Business during a crisis is profitable. Strategies for business development during a crisis! Market segments that stagnate during the crisis

The crisis leads some people to poverty, while others do not change their financial situation, and still others become even richer during the economic downturn. Of course, few people would want to be classified in the first category. The majority of people strive to be in the third or at least the second group.

Definition of crisis

From time to time it happens that the harmony of our life begins to collapse under the influence of irresistible external forces. At the same time, the course of events and the usual way of things for everyone changes. Established views on the surrounding reality are also being revised. All this indicates the onset of a crisis.

During such a period, many of us feel that life has come to an end, and the familiar world is certainly about to collapse. This condition can cause shock to a business.

This is facilitated by:

• currency exchange rate fluctuations;
• losses from failed transactions;
• new rules and laws for entrepreneurs, etc.

In such a situation, it seems to many that all the effort, time and money that went into creating their own business were wasted.

Making the right decision

In times of crisis? Maybe I should give up and come to terms with everything? After all, it seems to many that a collapse has come, everything is already lost. However, don't lose heart!

Consider the crisis as the next stage of business, which will certainly be followed by a powerful impetus for development. The economic downturn should not be a time of despair for you, but a motivation for making extraordinary decisions and active actions. If you don’t find the answer to the question of how to make money during a crisis, then you need to learn how to properly conduct business, try to control all indicators and work processes, create a strong team of professionals and build a reliable management system. Only in this case will it be possible to derive maximum benefit from the misfortunes and troubles that have befallen you.

What does the crisis lead to?

A recession in the economy of any state causes the following:

• reduction in consumer demand;
• tightening conditions for banks to issue loans;
• savings on labor costs;
• reduction in the number of employees and much more.

In this regard, sales during a crisis will certainly decline. Consumers are purchasing fewer items, which is negatively impacting many small businesses. Surviving a crisis will require application non-standard methods, which we will talk about below.

Finding a new market niche

In a crisis, when there is a drop in consumer demand and fierce competition? One of the options for making the right decision may be to find a new market niche. Your business should become highly specialized, intended only for a small circle of consumers.

To determine the main areas of activity, you will need to find in time the area of ​​unsatisfied needs of people for the product or service they need.
How to make money during a crisis by taking advantage of this? It's not difficult at all! First of all, you need to select special group consumers who need products that are not available on the mass market. The most profitable business can be started by the one who makes a unique offer to his clients. This will be an entry into a new niche. It is worth keeping in mind that to form unique business It is also possible using unusual ways of working with consumers.

There are a huge number of options to start developing a new direction. At the same time, it is important to remember that in order to conduct business successfully, you cannot stop there. This is especially true during periods of work during a crisis requires a constant search for new market niches and ideas.

If you decide to open a new business...

Downturns in the economy always turn out to be a serious test for those who are representatives of medium or small businesses. The consequences of the crisis are varied. During this period, the weakest go bankrupt, while the strong survive. As for far-sighted businessmen, they create new, most effective ways, allowing you to answer the question of how to make money during a crisis. These enterprising people are wasting no time in developing strategic directions who help to overcome the difficulties encountered with honor.

Many people do not dare to open in difficult economic period own business, fearing failure and ruin. However, you need to start a business when you feel ready for it. At any time this is not an easy matter. Something will always get in the way. However, the good news is that you will become your own boss and master, and you will also stop working for “someone else’s uncle.”

Those who were planning to open their own franchise business should not panic. If you wait until the crisis subsides, the most promising niches will be occupied by other entrepreneurs. You risk being left out of work.

Business ideas during a crisis should be carefully thought out. Of course, no one is immune from failure, but such a risk also exists during periods of stability. When choosing the direction of a new business that will be opened as a franchise, you will need to determine the sector in which a decline in sales is expected or there will be a demand for services that are not in demand during stable times.

One only has to carefully consider the first sector to understand which enterprises are not worth investing in. Their list during the crisis includes construction and trade in gadgets, as well as expensive electronics, luxury restaurants and much more. Survival during a crisis in these areas is possible only if there are powerful assets and lack of competition in the local market.

As for the second sector, it should attract special attention from the budding entrepreneur. This is where you can earn a lot of money, despite the downturn in the economy. What are they like in a crisis? Experts include:

1. Outsourcing. This is a promising type of business, as many companies will strive to reduce their costs. To continue to operate successfully, they will have to outsource some non-core processes. There are quite interesting franchises that operate by offering outsourcing of personnel and outsourcing services.
2. Consulting. This is work to forecast consumer demand for certain types of services, to increase staff motivation and to increase the efficiency of their work. This type activity feels great not only in times of stable economics, but also in periods of recession.
3. Services. This is the most profitable business in a crisis. Increases in the repair of various office and industrial equipment always occur during periods of shortage of funds.

