Charter of the electrical installation organization. Business plan for an electrical installation company: necessary documents and equipment. Structure of the electrical installation organization

Despite the global crisis, the construction of not only industrial facilities, but also cottage villages, shops, offices and simply private houses is not stopping in Russia, but is increasing more and more. Due to this, electrical installation work is in great demand. Without electricity, a person becomes helpless and vulnerable. Judge for yourself, all human life is connected with electricity: water in the tap, lighting, cooking, the operation of various household appliances and much more. Business built on electrical installation work ah, is an indicator of the well-being of the entire region.
But when starting any business, it is very important to weigh the pros and cons, study the market, and a business plan for an electrical installation company helps with this.

An enterprise business plan is the basis for any company.

What are the benefits of having a business plan?

Before starting any business, let alone a business, you need to soberly assess your capabilities. It is necessary to outline goals and ways to implement them. By compiling it, you will once again be able to look at the future organization of work as if from the outside.

As you study the market, you need to understand what electrical services are lacking. Not worth it initial stage fight with competitors. Ideally, you have no direct competitors in the type of work you are going to offer. If competitors exist, it is advisable to offer a wider range of services than theirs.

When drawing up a business plan for electrical installation work, it is extremely important to study the purchasing capabilities of your settlement. Will people be able to pay for the services offered? At this stage it is important to study the work large companies your locality. It is also useful to learn about future construction projects, large and small.

Only on the basis of all this data can you draw up a business plan for organizing electrical installation work.

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Choosing the direction of electrical installation work

There are two main options for organizing electrical installation work.

The first way is easier and does not require large material costs. It consists of providing services to the public for installation, repair and maintenance of various household appliances. Today, this can bring good income, since the equipment offered is very diverse and its installation requires professional knowledge.

For example, advertised hobs and various built-in kitchen appliances require special connections. They cannot be brought home and plugged into an outlet. If you place advertising in stores correctly household appliances, make advertisements in the form of leaflets in mailboxes and much more - it is quite possible to receive good income.

The second way is more expensive and complex, but also more interesting and creative. The work consists of organizing the development of electrification systems for construction sites, direct electrical installation work and subsequent maintenance.

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Legal norms for organizing a business

You will have to choose from only two options: become an individual entrepreneur or organize a company with limited liability(OOO).

I would like to advise you to opt for LLC, since in this case you will have much more possibilities to develop your business. According to inexorable statistics, various tenders are won by LLC.

To register a limited liability company, you need to have a capital of 10 thousand rubles, a Charter, minutes of the meeting of all founders, a state duty receipt, the necessary package of documents, an application in form P11001, OKVED code for electrical installation work - 45.31. You can contact a company specializing in registration, thereby saving your time and nerves. The bureaucracy in our country does not sleep.

Licensing is no longer required. But this does not mean that everything has become easy and simple. Those companies that intend to engage in electrical installation on construction sites are required to join self-regulatory organizations (SROs).

By joining an SRO, you are guaranteed to receive permission to work, you will not encounter many pitfalls, and you will be able to use uniform standards. Only membership in a self-regulatory organization will allow you to work at large industrial facilities and, accordingly, receive good profit. Everything is very positive, but it is not clear why joining an SRO costs a considerable amount? Let's hope these are temporary misunderstandings.

But if you do not set such goals in your organization of electrical installation work, if your plans are to serve smaller objects: shops, cafes, apartments, cottages, offices and the like, then you do not need any permission.

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Personnel requirements

The staff is the best important factor in any organization, it determines whether your business will prosper or fail.

If you approach the selection of personnel according to government standards, then you need a special vocational education. A Group 3 electrical safety permit is required.

You, as the head of a young company, must understand that it is absolutely forbidden to recruit people from the street based on advertisements in the newspaper! Electrical installation work is fraught with so many subtleties that you will be able to identify whether the person who came to you has them or not later, when troubles with clients begin and your nascent reputation creeps down.

Who you will be working with is something you should think about before setting up an electrical work organization. After all, a strong backbone of reliable professionals is the key to success. Neither diplomas nor work experience will help. Only recommendations from people you know well. Only reviews from previous places of work. In addition to professional qualities, a person must have tact, restraint, be honest and very responsible.

Do not forget that at any facility, be it a private home or office, it is your employee who may encounter a capricious customer. Who doesn't know what he wants. And how your employee handles such a situation will not only speak in his favor, but also work for the name of your company.

I would like to note that a competent accountant is also necessary.

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Production facilities and transport

Electrical installation work requires a warehouse where cable coils, ladders, boxes with lamps and much more will be stored. Any garage will do for this. If you or your closest assistant have such a premises, you will not have to pay rent.

An office is not needed at first. It is always better to talk to customers and future clients on their territory. An accountant can work from his home. This is a huge cost savings.

