Music producer - who is he really? How music producers influence all music in the world

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Books

• From black marketeer to producer. Business people in the USSR, Yuri Aizenshpis. Famous music producer Yuri Aizenshpis talks about his life in the Soviet Union. The first producer in Russia at the beginning of his biography was involved in farce. A few years later with his…

Surely you have heard about such a profession as a music producer. There are real legends about these people, all aspiring bands and solo musicians dream of meeting them, and they literally fight for a good producer.

But who is this person? Why is he so important in music and why is he always left behind the scenes?

We tried to answer all these questions and tell you about one of the most controversial modern professions.

How we introduce a producer

Situation: a talented guy Artemka delights his friends and neighbors with cool songs with a guitar every evening. He wrote them all himself. They sound really good. And then all the friends agree: “Tema, you urgently need a producer”!

According to the established opinion of the majority, this same producer looks like some respectable guy (less often, an auntie) with a large abs, swollen with carbohydrates, and an even larger abs of evergreen bills.

The producer can smell the money of talent a mile away and is ready to take on the promotion of a young (not always) talent, receiving a good percentage for it.

Once our talented Artem finds that same producer, in a few days he will wake up famous, and dreams of a spacious apartment in the center of the capital, expensive cars and exclusive clothing will become closer.

Radio broadcasts, music videos, album promotion - all this will be done by this truly universal person. In reality, everything is completely different.

Who is a producer really?

The word "producer" itself comes from English word"product" - product. It is not difficult to guess that the producer’s task is to produce a finished musical product that will be sold.

After a quick acquaintance with our hero Artem, the producer asks to show all the musical achievements that the talented boy has.

The future star better get used to good sound. An audiophile portable player with a completely reimagined design. But the beauty in this model is not only on the outside, but also on the inside. U FiiO X7 II There are all the trump cards in order to play music as naturally as possible.

Imagine, the player is equipped with a 4-core RK3188 processor, 2 GB of RAM and 64 GB of memory, as well as a new Pro-level DAC ESS Saber 9028. The ability to change amplifiers to suit your mood complements the audio delight.

The producer demands absolutely everything: from unfinished texts, clumsy sketches of not the most harmonious chords to seemingly ready-made songs. All this material has to be processed and organized so that either a full-fledged album is obtained, or, at worst, a passable single.

The producer's task is to help a novice musician make a ready-made musical material in order to then successfully sell it. It is he who places the accents in the music and, in fact, creates the image of the future performer or group.

A music producer faces a lot of goals and challenges. Only if he understands all the intricacies of producing will the project be doomed to success.

What are the responsibilities of a producer?

Unlike the film industry, a music producer has dozens of tasks at once. The executive producer is responsible for:

Quality control of both entire albums and individual songs;
- control of music recording, style determination, approval of arrangements;
- selection of scripts for clips;
- image development and thinking through a public image;
- selection technical staff: from musicians to sound engineers and editors;
- financial control and financial effect from the production of tracks and albums;
- negotiating with radio stations and television studios to promote the product.

In the life of our hero Artyom, the producer is both king and God. It is with this person that the aspiring musician or band spends as much time as possible.

Being an executive producer, that same “authoritative guy” can also serve as a sound producer. It is this person who helps make from musical scraps and text scraps good composition, which, as they say, is “snatched up by people.”

The sound producer separates all the husks and prepares only best material. He also evaluates the song and acts as the main critic of the potential star.

What types of producers are there?

In fact, the producer means a whole string of specialists from different areas. In addition to music and executive producer there is also:

Theater producer;
- Television producer;
- Producer of computer games;
- Line producer - manages the work of staff and deals with issues that do not relate to creativity;
- General producer.

The peculiarity of producing is that one person can perform the duties of several specialties at once. In the realities of Russian show business, this is often what happens.

How much does a producer earn?

This is the question that concerns almost every musician. The producer's fee directly depends on a number of factors:

Experience and credibility in the music industry - the more famous the producer, the more expensive his services will cost;
- the success of the musical group: number of concerts, chart positions, album sales;
- his own ability to “be in trend” - the producer must feel what the majority is listening to today and what, in literally words, will sell.