These are the most relevant business ideas during a crisis. The best ways to earn money can be found by conducting a thorough analysis of the local market.

How can an already opened enterprise operate during a crisis?

When there is a downturn in the economy, running a franchise business will have to be reconsidered somewhat. It will take maximum concentration of all efforts to keep the business afloat. This is especially true in the sector where the riskiest businesses are located.

Managing an enterprise in a crisis will require taking some unpopular measures for the team. Among them are the following:

• Staff reduction. To maintain your own business, some specialists will need to be replaced with outsourcers. This will reduce costs by up to fifty percent.
• Reduced operating costs. The company can save money by reducing the costs of purchasing new equipment, organizing corporate events, and purchasing office supplies.
• Hold wages at the same level, despite the growth of the dollar and euro.
• Investing only in property that will generate income. This could be securities, real estate, equipment, etc.

Sales during periods of decreased purchasing power

How to make money in a crisis when consumer demand is falling? Which business will be the most profitable under these conditions? To answer this question, you need to first ask yourself: “What am I willing to spend my money on today?”

Most likely, inexpensive goods that cannot be lived without, for example, shoes and clothing, will be in high demand among buyers. This especially applies to women's wardrobe items. And this is not surprising. Every woman wants to be beautiful and elegant. That is why representatives of the fair half of humanity may not renew, but certainly periodically replenish their wardrobe. Sellers of fashionable, but at the same time inexpensive shoes and clothing are especially popular during the crisis. This is the product that will answer the question: “How to make money in a crisis?”

Even during an economic downturn, children's shoes and clothing are in great demand. Kids are constantly growing, they just need to constantly change their wardrobe. Parents are unlikely to buy expensive models for their child, because they have to save on everything. But cheaper offers will be received with a bang.

If you have already decided how to make money during a crisis and have chosen to trade in shoes and clothing, then you will need to take into account some nuances. Fashion, elegance and grace go hand in hand with an affordable price. There may be no demand at all for the cheapest and most inconspicuous models.

Selling inexpensive accessories along with clothing will help increase profitability. This could be jewelry, belts, bags, ties, etc.

Providing services during periods of economic downturn

How to make money during a crisis? Repairs are in particular demand during this period. Everything in better times we would throw it away to make room for a new one that will continue to work during a crisis. This applies to DVD players and furniture, TVs and washing machines, cars and coffee grinders, electric kettles, etc. During periods of economy, it is quite difficult to replace all this, and people begin to repair old things.

What business can be opened during a crisis? What to do to earn money? An interesting option would be a tire retreading workshop. Many car owners want to save money on their purchase. They repair shoes for their car in workshops that use cold welding technology. Tires retreaded in this way are equal in quality to new ones. Such enterprises are very common in the USA, Europe and China. In Russia, this niche has not been filled, despite the fact that this is a very profitable business in a crisis. What to do during periods of economic downturn? Start your own tire retreading business. The cost of this service is 20-25 percent of its cost. This allows you to get quite high profits.

Good income during periods of crisis comes from the supply of auto cosmetics, auto parts and auto chemicals. This is due to the fact that car owners strive to keep their “iron horses” in good condition, since they cannot afford to purchase new models.

During times of economic hardship, brochures with tips on how to raise money during a crisis will be in demand. Articles on this topic are especially popular in difficult times. You can not only make money from this, but also help others do it.

Network marketing

When a crisis occurs, do not panic. Try to reconsider all your talents and determine where to use them. To those who love live communication, it is recommended to try yourself in network marketing. During a crisis, this particular business has especially active development. Network companies, as a rule, offer goods in the highest demand.

These are medicines and cosmetics, household chemicals, etc. People always need such products. The good news is that to organize this business you will not need initial investments or rent of office space. You can conduct such a business directly from home.

Food business

This industry, as a rule, is not affected by the crisis. People need food even during periods of economic downturn. In addition, fresh baked goods, as well as wedding and holiday cakes, continue to be popular. Those with a sweet tooth will not deny themselves the pleasure. They will certainly buy chocolate to somehow brighten up their gray everyday life.
The goal of organizing a product business is to find a free niche and set a price for your product that would appeal to a potential buyer.