But the choice of vehicle should be approached with all seriousness. It should be not only a roomy, but also a reliable car. You will have to transport building materials and workers on it. Electrical installation work often takes place at construction sites, outside the city, in nearby villages and small towns. Therefore, a passenger car is unlikely to suit you; you need a car that is reliable and passable.

The electrical installation business attracts investors during the construction boom. Almost every month new companies appear and start up. However, profitability remains at 30%. This figure is even higher for individual entrepreneurs who do not have an administrative apparatus. But what are the chances of finding your place in a market where dozens and hundreds of companies operate!?

Let's look at the business plan of an electrical installation company.

Summary

The goal of the project is to open an individual entrepreneur that will provide electrical installation services. Investments in business in the first year will amount to 2,260 thousand rubles. The funds will pay for themselves in less than a year.

In order for a small electrical installation organization to start operating, there is no need to obtain a license or go through other complex bureaucratic procedures. It is enough to register an individual entrepreneur and you can work. In the future, in order to be able to participate in tenders and perform work on construction sites, you will need to register an LLC and join an SRO. But for now we have no such plans. After registering an individual entrepreneur, it will be possible to perform work in residential multi-storey buildings and cottages, as well as at commercial facilities: offices, shops.

Business environment

High demand for electrical installation work indicates favorable economic situation in the region, since new wiring is required not only in newly constructed buildings, but also in those where renovations are being carried out. The opening of restaurants and cafes, production workshops and shops requires repairs and, as a result, replacement of wiring. Currently, the region is developing dynamically due to the influx of investments, as a result, demand is high.

Another large segment of the market is new buildings with rough finishing. This niche is occupied by individual entrepreneurs and small firms. Entrepreneurs always find work. The number of orders and level of income differ noticeably, but the activity pays off and brings in relatively stable income even without a serious advertising campaign. The company’s activities already need to be promoted, since the company incurs additional costs associated with a higher level of service. However, 9 out of 10 newcomers survive. Not everyone manages to earn a lot, but it is possible to recoup the costs.

On average, an electrical installation organization earns 300-350 thousand rubles per month. or 3,600 thousand rubles. per year if the work is performed by 2 teams. This will allow you to recoup costs in 8-10 months.

Before word of mouth begins to work, when clients recommend the company to each other, the investor will have to make efforts to attract attention, i.e. we need to run an advertising campaign. Moreover, it must be active enough to attract a sufficient number of clients for 2 teams. Of course, you need to place ads on the Internet and local newspapers. It is highly advisable to put advertising information on the car. You can also promote the company through your own website, where, in addition to contacts and other information about the company, there should be articles that help clients navigate the quality of work and other issues that concern clients.

Special premises for work are not needed, since all of them are carried out at the client, and the necessary materials are purchased for a specific order and stored in the customer’s premises in which the wiring will be installed. But you will still need a small room. Firstly, the company will need a car to purchase materials. Secondly, you need to store the tool somewhere. We decided to buy a used car and rent a garage for it, where we will also store tools. A small-capacity machine will not be suitable, since in addition to cables and tools you will have to carry ladders. In addition, renovations in apartments with rough finishing usually begin before the developer landscaping the area. That's why vehicle must have good cross-country ability. You don't have to buy an SUV, but a low-slung foreign car will make the job impossible. We chose the GAZelle of the Gorky Automobile Plant.

Next, you should purchase tools and enter into an agreement with a materials supplier or with several suppliers. A stable contract will allow you to make purchases at lower prices and thereby attract customers. This completes the organization of electrical installation work - you can advertise and begin servicing clients.

Workforce plan

In our case, the structure of the electrical installation organization will be extremely simple, since we plan to start small. The work will require 2 teams of installers of 2 people each, as well as a measurer and a foreman who will coordinate the work and purchase the necessary materials. All personnel must be experienced and have electrical safety clearance. You can hire people based on an advertisement only if the owners or an authorized representative are personally present at the site. Otherwise, this approach is dangerous. The consequence can be not only a damaged reputation of the company, but also emergency situations, for example, a short circuit. As a last resort, if you do not have your own team or recommended specialists, you need to clarify the professional skills and reputation of the specialist with the previous employer.

Electrical installation work is one of the most popular services today. They are important in our time.

After all, the population regularly uses electricity. As a result, many citizens turn to specialists in this field. When constructing residential buildings and other premises, the services of a craftsman working with wiring and appropriate tools are always relevant and sometimes simply invaluable.

As a result, electrical installation as a business is gaining immense popularity. This is important in this case. Therefore, some entrepreneurs have a question about how to open an electrical installation company. And if you decide that engaging in the specified activity is exactly what you could and would like to do seriously, then this article will help you figure it out and specifically decide on the task at hand.

In order for this type of activity to function successfully and consistently generate profit, it is imperative to draw up a business plan for an electrical installation company. This is the very first and most important step, which will protect the specified business from unjustified risk and will become the key to success and stability in the future.