A producer who makes good money is simply obliged to listen to music in its original form. New reincarnation of the player FiiO X5 III- this is the choice of those who understand what truly high-quality sound means. However, it’s more likely not a player, but a real music computer with Android OS on board.

The manufacturer provided two slots for microSD cards, built in a Wi-Fi module and added three audio ports at once: balanced, mini-jack and coaxial, combined with linear. Two independent AK4490 chips are used as DACs.

Another feature of the model is the ability to use it as a USB DAC. No competitor is capable of this.

It is almost impossible to name the range of financial remuneration for a producer. A young but talented producer can raise a novice musician to the peak of popularity in a few months (let’s be realistic: if show business sharks give it), charging a symbolic amount for it.

Where to find it

Artemka wants to become famous and famous, but how can he do this? Where to look for a producer? There are several options here.

Firstly, lately talents have been especially popularized through shows like “The Voice” and the like. So, that same producer can be waiting for Artem in the hall, or be part of the jury. And if the guy impresses the producer, a counter offer awaits him.

Secondly, there are production centers scattered all over the country, where the management promises to make a star out of almost everyone. talented singer or a musician. Of course, not for free, and not always with 100% results.

Finally, if you are confident in own strength, get ready for an independent assault on the producer you are interested in, who has been leading one of your favorite bands for several years. Prepare a disk with recordings and go ahead to siege the fortress. Perseverance is the main virtue in show business.

On the way to the production center, you need to be mentally charged with determination from Lossless music. The recipe for a “cocktail for assault” is simple: load the tracks into the player FiiO X3 III, connect the headphones to a balanced port, a classic jack, or pair via Bluetooth, and enjoy the unique sound.

The FiiO X3 II uses dual PCM5242 chips, which have shown excellent signal-to-noise ratio. This model simply does not allow musical distortion.

We won’t talk about “unofficial” ways to reach producers. In the end, a producer is the same person and he has his own weaknesses.

On July 29, Igor Krutoy was born, who became the personification of the concept of “music producer” in Russia. The word “producer” in our country, as a rule, was understood as “sponsor-manager”. Yuri Aizenshpis or Bari Alibasov are monsters and professionals in their field, but there are only a few of them who can not only find money and the right artists, but also compose the right songs for them. All of them are in the ELLE review.

A man who fully lives up to his name, went through, as they wrote in the Soviet press, a thorny path to fame. A graduate of the Nikolaev Conservatory, Krutoy worked in various philharmonic societies until he settled in Moscow, where he began to make acquaintances in the pop community and took up composing songs. The breakthrough came in 1987 with a song written for Alexander Serov: the powerful number “Madonna” then thundered from every iron. Next, Krutoy made a very right move, converting success not only into composing new songs, but also into business. In the late 80s, Igor Yakovlevich became the artistic director of the ARS company, and ten years later he headed it altogether. What is ARS? These are assets in the form of radio stations, a TV channel, organization of large-scale concert shows, etc.

Surprisingly, all this time Krutoy continued to write songs, and Russian artists continued to perform them successfully. The list of those who worked with Igor Yakovlevich is so huge that there is no point in citing it: point your finger at any category A performer and rest assured, you won’t go wrong.

The career of the creator of “Lyube” and “Ivanushki” began, as befits a gifted professional who wanted to engage in pop music in the Soviet Union, with work at VIA. With the advent of perestroika, Matvienko dove into the nascent show business, getting a job as an editor at the legendary Record studio, the first music conglomerate of its kind. full cycle, where songs were composed, artists were promoted, and super shows were staged.

It was there that Matvienko came up with and launched Lyube, bringing his old friend Nikolai Rastorguev there. Long before the current fashion for patriotism, the Lyube group adopted this theme, making a phenomenal career and becoming a truly folk group.

In the mid-90s, Matvienko launched his second main project- "Ivanushki International". Being in fact a boy band, “Ivanushki” is still functioning, despite the fact that two of its three members are over forty.

In addition to “Lyube” and “Ivanushki”, Igor Igorevich worked extremely successfully as a producer of one of the seasons of the TV show “Star Factory”: two of the teams that Matvienko put together as a result of the show - “Roots” and “Factory” - were a huge success.