Home staging

The real estate market becomes the most vulnerable during a crisis. Finding a buyer for a house offered by realtors is not easy. And during this period, home staging experts are in great demand. This concept means pre-sale preparation of the house. The main task of such experts is to arrange furniture, interior and landscape design, as well as other housework, including removing unpleasant odors from its premises.

It is worth saying that this business is very resistant to the crisis. It can be done by an entrepreneur who carries out repair work and develops landscape and interior design.

Opening of courses

Parents have always considered it their immediate responsibility to give their child a good education. Despite the crisis, children continue to attend school. For those who are lagging behind, fathers and mothers will always find funds for additional lessons with a teacher. The business of organizing courses for adults, where people can acquire a new profession that is most in demand on the labor market, has remarkable potential.

The conclusion from all of the above is clear. If you have a desire to earn money, there will always be something to do. And crisis phenomena are unlikely to become an obstacle for an enterprising and courageous person.

Vadim Dymov

Founder and owner of the companies “Dymovskoye Sausage Production”, “Suzdal Ceramics”, “Respublika” (a chain of bookstores) and “Rubezh” (cafes and restaurants)

Now you can start any business based on replacing imports from Europe. It could be something simple. You just need to analyze what was bought en masse. To do this, you can simply refer to customs statistics. It could also be food. How to start such a business? Yes, exactly the same: with arms and legs, with a cool head and a warm heart. The crisis hasn’t really changed anything, the people are the same, the officials are the same. Probably, purchasing power has changed, and only temporarily. And for a startup it doesn’t matter.

Need to study agriculture. For example, as my brother Yegor [Duda] suggests to me: we all go to the Far East, take “Putin’s land” (but not 1 hectare, but 100 hectares) and start growing soybeans in a risky farming zone, and then sell it to China. Soy is a great business. Milk is also good.

What else? Small engineering logistics or components for assembly. In small towns it is now possible to create small warehouses and develop services for medium and small businesses. These niches are empty here. You can make Russian furniture. I want to build a carpentry workshop. Suddenly? Well, what, it’s nice to sit and eat at furniture that you made yourself. You can also become an official, get money and a prison sentence later, but that’s a different story.

Oleg Tinkov

The founder of the St. Petersburg chain "Technoshok" and the dumpling brand "Daria", in 2003 he created brewing company Tinkoff, and in 2006 - Tinkoff Bank.

The near future belongs to medical startups, to everything related to medicine: dietary supplements and medicines, pharmacies, clinics and the hospital sector. And if there is no appropriate investment for this, then you can turn to applications for online consulting and recommendations based on gadgets - there is a whole expanse here. We began to live longer, our bodies began to age more actively, and they need care. In this sense, Russia is 15-20 years behind world developments, but this provides an opportunity for copypaste. Ideally, it would be nice to invest in R&D and medical development, but this is expensive and takes a long time to pay off - we are not used to doing this.

Fedor Ovchinnikov

Founder of the bookstore chain “Power of Mind” and the pizzeria chain “DoDo Pizza”

In difficult times of crisis, you can start absolutely any business, because a crisis is only new system coordinates, life does not stop, only the rules of the game change. It's not the "what" that matters here, but the "how."

People will always buy Mercedes, regardless of the crisis; they just need to find a competitive business model to win in the new conditions. At the same time, new players definitely have a chance, because they can start from scratch, building a business in new coordinates.

After the first major failure of my “entrepreneurial career” [selling bookstores for next to nothing], I start every business as if it were a bad crisis. I immediately ask myself the question: “What will happen to my business when everything is bad, even if everything is very good now?” It seems to me that now the country has a great opportunity to start a healthy and strong business.

David Yakobashvili

He started as a co-owner of the Metelitsa casino on Novy Arbat and the car dealer Trinity Motors, was at the origins of the Wimm-Bill-Dann company, and is now developing the Bioenergy corporation (peat processing)

In the current situation, it is worth focusing on a business that can bring pleasure, peace and tranquility. I would advise startups to start a business that they don’t mind investing in, a business that can bring positive emotions. After all, it is difficult to talk now about a new business that could become profitable: unfortunately, the refinancing rate today leaves much to be desired. So, as the Minister of Economic Development Alexey Ulyukaev advised us all, “it’s time to take care of family and spiritual development.”

Sergey Belousov

Co-founder of Rolsen and software companies Parallels and Acronis, as well as the venture fund Runa Capital

It is difficult to give a specific answer to such a question, but you can start from simple facts. The first is that skilled labor has become much cheaper in Russia, people have become more loyal to their employers and have begun to work more diligently. As a result, any export business has received serious competitive advantages. In particular, this applies to export IT businesses that develop technologies in Russia and sell them all over the world. I see this very well in the example of Acronis, Parallels and the Runa Capital portfolio. Such companies are doing very well, and best example here - NGINX. So we can advise you to start with such a business.