Main directions of electrical installation business

The priorities in this activity are:

Repair and maintenance of existing household electrical systems. This is one of the important processes.
Carrying out the development, implementation and maintenance of electrification systems of individual facilities.

So, we have decided on the direction of activity. Next, we draw up a business plan for an electrical installation company and proceed to further actions.

Choice of legal form

This action is very important. As a rule, this choice is simple - register as an individual entrepreneur or a limited liability company (LLC). There is no special work here. Registration as an LLC will be preferable.

After all, according to some unspoken rules, if you have to participate in tenders, then preference is given to limited liability companies. You will most likely have to take part in such elections for the purchase of electrical installation work more than once, and this will provide you with a good amount of work and a decent income.

Documents required to open an LLC

For this action, you must submit the following materials:

charter of the enterprise;
minutes of the founders' meeting;
agreement on approval of a limited liability company;
document confirming the presence of a legal address;
application for registration of an enterprise (form P11001);
order on the appointment of the general director;
receipt of payment of state duty.

A prerequisite will be the presence authorized capital in the amount of 350 dollars. Samples of all necessary documents are available on the Internet and are available to everyone. Electrical installation work is registered under OKVED code – 45.31.

Registering your own business is a responsible task, and, of course, you will have to work hard. However, you can significantly save your energy and precious time by contacting special organizations that provide services of this kind.

Self-regulatory organization of builders (SRO)

Let's take a closer look at this association. Permission to execute all construction work issues SRO. This is important to remember. This organization also regulates construction in the state. To obtain permission to perform electrical installation work, it is enough to join an SRO. This makes life easier for builders, whose activities were previously controlled by Rostechnadzor.

Joining an SRO will require a considerable amount of money, but it is worth it. It ensures the introduction of uniform standards for all construction and installation organizations. It also eliminates the manifestation of corruption and helps to avoid many troubles. It should be remembered that not all SROs issue permits for the construction, reconstruction and overhaul of technically dangerous and complex facilities. Large organizations have such powers, and you have to pay about $10,000 to join. They also have the right to conduct advanced training courses and seminars for members of their association.

Personnel with special qualifications and work permits are the main requirements for the organization. This is important in this case. If you wish, you can find any intermediary organization that provides services for joining an SRO. This can be done in one day and even with installment payment, if desired.

Package of documents for joining the SRO:

a copy of the company's charter;
documents on assignment of TIN and OGRN.

As a rule, no entry fee is made to the specified organization, but money is contributed to compensation fund, and sets a monthly payment of about $165. There is also an insurance payment once a year.

The amount contributed to the compensation fund varies by region. For example, in Moscow and St. Petersburg it is about 5 thousand dollars, in Rostov-on-Don about 1300 dollars. You need to know how much SRO costs for electrical installation work in your region.

It is also necessary to keep in mind that the approval of the specified organization is needed only for work with objects in capital construction. However, there is electrical installation work for minor repairs of premises. In this case, permission is not needed. Therefore, a small electrical installation organization gets along just fine without joining an SRO.

Basic requirements for personnel

People performing the specified work must have special education in this field, as well as electrical safety clearance group No. 3. This is the main condition. An employee who has received this level of qualification is required to know the operating and maintenance procedures for various electrical installations, as well as safety precautions, the basic rules for admission to work, and be able to provide first aid to victims of electric current if necessary. Payment for courses upon receipt of the specified group is about $200, the duration of the courses is 40 hours.

Electrical installation work is an integral part of any type of construction and repair work. Business related to the provision of such services is profitable and viable. No matter what crisis occurs in the country, residents will always need electricity. However, becoming a successful owner of such a company is not easy. The business plan of an electrical installation company must be detailed and the requirements for the organization must be strictly followed. In addition, such a project is very expensive, and its organization requires an investment of time and effort. To avoid problems, it is better to use ready-made business plan with calculations and adapt it to your own company.

Opening your own electrical installation company is a guarantee of good earnings, because everyone uses electricity

Necessary documents for business registration

In order to engage in electrical installation work, it is enough to register with the Federal Tax Service of Russia as an individual entrepreneur. But in this case, the scope of services provided will be limited, and the income will be minimal. This option is suitable for beginning entrepreneurs who are not confident that they will be able to successfully enter the market.

How to open an individual entrepreneur for electrical installation work

Registering an individual entrepreneur for electrical installation is no more difficult than for any other type of activity. First you need to fill out the application, and in such a way that there are no errors or omissions. It, as well as your passport, a receipt for payment of the duty and an application for transition to the simplified tax system (if desired) should be provided to tax authority at the place of registration. Within 5 days you will be issued a document confirming your right to conduct business. After this, you need to open a current account at any bank and order your own stamp.

To carry out some types of electrical installation work, you will need to additionally obtain a certificate of competence, which is issued by Rostechnadzor for 3 years upon voluntary request. On the website of this body you can study the list of required papers and a complete list of works for which a certificate is required.

