teaching style

Of course, first of all, you should decide what style of dance you will teach and what category of clients your school will focus on. For example, are you going to train children or recruit a group of older clients?

Of course, classical ballroom dancing will always be in demand. But we should not forget that this is a pair dance, and not everyone can find a partner. Therefore, it is worth making sure that the school offers this service.

A hip-hop dance school can be quite profitable. This modern style becoming increasingly popular, does not require each student to have a partner. Again, such energetic dances are more suitable to the younger generation. Women will certainly be interested if a belly dancing school opens in the city, because such a passionate and beautiful dance has been popular at all times.

In short, you need to decide on a list of dance styles that will be taught at your institution and select the appropriate teachers. In addition, you need to draw up a work schedule - most likely most of your clients will come to you in the evening, since during the day everyone is at work or school.

On the other hand, some people will find it much more convenient to attend classes in the morning or afternoon - perhaps as the business grows it will be necessary to add a few classes during the daytime to the schedule.

Where to rent a room

Of course, in this case, the search for premises is extremely important. In most cases, entrepreneurs are inclined to two options - you can rent premises for a school in a fitness club or cultural center. Both options have their advantages. For example, a fitness club next door will provide you with additional clients. In turn, your school of sports dancing (or any other) will increase the list of services offered by the center.

Naturally, you can build your own club or rent premises in any other place in the city - the main thing is that it is convenient to get to you (for example, make sure that there is a public transport stop not far from the school).

When looking for a suitable room, you should worry about the convenience of students and teachers. First, remember that the dance studio must have enough space. In addition, the school should have an entrance hall, which will serve both for meeting clients and for waiting for classes. It is imperative to equip a locker room with hangers and lockers, since students need to change clothes and leave their things somewhere. And of course, showers and toilets are needed.

How to decorate a room

In fact, the design style can be almost anything. The main thing is that the students feel comfortable. Equip the reception area workplace for the administrator and place several sofas or chairs.

In the locker room, it is best to place lockers that can be locked - clients will be able to leave their things without fear.

The basic requirements for opening a dance school are set directly for the training premises. The plan (project) of a dance school must necessarily include the costs of arranging the hall.

It is extremely important to make a suitable floor (for example, use parquet or laminate), as well as equip a powerful ventilation system. And of course, you will need several large mirrors.

Is additional equipment needed?

In fact, the list of additional equipment depends on what services you are going to offer. Most likely, you will need dance machines. Make sure that the hall is equipped with speakers and a record player, because music is essential for dancing.

Today there are various dance shows, which are shown on television, few people are left indifferent. Human psychology is such that many viewers involuntarily imagine themselves in the place of the heroes of the programs, which means that people have a desire to learn to dance. Lessons may be required for both adults and children, since dancing has a beneficial effect on health - it forms correct posture and a beautiful gait.

Now it has become fashionable to exercise your own body through sports. However, not everyone is ready to go to Gym, and a dance studio is an excellent alternative that allows you to improve not only your figure, but also your mood. Dancing for many people becomes a pleasant hobby that supports physical fitness and brings the sea positive emotions Therefore, the demand for professionals who can teach the science of movements is constantly growing. This is why many aspiring businessmen are thinking about opening a dance school. We will discuss the main stages of implementing such a project, as well as the business plan for a dance studio.

How to open a dance school?

First, you need to analyze potential competitors, study and think about the main nuances regarding opening a dance school. One of the main steps will be choosing a priority direction. Who will your dance studio be aimed at? Only for adults? Children? Before starting an activity, it is important to correctly determine the target audience, since this aspect will subsequently affect many organizational issues - choice of premises, renovation, personnel selection, etc. Of course, it is not at all necessary to narrowly choose any one style, since this can significantly reduce the number of clients.

Important: Usually dance classes are opened by those people who belong to the world of plastic, music and movement, who know how and love to dance. Often the organizer himself becomes a teacher, which is a huge plus, since it allows him to assess the situation from the inside and make timely adjustments to the activities. If you have not previously had anything to do with dancing, then keep in mind that it may be difficult to find teachers.