The second fact is that in a recession, having cash is a big advantage, and its absence is a serious risk. Those who take good care of their cash position usually have opportunities to buy other businesses inexpensively during a crisis. And for those who do not pay attention to this, there is a risk of being, on the contrary, bought. You must be ready to take advantage of both opportunities.

Alexander Kravtsov

Founder and owner of the Ruyan company, through which he first sold shoe cosmetics and mosquito repellents. Then he created the umbrella brand “Expedition”, under which goods for tourists and gifts are sold. Owns several restaurants and organizes various expeditions.

Now you can start any business if you have one strong people, then they can do it. It is important to maintain good spirits and put your soul into the project. If you are not afraid and do not bury your head in the sand, then everything will definitely work out.

I have always believed that crises do not exist. There are a lot of collapsing markets right now. But I know many businesses that are overloaded with orders. For example, in Russia there is the only company that sews backpacks, they have a lot of orders. Extremely interesting topics are food and domestic tourism. All markets are interesting, especially those from which foreigners have left. If you drive along the Garden Ring in Moscow now, you can see many rental offers; a year ago this did not exist.

But now you need to be more careful with fixed expenses. Significant changes are taking place in the market, the employer market is returning: previously, workers were picky, there were few people with high qualifications, but now there are many free specialists. Today, healthy cynicism in management is important: do not have unnecessary expenses, do not pay high salaries, expensive rent and do not invest in what you would have invested in before.

Photo: TASS, PhotoXPress, Ekaterina Kuzmina/RBC, facebook.com/ovchinnikov.fedor

• Pharmacy business
• Bakery products
• Auto repair shop, service station
• Anti-crisis car wash
• Microfinance organization
• Export of goods abroad
• Funeral services
• Cinema
• Driving school
  • • • Similar business ideas:

The bad economic situation in the country is not a reason to hang your nose and lose heart. There are many examples when large companies started their journey at the most unfavorable time for business. Crisis is time great opportunities, time for real “cleaning”. Weak entrepreneurs who did not think about business development leave the market, making room for new players.

Today we will look at 11 of the most profitable and “unkillable” business ideas that work great and bring profit to the owner, despite the crisis in the economy.

Lotteries and bookmakers

When there is a crisis, people begin to believe in luck more. The state of low income and lack of work forces people to make adventurous decisions and literally throw the remaining money down the drain. Therefore, any business related to the sale of lotteries, bookmakers, auctions - all of this works with excess profits. To organize a business on sports betting, it is not at all necessary to have a lot of capital and go through a strict registration and licensing procedure. Today, many large bookmakers are developing their own franchise networks in Russia and the CIS. Therefore, for a symbolic fee of 200 - 350 thousand rubles. you can join the network and open a betting office in your city. The only significant pitfall is strict regulation by the state. Here you can’t guess when the government will decide to close the “shop” by issuing another law. I think everyone remembers what happened to gambling clubs that brought hundreds of percent of profits to their owners.

Pharmacy business

The pharmacy business, despite the oversaturation of the market, during an unstable economic situation shows high profitability. In our city, many well-known pharmacy chains last couple years have only increased the number retail outlets. The reason is clear - people are starting to get sick more because of stress and frustration (they were fired from their jobs, their salaries were lowered, they are afraid of layoffs). The number of people with heart problems, diabetes, digestive disorders, etc. is growing. Accordingly, trips to the pharmacy are becoming more frequent. Investing in a pharmacy business can be intimidating. However, it is not at all necessary to open a large store. At the start, you can limit yourself to a small pharmacy kiosk. Another option is to open as a franchise.

Bakery products

Food - eternal theme. It has long been known that when people's income decreases, they switch to cheaper food. The number of bakery products in the diet increases: bread, pies, rolls, donuts, cookies. I noticed that in our city the number of kiosks selling bread and flour products has increased significantly. In the place where I buy bread, instead of one kiosk, there are now four. And, you know, there’s enough for everyone. After work, you have to stand in line to buy bread.

How much money does it take to open a bread kiosk?

To open a bread kiosk you will need to invest approximately 300 - 500 thousand rubles, or even less. It is not necessary to rent or buy a permanent structure. You can, for example, purchase a mobile trailer (Kupava) and arrange outbound trading by obtaining permission from the local administration. There is less paperwork, and you can earn money almost immediately. You can purchase goods from local bakeries or open your own production. True, this is a completely different investment.