If you decide to open an electrical installation company, be prepared for the fact that you will have to go through a lot of authorities

How to open an electrical installation LLC

More experienced entrepreneurs can register their company as a limited liability company. This will require more documents, but will give you the opportunity to join SROs (self-regulatory organizations). This will allow us to further cooperate with the largest construction and repair companies, suppliers, and will also give us the right to participate in various auctions.

The package of documents submitted to the tax service for opening an LLC must include:

Prepared company charter;
An extract from the bank on the contribution of the authorized capital;
Application in the prescribed form;
Order on the appointment of a director;
Receipt for payment of state duty.

It is not difficult to fill out an application to open a company providing electrical installation services, so in general, completing the paperwork will not take much time. In this case, you will not have to obtain a special license for electrical installation work. Additionally, the businessman provides a package of documents confirming that the company is located in an existing building with a real legal address.

Remember that the preparation of all documents can be entrusted to specialists. It will cost money, but it will help save time and nerves

In recent years, the tax service has been very strict about confirming legal addresses, so the place of registration must have open office, and the company itself must have cooperation agreements with service organizations. If, upon arriving at the legal address, a representative of the tax service finds a closed door, and no one can confirm to him that such a company actually operates at this location, he can refuse to register an LLC on completely legal grounds.

To become a member of the SRO, you will also need to collect some documents, namely:

Application for admission to SRO membership;
Insurance;
Documents confirming the registration of the company;
Constituent documents;
Licenses to conduct certain types of activities;
Documents confirming the qualifications of the company's employees;
Employment contracts;
Information about the company's property;
Other papers.

Request full list It is better to obtain documents for performing electrical installation work directly from the SRO Association.

Requirements for the location and equipment of the organization

An electrical installation company does not necessarily have to have its own spacious office. As a rule, meetings with clients ordering electrician services, installation of electrical wiring and other types of work take place on the customer’s premises. A small company can easily operate without an office, but in this case, finding clients will be difficult.

To find customers, but not spend a lot of money on setting up an office, you can rent a small room to receive visitors. It is also necessary to organize a warehouse in which equipment, materials, etc. will be located. A room measuring 10 meters will be enough for a small company, so it will not require serious expenses.

Most electrical installation companies that work only with individuals do not have an office at all. This is a good way to save money, but such a company looks undignified

If you plan to open an electrical installation company big size, capable of receiving orders from large construction projects, its owner better take care of renting a good office. This should be a spacious room with space for a manager to work, a room for electricians, a warehouse and other needs. Keep in mind that the minimum area of such an office should be 40 m2, since this point is extremely important for tax officials even at the stage of LLC registration. The cost of renting a room of this size will average 30 thousand rubles per month.

You can save money on hosting your organization. There is no need for high traffic or proximity to main transport lines. Large clients in the construction business are always representatives of private or state companies, and cooperation with them often begins with tenders and auctions. Therefore, customer representatives can come to any part of the city. As for clients ordering electrical work for their apartment or private house, it is easier for them to call and invite specialists to their territory, so that at best they will come to the office twice: to conclude an agreement and final payments.

As for purchasing furniture for the premises and carrying out renovations in it, there is no need to go glamorous here. You can get by with a modest set: workplace for the manager, a computer with design capabilities, a rest area for installers and a warehouse. It is unlikely that the amount of costs will exceed 100-150 thousand rubles.

One of the advantages of an electrical installation company is that there is no need to set up an office

Choosing a car for a company

In addition to the premises, for productive work the employees of an electrical installation company will need a good, roomy car. You will not find a single example of a business plan for such a company that does not include this expense item. This is due to the fact that work is always carried out with big amount equipment and materials, some of which are large-sized. They can only be delivered to the electrical installation site using your own transport. For these purposes, at a minimum, you will have to purchase a minivan or station wagon. Some entrepreneurs prefer to rent a car at first, but sooner or later they will have to get their own.

When choosing a model and brand, you should pay attention to the possibility of simultaneously transporting a folding ladder, a box of consumables and tools, as well as the installers themselves. In addition, the car must be free to drive to construction sites, many of which are not prepared for passage passenger cars. It is not economically feasible to purchase a completely new car, just like an old one that requires frequent repairs. In the first case, the payback on the acquisition will occur after a very long time. In the second, the need for frequent repairs will bring additional losses and delays in the delivery of objects.

average cost for a used car that meets all the requirements is 400 thousand rubles. If this amount exceeds the available budget, you can lease the car. This will allow you to evenly distribute costs over several months. Please note that the leasing company must be chosen very carefully.

A presentable car is a step towards the success of the company

Purchase of tools and equipment

One of the most important and expensive expense items in a business plan for an electrical installation company with calculations is professional tools and equipment. You cannot save money on this point, since a low-quality tool will quickly fail, creating additional problems during the work process. The minimum set that will need to be purchased if a company is opening from scratch includes:

signaling devices;
voltage indicators;
hammer drills and electric drills;
screwdrivers;
wall chasers;
stepladders;
workwear;
manual sets.