Business registration

In the conditions of modern Russian reality, no business is possible without completing the appropriate documentation, that is, your business must be registered. To do this, you should choose a legal form. Some businessmen prefer to become individual entrepreneurs (IP), others may choose a limited liability company (LLC). The latter option is often simply irreplaceable if you are organizing a business with someone - for example, there are two or more founders.

Important: At the stage of thinking about whether an LLC or an individual entrepreneur is closer to you, it doesn’t hurt to think about possible debts. Unfortunately, no one is immune from failure, so the risks should be assessed in advance - in other words, it is better to lay out the straw in advance. Individual entrepreneurs they are responsible for debt obligations with their property, that is, you can quite easily “dance” an apartment or dacha if the circumstances are unfavorable and luck has insidiously turned away from you. No one will deprive the founders of the LLC of their native living space, since entity(in the absence of property) risks only his authorized capital, his minimum size today – 10 thousand rubles.

Having decided on the form, you can prepare papers for registration - the list will vary depending on what you prefer. Also at this stage it is necessary to open a bank account and select the appropriate OKVED codes using the classifier. Typically, in the case of a dance school, the following are suitable:

93.29.2 – Activities of dance floors, discos, dance schools;
85.41.2 – Education in the field of culture.

The business registration process also includes choosing a tax regime. Typically, businessmen who open dance classes opt for the simplified taxation system (STS). Here are the options:

STS “Income” – tax payment is 6% of income;
STS “Income minus Expenses” - the tax rate is 15% of the amount of income reduced by the amount of expenses.

If for some reason the “simplified” approach does not suit you, you can think about the general taxation system. However, it is worth considering that in this situation you will have to pay value added tax, although today there are many legal ways to reduce VAT. Choreographic activities currently do not require obtaining a special license, which will certainly brighten up the life of an entrepreneur - extra paperwork has never made anyone happy.

Important: if you rent premises in a business or fitness center, then most likely no additional documents will be required. Otherwise, you will need a number of other papers: permission from the fire department, SES, etc.

Search for premises

If you want to create a dance studio from scratch, the first thing you need to do is find a suitable location. Where can I get a room? There are options here: rent, buy or even build. It is clear that the acquisition of space or the construction of a building requires significant start-up capital, and not all beginners have it. Therefore, let us consider in more detail the simplest and a budget option– rent. What should you pay attention to? We can highlight the main aspects that are important to consider when choosing a room for a dance school:

Large footage - dance class The area where classes will be held must be spacious and bright. The optimal area is usually 80-100 square meters. m. Meters are the last thing to save on when creating a studio, because dancing implies lightness and freedom, and oppressive walls and low ceilings will not contribute to this in any way.
Air circulation - it is best if the room is equipped with an air conditioning system; you should also remember about good ventilation. No one wants to learn to dance in a stuffy hall with a T-shirt sticking to their body, so it is important to create the most comfortable atmosphere for visitors, which is impossible without an influx of fresh air.
Availability of comfortable changing rooms - people who come to dance with you need somewhere to change clothes and leave their things. This means that you will need two changing rooms of 15-20 square meters each. m. (men's and women's). It would be good if there was a passage directly from there to the bathroom with showers.
A corner for the administrator and a relaxation room - if clients arrived earlier and the locker rooms are still occupied, then they can be invited to read a magazine or watch TV in a specially designated room (about 20 sq. m.). As a rule, there is also an administrator’s desk there, who will answer questions from visitors and deal with organizational issues.

Thus, to open a dance studio, you will need to rent a rather large area - at least 160 square meters. Such premises should be sought in a variety of fitness centers or cultural centers. Of course, you can find an ordinary building that satisfies all needs, but most often this option is characterized by expensive repairs - since it will be necessary to significantly remodel the premises (dedicate changing rooms, showers, etc.).

So, if everything is clear with the requirements for footage and composition, then the question remains - which area to prefer? City center or outskirts? It is believed that dance studios located in the center are more popular and prestigious, but the rent can scare you because of its size. If you prefer a residential area, then the rent will be significantly lower, and most likely there will be no competition there. But... it’s not a fact that the number of students will suit you - after all, not everyone will want to go to remote places, even for dancing.