The most poetic and profound of pop composers did not spend much time, focusing mainly on two artists - his brother Valery and the group VIA Gra. Gradually the list expanded - Rotaru, Pugacheva, Orbakaite, Valeria, Ani Lorak, Vera Brezhneva, Polina Gagarina, Leps and whoever else. As a result, today Konstantin’s main “clients” remain Valery Meladze, the same beauties from VIA Gra and a graduate of this pop sex trio, she is also the composer’s wife. Konstantin also works surprisingly accurately with artists, as viewers of “Star Factory 7” were able to verify in 2009.

A rocker by nature, a Westerner due to circumstances, the smiling Drobysh appeared in the public eye at the beginning of the 2000s, and it was as if he was there. Songs came in droves for Kristina Orbakaite, Abraham Russo, of course, Valeria, and then a whole platoon of graduates of the next “Star Factory”, from Stas Piekha to Zara. As befits a respected and visionary composer, Drobysh acquired his own production center named after himself, worked with young artists, and then catapulted into the chair of general producer of the National Music Corporation. Victor has a lot of energy: now he takes care of Eurovision participants, is involved in television projects, and defends copyrights.

Fadeev appeared on the pop horizon in the late 80s, impressing the audience of the Jurmala festival with his completely “signature” performance. Then he worked in Moscow, arranging songs for mainstream pop artists such as Larisa Dolina. And then the singer Svetlana Gaiman appeared in Fadeev’s life, whom Maxim turned into Linda. For many, the nineties actually passed under the sign of Linda. And the pop sound and the general pop landscape of the 2000s were seriously determined by the artists of the second Star Factory, which was produced by Fadeev. Yulia Savicheva, Polina Gagarina, Irakli, Pierre Narcissus - their hits, albeit one-day ones, were heard then everywhere. Maxim’s second main project in those years was the singer Glukoza, who impressed both the “ordinary” public and snobs. Another of Fadeev’s creations, the “Serebro” trio, also reconciled and is still reconciling people and aesthetes, producing killer hits, the deliberate vulgarity of which is set off by irony and (Fadeev can’t do without this) fantastically sticky melodies.

Alexander Sakharov (Clan Soprano Studio) Producer, composer, lyricist, sound engineer, producer and author of more than 100 tracks, 5 of which took 1st place in the Russian radio chart.

The classic said that we all come from childhood. Many agree that all the peculiarities, problems and, in many respects, the character of a person come from childhood. That's Russian show business comes from the 90s and still experiences his childhood complexes. And this is reflected not only on the participants themselves, but also on the public.

In view ordinary person the situation is like this: there is an artist, he has a producer who comes with the artist to some abstract studio, they record some song there, which seems to immediately come out of nowhere, then they shoot a video and show it on TV. And that's it - the star is ready.

This was the case in the 90s, and only partly. Then there was a lot of creativity and energy of the new time, the music industry began to develop quickly, and in some places even brazenly, giving birth to many new heroes. “Tender May” appeared, then “Hands Up”, old stars more or less successfully adapted to the new laws, rap culture began to develop, and in addition, former rebel rockers, for example, Viktor Tsoi and the group, entered the show business scene "Cinema" (yes, yes, their latest albums were released and promoted according to all the canons of the pop music industry).

As a result, we entered the 21st century with a completely new show business, bright in ideas, but very artisanal and timid in terms of the professionalism of the participants. Everything was done on the knees, but the public was happy with it, since no one could imagine that it could be any other way. And even after the cumbersome and clumsy Soviet stage people were ready to accept music of any quality, as long as it was different.

Therefore, a producer in Russia spontaneously began to be considered someone who, through various efforts, from investing money to organizing concerts or distributing tapes, will ensure popularity for the artist. And everything would have continued like this if integration with global show business and the availability of information on the Internet had not made us all understand that “there” everything is somehow different. Producers are people like Timbaland and Pharrel Williams. Diplo and Skrillex win Grammy for producing Justin Bieber's Where Are Ü Now. And these guys do not at all correspond to the philistine image of the producer as “a guy with a paunch who listens to girls while lounging on the sofa.”