The number of tool sets must correspond to the number of working teams. The average cost of equipment in 2018 is about 100 thousand rubles per team.

Also, before opening a company, you will have to thoroughly purchase consumables. To work you will need:

cable of different sections;
corrugated pipe;
installation and distribution boxes;
insulating tape;
counters and panels;
machine guns;
sockets;
switches;
residual current devices, etc.

Most of them will be purchased specifically to fulfill each order, but it is still better to keep some in stock just in case. Purchasing in advance will reduce the order fulfillment time, because you can purchase consumables from wholesale suppliers who need time to prepare and deliver products.

Before purchasing, pay attention to the quality of the material. If you purchase a low-quality product, you may encounter constant breakdowns and alterations during the warranty period. If the budget of the electrical installation company allows, it is better to pay attention to materials whose manufacturers are the most famous on the market. If you need to save money, you can look at alternative items with a lower price.

The total cost of equipment and materials (subject to the work of two teams of installers) can be about 300 thousand rubles or more. This amount is very relative and depends both on the types of work performed and on the selected material.

All necessary tools the team must bring with them

Requirements for electrical installation company personnel

It’s not possible to hire someone off the street. The law very strictly dictates the rules that must be followed by the owner of such a company when hiring people. To search suitable personnel can be time consuming, so it is best to leave the recruitment process to a professional recruiter. If you decide to take on this work yourself, then consider a few important points:

The candidate must have at least Level 3 electrical safety clearance. This means that the installer has the right to single-handedly carry out connection, maintenance, inspection and disconnection of electrical installations from the network, the voltage of which does not exceed 1000 V. In this case, the specialist’s certificate must be valid, and the employee must periodically undergo a knowledge test;
The candidate must have positive reviews from the previous place of work. Ideally, the owner of the company should give preference to those applicants whose work he has personally seen;
The electrical knowledge acquired during training is often not enough. The profession of an electrician requires constant gaining experience. If an employee has been unemployed for too long or has been engaged in non-core work for some time, it is better to refuse to hire him or offer him to undergo qualifying training. Only an experienced specialist will be able to adequately respond to an unexpected situation;
An employee working on the customer’s premises must be able to interact with people, be friendly and be able to give competent explanations to questions that arise. This builds customer trust in the entire company as a whole, which means the arrival of new customers is guaranteed;
It is important that among the installers there are no people with bad habits;
The appearance of candidates is important. There is a prejudice against workers in our country: they are considered alcohol-prone, dirty, and simply irresponsible. Neatness, responsibility and politeness are mandatory qualities for every electrician. It is these qualities that form the idea of the company’s employees as professionals in their field who can be entrusted with orders from large clients.

Of course, employees who meet the listed requirements require good payment for their services, but at the same time, it depends on them how many orders will be completed daily, and whether satisfied clients will recommend the company to their friends, acquaintances and business partners.

Remember that a specialist is the face of the company. He must be neat, polite and responsible

If the task of finding suitable people seems overwhelming, you should turn to HR specialists. Even at the stage of opening a company, they will prepare a number of questions for candidates and conduct an initial interview, which will allow us to weed out unsuitable personnel. Typically, questionnaires for candidates include questions to identify the level of knowledge in the field of general electrical engineering, awareness of the operation and maintenance of equipment, safety precautions and first aid. A person who is far from electrical installation will certainly not be able to pass testing on these topics, so you will be confident in the theoretical professionalism of a potential employee.

But even such careful selection does not guarantee that the candidate has practical skills. That is why every employee must undergo a probationary check. During the internship, the installer must be under constant supervision, because one mistake can cost big money. Large electrical installation companies organize professional courses where they themselves train future employees. In this case, a person who already has a detailed understanding of the work is guaranteed to enter the client’s territory. If it is not economically feasible for an organization to conduct its own courses, it can negotiate with one of the specialized training centers.

In addition to qualified installers, it is advisable to find permanent job to the company of a good accountant. You can transfer all financial issues and documentation to it. Hiring such an employee is especially important if the company owner does not have time to maintain financial records (or he cannot cope with this task on his own). In recent years, many accountants have been working part-time in several companies, which allows entrepreneurs to save money on wages and workplace equipment.

Another important person Designer on staff. It is he who draws up technical work plans and then approves them with the power grid company. To save money, you can enter into an agreement with a design office, whose employees will perform this work as needed.

Marketing plan and company promotion

Marketing and advertising are equally important components of the success of any company. The organization of an electrical installation company also cannot do without a detailed elaboration of a plan to attract new clients. Let's look at the two components of this process separately.

Marketing plan for the project

The situation in the field of construction and renovation can change dramatically in a matter of days, so before opening new company, it is better to carefully study the market. If in this moment the city is actively being built up, new ones are appearing retail space and residential buildings, which means the services of electricians will be in demand when carrying out large projects. In this case, it is necessary to direct efforts to attract the attention of developers to your company.