Auto repair shop, service station

Like products, car repair is a “hard-to-kill topic.” Despite the crisis, there are more and more cars, and those that exist are getting old and breaking down more often. In our city there are service stations and auto repair shops at every turn. At the same time, everything works successfully, and you can only get in by appointment. I haven't heard of anyone closing or leaving the market. Tire fitting, body repair, auto electrics - all this is relevant. And at the same time, these ideas do not require large initial capital. You can start even in a “garage” environment. The main difficulty is to find good craftsmen. Well, if you know how to work with equipment yourself, you’ll have the flag in your hands.

Anti-crisis car wash

Self-service car washes- a new type of services in the automotive theme. The idea came to us from the West, but before the crisis it did not develop very much. Now that people are thinking more about saving, such services will flourish. Many people will prefer to wash their car themselves, since the savings are almost double (about 150 rubles instead of 300 rubles). Read business forums, many people there talk about good prospects for self-service car washes. Some people post photo reports showing a queue for such a car wash.

How much money do you need to invest to open a self-service car wash?

The only disadvantage of this idea is the high investment required to start a business. To open even a small car wash with three bays, with all approvals, you will have to pay at least 1.5 million rubles. Not everyone has that kind of money, especially during a crisis.

Microfinance organization

According to some data, over the past three years the demand for microloans up to 30,000 rubles. increased threefold. There are a number of reasons for this, including those related to the economic situation in the country. Interest rates on loans from large banks have increased since they were received falsely. While a microloan can be obtained without leaving home, without certificates or proof of income.

How much money do you need to invest to open microloans?

To open your own microfinance organization it is enough to invest no more than 500 - 1000 thousand rubles. And the investment pays off quickly. Judge for yourself. Loans are issued at an average interest rate of 2% per day.

How much can you earn with microloans?

That is, taking a loan of 30,000 rubles. in a month the client will have to return 48,000 rubles. Profit 18,000 rubles! It is clear that not all clients are conscientious. But, as practice shows, only 15% do not repay the debt. At the same time, debts can always be sold to collectors. In any case, the company remains in good profit.

Export of goods abroad

During the period of an “expensive” dollar, a business selling certain types of goods abroad is quite profitable. For example, recently our citizens have begun to actively sell honey and other food products to China. There is good news for traders of various small items on the Internet: ebay is agreeing with Russian customs and post on simplified rules for the export of goods from Russia to the USA and Europe. That is, selling felt boots, hats and handicrafts to the “bourgeoisie” will be many times more profitable. The only danger is that someday oil will rise, the ruble will rise in price, which will reduce the export benefits of some goods.

Funeral services

Business in providing funeral services does not depend in any way on the crisis phenomena in the country. People can save on expensive purchases, entertainment, vacations, and food, but they will not refuse to spend on a decent burial. At any time of the year, the demand for funeral services remains high. Oddly enough, but what worse times, the higher the profit in this area. It is not necessary to open a funeral service bureau with all the difficulties of conducting this activity. According to some data, more than 80% of funeral companies are not manufacturers. That is, they buy the same coffins from manufacturers or resellers. In this case, organizing your own coffin production would be a great idea. For example, from fiberboard using the hot molding method. The entrance ticket to such a business is 300,000 rubles, and the number of personnel is only 4 people. Production can be organized even under open air. There are companies that can supply ready-made blanks from which coffins will be put together. The markup on products is 100%.

Economy class hair salon

Hairdressing services are always relevant. Well, who can refuse a haircut or hairstyle, except perhaps a very poor person. Therefore, we can say with confidence that such a business is not subject to crisis. However, it is precisely the crisis that may affect elite hairdressing and beauty salons. And here economy class hair salons, where for only 150 - 200 rubles. you can get a high-quality haircut - they will be in high demand. It may not be a super profitable business, but the idea is definitely not a failure and will work regardless of the situation in the country.

Cinema

Despite the fact that the entertainment industry is going through hard times, such mass budget entertainment as watching films in cinemas, on the contrary, is in good demand. People are tired of gray everyday life, problems at work, negative news and want to get something magical for the soul. And they find this peace in the movies. A budget 3-D cinema is a good business idea in a crisis. Such activities are not subject to licensing. You just need to purchase permission to rent films. Rental companies, as a rule, work on a 50/50 basis. That is, you keep 50% of the box office receipts for yourself, and give the rest to the license holder.