Therefore, let's figure out who is called what and, most importantly, who is responsible for what. A producer is a person who is responsible for what product the public will ultimately hear. The producer can do everything himself, that is, write the song completely, make an arrangement, record vocals, mix the track, create a video concept. Maybe some of these functions can be delegated. But still, the decision about what should happen in the finale is made solely by the producer. And in dance music It happens that a successful track is made without an artist at all. And in in this case The title person of such a track is the producer himself. As an example, we can cite the following very successful tracks: Martin Garrix - Animals - almost an instrumental track or Chainsmokers - Don't Let Me Down, where the vocalist's voice sounds, but, in fact, is not fundamental, and the singer is simply invited by the producers to implement them ideas.

Fortunately, in Russia an understanding of the importance and role of the producer is gradually coming, because a song accidentally purchased from Internet mailings like “Songs for sale. Part 3" does not bring the artist the desired result. Just singing something is not enough. You need to create a concept for an artist, pull out from him that cool, honest, strong thing that is in him, come up with and qualitatively embody an interesting sound, look for bright ways to realize the final musical product. And this is all the task of the producer. And the one who invests money is called an investor. The person who leads the administrative process is called the executive director or manager. Concert director organizes concerts; The tour manager is directly on tour with the artist.

But this process is going slowly, and for now at our awards they continue to hand out “plates” to singers. And at this time on Grammy award is awarded not so much to the performer as to the producer; just open the list of winners on Wikipedia, and you will see the following information:

Record of the Year: "Uptown Funk" - Mark Ronson featuring Bruno Mars. Producers: Jeff Bhasker, Bruno Mars & Mark Ronson. Sound Mixing - Josh Blair, Serban Ghenea, Wayne Gordon, John Hanes, Inaam Haq, Boo Mitchell, Charles Moniz & Mark Ronson, Mastering Engineer - Tom Coyne."

Here you can see who created this track and made the decision. Note that Bruno Mars is both a co-author and a co-producer here, because the new generation of singers is definitely taking part in creating music, they have a sense of what they want to tell people through music. And those singers who continue to believe that it doesn’t matter what to sing and how, and by whom it will be done, as long as there is a lot of rotation on the radio, are already increasingly finding themselves “overboard.” And the public has become more literate, has begun to understand how and who creates music, and its demands for quality are growing significantly.

Therefore, a real leap in the development of show business in Russia is possible only if all participants understand these principles, each mind their own business, develop professionally, understand sound recording, the studio process, be relevant and follow all the innovations in the global music industry . Only then, after some time, Russian music will not lag behind the world in any way.

Do you have extraordinary vocal talent, but don't know how to present it correctly? Are you striving to achieve stunning success in the field of show business? .

Who is a music producer and where to find one?

A music producer is an absolutely indispensable person in the process of successfully promoting an artist’s career. His powers include control over the definition of individual style and the development of a unique image of the performer, as well as the constructive selection of poems and musical arrangements. In addition, the producer manages the overall process of recording musical material, and also determines the general trends in the development of a particular project. This process in colloquial speech is called “public image promotion.” In addition to overseeing the writing and recording of songs, a producer's responsibilities may also include filming new videos and organizing concerts. The artist is creative person, is in dire need of administration, but this dependence is mutual because there is no producer without an artist.

There are many ways to find a music producer; these can be personal connections with active figures in show business, the Internet and various media. Today there are four main ways to find a producer:

1. Labels.

Currently professional promotion creative projects Various production centers (labels) are engaged in the search for which you can use the recommendations of friends or simply type the necessary query in any search engine. In this case, the interests of the company are represented by several people interested in promoting the artist.

2. Specialized single producers.

Most often, such professionals themselves are looking for musicians, so in order to attract their attention, you should place your ads in all available media sources: print media, radio broadcasting, the Internet and television.

3. Well-known producers.

Popular producers should be contacted directly. As a rule, they are always interested in new ideas and talented musicians who are not spoiled by big money. Contact information for such producers and links to their websites can be found on the Internet without any problems.

4. Participation in various shows.

Many modern artists successfully position their capabilities through participation in various projects, such as “Factor, A”, “ National artist", "Star Factory" and " New wave" This way of conveying your art to the audience is very effective; as a rule, truly gifted performers find producers after their very first performances. The Russian public is well aware of such talented winners and participants from the television project “Star Factory” as the group “” and many others.