If at the moment the construction of new buildings is sluggish, then it is better to draw up a marketing plan to attract customers from among individuals. In this case, the emphasis should be placed on the fact that the company provides services for replacing electricians during repairs, installs electrical panels and wiring, connects new electrical appliances, and so on. Orders of this kind will cost much less, but they will arrive regularly and be completed faster; accordingly, payment will also be received regularly.

Another marketing strategy that can be implemented when opening an electrical installation company is working at tender auctions and government orders. To do this you will have to obtain SRO approval. But with a pass, you can provide yourself with stable large orders over the next 3 years without the risk of losing a large sum money from unscrupulous customers. Even before starting your business, it is better to decide for yourself what kind of marketing plan the company will adhere to and select the appropriate type of advertising to attract customers.

Remember that the most fruitful and reliable cooperation is long-term

Advertising company

The selection of advertising should be carried out based on the company’s marketing strategy. If you plan to cooperate with construction organizations, you can take part in professional exhibitions, order a “cold sales” service from a special agency or advertise in the media. Large formats of outdoor advertising are also suitable. The main goal is to make as many people as possible aware of the company.

Otherwise, advertising on social networks and the Internet will be the most effective. It will also be the cheapest. If you spend one time on creating a colorful website and promoting your own group in social network, then all subsequent months you will need to pay only for administration and this is not too expensive.

To participate in tender auctions, a company must have good connections. Therefore, it is important to monitor your reputation and collect positive reviews. Remember that it is in a professional environment that an opinion about a company should be formed.

The budget of an advertising project is different in all cases. If creating a website and promoting a group requires an average of 50 thousand rubles, then outdoor advertising or a media campaign will require investments of 150 thousand rubles. Remember that the site will have to be administered constantly in the future, while large companies attracted by advertising may enter into an agreement for several years in advance.

In any case, the issue of advertising should not be left to chance. It is better to invite experienced specialists to cooperate, who will develop a clear plan at the lowest possible cost. Competent advertising begins to attract customers within the first month after its appearance, so the results will be visible immediately.

How much can you earn from the services of an electrical installation company?

Let's try to calculate the profitability of an electrical installation enterprise under the condition that two teams of installers work simultaneously. To begin with, we note that opening such a company is always a costly business. About 1 million rubles will have to be spent on processing all documents, purchasing equipment and materials, a car, renting an office and advertising. This price is not final as the business can take different paths. Approximate cost items at the initial stage are:

Registration of permitting documentation (excluding obtaining SRO approval) – 20 thousand rubles;
Rent of premises – 30 thousand rubles;
Purchase of office furniture and repair work – 150 thousand rubles;
Car – 400 thousand rubles;
Tools and equipment for 2 work teams – 200 thousand rubles;
Consumables – 100 thousand rubles;
Advertising – 100 thousand rubles.

Total: 1 million rubles. If the company immediately obtains SRO approval, the initial cost of the project increases by another 200-300 thousand rubles.

The company's monthly expenses will consist of:

Rent – 30 thousand rubles;
Salary for 4 installers, an administrator, a designer and an accountant - about 270 thousand rubles (including mandatory deductions);
Payments utilities– 10 thousand rubles;
Purchases of consumables and other expenses – 50 thousand rubles.

In total, 360 thousand rubles will be required per month.

Calculation of average enterprise income

As mentioned earlier, the income of an electrical installation organization directly depends on the type of services provided. Thus, a complete replacement of the wiring in a two-room Khrushchev apartment will cost its owner approximately 20 thousand rubles; smaller installations may be cheaper. If each team of installers earns an average of 10-15 thousand rubles every day, then the total profit will average 25 thousand rubles. For a month, the amount of income will be about 500 thousand rubles. Also, summer periods traditionally bring construction business more income.

Annual income can reach 6 million rubles, but about 4.5 million will be spent on monthly expenses. Then net profit will reach 1.5 million rubles, which means within a year the company will not only break even, but also bring in its first income. In this situation, the profitability of the electrical installation business is 24%. Not bad for a project created from scratch.

Opening such a company also has its disadvantages. Firstly, competition in this area is quite high, and finding your own large customer will not be so easy. But there will always be small private clients. Secondly, seasonality is clearly visible in business. Most work will have to be carried out in the spring and summer, while the autumn-winter season will bring a minimum of funds. Thirdly, the owner of the company bears great responsibility for the health of employees and clients, for the quality of work, etc.

You need to be psychologically prepared for all this, so not everyone will be able to enter the business, nor will they be able to stay in it. If the pitfalls don’t scare you, you can safely start creating an electrical installation company from scratch.