Equipment purchase

When the premises have been successfully found, the thought arises - how to equip it? It will be great if you make at least some cosmetic repairs, which will be aimed at creating an individual style for your dance studio. Particular attention should be paid to the following points:

Classroom flooring. Are you thinking of getting away with little blood and just pouring concrete on the floor? Leave this thought, as this is unacceptable due to the fact that the concrete floor is very cold. High-quality parquet is best suited, and you should not skimp on it, since poor coating can cause injuries.
Lighting. The peak of activity at a dance school usually occurs in the evening - this is logical and understandable, since most students work during the day. The intensity of natural light at this time is not enough, even with a large number of windows. Therefore, it is worth taking care of artificial lighting in the studio, and it is advisable to choose sources that provide the softest and most diffused light to avoid the formation of many shadows.
Mirrors in dance hall. It is intuitively clear that dancing involves the presence of mirrors, this is a certain traditional element, which you can’t do without. In this case, you can be guided by the option “the more, the better.” As a rule, all vertical planes are made mirrored so that students can observe themselves and evaluate whether they are good at repeating the movements of the teacher. And then, there is another interesting nuance here - seeing themselves dancing, people receive aesthetic pleasure, which helps to retain customers.
Dance machines. Usually wooden ones are mounted, because although metal ones look more solid and beautiful, classes with them can be uncomfortable for students - if the temperature in the hall is low, then the machines will become cold and it will be unpleasant to touch them.
Speaker systems and sound amplifier for playing music. There is no need to be petty here, since many dancing people are also music lovers, so wheezing and droning music can make them simply run away to another school. It is also possible to purchase a projector with which you can show clients interesting dance recordings.

This is a certain minimum, but you are unlikely to get by with it, since it all depends on the chosen direction and composition of the classes. For example, if you plan to teach pole dance(pole dancing), then, of course, you will need the poles themselves. Some dance school owners also offer yoga classes, which require mats and sometimes special hammocks.

Don't forget about furniture and other equipment. For example:

Lockers, benches and mirrors for changing rooms;
Plumbing equipment for showers and toilets;
A set of furniture for the relaxation room - sofas, chairs, tables;
Desk and chair for administrator;
Office equipment for the administrator - telephone, computer, printer, etc.

From the list it is clear that setting up a studio will cost a pretty penny, although at first glance not much equipment is required - a good floor, mirrors and machines. This set cannot be compared to bakery equipment. But many new businessmen who dream of opening a dance school are afraid of lack of money. However, you should not become discouraged, because this issue can be resolved if you try to get a grant for your business.

Recruiting staff

Often many people don’t even go to a specific dance school, but rather to a specific teacher. Therefore, the staff (namely teachers) play a role in the success of the dance business main role. Most often, studios focus on several areas, for example ballroom dancing, oriental dancing, Latin, etc. This means that you will have to invite several choreographers and coaches (from four people) to work.

Important: when you are looking for a good teacher, finding a great one is not enough dancing man, since the employee must also be able to teach others. Not everyone can explain and show the sequence of movements - this requires patience and talent. Most clients want an individual approach, which is understandable, since people pay money for which they want to get something - good mood, fit figure, dance skills, etc. Therefore, a professional teacher usually focuses on both the group as a whole and each individual, trying to take into account his needs.

You can’t do without additional staff:

Administrator - he answers calls, communicates with clients, draws up and coordinates a schedule, accepts payments, etc. If the school runs from morning to evening, you will have to hire two administrators (working in shifts).
Cleaning lady – dance studios at favorable circumstances have a busy work schedule, so cleaning must be regular, preferably after each lesson, which means you will need at least one cleaner.
Accountant - there is no point in hiring such a specialist, since it is quite possible to get by with the services of a person working remotely or visiting.

Important: when recruiting personnel, do not be too trusting - of course, now all potential employees undergo a standard procedure of filling out a questionnaire when applying for a job, but many entrepreneurs perceive this as a formality. You shouldn’t treat the survey this way - it’s best to check the data carefully, since it may turn out that you were misled and instead of a super-professional choreographer, whose idol is Mikhail Baryshnikov, you will get a teacher who has not even completed his studies.