The essence of music production

Musical production is the development of an original style music project and the creation of his stage image. Such work implies the formation of an ideological and artistic direction and the exercise of organizational and financial control over the activities of an individual performer or an entire musical group. A producer can participate both in the work of an entire project and on its individual songs, albums, videos or concert performances. To quickly promote the artist, he selects a special technical team, which includes:

• assistants;
• screenwriters;
• operators;
• sound engineers;
• directors;
• sound engineers;
• editors;
• sound producers.

All major recording studios, as a rule, have their own producers. Despite this, modern musicians Quite often they invite outside specialists, and in some cases they even resort to independent production own project. However, it should be borne in mind that a producer is a separate profession that requires special specialized education and enormous experience. It is almost impossible to break into the ranks of such specialists if you have only one desire; this is a separate creative caste of professionals in which everyone knows each other. A successful music producer combines many talents such as: excellent taste, subtle intuition, the ability to navigate information and communication skills. Such a person must combine the talents of a composer, arranger, organizer, accountant and manager.

The need for music production

Modern pop music dictates strict conditions for promoting an artist’s career. It requires from performers not only complete dedication, but also strict adherence to certain rules. The popularity of an artist, in addition to appropriate vocal abilities and external data, largely depends on his producer. Many wonderful singers, singers and musical groups remain unnoticed in the shadow of their less talented, but more “promoted” colleagues. The primary task of any musician to achieve true success is to properly present his talent. Rapid development the technical capabilities of sound processing, as well as the abundance of popular musical genres and stage images, require creative creation and methodical work of an experienced producer on the artist’s stage image.

Any modern singer, a singer or musical group may spend years developing a unique style and sound before gaining public recognition or even getting the opportunity to professionally record a debut album. Despite the colossal work done by the most talented artists, they rarely achieve real success on their own. Professionally producing a successful album is a real art that requires special knowledge and skills. Without exaggeration, we can say that everything depends on the producer. music career artist. The right collaboration with a talented leader can inspire artists to best manifestations their abilities. That is why the fact of mutual understanding between the artist and his artistic director. At the same time, the incorrect organization of such cooperation can completely destroy the project and forever deprive the artist of the desire to realize his creative potential.

2. Correct identification of needs.
Before choosing a producer, each artist should have a clear idea of ​​what exactly he wants to get from this relationship:

• The first thing the artist needs to determine is his own idea of ​​what exactly the project should be. If your own imagination is not enough, you should completely rely on your producer;
• An artist must realistically evaluate his vocal abilities and accept the fact that in case of insufficient talent, technical vocal equalization is necessary, which is quite expensive;
• The singer needs to fairly evaluate his songwriting abilities, which are necessary for correct selection repertoire and search for free authors and composers of songs;

• Recording a demo performance allows the producer to become familiar with the artist;
• Preparing a list of questions for the producer, the answers to which must be added up general idea producer about the artist and his prospects. Mutual expectations must initially coincide;
• Assessment of the proposed studio and its technical capabilities. This place should not only be equipped with professional equipment, but also be comfortable enough for a long stay;
• Determining the cost of a producer's services largely depends on his qualifications, as well as the status of the artist's career. For example, paying a local producer to promote an unknown musician may be the studio's hourly rate plus an additional production fee. Work with famous producers It is quite expensive, especially for young “unpromoted” musicians. The exact cost of such work is determined on a purely individual basis;
• The signing of a production agreement is an important moment in the future of joint creativity. This document should clearly specify the prices for services, terms of cooperation, wishes and expectations. If a production company signs an agreement with an artist, this means that it will be fully responsible for his development within the agreed terms. In this case, the future interests of the parties from the sale of recorded albums and possible tours of the artist are also provided for. In this case, a very important point is to agree on the overall budget for promoting the artist. Any agreements between the artist and the producer must be concluded in writing.

It should be noted to inexperienced artists that in order to exercise maximum control over their creativity and really save money, they must strive to co-produce their own project. This can be negotiated quite easily as an independent musician. However, it must be taken into account that any record company will place high demands on the producer's experience and ability to make good decisions. This suggests that, even in co-producing an artist with a producer, the opinion of the project manager is always decisive.