Step-by-step plan for opening a small cinema

Large investments are not required to start a business. You can open a very small cinema for 12 spectators. The required room area is only 18 square meters. m. In fact, a cinema can be opened in apartment conditions (on the first floors of apartment buildings). If at least 50 people visit such a cinema every day, and each leaves 300 rubles, then the monthly revenue will be 450,000 rubles. Of this amount, half will go to pay for film rental, approximately 10% for rent, 15% for labor and 5% for other expenses.

How much can you earn by opening a small cinema?

That is net profit will be approximately 90 - 100 thousand rubles. per month. This is not a bad amount, considering that the cost of opening a mini-cinema with 12 seats does not exceed 1 million rubles. Moreover, you can earn money not only from entrance tickets, but also on the sale of strong drinks, popcorn, chips, etc. I would also like to mention an idea related to the cinema - opening a cinema cafe. In such an establishment you can not only show movies, but also give you the opportunity to play video games, smoke hookah, play board games, and sing karaoke. Payment, however, is not for a specific service, but for the duration of your stay in the establishment. On average, it is 100 rubles. per hour per person.

Driving school

Another business that is not afraid of crisis and competition is driving schools. No matter how bad the income is, the flow of young people in need of a driver’s license does not dry up. Moreover, if 15 - 20 years ago, for the most part, only men went to training, today exactly half of future drivers are women. Naturally, this only increased the number of clients for existing driving schools. Moreover, due to innovations in the law, the minimum period of training in driving schools has increased, which has resulted in an increase in prices. Today, to obtain a license you will need to spend at least 50,000 rubles. only for training (theory and practice). This is a lot of money. It turns out that from a small group of 20 people you can earn 1,000,000 rubles! How many people want to study in your city? These are thousands of people.

Step-by-step plan for opening a driving school

To open a driving school, you will need to rent premises, accreditation with the traffic police and a staff of instructors (with whom you can negotiate for a percentage). A room with an area of ​​35 - 50 square meters is suitable as a student classroom. m. There is even an option to open an online driving school. You can learn theory remotely, and practical classes will be conducted by licensed driving schools in a specific region (you can negotiate with them for a certain percentage). This will allow you to save on renting premises and setting up a student classroom. In fact, a business can be started from scratch. The main thing is to properly advertise the service and find good performers (teachers and instructors). There are companies that offer to open an online driving school as a franchise. But you can invest not only in business or start your own business. Even during a crisis, it is possible to invest money in real estate or cars, while receiving passive income. You can learn what to invest money in and how to do it by reading new book Territories of Investment. Do you want to establish a stable cash flow but don't know how? You have the opportunity to become a completely financially independent person in a few years. Find out, how to invest money wisely and take action.

During a crisis, the purchasing power of a significant part of the population decreases significantly. For this reason, many goods and services become unclaimed. Therefore, all entrepreneurs need to know what is profitable to sell during a crisis. At a time when the economic situation is difficult, people concentrate their spending on goods and services that they cannot do without.

To achieve high business efficiency during a crisis, it is enough to make a list of essential goods, and then find out in which segment there is a shortage in your city or region. The scale of activity is limited only by the type of product and the amount of start-up capital.

Business in crisis - what to open so as not to make a mistake?

First of all, entrepreneurs are interested in what exactly to do during a crisis so as not to go broke. Below are some examples. All these types of businesses have a common feature - the provision of services and goods that consumers need regardless of the current economic situation.

Foodstuffs

Food remains an essential commodity at any time. Despite the crisis, people continue to eat. Of course, when selling delicacies and expensive products, getting high incomes will be problematic. If you are thinking about opening a business in which you definitely won’t go broke or make a mistake, then pay attention to the sale of food products. With little capital you can organize.

The most profitable would be the sale of inexpensive cereals. Accordingly, purchases must be made at wholesale centers at the lowest possible prices, which will require certain costs. Also, the right decision would be to conclude an agreement with bakeries for the supply of inexpensive and social species bakery products. To ensure low cost, it is better to purchase vegetables from farmers directly.

It will take some time to establish business contacts, but buyers will flow like a river to those who can provide a lower cost. Fewer competitors means lower product costs for the store, which increases profits. To estimate the order of current expenses, pay attention to. During a crisis, opening such an establishment is risky, but if you choose a suitable location, the number of clients will be quite large.

Medicines

Medicines and devices from the healthcare sector are something that will always be in demand. They say that money can’t buy health, but no one wants to do without the help of appropriate means. This is a profitable direction that does not lose customers at any time. It would not be an exaggeration to say that today medicines are among the basic necessities. Open a personal pharmacy or even a small chain. No one wants to save on their health, so sales of medicines do not decrease even in the most difficult crisis, and sometimes, on the contrary, show a certain increase.