Dance studio advertisement

In order for the business to be profitable, it is necessary to attract students, therefore, you will need high-quality advertising for the dance studio. You can do it yourself or turn to specialists. It is important to come up with a memorable name for the dance school - often the organizers, who are dancers themselves, use their own name. For example, in Moscow the “Evgeniy Papunaishvili Dance School” is very famous. It seems like a simple name, but in this case the name speaks for itself.

Thinking through a marketing strategy should be approached responsibly, since it is directly related to future success and income. Let's consider the main directions for conducting an advertising campaign:

Creating your own website and groups on social networks. There is information about dance styles and teachers, photographs taken during classes, as well as photographs of the studio interior. Social networks today allow you to advertise your business practically for free or for little money, and the effect is not long in coming, because nowadays people most often use the Internet to search for information.
Mass advertising through television and radio. An effective way to express yourself, but also expensive. A plus is the opportunity to shoot a promotional video showing dancing in your studio. Such things usually attract much more words, since it is better to see once than to read or hear a million.
Targeted advertising in organizations, universities, kindergartens and schools. Not everyone can decide to go learn to dance in splendid isolation; some find it easier when there is company. This means that you need to take advantage of this psychological moment - invite, for example, students, offering them a discount. Or employees of some large company, forming a special group for them, where only “our own” people will dance.
Leaflets, banners, banners, advertising placed on public transport. There are a lot of options, and all of them will bring results if they catch your eye a large number of people. According to marketers, advertising on buses and trolleybuses is very effective, since, for example, people standing at a bus stop automatically store information in their memory.
Spending days open doors, reporting concerts, etc. When engaging in any activity, you want to see the results of your labors in the end. Therefore, your students will be pleased to put their knowledge into practice, that is, to speak in front of the public, showing their skills. This moment It’s also good because such events allow you not only to retain and delight regular customers, but also to attract new ones - who wouldn’t want to try to learn dancing, seeing how great it is with friends or relatives.
Discount system and subscriptions - you can offer people a choice: pay for each lesson separately or purchase a subscription. The point is that the longer the term, the more profitable the final cost of the lesson for the student. And everyone loves discounts... Your advantage in this case will be the appearance of regular customers.
Free first lesson. A wonderful move that attracts visitors like a magnet. But here everything depends on the quality of your work - it is important to be able to interest a person so that he wants to learn dancing in your studio.

There is another unusual point - if you think about it, many people go to dance schools in the hope of establishing a personal life. Usually there is a shortage of men in studios, but you can try to purposefully attract them. How? Conclude an agreement with any organization where mainly representatives of the stronger half of humanity work. Within its framework, the company's employees will be given a free opportunity to study, and the company, which wants, for example, to unite the team, will pay. By encouraging men to take up dancing, you can emphasize that this makes them more attractive in women’s eyes. Here you can recall a fragment of the famous song of the group “BI-2”:

Where can I find such courage?

To enroll in a dance school.

And gain your favor

Speaking in the language of movements...

You can also hold dance parties where people can get to know each other and dance casually with each other. American singer James Brown said that “every problem in the world can be solved by dancing,” and in the life of every ordinary person there are now so many difficulties that dancing is often an outlet, an opportunity to plunge into another world created by music and movements. Therefore, just teaching people is not enough; we need to give them a chance to realize their skills.

Dance studio business plan

Any business venture is impossible without preliminary calculations, as they allow you to understand whether you have the necessary investments and whether the business will be profitable? Drawing up a business plan for a dance school involves analyzing possible income and expenses.

Expenses

The initial costs of opening a dance school include:

Business registration (LLC) – 15,000 rubles;
Rent of premises for 1 month (180 sq. m. for 600 rubles) – 108,000 rubles;
Cosmetic repairs – 100,000 rubles;
Equipment and furniture – 400,000 rubles;
Advertising campaign – 100,000 rubles;
Other expenses – 50,000 rubles.

The total initial investment will be approximately 773,000 rubles. In addition, monthly expenses are also necessary, the lion's share of which will be wage personnel and rent:

In addition to the costs indicated above, at the end of each quarter it is necessary to make tax payments on the profits received. Since you provide services, it is more profitable to choose the tax regime of the simplified tax system “Income” or UTII.