People who choose the profession of an electrician will always and everywhere be able to earn their bread and butter. And if your head works well, then add red caviar on top of the sandwich. This is of course an allegory, but the meaning is the same. As long as electricity exists (and it is not going to disappear anywhere), demand will be stable in such professions as: electrician, power engineer, electrician, electrician, and the like.

The key difference between this income is need for education. Of course, higher education is not required, but specialized secondary education is necessary. And this is not just a short story about education. This is, first of all, knowledge and skills, which in practice transform into a good permanent income.

Necessity of electrician education

The profession of an electrician requires a good theoretical basis. It's necessary:

to preserve your life and the lives of people using the results of the electrician’s work;
because the work of an electrician is performed strictly in accordance with the rules and regulations;
to improve living standards by improving professional skills.

It is impossible to become an electrician after completing a month-long training course. Good knowledge can be obtained at a vocational school, technical school (college). The best option is a university.

Acquiring Electrician Skills

Having received basic knowledge in an educational institution, you need to start gaining practical experience (as in any other profession). Don't expect a big salary at the beginning career path. Task No. 1 is to learn to apply the acquired knowledge. In addition, in practice there is an opportunity to learn a lot of what in educational institutions either they did not teach, or the material was given superficially. Yes, it doesn’t hurt to check theoretical knowledge on practice.

At an enterprise, an electrician’s work is paid either piece-wise (depending on the volume of work performed) or temporarily (based on the number of hours/days worked). The tariff rate for hourly wages depends on the qualification category in which the electrician works. Of course, when hiring a yesterday's student, his rank will be minimal. The decision to increase the rank is made by the immediate supervisor. Depending on what company the electrician works at, the procedure for increasing the category may differ slightly. In general, it looks something like this: an employee is sent to extra education(several days), based on the results of which an exam is passed with the subsequent assignment of a new rank.

The development and improvement of electrical engineering and electronics obliges the electrician to self-learn and improve his level of knowledge. Otherwise, the day may come when the level of professionalism of the electrician will no longer satisfy the management of the enterprise.

It’s great if a moment comes when the electrician “becomes cramped” within the framework of the functions he performs. The level of skill has been achieved high, the salary is high (the maximum that the company is willing to pay). Most people are happy with this and continue to work at their “home” enterprise. Some electricians are looking for more rewarding work in line with their increased professional skills, while others are starting to work for themselves.

Being your own boss - making money for an electrician

Let's talk about the possibility of independent work as an electrician.

A good electrician always has additional income, popularly called “shabashka” or “hackwork” (the latter term is not entirely beautiful, it is consonant with the concept of hackwork - poorly done work).

Let's talk about additional income in electrical installation (installation of electrical wiring in houses, apartments). It’s worth noting right away that when working independently, you need to take care of legalizing your activities before the state. The procedure for official registration in government agencies will not be discussed in this article; this information can be obtained from the relevant institutions in your city.

People are looking for a good electrician themselves

As a rule, the reputation of a good electrician “runs ahead of him” and clients themselves find this specialist through the recommendations of friends. For this to work, you need to follow some rules:

1. Quality of work. This point is basic and without it, no amount of effort will attract new customers. Indeed, if the work is done poorly, then a person will never recommend an electrician to his friends (except perhaps only to his enemies). Doing a little more than you should is a good rule. What does it mean? A simple example: I finished work and cleaned up the trash after myself. Repaired a couple of small things for free: iron cord, carrying case, electric kettle, lubricated the lock front door. Upon completion of the work, he gave the owner a diagram of the power supply to his apartment with the cable routes, the location of the distribution boxes, and the panel diagram (few people do this, but in vain).

2. At the end of work give the client a small discount, even if he didn't ask for it. Here you can use a trick - the size of the discount may already be included in the estimate. The person is happy that he saved and you received the planned amount.

3. Provide a discount to customers when they contact you again.

4. You can use the methods network marketing . For example, inform the client that if he recommends you to someone, then you will pay him 10% of the order amount. Usually people are embarrassed to take this money. But when you pay for one recommendation, then for another, then in the future they become your freelance “advertising agents”.

Independent search for clients

How to look for clients for an electrician if he has just started independent work, and no one knows about it yet? You will have to do advertising yourself. Helpers in this matter will be:

newspaper notice boards;
bulletin boards on Internet sites;
notice boards at city bus stops.

It is advisable to make the content of the ad unique, concise, and understandable. Look at the advertisements electricians leave in newspapers: “Electrician. Tel.***-**-**.” With such text, 20 advertisements can be placed one after another, while only the phone number changes. Which electrician will the person call? Yes, to anyone where your finger hits! That is, at random. Here are some tips for writing your ad:

1. The number of words in the ad is 3-5. The word “electrician” should come first! Quickly scanning the advertisements, a person looks at the first word. For example, in the text “Electrician Services,” “Services” is more prominent. And in the text “Brigade of Professional Electricians” the word “electrician” is completely lost.