Hygiene items

Among the essential goods, personal hygiene items can also be identified. During a crisis, the level of sales of such goods may decrease slightly, but this only affects expensive products imported from abroad. In addition, consumers prefer to replace it with affordable domestic analogues. Among personal care products, the highest sales levels are shown by washing powders, toothpastes, shampoos, cleaning products, deodorants and perfumes. Firms selling such goods are able to survive any crisis if they have products on their shelves at affordable prices. It is beneficial to organize periodic ones, not timed to coincide with public holidays. For example, give small discounts on a certain day of the week.

Profitable business in times of crisis

Even in a crisis you can do something profitable business, which will bring a stable income. Demand for expensive goods is falling, but repairing electronics, purchasing components, etc. show large volumes. Instead of purchasing new products, many people prefer to repair existing ones.

Auto parts

During a crisis, many people refrain from purchasing new cars, so selling spare parts in such economic conditions very profitable. The first step is to evaluate the segment in your region. You can organize sales both in your store and online. First of all, it is worth expanding the range, but you should not purchase parts for expensive models, since they are purchased at the appropriate centers. The only option to avoid inappropriate spending of working capital is to purchase the relevant elements only on pre-order.

Advice: in a crisis, those who can offer a wide range of products both at price and product levels make good money. In an auto parts store, it is beneficial to set up stands with a variety of technical fluids, consumables, motor oils, etc.

In a crisis, an auto parts store is an excellent option for small town. This business can be developed to cover multiple market segments. For example, add a small auto repair shop, where you can immediately install the necessary part or create a car wash point. In the latter case, the best option would be the one that provides self-service, and therefore a lower cost of the service.

It should be noted that trading in spare parts for cars is the most profitable investment option in times of crisis. Many people can open such a business, but there are no fundamental requirements for those who will be directly involved in trade. This allows you to hire several workers according to a piece-rate payment scheme - to organize a certain minimum rate with an additional payment for successful transactions. At the same time, you can independently engage in the development of another direction.

Construction materials

After a strong increase in the value of the currency, imported building materials became significantly more expensive, and their purchase became unprofitable. However, the need for appropriate materials has not changed. Organization of a manufacturing business building materials in 2016 will provide a large number of orders, but this will require maintaining product quality at a high level. To do this you will need to purchase expensive equipment, although certain species production in this business segment can be limited to small expenses.

The biggest crisis in the construction segment is expected at the end of 2016, when the construction of a number of large projects will be completed. During a crisis, buying real estate is one of the most noticeable trends. Developers are responding to this by increasing the volume of work and starting to create multi-storey buildings with a small area of ​​individual apartments, which is more profitable given the low level of income of the population. In addition to them, private individuals are also engaged in construction, preferring to hire a small team of workers and purchase building materials from local manufacturers who offer goods at a lower cost. The absence of the need for expensive delivery also plays a role.

What sells well during a crisis?

In a crisis, everyone is looking for goods best quality at a lower cost. If you know the relevant market, you can earn your income through intermediary transactions. Of course, in difficult economic times, it will not be possible to make a large markup, but if the process is organized correctly, the turnover will be really large.

Chinese products

Many people know that in China you can purchase most goods remotely at reduced prices. This situation in the consumer goods market is due to the lower cost of labor when compared with our state. Thus, we can talk about lower costs in this production. Today, Chinese manufacturers offer children's toys, shoes, clothing, various production equipment, electronics and other goods at low cost.

This gives us the opportunity to earn money by selling goods from China. Most simple method is dropshipping – that is, acting as an intermediary between the seller and the buyer. The difference from trade is that you do not purchase goods and do not ensure their storage and delivery, but are solely engaged in searching for buyers. To engage in this type of business, it is enough to open your own online store, as well as resell goods from Chinese suppliers. The list will help you with this.

Cloth

Regardless of the crisis, things continue to wear out and people need to update their wardrobes. If you doubt which products will sell well during a crisis, open a clothing store and you won’t go wrong. There are certain differences between the clothing market and the food sector. There are people who prefer to wear out old things, at least sending them for repairs. However, there is no significant drop in demand.

There is a redistribution of sales levels across various segments: middle-level goods are being purchased less frequently, while cheap and expensive clothes, on the contrary, are being purchased more often. Since clothing items lose their versatility, during a crisis, citizens try to spend less on one set, but in total specialized stores still make quite a large profit.