Income

Let's analyze the sources and amount of possible income. To do this, you need to decide how much the group and individual lessons– usually the price of one lesson in a group ranges from 250–400 rubles, one-on-one lessons with a dance teacher cost from 800 rubles. The optimal group size is 10-12 people. In order for your activity to be profitable, you need to try to ensure that at least 5 groups visit the studio per day.

You can also offer services such as staging wedding dance. As a rule, many future spouses want to amaze their wedding guests with a beautiful dance, so you are unlikely to feel a shortage of clients. average price for a course of classes, the result of which will be one learned dance, is 10,000 rubles. If your dance school begins to generate good income, then in the future you can think about opening a wedding salon, since these types of businesses can overlap. For example, dancing requires beautiful outfits that can be sold in the salon, notifying school students about this.

If you are planning to hold dance parties, then they can bring good income, since traditionally a monetary contribution is taken from each visitor. Thus, the estimated income for 1 month will be:

Group classes (price 300 rubles, 5 groups of 10 people, 30 days) – 450,000 rubles;
Individual lessons (90 lessons for 800 rubles) – 72,000 rubles;
Dance evenings (2 times a month) – 20,000 rubles.
Staging a wedding dance (2 couples) – 20,000 rubles.

Thus, the monthly income is from 562,000 rubles. Income tax: 562,000 * 0.06 = 33,720 rubles. Profit for 1 month: 562,000 – 374,000 – 33,720 = 154,280 rubles. If we talk about payback, then, taking into account the initial costs, it will occur in about six months.

Important: You can also expand your business by bringing students custom accessories, shoes and outfits that they need for dancing.

What dances are the most popular today?

Any businessman who opens a dance studio expects that his brainchild will flourish, but for this it is important to analyze what areas in the world of dance are in demand today? What do people want to learn? The following are the most popular types of dances:

Sports ballroom dancing. They have always been relevant, but especially now - this is due to the fact that on television last years Many programs have appeared that dismantle ballroom dancing. And stunning outfits and unique movements leave no one indifferent. Ballroom dancing is divided into two programs: European (slow and Viennese waltzes, tango, quickstep, slow foxtrot) and Latin American (jive, samba, paso doble, rumba and cha-cha-cha). As a rule, it is Latin that is popular in dance schools.
Oriental dances (belly dance) are interesting in their flavor, they immerse you in the culture of other countries. The good thing is that they can be practiced at any age and it is always beneficial for health, posture and coordination of movements. Oriental dances easy to learn and does not require a partner. And what beautiful costumes...
Street dancing (street dance) - the name of the style is very eloquent; it was born on city streets, squares and busy alleys. Today, street dance is popular with young people due to its looseness and the ability to express oneself through movements that do not have a strict sequence - since everyone is the master own body and is free to dance from the heart, and not according to the choreographer’s algorithm. IN street dancing there are elements of breakdancing, hip-hop, RnB, disco and many others.
Pole dance (pole dance) is a mixture of elements of sports acrobatics and erotic dance. Many people confuse this trend with striptease, but there is no need to undress in pole dancing. On the contrary, unusual costumes are their constant attribute. Due to the deceptive ease of movement, it seems that pole acrobatics is accessible to everyone, but this is not so - such dances require endurance, flexibility, coordination and good stretching.
Strip plastic surgery is, as a rule, preferred by young girls who want to liberate themselves, gain self-confidence and become relaxed. Those who want to gain not only dance skills, but also beautiful figure, light gait and gracefulness that attracts attention.
Club dancing is a kind of eclecticism based on dance styles such as RnB, hip-hop, jazz-funk, house, go-go, etc. Thanks to the variety of directions, club dancing Suitable for both beginners and experienced dancers.

Sports ballroom dancing Strip plastic

The list can be continued endlessly, because many trainers develop original styles and teach them. Zumba, twerk, salsa, contemporary and dancehall are also very popular. When opening a dance studio, it is not enough to focus only on the demand of the population, because you also need to find a teacher who can make the dreams of students come true.