2. The following words should characterize your individuality and set you apart from the crowd.

3. If you are officially registered and have all the permits to perform electrical work, then this is also worth noting.

4. It is advisable to leave two phone numbers of different telecom operators. A person will quickly call the electrician whose number is cheaper for him to call.

Electrician's tool

Availability good tool allows you to perform work quickly and efficiently. Hand tools you need to have:

pliers;
round nose pliers;
straight screwdriver in two sizes;
Phillips screwdriver in two sizes;
knife with replaceable blades;
pliers for stripping insulation from wires;
crimping tool with replaceable dies for crimping various tips, terminals, connectors, etc.;
voltage indicator, for example - Contact 55EM indicator;
hammer and chisel.

Power tools make work much faster and easier. The main tools you need to have are a drill, a hammer drill, and an angle grinder. Also useful: a screwdriver, a jigsaw. Which specific models to buy is an arbitrary decision. However, they don't have to be the cheapest. There are many forums and discussions on this topic on the Internet; recommendations for the desired model can be found there.

Finally, the most important advice: the electrician must be attentive and careful. After all, his work is a job of increased danger. You should not make rash, adventurous decisions - the price may be too high. Don’t work too hard, because fatigue reduces not only the quality of work, but also your attention.

Promising niches for earning money for an electrical installation specialist

50 years ago, we associated an electrician with a person who could only replace a light bulb, install wiring, and install an outlet. Today, an electrician is a generalist whose area of knowledge concerns all aspects of human life.

Of course, direct responsibilities still include replacing lamps, installing wiring and installing sockets. However, the lamps can also be LED, working as part of complex architectural or interior lighting. The wiring may be low current, performing an important function, and the sockets may be, for example, USB or network. And many other tasks, united by two characteristics. First, all this work can be done by a professional electrician; secondly, performing such work costs much more than standard electrician services. That is, many niches have appeared where an electrician can apply his “magic” of knowledge and experience.

The first that came to mind and the most accessible and profitable niche is installation of low-current and engineering systems for private clients. This could be installing a home alarm system, organizing video surveillance or intercom, installing computer networks, cable television, installing equipment for watching satellite TV, installing air conditioners, and the like.

But even in this niche there are many hidden opportunities for an electrician. It is enough to look around to notice where this or that demand arises. Thus, quite recently a service such as the installation of solar panels with subsequent power supply to a private property has appeared. According to the strength of an electrician? Yes, this is just its direct function!

Or installation of the Smart Home system. System for automatic remote monitoring and management of home networks and household equipment. The “smart home” is entrusted with managing the microclimate in the premises. It automatically or at the owner’s command, depending on its “advancement,” turns on heating or air conditioning. It can open and close doors and gates, shut off the water supply or, conversely, water the lawn depending on the humidity of the surrounding air. Turn household appliances on or off. And report each of your “actions” to the owner via a mobile application.

In fact, the entire “smart home” system is nothing more than a developed computer network, where instead of users, household appliances and engineering systems. And the main “manager” is a small computer server. And all this is sold today in finished form. All you need to do is purchase and install. Here on last stage and difficulties arise for the buyer. Of course, with a little knowledge and a couple of screwdrivers, he can assemble everything into a working state. But will he do it right? Will it provide for further expansion of the system? Will it provide a guarantee of trouble-free operation without human intervention? A professional electrician will do everything correctly, quickly and, most importantly, guarantee his work. It’s a common thing - installing a computer network.

But, since the “smart home” system is in trend, its cost is not small. For example, in Moscow, the cost of turnkey installation of a simple smart system starts from 1 million rubles. It’s cheaper in other cities, but even there prices amount to hundreds of thousands of rubles. So the installation of the most popular household system, assembled on the basis Smart-Bus HDL, characterized by an optimal price-quality ratio, will not cost less than 200 thousand rubles. And for installation of a system based on equipment Creston(smart systems for commercial facilities) charge a minimum of 600 thousand rubles.

In addition to the global “smart home”, there are many interesting niches. We touched on some above. For example, architectural or interior lighting. With the development of LED technologies and the increasing availability of equipment, any consumer has the opportunity to realize any of their lighting ideas - from illuminating stair steps, organizing a starry sky on the ceiling, to beautiful New Year's and everyday illumination of facades, landscape lighting - from individual trees to gardens in general. .

Or installation of home comfort systems - ventilation, heated floor system, and reliable connection of a hydromassage bathtub to electrical network requires the services of an electrician.

In addition, we must not forget about global trends. For example, electric cars are becoming increasingly popular - cars that use electricity for movement; instead of a conventional internal combustion engine, electric motors are installed in them. Setting up a home car charging point also requires the services of a highly qualified electrician.

And an electrician can handle all this. A person with a profession that has been known for decades. A profession taught at any vocational or trade school.

True, a professional always needs to improve, learn new technologies, and master new equipment. Be an expert in your profession. Then there will be no end to customers, and therefore the income will be maximum.