The maximum income is received by those who provide the widest range. You can create departments for used, inexpensive, mid-range and high-end clothing. Neighborhood retail second-hand and expensive clothing can show high efficiency if properly organized retail space. This business thrives even in the most difficult economic conditions.

What services are in demand during a crisis?

During a crisis, you can sell not only goods, but also certain services. Consulting is becoming especially relevant, but it is important to choose a sought-after area and convey information about your services to potential clients. This can be done even with minimal investment. Also good result shows the combination of services with the sale of thematic goods.

Services and goods for holiday and mourning rituals

Regardless of the crisis, people are born, organize marriages, celebrate the birth of children, birthdays, and die. These processes cannot be slowed down or completely canceled, since they are an integral part of human life. For this reason, business providing funeral goods and services is in stable demand. Almost anyone can open such a business, even if they have no experience.

This is the simplest method of starting your own business with a minimum level of investment in 2016. Before starting work, it is necessary to clearly define the specific direction of activity. Some ritual goods can be purchased with payment upon sale, which makes it possible to save on individual purchases. If you start offering customers high-level service and quality products, you can get high profits even in a crisis.

Training for crisis managers

During a crisis, many business owners hope to find special managers to reorganize their activities during difficult economic times. They change the basic principles of operation of the enterprise so that the enterprise can receive greater benefits under changed conditions. There are quite a few such specialists in our country, so many managers are forced to take appropriate courses on the instructions of management. If you have personal knowledge in a relevant field or know someone who can become a teacher in this field, consider that 2016 will be profitable for you.

Organizing such courses is quite easy, while the benefits from this type of activity are especially high today. Knowledge and experience are commodities that are constantly in demand. Professionals in any field are valued by businessmen for their experience in a particular type of activity.

Advice: You can organize a whole group of training courses, and also actively attract clients. To expand your audience reach, it is advisable to create a platform on the Internet through which you can provide paid information to a huge number of clients.

What to trade during the 2016 crisis in a small town?

Small towns have their own specifics. On the one hand, large players are often absent from such markets, on the other hand, clients are divided between existing enterprises, and luring them under normal conditions is a rather non-trivial task. During a crisis, the cost of goods comes first. Offer a lower price for similar products or take up space in a new direction.

Goods for children

During the crisis, there remains a demand for quality goods for children, which makes this direction very profitable. All parents intend to give the best to their children. Some fathers and mothers, who are forced to spend even more time at work and providing a more comfortable environment, try to compensate for the lack of their own attention to them. Today there is an increase in sales of children's goods. If you ask experts what is best to sell during a crisis, you may get different answers, but selling toys, clothing and hygiene products for children will come up quite often.

If you want to open, then relying on children's clothing items is a risky choice. Many people do not refuse used clothes, while new things are usually very expensive. There is no need to completely abandon the corresponding segment, but there is no need to significantly expand the range, because the benefits will be concentrated in other sections of this product group.

Alcohol products

In times of crisis, the issue of relieving stress and providing leisure comes to the fore. Alcohol products play an important role in this, so you can organize a profitable business based on this, which will be popular in both large and small cities. If you are significantly limited in capital, then it is better to choose the latter option, since this will provide lower rental costs and also make it possible to avoid strong competition with large retail chains.

Today the state is introducing a number of measures to combat counterfeit products. This is beneficial for a new entrepreneur, as it allows an honest business to stay afloat. Despite the 2016 crisis, the alcohol trade remains profitable and can be considered one of the key areas for starting a business with minimal investment. Before starting the sale of alcoholic products, it is necessary to obtain the appropriate permits and familiarize yourself with the legal acts affecting this market segment. When properly organized, a business selling alcoholic beverages can be very profitable. Not least important is the choice of location for your store.

During a crisis, it is profitable to trade in essential products, as well as provide services that save money. Moreover, they can be combined within one business. Using the example of selling auto parts and setting up a self-service car wash at a store, you can consider other types of business. An excellent option is to organize various courses, including those on starting your own business. Many are looking for opportunities to earn more and reduce spending. Based on an understanding of the existing environment, you can occupy a niche with low competition and high development potential. It is enough to simply assess the market.

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During a crisis, large intermediaries experience real economic stress, because in order to reduce costs and increase financial benefits, they try to get rid of them first in the producer-seller-consumer chain. At the same time, organizing such a low-cost intermediary as dropshipping can become a truly profitable business. You can also get your own small farming. Today, a profitable idea is. Merchants should expand the range of available goods, since most of the population refuses expensive goods during a crisis. At the same time, they cannot be completely excluded from circulation. There should always be 10-15% of high-quality goods that will be bought from you, despite the crisis.

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